According to FMI, the market is expected to have an adequate CAGR of 6% during the forecast period. As per recent estimates, the market is projected to generate a revenue of US$ 14,356.4 million in 2023. By 2033, the market is expected to reach US$ 25,710.1 million.
Demand for doula and birth coaching services is increasing as a competent doula gives a woman the confidence to express her wants and viewpoints and realize her desire for a healthy, satisfying birthing experience.
The mother's self-efficacy regarding her capacity to influence her pregnancy outcomes may have risen as a result of ongoing communication with and support from a doula. Support people known as doulas have grown more prevalent since many women find that having someone by their side throughout labor and delivery gives them comfort and encouragement. Thus, promoting the doula and birth coaching services market.
Doulas are qualified to support women physically, emotionally, and educationally during pregnancy, labor, delivery, and the first few weeks after giving birth. Moreover, many women can avoid epidurals, cesarean births, and difficult births with the help of doulas.
Attribute | Details |
---|---|
Doula and Birth Coaching Services Market CAGR (2023 to 2033) | 6% |
Doula and Birth Coaching Services Market Size (2023) | US$ 14,356.4 million |
Doula and Birth Coaching Services Market Size (2033) | US$ 25,710.1 million |
Doula care has been demonstrated to provide significant benefits for socially disadvantaged women who have poor incomes, are single and expecting their first child alone in a hospital or face linguistic or cultural obstacles. As a result, the demand for doula and birth coaching services is constantly rising.
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One of the most promising factors promoting the growth of the doula and birth coaching services market is that they offer emotional and other support by being ‘constantly present’ for the duration of labor.
Moreover, offering specific labor support techniques and strategies, encouraging laboring women and their families, and facilitating communication between mothers and medical professionals are facilitating the demand for doula and birth coaching services.
Estimation Using Statistics
Attending nurses available to stay with a mother throughout labor has decreased as a result of contemporary hospital maternity care procedures.
According to one study, new mothers anticipated their nurse may spend 53% of her time supporting them, while in reality, she only spent 6% to 10% of her time doing so (Tumblin & Simkin, 2001).
Midwives are protecting the public's health by delivering high-quality midwifery care to women and newborns in hospitals or on the go. Pregnancy, labor, delivery, and the postpartum period are all recognized by midwifery as healthy and meaningful life experiences for women.
Estimation Using Statistics
Nearly 900,000 Auxiliary Nurse Midwives and over two million Registered Nurses are employed in India (ANMs). The Government of India has pledged to hire an additional 85,000 midwives by 2023, in addition to the current workforce, as part of their remarkable leadership in the field.
WHO supports this decision and acknowledges that funding for midwifery services is funding for universal access to health.
Region | Europe |
---|---|
Market Share % (2022) | 27.3% |
The market share for doulas and birth coaches in Europe was recorded at 27.3% in 2022. Moreover, governments of emerging countries like China and India advocate contraception and fertility control as a means of reducing population growth.
However, due to the significant negative effects, women in Western nations no longer use the contraceptive pill and are instead gradually switching to IUDs and implants. Therefore, until the end of 2020, the expansion of this market is projected to be aided by the growing knowledge of alternate growth techniques.
Region | North America |
---|---|
Market Share % (2022) | 30.2% |
The non-physician healthcare professionals who assist in childbirth and maternal care make up the midwives and doulas sector. Operators in the sector provide assistance to women who are expecting a child during pregnancy, labor, and the postpartum period. They may also support the mother with nursing while providing care for the infant up to the age of six weeks. The market for doulas and birth coaches has expanded and holds a share of 30.2% in 2022.
Due to a shortage of trained and motivated midwives, awareness must be raised about their functions, as well as how to meet the world's growing demand for additional doulas and birth coaching services.
Providers of doulas and birth coaching services have a lot to gain from marketing ideas, and several professional organizations within the NHS have already recognized their significance.
Key Players
A consistent focus of businesses like June Motherhood, My Baby Lady, and Birth Healing Group Coaching is on providing top-notch services and comforting experiences.
Founded in 2019, June Motherhood provides 1:1 consultations with a range of experts, including birth and postpartum doulas, as well as live, small-group classes.
