Clarified Rice Syrup is made from the enzymatic treatment of rice with natural enzyme preparations, which then undergoes filtration and concentration to a rich and heavy syrup. Clarified rice syrup has a straw color. Clarified rice syrup is used to add sweetness, but have no flavor of its own. The product is roughly 50% soluble complex carbohydrates, 45% maltose, and 3% glucose.
The glucose, maltose and the complex carbohydrates provide a steady supply of energy to the human body. Clarified rice syrup is water soluble and is commercialized into various flavors. Even when it is dried into powdered form, it contains all the nutritional content organic rice only with a minimal fat.
Clarified Rice Syrup market can be segmented on the basis of nature, source, end use, distribution channel, and region.
On the basis of nature, Clarified Rice Syrup market can be segmented into organic and conventional.
On the basis of source, Clarified Rice Syrup market can be segmented into white rice and brown rice.
On the basis of end use, Clarified Rice Syrup market can be segmented into food and beverage industry, nutritional supplements and energy drinks. In the food and beverage industry it is further segmented into carbonated drinks, fruit-based drinks, bread, baked goods and confectionery, dairy food and jams.
On the basis of the distribution channel, Clarified Rice Syrup market can be segmented into direct and retail sales. Direct sales refer to direct selling of Clarified Rice Syrup as an ingredient to other industries. Retail sales are further segmented into hypermarket/supermarket, online retailers, and other retailing formats.
The key demand of Clarified Rice Syrup includes mainly from the food industry, nutritional supplements, and nutritional drinks. The key drivers for the Clarified rice syrup market include the health conscious segment, consumers looking out for sweet alternatives, people who are involved in gym/aerobics and the bakers worldwide for manufacturing of baked energy and sports bars.
Spray dried clarified rice syrup solids serves as a free-flowing powdered form which is compressed into a form of tablets, which can be easily consumed in the form of the supplement by the consumers with hectic lifestyle schedules. This is further expected to grow the market in the forecasted period.
The rising trend for organic clarified rice syrup and rising health awareness is a trend among the millennial and the young generation as they are taking good care of themselves first.
Clarified rice syrup is consumed worldwide as an ingredient in baked products and confectionaries. It also finds its wide application in the salad dressings, energy bars, processed meat and nutritional supplements. It is consumed in the European region owing to high consumption of bakery products and nutritional supplements. Also in the Asia Pacific, the growing millennial population, westernization and their changing preferences and tastes are leading the demand for confectionaries and baked good products as well as in salad dressing and processed meat products
In North America, the usage of clarified rice syrup in salad dressings is used owing to its natural sweetness and aroma. This provides a natural organic alternative to the sweetened taste and aroma in the food.
Some of the prominent players of Clarified Rice Syrup are BioPharma Industries, Malt Products Corporation, Marigold Inc., Khatoon Industries, Sweet Nature Inc., AG Commodities Inc., Shafi Gluco Chem Limited, Wuhu Deli Foods Co Ltd. and various other regional manufacturers.
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