Email Applications Market

Email Applications Market: Driven By Increasing Focus On User-Centricity - Global Industry Analysis and Opportunity Assessment 2015 - 2020

  • 2015-11-24
  • REP-GB-1083
 Email Applications Market

An Incisive, In-depth Analysis on the Email Applications Market

This study offers a comprehensive, 360 degree analysis on the Email Applications market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Email Applications market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Email applications offer a framework for electronic messaging and the core integrated functionalities can include message management, composition, and reception functions, shared folders/databases, and group calendaring & scheduling. Email applications are based on shared directory messaging platforms, which offer few functionalities including directory integration, message encryption, access protocol, and authentication and custom domains.

Email application is primarily used for exchanging mails; however, it does include various features such as calendar, task manager, contact manager, note taking, journal, and web browsing. In addition, these applications are also used as standalone applications and can function with some exchange servers for multiple users in an organization. This can facilitate shared mailboxes and calendars, SharePoint lists, meeting schedules and exchange public folders.

The global Email applications market was valued at USD 4,197.4 Mn in 2014 and is expected to expand at a CAGR of 4.1% during the forecast period (2015–2020). Enhancement of end-user experience due to additional features that offer increased security such as efficient junk mail filtering, blocking external content like web bugs and downloaded images and data from foreign sites, and rejection of executable attachments are propelling growth of this market.

The global email applications market is classified based on deployment segment as public cloud and on-premises. The public cloud sub-segment was valued USD 1,122.5 Mn in 2014 and is anticipated to register a CAGR of 16.6% during the forecast period. Presently, the on-premises sub-segment dominates in terms of market share of the global Email applications market, but with the growing popularity of email applications on cloud based platforms, this sub segment is expected to lose market share significantly during the forecast period.

Among the regions, North America was the largest market for Email applications and held the largest share of the total Email applications market in 2014. This growth is primarily attributed to the fact that majority of the population in North America is tech-savvy and engaged in online Email activities. In addition, the advent of consumer centric Email applications by leading providers is further contributing to growth of this market.

Asia Pacific is anticipated to register substantial growth during the forecast period as several leading players are setting up offices in this region in order to increase focus on expanding their business. This offers potential growth opportunities for the Email applications market during the forecast period.

Report Synopsis

Future Market Insights offers a 5-year forecast for the global Email applications market between 2015 and 2020. In terms of value, the market is expected to register a CAGR of 4.1% during the forecast period. This study demonstrates the market dynamics and trends in all the seven regions, which influence the current nature and future status of the Email applications market over the forecast period.

Report Description

This research report provides a detailed analysis on Email applications market and offers insights on the various driving forces driving popularity of related services across different end-user industries. The report includes extensive analysis of key industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on traffic, tools, applications and verticals across different geographies such as North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (excluding Japan), Japan and Middle East & Africa.

The market is witnessing growth in adoption of Email applications having user-centric approach which incorporates multiple platforms, languages, technologies, data security and legacy systems. Market growth is also driven by information assets integrated with application programming interfaces which enable new features to be used in the existing applications. These factors along with the provisions of Email applications on mobile platforms such as iOS and Android are driving growth of the Email applications market. Additionally, due to integration of innovative features with Email applications such as money transfer and payment options via wallet services, Email applications is gaining traction among users across various segments.

The report starts with an overview of the Email applications market in terms of value. In addition, this section includes analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the global Email applications market. Impact analysis of key growth drivers and restraints, based on the weighted average model is included in this report to facilitate clients with crystal clear decision-making insights.

On the basis of deployment type, the market is segmented into on-premises and public cloud. A detailed analysis has been provided for every segment in terms of market size analysis for Email applications across the globe. The subsequent sections provide detailed analysis on the regions using Email applications. The sections provide detailed analysis covering key trends, absolute dollar opportunity and BPS Analysis.

The next section highlights Email applications adoption by regions. It provides a market outlook for 2015–2020 and sets the forecast within the context of the Email applications ecosystem, including latest technological developments as well as service offerings in the market. This study discusses key region trends contributing to growth of the global market, as well as analyses the degree at which drivers are influencing this market in each region. Key regions assessed in this report include North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (excluding Japan), Japan and Middle East & Africa.

This report evaluate the present scenario and the growth prospects of the Email applications market across various geographies for different deployment types, for the period 2015 –2020. We have considered 2014 as the base year and provide data for the trailing 12 months.

To calculate Email applications market size, we have also considered revenue generated by email applications service providers. The forecast presented here assesses the total revenue by value across the market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the Email applications market will develop in the future. Given the characteristics of the market, we triangulated the outcome of three different types of analyses, based on the technology trends, and economic envelope.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market.

As previously highlighted, the Email applications market is split into a number of segments. All the email applications segments in terms of deployment type and by regions, are analysed in terms of Basis Point Share to understand individual segment’s relative contributions to market growth. This detailed level of information is important for identification of various key trends of the Email applications market.

Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the Email applications market.

In the final section of the report, we include a competitive landscape to provide clients with a dashboard view, based on categories of provider in the value chain, presence in Email applications portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the Email applications value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the Email applications space. Key competitors covered are Microsoft Corporation, Google Inc., IBM Corporation, Micro Focus International PLC., NEC Corporation, Hitachi Ltd., Myriad Group, Proofpoint, Inc., Oracle Corporation, Unisys Global Technologies and Dell Inc.

Key Segments Covered

  • By Deployment Type
    • Public Cloud
    • On Premises

Key Regions/Countries Covered

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
  • Western Europe
    • Germany
    • France
    • U.K.
    • Spain
    • Italy
    • Nordic
    • Benelux
    • Rest of Western Europe
  • Asia Pacific Excluding Japan (APEJ)
    • China
    • India
    • ASEAN
    • Australia and New Zealand
    • Rest of APEJ
  • Japan
  • Middle East & Africa
    • GCC
    • North Africa
    • South Africa
    • Rest of MEA

Key Companies

  • Microsoft Corporation
  • Google Inc.
  • IBM Corporation
  • Micro Focus International plc.
  • NEC Corporation
  • Hitachi, Ltd.
  • Myriad Group
  • Proofpoint, Inc.
  • Oracle Corporation
  • Unisys Global Technologies
  • Dell Inc.

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Akshay Godge

Akshay Godge

Client Partner - Global Business Development

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