IoT Application Enablement Market Overview (2023 to 2033)

The IoT application enablement market revenue totaled US$ 2.8 billion in 2022. The IoT application enablement market is expected to reach US$ 40.5 billion by 2033, with demand growing at a CAGR of 27.5% over the forecast period.

Report Attribute Details
IoT Application Enablement Market Estimated Size (2023) US$ 3.5 billion
Projected Market Valuation (2033) US$ 40.5 billion
Value-based CAGR% (2023 to 2033) 27.5%
Top 5 Vendor Market Share Around 35%

The IoT application enablement market accounted for around 10.0% of the global IoT platform market. An application enablement platform (AEP) is a simple enterprise IoT platform that allows organizations to scale multiple devices with minimal code.

An IoT application enablement platform used in IoT applications in smart cities includes utilities (smart waste, lighting), connected traffic (smart parking, traffic management), environmental monitoring (air pollution), and public safety (video surveillance).

The growing adoption of IoT devices across various industries including manufacturing, energy, utilities, and healthcare is expected to drive the demand for IoT application enablement solutions.

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2018 to 2022 IoT Application Enablement Demand Outlook Compared to 2023 to 2033 Forecast

Sales in the IoT application enablement market are estimated to rise at a 27.5% CAGR between 2023 and 2033, in comparison with the 23.7% CAGR registered between 2018 to 2022. This attributes to the growing adoption of IoT applications among large as well as small and mid-sized enterprises (SMEs) across the globe.

Application Enablement Platform (AEP) or IoT application enablement platform is a form of platform-as-a-service that help businesses to develop their businesses with IoT and can help to provide a clear vision to an IoT solution.

By enterprise size, demand in the SME segment is expected to grow at the highest CAGR of 29.0% during the forecast period. By solution, sales in the IoT application enablement platform segment are expected to grow at a CAGR of 27.7% over the forecast period.

How is the Growing Adoption of IoT Platforms across Organizations Fueling Growth?

IoT platforms help to streamline the functioning of IoT solutions and build IoT projects cheaper, faster, and better. The essential capabilities/features include network and connectivity management, data acquisition, device management, application enablement, processing visualization, and analysis, integration, and storage.

IoT platforms have become the backbone of professional IoT deployments, with more IoT devices, data, assets-related technologies, connectivity/network solutions, and infrastructural and architectural evolutions. Many businesses are adopting IoT platforms, and as a result of which, the demand for the IoT application enablement platform is increasing.

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Is Increasing Establishment of Smart Homes and Smart Cities Likely to Influence Demand?

Smart city networks use IoT technology in a variety of ways. One of the key challenges is traffic monitoring. The ability to monitor traffic using sensors located around the city allows improved control of intersections and traffic optimization. Monitoring water levels can also assist in detecting and informing communities about possible and active floods.

In smart cities and smart homes, IoT devices are used to detect and monitor weather conditions, conduct surveillance, and host public Wi-Fi. Thus, the rising adoption of IoT devices in smart homes and smart cities are poised to continue fueling sales in the market.

Country-wise Insights

How is the United States IoT Application Enablement Market Faring?

Rising Adoption of IoT Application Enablement Services in the United States is expected to Boost Sales

Sales in the United States market are projected to increase at a CAGR of 20% over the forecast period, reaching a valuation of US$ 900 million in 2023.

The United States is one of the most developed countries considering infrastructure for advanced technologies. The presence of key application enablement platform providers including Amazon Web Services, IBM, Microsoft, and Oracle is assumed to drive product innovation in the market.

The presence of such prominent IoT application enablement solutions providers is ultimately projected to fuel the demand for IoT application enablement platforms.

What is driving the United Kingdom IoT Application Enablement Market?

Increasing Preference for IoT Application Enablement Solutions in the United Kingdom is anticipated to Fuel Growth

Demand in the United Kingdom market is anticipated to grow at a 34% CAGR over the forecast period, creating an absolute dollar opportunity of US$ 2.5 billion during the assessment period. The rising adoption of connective technologies such as artificial intelligence (AI) and machine learning (ML) is expected to fuel sales in the market.

For instance, the United Kingdom government launched a national program named IoT United Kingdom. Under this program, the United Kingdom Government has planned to invest 40 million pounds for the procurement and deployment of the Internet of Things (IoT). Thus, government initiatives and increasing adoption of innovative IoT technologies are projected to augment the growth in the market.

Why is Demand for IoT Application Enablement Platform Increasing in India?

Rapid Emergence of Startups in India is expected to Spur Demand for IoT Application Enablement Solution

India is set to emerge as a lucrative pocket in the South Asia market, with demand growing at a 32% CAGR over the assessment period. Rising government initiatives to encourage the adoption of advanced technologies such as big data, AI, the Internet of Things (IoT), and others are poised to augment sales in the market.

Initiatives such as Make in India, Digital India, IoT Centre of Excellence by NAAACOM, and many more are fueling growth in the IoT ecosystem in India, along with 5G technology development. Based on the aforementioned factors, sales in India are expected to increase at a considerable pace over the assessment period.