Moreover, members who sign up are given access to a trial class where they can experience June's instructors, curriculum, and community. Members of June's subscription program have access to three in-person small-group sessions each month and are assigned to a small group of new and expectant mothers who are in a comparable stage of pregnancy. The encounter is entirely virtual.
Additionally, Birth Healing Group Coaching provides comparable services. All group coaching participants have access to a private Facebook group where they can continue working together between calls.
Furthermore, for use between group calls, this program includes a workbook notebook where you can complete the exercises. Every session is recorded, so you can listen to the call again if you'd like. A workbook notebook is included in this program so that you can complete the tasks in between private calls.
Demand for doulas and birth coaching is high, as it has been demonstrated that they enhance clients' experiences in general. It accomplishes this by offering companionship, support, a soothing voice, and non-medicated pain alleviation.
Moreover, participants in the doulas and birth coaching focus on touch, acupressure, breathing exercises, movement, and position changes, which are a few non-drug pain alleviation methods. Consequently, a doula may support your ability to make choices regarding your own body and unborn child.
In response, My Baby Lady introduced a virtual doula. Thanks to modern technology, women have access to Virtual Doulas and can get more assistance. Due to its comfort, affordability, and convenience, some parents already favor it.
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The market is estimated to secure US$ 14,356.4 million in 2023.
The market is expected to reach US$ 25,710.1 million by 2033.
The market is anticipated to expand at a CAGR of 6% through 2033.
Some key players in the market are My Baby Lady, The New Mummy Company, and Mothersdoula.com.
The market players are focused on raising awareness due to a shortage of trained and motivated midwives.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Doula Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Doula Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Doula Type, 2023 to 2033 5.3.1. Labor/Birth Doula 5.3.2. Postpartum Doula 5.3.3. AntePartum Doula 5.3.4. Sibling Doula 5.3.5. Others 5.4. Y-o-Y Growth Trend Analysis By Doula Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Doula Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Mode 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Service Mode, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Mode, 2023 to 2033 6.3.1. Online 6.3.2. Offline 6.4. Y-o-Y Growth Trend Analysis By Service Mode, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Service Mode, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Service Type , 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type , 2023 to 2033 7.3.1. Pregnancy Coaching 7.3.2. Childbirth Coaching 7.3.3. Postpartum Support 7.3.4. Online Childbirth Education Classes 7.3.5. Others 7.4. Y-o-Y Growth Trend Analysis By Service Type , 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Service Type , 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Coaching Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By Coaching Type, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Coaching Type, 2023 to 2033 8.3.1. Group Coaching 8.3.2. Private Coaching 8.4. Y-o-Y Growth Trend Analysis By Coaching Type, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Coaching