The Control Towers market is predicted to augment at a CAGR of 17.5% during the assessment period. The total market is projected to reach approximately US$ 40 Billion by 2032, up from a total value of US$ 8 Billion in 2022.
Owing to the increasing use of control towers to efficiently handle the expanding amounts of big data created by the value chain, North America accounts for the highest share of the global control towers market. Furthermore, the use of massive amounts of created data to get in-depth company insights is encouraging regional market growth.
In addition to that, Asia Pacific is predicted to see massive expansion throughout the projection period, due to the region's fast-growing economy. Various firms are increasingly implementing modern technology in their operations in order to successfully simplify their working processes.
Data Points | Key Statistics |
---|---|
Expected Market Value (2022) | US$ 8 Billion |
Anticipated Forecast Value (2032) | US$ 40 Billion |
Projected Growth Rate (2022 to 2032) | 17.5% CAGR |
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The global demand for Control Towers is projected to increase at a CAGR of 17.5% during the forecast period between 2022 and 2032, reaching a total of US$ 40 Billion in 2032, according to a report from Future Market Insights (FMI). From 2017 to 2021, sales witnessed significant growth, registering a CAGR of 15%.
The rising requirement for effective centralized infrastructure and supply chain solutions with better security to boost operational efficiency and ensure data visibility can be linked to the widespread usage of control towers across numerous industrial sectors. In accordance with this, increased demand for information-sharing tools and control towers, which enable omnichannel access to information via smart devices, is a major development driver.
Moreover, the widespread adoption of artificial intelligence (AI), machine learning (ML), big data analytics, cloud-based, real-time analytics, and other technologies for generating intelligent, actionable insights, breaking down data silos, and improving lead times is fueling the market growth. This is bolstered further by the introduction of AI-driven resolution rooms and playbooks, in conjunction with supply chain apps, to enhance product flow and apply predictive modeling to third-party logistics. Furthermore, the widespread use of control towers in the healthcare sector for monitoring supplies and controlling medical equipment supplies for treatment processes is fueling market expansion.
Aside from that, strategic cooperation among key companies has resulted in the development of telematics-enabled control towers with real-time tracking systems, resulting in a strong market outlook.
Big Data Analysis, Real-Time Analytics, and Cognitive Technologies are expected to drive Market Growth
With the globalization of the whole economy, the requirement for enhanced logistics and supply chain management methods has become unavoidable. The capacity of any supply management program to obtain, organize, and evaluate data is critical to its success.
Control tower solutions are in great demand from enterprises across a wide range of industries, and demand is growing rapidly. Numerous benefits given by these technologies, such as accurate forecasting and Business Intelligence (BI), help in supply chain efficiency, waste reduction, and revenue growth.
Businesses are seeking to use automated methods to disseminate information, evaluate and filter out customer input, and operate in these areas in order to function more effectively and efficiently across a wide range of sectors while cooperating with a wide range of partners.
To manage these brand-new, potentially priceless data sets, predictive analytics has been coded, and new big data science approaches have been developed. There are several methods to leverage big data in logistics and supply chains to improve procurement strategy.
Big data enhances the precision, transparency, and perspective of supplier networks, allowing supply chains to communicate more complicated information. These factors are expected to drive the control tower's market expansion throughout the estimated time period.
Enterprises' Concerns about Data Security May Limit Market Growth
The biggest problem that may prevent a company from employing a control tower is data security. Inadequate or nonexistent security measures dramatically increase the risk of a cyberattack occurs.
A supply chain assault involves penetration or attack via a third-party supplier on an organization. If one of these firms has inadequate Cyber Security threat protection, it may wind up functioning as the point of entry for the whole supply chain. Due to the wide range of risks, a corporation's danger surface may be extremely complex.
Cyberattacks and data breaches can cause considerable damage to a corporation in the form of brand damage, cleaning costs, lost income, and other reasons.
Various cloud-based platforms may or may not be capable of ensuring data security and preventing unauthorized access to crucial information. Internet thieves, unauthorized users, and hackers may try to get this information, which might be detrimental to the business.
Increasing Integration of AI and ML with Supply Chain Widening Profit Margins
During the projection period, the Asia Pacific Control Tower Market will soar at an astronomical rate.
In addition to monitoring, visibility, and alerting, supply chain control towers can leverage machine learning (ML) or artificial intelligence (AI) to provide insights. Professionals spend less time analyzing and sorting through large volumes of data. Artificial intelligence-powered supply chain control towers enable experts to connect with solutions using natural language.
