The ASEAN Yerba Mate market is set to grow from an estimated USD 49.0 million in 2025 to USD 127.8 million by 2035, with a compound annual growth rate (CAGR) of 10.1% during the forecast period.
| Attributes | Value |
|---|---|
| Estimated ASEAN Industry Size (2025E) | USD 49.0 million |
| Projected ASEAN Value (2035F) | USD 127.8 million |
| Value-based CAGR (2025 to 2035) | 10.1% |
The ASEAN zone is electrifyingly bursting into the trend of Yerba Mate, which is a drink that is traditional to South American people and has over time gained popularity worldwide for its health advantages and its special taste.
The beverage is presented as an alternative to traditional caffeinated drinks like coffee and tea, which is mainly due to its position of Yerba Mate on the list of consumers in the region who are more and more aware of their health. Its numerous health benefits such as natural energy booster, antioxidants, and digestive support are well-analysed by those people who are more and more inclined to consume foods and drinks with functional value.
This beverage has also been a part of the South American lifestyle, especially in Argentina, Brazil, and Paraguay, but it is now gaining popularity everywhere, even in the ASEAN region. The growth of disposable income coupled with the urbanization, and the affinity to wellness has been the significant drivers of the demand for Yerba Mate.
The budding of the health-conscious consumer segment in the like of Malaysia, Thailand, and Singapore has been an added boon for the drink, which can be seen increasingly in coffee shops, supermarket health sections, and eCommerce sites.
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The table below provides a detailed comparative assessment of the changes in the compound annual growth rate (CAGR) over six months for the base year (2024) and the current year (2025) specifically for the ASEAN Yerba Mate market.
This semi-annual analysis highlights crucial shifts in market dynamics and outlines revenue realization patterns, providing stakeholders with a more precise understanding of the growth trajectory within the year. The first half of the year, H1, covers January to June, while the second half, H2, spans July to December.
H1 signifies the period from January to June, and H2 Signifies the period from July to December.
For the ASEAN Yerba Mate market, the sector is predicted to grow at a CAGR of 8.2% during the first half of 2024, with an increase to 8.4% in the second half of the same year. In 2025, the growth rate is expected to decrease slightly to 9.8% in H1 but is expected to rise to 10.1% in H2.
This pattern reveals a decrease of 20 basis points from the first half of 2024 to the first half of 2025, followed by an increase of 20 basis points in the second half of 2024 compared to the second half of 2024.
| Date | Development/M&A Activity & Details |
|---|---|
| March 2024 | Guayaki announced a partnership with local distributors in Indonesia to expand its yerba mate product availability in the region. |
| April 2024 | Terra Verde launched a new line of organic yerba mate beverages in Thailand, focusing on sustainability and health-conscious consumers. |
| May 2024 | Café de Colombia introduced a ready-to-drink yerba mate beverage in Malaysia, targeting the growing demand for convenient health drinks. |
| June 2024 | Pampa Mate expanded its distribution network in the Philippines, aiming to increase market penetration and brand awareness. |
| July 2024 | Yerba Mate Tea Company unveiled a new yerba mate-infused energy drink in Singapore, capitalizing on the trend for functional beverages. |
Health and Wellness Trends Driving Yerba Mate Adoption
The ASEAN Yerba Mate market is, however, the primary segment growing fast because of the increased health and wellness concern. A major change in the consumer behavior has taken place during the recent years whereby people shifted to more health-conscious options and they now choose functional beverages over sugary drinks or soft drinks more frequently.
Yerba Mate, aside from being the source of natural caffeine, also contains antioxidants, vitamins, and minerals, is thus a drink of choice that is healthier than the standard energy drinks, coffee, and soda.
In countries like Malaysia, Thailand, and Singapore, which are part of the ASEAN bloc, consumers are spreading their preference to mix-based drinks and organic herbal products that are said to contain energy-boosting elements and have no side effects that are normally associated with conventional caffeine.
The consumption of Yerba Mate has increased as it acts as a primary source of energy that is very useful for people’s health and digestion and also for the clarity of mind. The above factor is in line with the trend in the region for such drinks that also care about the well-being of consumers.
Product Innovation and Diversification in Yerba Mate
Yerba Mate is widely available in the market in a variety of fresh options. Hence, it has been made both attractive and viable for broader consumerism. The main reason why Yerba Mate is being popular in ASEAN countries is its diversification that provides consumers with both convenience and flexibility.
Being a newly-from product, receipts got to be made of the most common ingredients and methods used in local cultures, like smoothies, energy bars, and dietary supplements. They really are the quick solution for busy consumers with the urge to experiment with the benefits of Yerba Mate but they have neither time nor experience in the traditional preparation process.