Type, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Package Type 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) Analysis By Package Type, 2018 to 2022 9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Package Type, 2023 to 2033 9.3.1. In Person Package 9.3.2. Virtual Package 9.4. Y-o-Y Growth Trend Analysis By Package Type, 2018 to 2022 9.5. Absolute $ Opportunity Analysis By Package Type, 2023 to 2033 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Western Europe 10.3.4. Eastern Europe 10.3.5. South Asia and Pacific 10.3.6. East Asia 10.3.7. Middle East and Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. U.S. 11.2.1.2. Canada 11.2.2. By Doula Type 11.2.3. By Service Mode 11.2.4. By Service Type 11.2.5. By Coaching Type 11.2.6. By Package Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Doula Type 11.3.3. By Service Mode 11.3.4. By Service Type 11.3.5. By Coaching Type 11.3.6. By Package Type 11.4. Key Takeaways 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Doula Type 12.2.3. By Service Mode 12.2.4. By Service Type 12.2.5. By Coaching Type 12.2.6. By Package Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Doula Type 12.3.3. By Service Mode 12.3.4. By Service Type 12.3.5. By Coaching Type 12.3.6. By Package Type 12.4. Key Takeaways 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. U.K. 13.2.1.3. France 13.2.1.4. Spain 13.2.1.5. Italy 13.2.1.6. Rest of Western Europe 13.2.2. By Doula Type 13.2.3. By Service Mode 13.2.4. By Service Type 13.2.5. By Coaching Type 13.2.6. By Package Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Doula Type 13.3.3. By Service Mode 13.3.4. By Service Type 13.3.5. By Coaching Type 13.3.6. By Package Type 13.4. Key Takeaways 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. Poland 14.2.1.2. Russia 14.2.1.3. Czech Republic 14.2.1.4. Romania 14.2.1.5. Rest of Eastern Europe 14.2.2. By Doula Type 14.2.3. By Service Mode 14.2.4. By Service Type 14.2.5. By Coaching Type 14.2.6. By Package Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Doula Type 14.3.3. By Service Mode 14.3.4. By Service Type 14.3.5. By Coaching Type 14.3.6. By Package Type 14.4. Key Takeaways 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. India 15.2.1.2. Bangladesh 15.2.1.3. Australia 15.2.1.4. New Zealand 15.2.1.5. Rest of South Asia and Pacific 15.2.2. By Doula Type 15.2.3. By Service Mode 15.2.4. By Service Type 15.2.5. By Coaching Type 15.2.6. By Package Type 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Doula Type 15.3.3. By Service Mode 15.3.4. By Service Type 15.3.5. By Coaching Type 15.3.6. By Package Type 15.4. Key Takeaways 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. China 16.2.1.2. Japan 16.2.1.3. South Korea 16.2.2. By Doula Type 16.2.3. By Service Mode 16.2.4. By Service Type 16.2.5. By Coaching Type 16.2.6. By Package Type 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Doula Type 16.3.3. By Service Mode 16.3.4. By Service Type 16.3.5. By Coaching Type 16.3.6. By Package Type 16.4. Key Takeaways 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 17.2.1. By Country 17.2.1.1. GCC Countries 17.2.1.2. South Africa 17.2.1.3. Israel 17.2.1.4. Rest of MEA 17.2.2. By Doula Type 17.2.3. By Service Mode 17.2.4. By Service Type 17.2.5. By Coaching Type 17.2.6. By Package Type 17.3. Market Attractiveness Analysis 17.3.1. By Country 17.3.2. By Doula Type 17.3.3. By Service Mode 17.3.4. By Service Type 17.3.5. By Coaching Type 17.3.6. By Package Type 17.4. Key Takeaways 18. Key Countries Market Analysis 18.1. U.S. 18.1.1. Pricing Analysis 18.1.2. Market