Doula and Birth Coaching Services Market Outlook (2023 to 2033)

According to FMI, the market is expected to have an adequate CAGR of 6% during the forecast period. As per recent estimates, the market is projected to generate a revenue of US$ 14,356.4 million in 2023. By 2033, the market is expected to reach US$ 25,710.1 million.

Demand for doula and birth coaching services is increasing as a competent doula gives a woman the confidence to express her wants and viewpoints and realize her desire for a healthy, satisfying birthing experience.

The mother's self-efficacy regarding her capacity to influence her pregnancy outcomes may have risen as a result of ongoing communication with and support from a doula. Support people known as doulas have grown more prevalent since many women find that having someone by their side throughout labor and delivery gives them comfort and encouragement. Thus, promoting the doula and birth coaching services market.

Doulas are qualified to support women physically, emotionally, and educationally during pregnancy, labor, delivery, and the first few weeks after giving birth. Moreover, many women can avoid epidurals, cesarean births, and difficult births with the help of doulas.

Attribute Details
Doula and Birth Coaching Services Market CAGR (2023 to 2033) 6%
Doula and Birth Coaching Services Market Size (2023) US$ 14,356.4 million
Doula and Birth Coaching Services Market Size (2033) US$ 25,710.1 million

Doula care has been demonstrated to provide significant benefits for socially disadvantaged women who have poor incomes, are single and expecting their first child alone in a hospital or face linguistic or cultural obstacles. As a result, the demand for doula and birth coaching services is constantly rising.

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What Induces the Demand for Doula and Birth Coaching Services to Increase?

One of the most promising factors promoting the growth of the doula and birth coaching services market is that they offer emotional and other support by being ‘constantly present’ for the duration of labor.

Moreover, offering specific labor support techniques and strategies, encouraging laboring women and their families, and facilitating communication between mothers and medical professionals are facilitating the demand for doula and birth coaching services.

Estimation Using Statistics

Attending nurses available to stay with a mother throughout labor has decreased as a result of contemporary hospital maternity care procedures.

According to one study, new mothers anticipated their nurse may spend 53% of her time supporting them, while in reality, she only spent 6% to 10% of her time doing so (Tumblin & Simkin, 2001).

What Are the Milestones in The Doula and Birth Coaching Services Market?

Midwives are protecting the public's health by delivering high-quality midwifery care to women and newborns in hospitals or on the go. Pregnancy, labor, delivery, and the postpartum period are all recognized by midwifery as healthy and meaningful life experiences for women.

Estimation Using Statistics

Nearly 900,000 Auxiliary Nurse Midwives and over two million Registered Nurses are employed in India (ANMs). The Government of India has pledged to hire an additional 85,000 midwives by 2023, in addition to the current workforce, as part of their remarkable leadership in the field.

WHO supports this decision and acknowledges that funding for midwifery services is funding for universal access to health.

Sudip Saha
Sudip Saha

Principal Consultant

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What is the Segment Analysis of The Doula and Birth Coaching Services Market?

  • The labor/Birth doula segment is leading in the doulas and birth coaching market. Some doulas only participate in labor if the mother requests one; others collaborate with hospitals. In the days immediately following the birth, birth doulas typically stay in touch with the family and may even pay them a visit once every week or two.
  • Even if technology plays a significant part in the service mode, the market for doulas and birth coaching is still dominated by offline services.

What Is the Regional Analysis of The Doula and Birth Coaching Services Market?

Region Europe
Market Share % (2022) 27.3%

The market share for doulas and birth coaches in Europe was recorded at 27.3% in 2022. Moreover, governments of emerging countries like China and India advocate contraception and fertility control as a means of reducing population growth.

However, due to the significant negative effects, women in Western nations no longer use the contraceptive pill and are instead gradually switching to IUDs and implants. Therefore, until the end of 2020, the expansion of this market is projected to be aided by the growing knowledge of alternate growth techniques.

What Is the North America Doula and Birth Coaching Services Market Outlook?

