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Colombia Agro Tourism Market

Market Insights on Colombia Agro Tourism covering sales outlook, demand forecast & up-to-date key trends

Colombia Agro Tourism Market By Activities, Tour Types, Consumer Demographics, Age Group, Booking Channel & Region - Forecast 2022 – 2032

Colombia Agro Tourism Market Outlook (2022-2032)

[324 Pages Report] The global Colombia agro tourism market is estimated to be evaluated at US$ 7.1 Billion by 2032, up from US$ 3.7 Billion in 2022, expanding at a CAGR of 6% during the forecast period.

Agro tourism is also known as farm tourism, agritourism, sustainable tourism, village tourism, and agriculture tourism. Agro tourism refers to initiatives which merge tourism and farm activities for the entertainment and recreation purposes. Overwhelming cash flows during off seasons is one of the benefits that agro tourism in Colombia provides its producers, this is said to boost the Colombia agro tourism market during the forecast years.

Report Attribute

Details

Colombia Agro Tourism Market Value (2022)

US$ 3.7 Billion

Colombia Agro Tourism Market Anticipated Value (2032)

US$ 7.1 Billion

Colombia Agro Tourism Projected Growth Rate (2022-2032)

6%

The demand for agro tourism in Colombia is surging steadily ever since the Colombian government has been working on foreign investment in Colombia. The primary reason is that the agriculture and tourism industry have some tax incentives which will attract investors in particular industries which Colombia wants to strengthen.

Tourists keen on agro tourism generally look for accommodation at agriculture-oriented properties and experience the everyday activities of the locals. Colombia is known for its rich agriculture and agro tourism is gaining momentum because the farming community there are always welcoming and willing to share their customs, relationship with the land, practical way of life with the tourists.

The demand for Colombian agro tourism market is increasing owing to more awareness about environment friendly approach to travel has increased amongst tourists. The increased cash flows during off seasons by Colombian agro tourism has proven to be useful to environmentally diverse and expand a ranch or a farm. Agro tourism is an effective approach for diversifying income of rural people in Colombia.

The Colombia agro tourism market is anticipated to have substantial growth during the forecast period as several countries across the world are promoting agriculture tourism as a part of their strategy to boost the local economy.

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Key Drivers in the Colombia Agro Tourism Market

Agro tourism is gaining popularity in the recent years as it enables you to live an adventure in rural areas where you are surrounded by luscious nature. Traditional farms take over the luxury hotels, where the locals welcome you and share a day in their life with the tourists.

The Colombian agro tourism market is gaining popularity as more that exploring the huge countryside, agro tourism lets the tourists get their hands dirty and help farmers with their daily chores. In fact, tourists are open-heartedly welcomed by the locals to be a part of their daily activities such as preparing the agricultural land, harvesting, and the sale of agricultural products.

Colombia and its world-famous coffee are indistinguishably linked. Tourists can enjoy all the experiences centered on its flagship product (coffee) at places such as Antioquia, Boyaca, Huila, Narino, Santander, Sierra Nevada de Santa Marta, and Tolima. Colombia has gained worldwide recognition for its coffee tradition because it symbolizes the national culture of Colombia. This is one of the key factors for which will boost the Colombia agro tourism market during the forecast period.

More than two decades ago, Quindío and the coffee zone, is where this practice began. The value of coffee tumbled back then and therefore the local farmers opened coffee plantations to tourists to add an additional source of income to sustain. Currently, in Colombia there are several other agricultural options for tourists such as fruit, cacao, ancestral plant farms, and flowers. In the recent past, the Colombia agro tourism market is highly driven by its diversity in agricultural farming.

For authentic agro tourism experience and to promote the Colombian agro tourism market, tourists are encouraged to join the llaneros, i.e., Colombian cowboys. This is adventurous as well as informative for the tourists as they are horse ridden around the land where they witness a day in the farmers life and experience the wildlife.

A unique example of sustainable and productive landscape of Colombia is the Coffee Culture Landscape of Colombia (CCLC). It has been listed as top entry at the World Heritage Sites by UNESCO. Tourists enjoy iconic and boutique estates in this coffee cultural landscape. As the demand for Colombia agro tourism market is increasing, several airline companies have recently added additional number of flights to Colombia and thereby making it a user-friendly travel destination.

The tourism sector currently contributes 2% to Colombia’s GDP. Tourism has become the primary services export in Colombia and the second overall export behind the oil industry, generating 52% of foreign exchange.

Key Challenges in the Colombia Agro Tourism Market

Tourists who visit the Colombian farms face lack of signage and unavailability of ATMs which acts as a hurdle for tourists who participate in agro tourism in Colombia. Colombia agro tourism organizations must focus on destination marketing and escalate their presence on the internet and social media platforms to encourage agro tourism in Colombia.