Furthermore, the component of Yerba is a protein drink; these local products enable customers to take additional profit and health advantages from Yerba Mate in the form of smoothies, protein bars, and dietary supplements. These goods are the best way for consumers to benefit from the different effects of Yerba Mate and also the time to promote multi card products.
The following table shows the estimated growth rates of the top four markets. These countries are set to exhibit high consumption, recording high CAGRs through 2035.
There is a growing trend of Indians embracing healthier lifestyles with more and more people going for the natural and plant-based products. The surge of fitness and wellbeing lifestyle trends among especially the youth has helped the Yerba Mate brand to take a piece of this market by selling functional drinks. Specifically, in cities, Yerba Mate has been occupying place in the market as a substitute for sugary sodas and conventional caffeinated drinks like tea and coffee.
As more and more people get to learn about the health benefits of Yerba Mate, for instance, its natural energy-boosting properties, and high rate of antioxidants, they are accepting it as one of the aspects of their life style-incredibly.
The beverage is regarded as a much better choice of the energy drinks and sugary sodas and the balanced nutrition enriched profile is a big plus for individuals who watch their diet closely. Nevertheless, at the moment, the market for Yerba Mate in India is at the infant stage, and spreading the word about its advantages to the consumers will be the key to the survival and the long-term success of the product.
The booming interest in health and wellness in Malaysia has hence led to the growing acceptance of Yerba Mate. Moreover, the Malaysian market has witnessed an increase in the number of health-conscious consumers who are demanding functional drinks that provide natural energy, antioxidants, and several other health benefits.
Yerba Mate, known for its natural caffeine and numerous health benefits, is very popular in Malaysia, especially among the urban youth who are adventurous to experiment with new and exotic beverages mobility.
Yerba Mate, the trendy drink health is more and more available in health food stores, speciality cafes and online sources, the consumption of which, therefore, is growing more and more. The spreading of cafes that focus on health and wellness that introduce Yerba Mate drinks is one of the reasons for the increase in market acceptance of Yerba Mate.
In addition, the audience of Yerba Mate has its attention to those looking for plant-based or organic goods coinciding with the general growing trend in Malaysia for sustainable and eco-friendly eating.
The ASEAN markets are increasingly embracing powdered yerba mate for its multifunctional and accessible traits. Just by stirring it with water, you can drink or use it in a smoothie, energy drink, and other drinks, thus catering to users who are too busy to prepare traditional yerba mate.
Powdered yerba mate is frequently promoted as a functional health product that boosts energy, metabolism, and overall well-being, making it especially appealing to health-conscious individuals. The convenience of use and the flexibility of powdered yerba mate are the reasons it is a favorite in the ASEAN region.
The yerba mate market in ASEAN is going through a big rise, especially in the beverage application field, where yerba mate becoming well-known for its unique flavor and health benefits. From HN that &brco; is mainly fermented, and Rho/EPS are not able to form among natchez and bridging strains.
The unprecedented popularity of rapeseed oil and its compounds like is olongifolene and phytosterols in tropical countries has been propelled by consumer awareness. The widespread trend of worry-free living and consuming products to seek out yerba mate has increased its value as well. Anticancer properties of these alkaloids, particularly with plant-based products.
2025 Market Share of ASEAN Yerba Mate Manufacturers
The ASEAN Yerba Mate market is very competitive, with global brands and regional brands both competing for market share. The leading international players in the region such as Guayaki, Mate Factor, and Yerba Prima are building their presence through product innovation and sustainably as well as organic sourcing in response to increasing demand for health-conscious and eco-friendly drinks.
The ASEAN Yerba Mate market is projected to grow at a CAGR of 10.1% from 2025 to 2035.
By 2035, the market is expected to reach an estimated value of USD 127.8 million.
India are key Country with high consumption rates in the ASEAN Yerba Mate market.
Leading manufacturers include Kahwa, Mate Factor, Yerba Mate Tea Company, Café de Colombia are the key players in the ASEAN market.
As per Form, the industry has been categorized into Powder, Liquid, and Others.
As per Application, the industry has been categorized into Beverages, Dietary Supplements, Personal Care, Others
As per Type, the industry has been categorized into By Type: Argentinian Yerba Mate, Brazilian Yerba Mate, Paraguayan Yerba Mate, and Others
Industry analysis has been carried out in key countries of India, Malaysia, Thailand, Philippines, Vietnam, and other ASEAN Countries.
ASEAN Yerba Mate Market
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