Region North America
Market Share % (2022) 30.2%

The non-physician healthcare professionals who assist in childbirth and maternal care make up the midwives and doulas sector. Operators in the sector provide assistance to women who are expecting a child during pregnancy, labor, and the postpartum period. They may also support the mother with nursing while providing care for the infant up to the age of six weeks. The market for doulas and birth coaches has expanded and holds a share of 30.2% in 2022.

What Is the Competitive Analysis of The Doula and Birth Coaching Services Market?

Due to a shortage of trained and motivated midwives, awareness must be raised about their functions, as well as how to meet the world's growing demand for additional doulas and birth coaching services.

Providers of doulas and birth coaching services have a lot to gain from marketing ideas, and several professional organizations within the NHS have already recognized their significance.

Key Players

  • My Baby Lady
  • The New Mummy Company
  • Mothersdoula.com
  • Be Her Village Inc.
  • Gold Coast Doulas
  • Louisiana Baby Company
  • Vermont Doula Company
  • Horizon NJ Health
  • June Motherhood

A consistent focus of businesses like June Motherhood, My Baby Lady, and Birth Healing Group Coaching is on providing top-notch services and comforting experiences.

Founded in 2019, June Motherhood provides 1:1 consultations with a range of experts, including birth and postpartum doulas, as well as live, small-group classes.

Moreover, members who sign up are given access to a trial class where they can experience June's instructors, curriculum, and community. Members of June's subscription program have access to three in-person small-group sessions each month and are assigned to a small group of new and expectant mothers who are in a comparable stage of pregnancy. The encounter is entirely virtual.

Additionally, Birth Healing Group Coaching provides comparable services. All group coaching participants have access to a private Facebook group where they can continue working together between calls.

Furthermore, for use between group calls, this program includes a workbook notebook where you can complete the exercises. Every session is recorded, so you can listen to the call again if you'd like. A workbook notebook is included in this program so that you can complete the tasks in between private calls.

Demand for doulas and birth coaching is high, as it has been demonstrated that they enhance clients' experiences in general. It accomplishes this by offering companionship, support, a soothing voice, and non-medicated pain alleviation.

Moreover, participants in the doulas and birth coaching focus on touch, acupressure, breathing exercises, movement, and position changes, which are a few non-drug pain alleviation methods. Consequently, a doula may support your ability to make choices regarding your own body and unborn child.

In response, My Baby Lady introduced a virtual doula. Thanks to modern technology, women have access to Virtual Doulas and can get more assistance. Due to its comfort, affordability, and convenience, some parents already favor it.

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Key segments

By Doula Type:

  • Labor/Birth Doula
  • Postpartum Doula
  • AntePartum Doula
  • Sibling Doula
  • Others

By Service Mode:

  • Online
  • Offline

By Service Type:

  • Pregnancy Coaching
  • Childbirth Coaching
  • Postpartum Support
  • Online Childbirth Education Classes
  • Others

By Coaching Type:

  • Group Coaching
  • Private Coaching

Package Type:

  • In-Person Package
  • Virtual Package

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East & Africa

Frequently Asked Questions

What is the Market Size of the Doula and Birth Coaching Services Market?

The market is estimated to secure US$ 14,356.4 million in 2023.

What is the expected Market Size of the Doula and Birth Coaching Services Market by 2033?

The market is expected to reach US$ 25,710.1 million by 2033.

What is the Growth Forecast for the Doula and Birth Coaching Services Market?

The market is anticipated to expand at a CAGR of 6% through 2033.

Who are the key players in the Doula and Birth Coaching Services Market?

Some key players in the market are My Baby Lady, The New Mummy Company, and Mothersdoula.com.

What is the Go-to-Market Strategy of Key Players?