As a result, the increasing integration of AI and ML with supply chain control towers assists experts in producing relevant and useful advice. The primary benefit of control towers for businesses is that they may use technological solutions, such as delivery management software, to get real-time order information without relying on a third party. Because of the enhanced visibility, the organization will have the knowledge it requires to know exactly what to do at each stage of the process.
The staff may use a control tower to undertake analysis to improve judgments, uncover process problems, and handle orders more efficiently depending on cycle times. Teams who monitor control towers can make better judgments based on the information provided by this technology. They also contribute to the dissemination of novel insights on their performance by gathering data from day-to-day delivery methods.
The region's supply chain and logistics business is growing, and the region's use of contemporary and digital technology is increasing. Supply chain management, or SCM, is the control of the flow of materials, information, and money involved with an item or service from raw material procurement to shipment to the ultimate site. Although the terms supply chain and logistics are frequently used interchangeably, logistics is simply one component of the supply chain.
China dominated the Asia Pacific Control Towers Market in 2021 and will continue to do the same over the assessment period. The Japanese and Indian markets are also expected to show lucrative growth prospects.
Increasing Use of Transportation Management Systems and Third-Party Logistics Service Providers
The North American control towers market is anticipated to lead the sales during the forecast period.
The use of transportation management systems and third-party logistics service providers to manage certain portions of a company's transportation and logistics network has boosted the need for control towers in North America.
North American organizations are increasingly using techniques to handle the massive volumes of information created by value chains and use the data to develop business insights.
As companies explore methods to save costs and raise profitability, tough competition, and rising operational expenses are driving the use of control towers in the region's organized retail sector. Organizations in the region are increasingly adopting digitization and other cutting-edge technology.
North America is increasingly depending on its supply chains to develop more customer-centric growth engines while remaining resilient and responsible. The advent of new disruptive technologies and business models has created new opportunities for the control tower in the supply chain.
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The Supply Chain Segment to enhance Sales Prospects
In 2021, the supply chain prevailed with a stellar revenue share of the total market share. Many businesses are concentrating on implementing control towers to gain tight control over their supply chain, allowing them to plan for disruptions in inventory movement and deliver to their consumers what they want and when they want it online. Furthermore, supply chain control towers provide several benefits such as real-time monitoring, shipment delivery, cost analysis, and effective warehouse administration. Such variables are positive for segment growth.
The transportation category is expected to grow at a rapid pace throughout the projected period. Control towers typically give visibility into inbound and outbound shipments, as well as visibility into deliveries, ASN, on-time delivery, track and trace, freight expenditure, and other related information.
Automotive businesses are implementing cloud-based control tower technology to provide accurate information to their suppliers and to ensure the seamless execution of supply chain activities.
The Operational Segment is likely to Drive Market Growth
In 2021, the operational segment accounted for a lion’s share of total revenue. Operational control towers are utilized for analysis as well as implementation. They notify authorized operators of any difficulties as they occur, allowing them to remedy the issue in real-time. Through the control tower system, operational control towers also provide end-to-end supply chain visibility and management. Furthermore, an operational control tower enables transparent control of corporate operations using predictive, analytical, and real-time applications, allowing businesses to make better operational choices.
On the other hand, the analytical segment is expected to grow at the quickest rate over the projection period. The analytical control tower's capacity to provide real-time analytics information is a crucial driver driving the segment's growth.
It can assist in the management and monitoring of choices and implementation across departments and enterprises in order to optimize the entire network.
Large volumes of data are collected and analyzed by analytical control towers, which then employ predictive analytics to automate decision-making.
From offering new and innovative product lines to consolidating their market presence, these aforementioned start-ups have left no stone unturned. Some specific instances of key Control Towers start-ups are as follows:
Leading firms are working on providing control towers that may assist enterprises in improving operational efficiency and improving work conditions. The majority of players are concentrating on initiatives such as collaborations to expand their product offerings. Key players in the Control Towers market are Blue Yonder Group, Inc., E2open, LLC, Elementum, Infor, Kinaxis, Coupa Software Inc., One Network Enterprises, PearlChain, SAP, and Viewlocity Technologies Pty Ltd.
Recent Developments:
Report Attribute | Details |
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Market Value in 2022 | US$ 8 Billion |
Market Value in 2032 | US$ 40 Billion |
Growth Rate | CAGR of 17.5% from 2022 to 2032 |
Base Year for Estimation | 2021 |
Historical Data | 2017 to 2021 |
Forecast Period | 2022 to 2032 |
Quantitative Units | Revenue in US$ Billion and CAGR from 2022 to 2032 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available Upon Request |
FMI projects the global control towers market to expand at a 17.5% value CAGR by 2032
The global control towers market is estimated at a market value of US$ 8 Billion
The global control towers market is expected to garner a market value of US$ 40 Billion
North America is expected to be the most lucrative for control towers market growth.