Moreover, Colombia agro tourism can nurture the growth of culinary tourism and can be posed as a destination for extended holidays, corporate events, and wedding celebrations. Community Based Eco Agro Tourism Sector Program (CBEAT) plans at improving communities through beautification, branding, cultural events, marketing, training, and upgrading of tourism facilities to provide a foundation for economic development and sustainable livelihood. The Dennery fish market facility in Colombia has increased the influx of local as well as foreign tourists and has made the annual “Fish Festival” a must-be-participated-in event for tourists.

Sneha Verghese
Principal Consultant
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Who are the Key Players in the Colombia Agro Tourism Market?

Some of the key players in the Colombia agro tourism market are GOOD Travel Ltd., lulocolombia.travel, Travel2latam.com, TERRA COLOMBIA, Zicasso, Inc., Angloinfo, Bookmundi.com.

In early 2022, Wellington social enterprise GOOD Travel and Eco Villa launched their Go Electric Eco Tour eGuide. This eGuide is an online guidebook fabricated to encourage Kiwis to try an electric vehicle and witness extraordinary, sustainable accommodations and tours.

Report Scope

Report Attribute

Details

Growth Rate

CAGR of 6% from 2022 to 2032

Base Year for Estimation

2021

Historical Data

2014-2020

Forecast Period

2022-2032

Quantitative Units

Revenue in USD Million, Volume in Kilotons and CAGR from 2022-2032

Report Coverage

Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Segments Covered

  • Activities
  • Tour Types
  • Consumer Demographics
  • Age Group
  • Booking Channel
  • Region

Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Brazil
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa

Key Companies Profiled

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Key Segments in the Colombia Agro Tourism Market

By Activities:

  • Overnight Stay
  • Special Events and Festivals
  • Off the Farm
  • Recreation Activities and Events

By Tour Types:

  • Group Travelers:
  • Individual Travelers

By Consumer Demographics:

  • Men
  • Women
  • Kids

By Age Group:

  • 15-25
  • 26-36
  • 36-45
  • 46-55
  • 55 Years and above

By Booking Channel:

  • Online
  • Offline

Frequently Asked Questions

The growth outlook for the Colombia agro tourism market is predicted to advance at a CAGR of 6% from 2022-to 2032.

Tourists visiting Colombian farms are facing difficulties owing to unavailability of ATMs and lack of signage.

The Colombia agro tourism market is likely to hold a valuation of US$ 7.1 billion by 2032.

Table of Content

1. Executive Summary

    1.1. Colombia Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Countrys

        3.6.2. By Key Countries

    3.7. Countryal Parent Market Outlook

4. Colombia Agro Tourism Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Colombia Agro Tourism Market Analysis 2017-2021 and Forecast 2022-2032, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) Analysis By Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Type, 2022-2032

        5.3.1. Direct-market Agritourism

        5.3.2. Experience and Education Agritourism

        5.3.3. Event and Recreation Agritourism

    5.4. Y-o-Y Growth Trend Analysis By Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Type, 2022-2032

6. Colombia Agro Tourism Market Analysis 2017-2021 and Forecast 2022-2032, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) Analysis By Application, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Application, 2022-2032

        6.3.1. Personal

        6.3.2. Group

    6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Application, 2022-2032

7. Colombia Agro Tourism Market Analysis 2017-2021 and Forecast 2022-2032, By Field Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) Analysis By Field Type, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Field Type, 2022-2032

        7.3.1. Coffee Fields

        7.3.2. Cocoa Fields

        7.3.3. Tobacco Fields

        7.3.4. Butterfly Farm

        7.3.5. Others

    7.4. Y-o-Y Growth Trend Analysis By Field Type, 2017-2021

    7.5. Absolute $ Opportunity Analysis By Field Type, 2022-2032

8. Colombia Agro Tourism Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    8.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    8.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        8.2.1. By Country