The market players are focused on raising awareness due to a shortage of trained and motivated midwives.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Doula Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Doula Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Doula Type, 2023 to 2033
        5.3.1. Labor/Birth Doula
        5.3.2. Postpartum Doula
        5.3.3. AntePartum Doula
        5.3.4. Sibling Doula
        5.3.5. Others
    5.4. Y-o-Y Growth Trend Analysis By Doula Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Doula Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Mode
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Service Mode, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Mode, 2023 to 2033
        6.3.1. Online
        6.3.2. Offline
    6.4. Y-o-Y Growth Trend Analysis By Service Mode, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Service Mode, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Type
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Service Type , 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type , 2023 to 2033
        7.3.1. Pregnancy Coaching
        7.3.2. Childbirth Coaching
        7.3.3. Postpartum Support
        7.3.4. Online Childbirth Education Classes
        7.3.5. Others
    7.4. Y-o-Y Growth Trend Analysis By Service Type , 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Service Type , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Coaching Type
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) Analysis By Coaching Type, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Coaching Type, 2023 to 2033
        8.3.1. Group Coaching
        8.3.2. Private Coaching
    8.4. Y-o-Y Growth Trend Analysis By Coaching Type, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Coaching Type, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Package Type
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) Analysis By Package Type, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Package Type, 2023 to 2033
        9.3.1. In Person Package
        9.3.2. Virtual Package
    9.4. Y-o-Y Growth Trend Analysis By Package Type, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By Package Type, 2023 to 2033
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Western Europe
        10.3.4. Eastern Europe
        10.3.5. South Asia and Pacific
        10.3.6. East Asia
        10.3.7. Middle East and Africa
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. U.S.
            11.2.1.2. Canada
        11.2.2. By Doula Type
        11.2.3. By Service Mode
        11.2.4. By Service Type
        11.2.5. By Coaching Type
        11.2.6. By Package Type
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Doula Type
        11.3.3. By Service Mode
        11.3.4. By Service Type
        11.3.5. By Coaching Type
        11.3.6. By Package Type
    11.4. Key Takeaways
12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Brazil
            12.2.1.2. Mexico
            12.2.1.3. Rest of Latin America
        12.2.2. By Doula Type
        12.2.3. By Service Mode
        12.2.4. By Service Type
        12.2.5. By Coaching Type
        12.2.6. By Package Type
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Doula Type
        12.3.3. By Service Mode
        12.3.4. By Service Type
        12.3.5. By Coaching Type
        12.3.6. By Package Type
    12.4. Key Takeaways
13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Germany
            13.2.1.2. U.K.
            13.2.1.3. France
            13.2.1.4. Spain
            13.2.1.5. Italy
            13.2.1.6. Rest of Western Europe
        13.2.2. By Doula Type
        13.2.3. By Service Mode
        13.2.4. By Service Type
        13.2.5. By Coaching Type
        13.2.6. By Package Type
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Doula Type
        13.3.3. By Service Mode
        13.3.4. By Service Type
        13.3.5. By Coaching Type
        13.3.6. By Package Type
    13.4. Key Takeaways
14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. Poland
            14.2.1.2. Russia