Share Analysis, 2022 18.1.2.1. By Doula Type 18.1.2.2. By Service Mode 18.1.2.3. By Service Type 18.1.2.4. By Coaching Type 18.1.2.5. By Package Type 18.2. Canada 18.2.1. Pricing Analysis 18.2.2. Market Share Analysis, 2022 18.2.2.1. By Doula Type 18.2.2.2. By Service Mode 18.2.2.3. By Service Type 18.2.2.4. By Coaching Type 18.2.2.5. By Package Type 18.3. Brazil 18.3.1. Pricing Analysis 18.3.2. Market Share Analysis, 2022 18.3.2.1. By Doula Type 18.3.2.2. By Service Mode 18.3.2.3. By Service Type 18.3.2.4. By Coaching Type 18.3.2.5. By Package Type 18.4. Mexico 18.4.1. Pricing Analysis 18.4.2. Market Share Analysis, 2022 18.4.2.1. By Doula Type 18.4.2.2. By Service Mode 18.4.2.3. By Service Type 18.4.2.4. By Coaching Type 18.4.2.5. By Package Type 18.5. Germany 18.5.1. Pricing Analysis 18.5.2. Market Share Analysis, 2022 18.5.2.1. By Doula Type 18.5.2.2. By Service Mode 18.5.2.3. By Service Type 18.5.2.4. By Coaching Type 18.5.2.5. By Package Type 18.6. U.K. 18.6.1. Pricing Analysis 18.6.2. Market Share Analysis, 2022 18.6.2.1. By Doula Type 18.6.2.2. By Service Mode 18.6.2.3. By Service Type 18.6.2.4. By Coaching Type 18.6.2.5. By Package Type 18.7. France 18.7.1. Pricing Analysis 18.7.2. Market Share Analysis, 2022 18.7.2.1. By Doula Type 18.7.2.2. By Service Mode 18.7.2.3. By Service Type 18.7.2.4. By Coaching Type 18.7.2.5. By Package Type 18.8. Spain 18.8.1. Pricing Analysis 18.8.2. Market Share Analysis, 2022 18.8.2.1. By Doula Type 18.8.2.2. By Service Mode 18.8.2.3. By Service Type 18.8.2.4. By Coaching Type 18.8.2.5. By Package Type 18.9. Italy 18.9.1. Pricing Analysis 18.9.2. Market Share Analysis, 2022 18.9.2.1. By Doula Type 18.9.2.2. By Service Mode 18.9.2.3. By Service Type 18.9.2.4. By Coaching Type 18.9.2.5. By Package Type 18.10. Poland 18.10.1. Pricing Analysis 18.10.2. Market Share Analysis, 2022 18.10.2.1. By Doula Type 18.10.2.2. By Service Mode 18.10.2.3. By Service Type 18.10.2.4. By Coaching Type 18.10.2.5. By Package Type 18.11. Russia 18.11.1. Pricing Analysis 18.11.2. Market Share Analysis, 2022 18.11.2.1. By Doula Type 18.11.2.2. By Service Mode 18.11.2.3. By Service Type 18.11.2.4. By Coaching Type 18.11.2.5. By Package Type 18.12. Czech Republic 18.12.1. Pricing Analysis 18.12.2. Market Share Analysis, 2022 18.12.2.1. By Doula Type 18.12.2.2. By Service Mode 18.12.2.3. By Service Type 18.12.2.4. By Coaching Type 18.12.2.5. By Package Type 18.13. Romania 18.13.1. Pricing Analysis 18.13.2. Market Share Analysis, 2022 18.13.2.1. By Doula Type 18.13.2.2. By Service Mode 18.13.2.3. By Service Type 18.13.2.4. By Coaching Type 18.13.2.5. By Package Type 18.14. India 18.14.1. Pricing Analysis 18.14.2. Market Share Analysis, 2022 18.14.2.1. By Doula Type 18.14.2.2. By Service Mode 18.14.2.3. By Service Type 18.14.2.4. By Coaching Type 18.14.2.5. By Package Type 18.15. Bangladesh 18.15.1. Pricing Analysis 18.15.2. Market Share Analysis, 2022 18.15.2.1. By Doula Type 18.15.2.2. By Service Mode 18.15.2.3. By Service Type 18.15.2.4. By Coaching Type 18.15.2.5. By Package Type 18.16. Australia 18.16.1. Pricing Analysis 18.16.2. Market Share Analysis, 2022 18.16.2.1. By Doula Type 18.16.2.2. By Service Mode 18.16.2.3. By Service Type 18.16.2.4. By Coaching Type 18.16.2.5. By Package Type 18.17. New Zealand 18.17.1. Pricing Analysis 18.17.2. Market Share Analysis, 2022 18.17.2.1. By Doula Type 18.17.2.2. By Service Mode 18.17.2.3. By Service Type 18.17.2.4. By Coaching Type 18.17.2.5. By Package Type 18.18. China 18.18.1. Pricing Analysis 18.18.2. Market Share Analysis, 2022 18.18.2.1. By Doula Type 18.18.2.2. By Service