        8.2.2. By Type

        8.2.3. By Application

        8.2.4. By Field Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Application

        8.3.4. By Field Type

    8.4. Key Takeaways

9. Key Countries Car Rental Market Analysis

    9.1. Colombia

        9.1.1. Pricing Analysis

        9.1.2. Market Share Analysis, 2021

            9.1.2.1. By Type

            9.1.2.2. By Application

            9.1.2.3. By Field Type

10. Market Structure Analysis

    10.1. Competition Dashboard

    10.2. Competition Benchmarking

    10.3. Market Share Analysis of Top Players

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Application

        10.3.4. By Field Type

11. Competition Analysis

    11.1. Competition Deep Dive

        11.1.1. TruTravels

            11.1.1.1. Overview

            11.1.1.2. Product Portfolio

            11.1.1.3. Profitability by Market Segments

            11.1.1.4. Sales Footprint

            11.1.1.5. Strategy Overview

                11.1.1.5.1. Marketing Strategy

        11.1.2. Intrepid Travel

            11.1.2.1. Overview

            11.1.2.2. Product Portfolio

            11.1.2.3. Profitability by Market Segments

            11.1.2.4. Sales Footprint

            11.1.2.5. Strategy Overview

                11.1.2.5.1. Marketing Strategy

        11.1.3. Free and Easy Traveler

            11.1.3.1. Overview

            11.1.3.2. Product Portfolio

            11.1.3.3. Profitability by Market Segments

            11.1.3.4. Sales Footprint

            11.1.3.5. Strategy Overview

                11.1.3.5.1. Marketing Strategy

        11.1.4. Terra Colombia

            11.1.4.1. Overview

            11.1.4.2. Product Portfolio

            11.1.4.3. Profitability by Market Segments

            11.1.4.4. Sales Footprint

            11.1.4.5. Strategy Overview

                11.1.4.5.1. Marketing Strategy

        11.1.5. G Adventures

            11.1.5.1. Overview

            11.1.5.2. Product Portfolio

            11.1.5.3. Profitability by Market Segments

            11.1.5.4. Sales Footprint

            11.1.5.5. Strategy Overview

                11.1.5.5.1. Marketing Strategy

        11.1.6. Expedition Colombia

            11.1.6.1. Overview

            11.1.6.2. Product Portfolio

            11.1.6.3. Profitability by Market Segments

            11.1.6.4. Sales Footprint

            11.1.6.5. Strategy Overview

                11.1.6.5.1. Marketing Strategy

        11.1.7. Bamba Tours

            11.1.7.1. Overview

            11.1.7.2. Product Portfolio

            11.1.7.3. Profitability by Market Segments

            11.1.7.4. Sales Footprint

            11.1.7.5. Strategy Overview

                11.1.7.5.1. Marketing Strategy

        11.1.8. Contiki

            11.1.8.1. Overview

            11.1.8.2. Product Portfolio

            11.1.8.3. Profitability by Market Segments

            11.1.8.4. Sales Footprint

            11.1.8.5. Strategy Overview

                11.1.8.5.1. Marketing Strategy

        11.1.9. Uncharted Earth

            11.1.9.1. Overview

            11.1.9.2. Product Portfolio

            11.1.9.3. Profitability by Market Segments

            11.1.9.4. Sales Footprint

            11.1.9.5. Strategy Overview

                11.1.9.5.1. Marketing Strategy

12. Assumptions & Acronyms Used

13. Research Methodolog

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List of Tables

Table 1: Colombia Agro Tourism Market Value (US$ Mn) Forecast by Country, 2017-2032

Table 2: Colombia Agro Tourism Market Value (US$ Mn) Forecast by Type, 2017-2032

Table 3: Colombia Agro Tourism Market Value (US$ Mn) Forecast by Application, 2017-2032

Table 4: Colombia Agro Tourism Market Value (US$ Mn) Forecast by Field Type, 2017-2032

Sneha Verghese
Principal Consultant
LinkedIn
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List of Charts

Figure 1: Colombia Agro Tourism Market Value (US$ Mn) by Type, 2022-2032

Figure 2: Colombia Agro Tourism Market Value (US$ Mn) by Application, 2022-2032

Figure 3: Colombia Agro Tourism Market Value (US$ Mn) by Field Type, 2022-2032

Figure 4: Colombia Agro Tourism Market Value (US$ Mn) by Country, 2022-2032

Figure 5: Colombia Agro Tourism Market Value (US$ Mn) Analysis by Country, 2017-2032

Figure 6: Colombia Agro Tourism Market Value Share (%) and BPS Analysis by Country, 2022-2032

Figure 7: Colombia Agro Tourism Market Y-o-Y Growth (%) Projections by Country, 2022-2032

Figure 8: Colombia Agro Tourism Market Value (US$ Mn) Analysis by Type, 2017-2032

Figure 9: Colombia Agro Tourism Market Value Share (%) and BPS Analysis by Type, 2022-2032

Figure 10: Colombia Agro Tourism Market Y-o-Y Growth (%) Projections by Type, 2022-2032

Figure 11: Colombia Agro Tourism Market Value (US$ Mn) Analysis by Application, 2017-2032

Figure 12: Colombia Agro Tourism Market Value Share (%) and BPS Analysis by Application, 2022-2032

Figure 13: Colombia Agro Tourism Market Y-o-Y Growth (%) Projections by Application, 2022-2032

Figure 14: Colombia Agro Tourism Market Value (US$ Mn) Analysis by Field Type, 2017-2032

Figure 15: Colombia Agro Tourism Market Value Share (%) and BPS Analysis by Field Type, 2022-2032

Figure 16: Colombia Agro Tourism Market Y-o-Y Growth (%) Projections by Field Type, 2022-2032

Figure 17: Colombia Agro Tourism Market Attractiveness by Type, 2022-2032

Figure 18: Colombia Agro Tourism Market Attractiveness by Application, 2022-2032

Figure 19: Colombia Agro Tourism Market Attractiveness by Field Type, 2022-2032

Figure 20: Colombia Agro Tourism Market Attractiveness by Country, 2022-2032

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Colombia Agro Tourism Market