Blue Yonder Group, Inc., E2open, LLC, Elementum, Infor, Kinaxis, Coupa Software Inc., One Network Enterprises, PearlChain, SAP, and Viewlocity Technologies Pty Ltd., are some prominent control towers manufacturers
Asia Pacific is expected to soar at a CAGR of 16% during the forecast period.
Europe is expected to grow at a CAGR of 13% market share for Control Towers during the forecast period.
The operational segment is expected to have the most traction for control towers in the forecast period 2022 to 2032.
1. Executive Summary | Control Towers Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2017 to 2021 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2022 to 2032 5.3.1. Analytical 5.3.2. Operational 5.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021 5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2017 to 2021 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2022 to 2032 6.3.1. Supply Chain 6.3.2. Transportation 6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021 6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End-use 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-use, 2017 to 2021 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-use, 2022 to 2032 7.3.1. Aerospace & Defense 7.3.2. Chemicals 7.3.3. Retail & Consumer Goods 7.3.4. Healthcare 7.3.5. Manufacturing 7.3.6. High Technology Products 7.3.7. Others 7.4. Y-o-Y Growth Trend Analysis By End-use, 2017 to 2021 7.5. Absolute $ Opportunity Analysis By End-use, 2022 to 2032 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. Middle East and Africa(MEA) 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Type 9.2.3. By Application 9.2.4. By End-use 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By Application 9.3.4. By End-use 9.4. Key Takeaways 10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Type 10.2.3. By Application 10.2.4. By End-use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Application 10.3.4. By End-use 10.4. Key Takeaways 11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Type 11.2.3. By Application 11.2.4. By End-use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Application 11.3.4. By End-use 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. Malaysia 12.2.1.2. India 12.2.1.3. Thailand 12.2.1.4. Singapore 12.2.1.5. Rest of Asia Pacific 12.2.2. By Type 12.2.3. By Application 12.2.4. By End-use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Application 12.3.4. By End-use 12.4. Key Takeaways 13. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of Middle East and Africa(MEA) 13.2.2. By Type 13.2.3. By Application 13.2.4. By End-use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Application 13.3.4. By End-use 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2021 14.1.2.1. By Type 14.1.2.2. By Application 14.1.2.3. By End-use 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2021 14.2.2.1. By Type 14.2.2.2. By Application 14.2.2.3. By End-use 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2021 14.3.2.1. By Type 14.3.2.2. By Application 14.3.2.3. By End-use 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2021 14.4.2.1. By Type 14.4.2.2. By Application 14.4.2.3. By End-use 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2021 14.5.2.1. By Type 14.5.2.2. By Application 14.5.2.3. By End-use 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2021 14.6.2.1. By Type 14.6.2.2. By Application 14.6.2.3. By End-use 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2021 14.7.2.1. By Type 14.7.2.2. By Application 14.7.2.3. By End-use 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2021 14.8.2.1. By Type 14.8.2.2. By Application 14.8.2.3. By End-use 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2021 14.9.2.1. By Type 14.9.2.2. By Application 14.9.2.3. By End-use 14.10. Malaysia 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2021 14.10.2.1. By Type 14.10.2.2. By Application 14.10.2.3. By End-use 14.11. India 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2021 14.11.2.1. By Type 14.11.2.2. By Application 14.11.2.3. By End-use 14.12. Thailand 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2021 14.12.2.1. By Type 14.12.2.2. By Application 14.12.2.3. By End-use 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2021 14.13.2.1. By Type 14.13.2.2. By Application 14.13.2.3. By End-use 14.14. GCC Countries 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2021 14.14.2.1. By Type 14.14.2.2. By Application 14.14.2.3. By End-use 14.15. South Africa 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2021 14.15.2.1. By Type 14.15.2.2. By Application 14.15.2.3. By End-use 14.16. Israel 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2021 14.16.2.1. By Type 14.16.2.2. By Application 14.16.2.3. By End-use 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Type 15.3.3. By Application 15.3.4. By End-use 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Blue Yonder Group, Inc. 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. E2open, LLC 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Elementum 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Infor 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Kinaxis 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Coupa Software Inc. 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. One Network Enterprises 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. PearlChain 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. SAP 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Viewlocity Technologies Pty Ltd. 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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