Mode 18.18.2.3. By Service Type 18.18.2.4. By Coaching Type 18.18.2.5. By Package Type 18.19. Japan 18.19.1. Pricing Analysis 18.19.2. Market Share Analysis, 2022 18.19.2.1. By Doula Type 18.19.2.2. By Service Mode 18.19.2.3. By Service Type 18.19.2.4. By Coaching Type 18.19.2.5. By Package Type 18.20. South Korea 18.20.1. Pricing Analysis 18.20.2. Market Share Analysis, 2022 18.20.2.1. By Doula Type 18.20.2.2. By Service Mode 18.20.2.3. By Service Type 18.20.2.4. By Coaching Type 18.20.2.5. By Package Type 18.21. GCC Countries 18.21.1. Pricing Analysis 18.21.2. Market Share Analysis, 2022 18.21.2.1. By Doula Type 18.21.2.2. By Service Mode 18.21.2.3. By Service Type 18.21.2.4. By Coaching Type 18.21.2.5. By Package Type 18.22. South Africa 18.22.1. Pricing Analysis 18.22.2. Market Share Analysis, 2022 18.22.2.1. By Doula Type 18.22.2.2. By Service Mode 18.22.2.3. By Service Type 18.22.2.4. By Coaching Type 18.22.2.5. By Package Type 18.23. Israel 18.23.1. Pricing Analysis 18.23.2. Market Share Analysis, 2022 18.23.2.1. By Doula Type 18.23.2.2. By Service Mode 18.23.2.3. By Service Type 18.23.2.4. By Coaching Type 18.23.2.5. By Package Type 19. Market Structure Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Market Share Analysis of Top Players 19.3.1. By Regional 19.3.2. By Doula Type 19.3.3. By Service Mode 19.3.4. By Service Type 19.3.5. By Coaching Type 19.3.6. By Package Type 20. Competition Analysis 20.1. Competition Deep Dive 20.1.1. My Baby Lady 20.1.1.1. Overview 20.1.1.2. Product Portfolio 20.1.1.3. Profitability by Market Segments 20.1.1.4. Sales Footprint 20.1.1.5. Strategy Overview 20.1.1.5.1. Marketing Strategy 20.1.2. The New Mummy Company 20.1.2.1. Overview 20.1.2.2. Product Portfolio 20.1.2.3. Profitability by Market Segments 20.1.2.4. Sales Footprint 20.1.2.5. Strategy Overview 20.1.2.5.1. Marketing Strategy 20.1.3. Mothersdoula.com 20.1.3.1. Overview 20.1.3.2. Product Portfolio 20.1.3.3. Profitability by Market Segments 20.1.3.4. Sales Footprint 20.1.3.5. Strategy Overview 20.1.3.5.1. Marketing Strategy 20.1.4. Be Her Village Inc. 20.1.4.1. Overview 20.1.4.2. Product Portfolio 20.1.4.3. Profitability by Market Segments 20.1.4.4. Sales Footprint 20.1.4.5. Strategy Overview 20.1.4.5.1. Marketing Strategy 20.1.5. Gold Coast Doulas 20.1.5.1. Overview 20.1.5.2. Product Portfolio 20.1.5.3. Profitability by Market Segments 20.1.5.4. Sales Footprint 20.1.5.5. Strategy Overview 20.1.5.5.1. Marketing Strategy 20.1.6. Louisiana Baby Company 20.1.6.1. Overview 20.1.6.2. Product Portfolio 20.1.6.3. Profitability by Market Segments 20.1.6.4. Sales Footprint 20.1.6.5. Strategy Overview 20.1.6.5.1. Marketing Strategy 20.1.7. Vermont Doula Company 20.1.7.1. Overview 20.1.7.2. Product Portfolio 20.1.7.3. Profitability by Market Segments 20.1.7.4. Sales Footprint 20.1.7.5. Strategy Overview 20.1.7.5.1. Marketing Strategy 20.1.8. Horizon NJ Health 20.1.8.1. Overview 20.1.8.2. Product Portfolio 20.1.8.3. Profitability by Market Segments 20.1.8.4. Sales Footprint 20.1.8.5. Strategy Overview 20.1.8.5.1. Marketing Strategy 20.1.9. June Motherhood 20.1.9.1. Overview 20.1.9.2. Product Portfolio 20.1.9.3. Profitability by Market Segments 20.1.9.4. Sales Footprint 20.1.9.5. Strategy Overview 20.1.9.5.1. Marketing Strategy 20.1.10. Family Firstbirth Services 20.1.10.1. Overview 20.1.10.2. Product Portfolio 20.1.10.3. Profitability by Market Segments 20.1.10.4. Sales Footprint 20.1.10.5. Strategy Overview 20.1.10.5.1. Marketing Strategy 21. Assumptions & Acronyms Used 22. Research Methodology
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