            14.2.1.3. Czech Republic
            14.2.1.4. Romania
            14.2.1.5. Rest of Eastern Europe
        14.2.2. By Doula Type
        14.2.3. By Service Mode
        14.2.4. By Service Type
        14.2.5. By Coaching Type
        14.2.6. By Package Type
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Doula Type
        14.3.3. By Service Mode
        14.3.4. By Service Type
        14.3.5. By Coaching Type
        14.3.6. By Package Type
    14.4. Key Takeaways
15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. India
            15.2.1.2. Bangladesh
            15.2.1.3. Australia
            15.2.1.4. New Zealand
            15.2.1.5. Rest of South Asia and Pacific
        15.2.2. By Doula Type
        15.2.3. By Service Mode
        15.2.4. By Service Type
        15.2.5. By Coaching Type
        15.2.6. By Package Type
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Doula Type
        15.3.3. By Service Mode
        15.3.4. By Service Type
        15.3.5. By Coaching Type
        15.3.6. By Package Type
    15.4. Key Takeaways
16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Country
            16.2.1.1. China
            16.2.1.2. Japan
            16.2.1.3. South Korea
        16.2.2. By Doula Type
        16.2.3. By Service Mode
        16.2.4. By Service Type
        16.2.5. By Coaching Type
        16.2.6. By Package Type
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Doula Type
        16.3.3. By Service Mode
        16.3.4. By Service Type
        16.3.5. By Coaching Type
        16.3.6. By Package Type
    16.4. Key Takeaways
17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        17.2.1. By Country
            17.2.1.1. GCC Countries
            17.2.1.2. South Africa
            17.2.1.3. Israel
            17.2.1.4. Rest of MEA
        17.2.2. By Doula Type
        17.2.3. By Service Mode
        17.2.4. By Service Type
        17.2.5. By Coaching Type
        17.2.6. By Package Type
    17.3. Market Attractiveness Analysis
        17.3.1. By Country
        17.3.2. By Doula Type
        17.3.3. By Service Mode
        17.3.4. By Service Type
        17.3.5. By Coaching Type
        17.3.6. By Package Type
    17.4. Key Takeaways
18. Key Countries Market Analysis
    18.1. U.S.
        18.1.1. Pricing Analysis
        18.1.2. Market Share Analysis, 2022
            18.1.2.1. By Doula Type
            18.1.2.2. By Service Mode
            18.1.2.3. By Service Type
            18.1.2.4. By Coaching Type
            18.1.2.5. By Package Type
    18.2. Canada
        18.2.1. Pricing Analysis
        18.2.2. Market Share Analysis, 2022
            18.2.2.1. By Doula Type
            18.2.2.2. By Service Mode
            18.2.2.3. By Service Type
            18.2.2.4. By Coaching Type
            18.2.2.5. By Package Type
    18.3. Brazil
        18.3.1. Pricing Analysis
        18.3.2. Market Share Analysis, 2022
            18.3.2.1. By Doula Type
            18.3.2.2. By Service Mode
            18.3.2.3. By Service Type
            18.3.2.4. By Coaching Type
            18.3.2.5. By Package Type
    18.4. Mexico
        18.4.1. Pricing Analysis
        18.4.2. Market Share Analysis, 2022
            18.4.2.1. By Doula Type
            18.4.2.2. By Service Mode
            18.4.2.3. By Service Type
            18.4.2.4. By Coaching Type
            18.4.2.5. By Package Type
    18.5. Germany
        18.5.1. Pricing Analysis
        18.5.2. Market Share Analysis, 2022
            18.5.2.1. By Doula Type
            18.5.2.2. By Service Mode
            18.5.2.3. By Service Type
            18.5.2.4. By Coaching Type
            18.5.2.5. By Package Type
    18.6. U.K.
        18.6.1. Pricing Analysis
        18.6.2. Market Share Analysis, 2022
            18.6.2.1. By Doula Type
            18.6.2.2. By Service Mode
            18.6.2.3. By Service Type
            18.6.2.4. By Coaching Type
            18.6.2.5. By Package Type
    18.7. France
        18.7.1. Pricing Analysis
        18.7.2. Market Share Analysis, 2022
            18.7.2.1. By Doula Type
            18.7.2.2. By Service Mode
            18.7.2.3. By Service Type
            18.7.2.4. By Coaching Type
            18.7.2.5. By Package Type
    18.8. Spain
        18.8.1. Pricing Analysis
        18.8.2. Market Share Analysis, 2022
            18.8.2.1. By Doula Type
            18.8.2.2. By Service Mode
            18.8.2.3. By Service Type
            18.8.2.4. By Coaching Type
            18.8.2.5. By Package Type
    18.9. Italy
        18.9.1. Pricing Analysis
        18.9.2. Market Share Analysis, 2022
            18.9.2.1. By Doula Type
            18.9.2.2. By Service Mode
            18.9.2.3. By Service Type
            18.9.2.4. By Coaching Type
            18.9.2.5. By Package Type
    18.10. Poland
        18.10.1. Pricing Analysis
        18.10.2. Market Share Analysis, 2022
            18.10.2.1. By Doula Type
            18.10.2.2. By Service Mode
            18.10.2.3. By Service Type
            18.10.2.4. By Coaching Type
            18.10.2.5. By Package Type
    18.11. Russia
        18.11.1. Pricing Analysis
        18.11.2. Market Share Analysis, 2022
            18.11.2.1. By Doula Type
            18.11.2.2. By Service Mode
            18.11.2.3. By Service Type
            18.11.2.4. By Coaching Type
            18.11.2.5. By Package Type
    18.12. Czech Republic
        18.12.1. Pricing Analysis
        18.12.2. Market Share Analysis, 2022
            18.12.2.1. By Doula Type
            18.12.2.2. By Service Mode
            18.12.2.3. By Service Type
            18.12.2.4. By Coaching Type
            18.12.2.5. By Package Type
    18.13. Romania
        18.13.1. Pricing Analysis
        18.13.2. Market Share Analysis, 2022
            18.13.2.1. By Doula Type
            18.13.2.2. By Service Mode
            18.13.2.3. By Service Type
            18.13.2.4. By Coaching Type
            18.13.2.5. By Package Type
    18.14. India
        18.14.1. Pricing Analysis
        18.14.2. Market Share Analysis, 2022
            18.14.2.1. By Doula Type
            18.14.2.2. By Service Mode
            18.14.2.3. By Service Type
            18.14.2.4. By Coaching Type
            18.14.2.5. By Package Type
    18.15. Bangladesh
        18.15.1. Pricing Analysis
        18.15.2. Market Share Analysis, 2022
            18.15.2.1. By Doula Type
            18.15.2.2. By Service Mode
            18.15.2.3. By Service Type
            18.15.2.4. By Coaching Type
            18.15.2.5. By Package Type
    18.16. Australia
        18.16.1. Pricing Analysis
        18.16.2. Market Share Analysis, 2022
            18.16.2.1. By Doula Type
            18.16.2.2. By Service Mode
            18.16.2.3. By Service Type
            18.16.2.4. By Coaching Type
            18.16.2.5. By Package Type
    18.17. New Zealand
        18.17.1. Pricing Analysis
        18.17.2. Market Share Analysis, 2022
            18.17.2.1. By Doula Type
            18.17.2.2. By Service Mode
            18.17.2.3. By Service Type
            18.17.2.4. By Coaching Type
            18.17.2.5. By Package Type
    18.18. China
        18.18.1. Pricing Analysis
        18.18.2. Market Share Analysis, 2022
            18.18.2.1. By Doula Type
            18.18.2.2. By Service Mode
            18.18.2.3. By Service Type
            18.18.2.4. By Coaching Type
            18.18.2.5. By Package Type
    18.19. Japan
        18.19.1. Pricing Analysis
        18.19.2. Market Share Analysis, 2022
            18.19.2.1. By Doula Type
            18.19.2.2. By Service Mode
            18.19.2.3. By Service Type
            18.19.2.4. By Coaching Type
            18.19.2.5. By Package Type
    18.20. South Korea
        18.20.1. Pricing Analysis
        18.20.2. Market Share Analysis, 2022
            18.20.2.1. By Doula Type
            18.20.2.2. By Service Mode
            18.20.2.3. By Service Type
            18.20.2.4. By Coaching Type
            18.20.2.5. By Package Type
    18.21. GCC Countries
        18.21.1. Pricing Analysis
        18.21.2. Market Share Analysis, 2022
            18.21.2.1. By Doula Type
            18.21.2.2. By Service Mode
            18.21.2.3. By Service Type
            18.21.2.4. By Coaching Type
            18.21.2.5. By Package Type
    18.22. South Africa
        18.22.1. Pricing Analysis
        18.22.2. Market Share Analysis, 2022
            18.22.2.1. By Doula Type
            18.22.2.2. By Service Mode
            18.22.2.3. By Service Type
            18.22.2.4. By Coaching Type
            18.22.2.5. By Package Type
    18.23. Israel
        18.23.1. Pricing Analysis
        18.23.2. Market Share Analysis, 2022
            18.23.2.1. By Doula Type
            18.23.2.2. By Service Mode
            18.23.2.3. By Service Type
            18.23.2.4. By Coaching Type
            18.23.2.5. By Package Type
19. Market Structure Analysis
    19.1. Competition Dashboard
    19.2. Competition Benchmarking
    19.3. Market Share Analysis of Top Players
        19.3.1. By Regional
        19.3.2. By Doula Type
        19.3.3. By Service Mode
        19.3.4. By Service Type
        19.3.5. By Coaching Type
        19.3.6. By Package Type
20. Competition Analysis
    20.1. Competition Deep Dive
        20.1.1. My Baby Lady
            20.1.1.1. Overview
            20.1.1.2. Product Portfolio
            20.1.1.3. Profitability by Market Segments
            20.1.1.4. Sales Footprint
            20.1.1.5. Strategy Overview
                20.1.1.5.1. Marketing Strategy
        20.1.2. The New Mummy Company
            20.1.2.1. Overview
            20.1.2.2. Product Portfolio
            20.1.2.3. Profitability by Market Segments
            20.1.2.4. Sales Footprint
            20.1.2.5. Strategy Overview
                20.1.2.5.1. Marketing Strategy
        20.1.3. Mothersdoula.com
            20.1.3.1. Overview
            20.1.3.2. Product Portfolio
            20.1.3.3. Profitability by Market Segments
            20.1.3.4. Sales Footprint
            20.1.3.5. Strategy Overview
                20.1.3.5.1. Marketing Strategy
        20.1.4. Be Her Village Inc.
            20.1.4.1. Overview
            20.1.4.2. Product Portfolio
            20.1.4.3. Profitability by Market Segments
            20.1.4.4. Sales Footprint
            20.1.4.5. Strategy Overview
                20.1.4.5.1. Marketing Strategy
        20.1.5. Gold Coast Doulas
            20.1.5.1. Overview
            20.1.5.2. Product Portfolio
            20.1.5.3. Profitability by Market Segments
            20.1.5.4. Sales Footprint
            20.1.5.5. Strategy Overview
                20.1.5.5.1. Marketing Strategy
        20.1.6. Louisiana Baby Company
            20.1.6.1. Overview
            20.1.6.2. Product Portfolio
            20.1.6.3. Profitability by Market Segments
            20.1.6.4. Sales Footprint
            20.1.6.5. Strategy Overview
                20.1.6.5.1. Marketing Strategy
        20.1.7. Vermont Doula Company
            20.1.7.1. Overview
            20.1.7.2. Product Portfolio
            20.1.7.3. Profitability by Market Segments
            20.1.7.4. Sales Footprint
            20.1.7.5. Strategy Overview
                20.1.7.5.1. Marketing Strategy
        20.1.8. Horizon NJ Health
            20.1.8.1. Overview
            20.1.8.2. Product Portfolio
            20.1.8.3. Profitability by Market Segments
            20.1.8.4. Sales Footprint
            20.1.8.5. Strategy Overview
                20.1.8.5.1. Marketing Strategy
        20.1.9. June Motherhood
            20.1.9.1. Overview
            20.1.9.2. Product Portfolio
            20.1.9.3. Profitability by Market Segments
            20.1.9.4. Sales Footprint
            20.1.9.5. Strategy Overview
                20.1.9.5.1. Marketing Strategy
        20.1.10. Family Firstbirth Services
            20.1.10.1. Overview
            20.1.10.2. Product Portfolio
            20.1.10.3. Profitability by Market Segments
            20.1.10.4. Sales Footprint
            20.1.10.5. Strategy Overview
                20.1.10.5.1. Marketing Strategy
21. Assumptions & Acronyms Used
22. Research Methodology
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