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Category-wise Insights

Which IoT Application Enablement Platform is More Preferred?

Sales of IoT Application Enablement Solutions to Remain High

Based on the solution, demand in the IoT application enablement platform segment increased by 11.5x, with sales growing at a 28% CAGR over the forecast period.

IoT application enablement platform helps enterprises unify multi-vertical operations, offer a uniform point of entry, power custom workflows, make organizational learning easy, and build flexible cores.

Why are Sales across Large Enterprises Increasing?

Adoption of IoT Application Enablement Platform Across Large Enterprises is Assumed to Gain Traction

Based on enterprise size, demand in the large enterprise segment is anticipated to increase by 9.1X, rising at a 29.5% CAGR through 2033.

IoT application enablement platform enables cost reduction, efficiency and productivity, enhanced customer experience, mobility, and agility. Therefore, large enterprises have the largest market share in 2023.

Which is the Leading Industry in the IoT Application Enablement Market?

Demand for IoT Application Enablement Solutions in the Manufacturing Sector Will is Anticipated to increase

Based on industry, the manufacturing segment will expand by 12.2x, with sales growing at a 34.5% CAGR over the forecast period.

IoT applications in the manufacturing industry include intelligent product enhancements, dynamic response to market demand, improved facility service, lower costs, waste reduction and optimized resource use, quality control, predictive maintenance, and inventory management.

Competitive Landscape

Key IoT application enablement solution providers are focusing on investing in research and development and innovation to offer various solutions for industrial applications. For instance:

  • In November 2019, AllThingsTalk announced a partnership with XinaBox. This partnership helps to provide non-expert and expert users with an easy way to explore IoT by creating IoT systems and smart devices. It helps to leverage and explore IoT technologies and big data many users face a complex landscape of software, hardware, and IoT services.
  • Litmus revealed in September 2023 that it has closed US$ 30 million in a Series B funding to conclude a year of expansion in the implementation of its Industrial IoT Edge platform. Belden led the Series B, with cooperation from other financiers, demonstrating Litmus Edge's robustness as the standard data system for Industry 4.0.
  • According to its July 2023 research, iConnect ONE's 5G and IoT solution delivers operators with the capacity needed to capitalize on some of the most promising opportunities generated by these developments for telecom operators. This comprises technical assistance, consulting services, and platform-as-a-service, which assists operators in expanding their local network while also providing novel and creative services to their clients.

Scope of Report

Attribute Details
Estimated Market Size (2023) US$ 3.5 billion
Projected Market Valuation (2033) US$ 40.5 billion
Growth Rate CAGR of 27.5% from 2023 to 2033
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Market Analysis US$ billion for Value
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; South Asia & Pacific; East Asia; Middle East & Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel
Key Segments Covered Solution, Enterprise Size, Industry, Region
Key Companies Profiled Altair; Amazon Web Services; ClearBlade; Ericsson; Fujitsu; IBM; Microsoft; Oracle Corporation; PTC; SAP; Siemens; AllThingsTalk; Hughes Systique Corporation; Software AG
Customization & Pricing Available upon Request

IoT Application Enablement Outlook by Category

By Solution:

  • Platform
    • Cloud-based
    • On-Premises
  • Services
    • Professional Service
    • Managed Services

By Enterprise Size:

  • Small and Mid-Sized Enterprises (SMEs)
  • Large Enterprises

By Industry:

  • Manufacturing
  • IT & Telecom
  • BFSI
  • Healthcare
  • Transport and Logistics
  • Energy and Utilities
  • Retails
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Frequently Asked Questions

What is the Market's Potential for Growth?

The market may advance at a 27.5% CAGR through 2033.

What is the Market's Estimated Size by 2033?

By 2033, the market is anticipated to arrive at US$ 40.5 billion.

How Has the Market Evolved Historically?

From 2018 to 2022, the global market climbed at an HCAGR of 23.7%.

What are the Prospects for The United States Growth?

A 20% CAGR is anticipated to be maintained in the United States market.

What Is India’s Growth Outlook?

Sales are set to rise in India at a CAGR of 32% until 2033.

Which is the Leading Segment in the Market by Enterprise Size?

Demand in the large enterprise segment contributes to through 2033 at a 29.5% CAGR based on enterprise size.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Solution
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2023 to 2033
        5.3.1. Platform
            5.3.1.1. Cloud-based
            5.3.1.2. On-Premises
        5.3.2. Services
            5.3.2.1. Professional Service
            5.3.2.2. Managed Services
    5.4. Y-o-Y Growth Trend Analysis By Solution, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Solution, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2023 to 2033
        6.3.1. Small and Mid-Sized Enterprises (SMEs)
        6.3.2. Large Enterprises
    6.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Enterprise Size, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033
        7.3.1. Manufacturing
        7.3.2. IT & Telecom
        7.3.3. BFSI
        7.3.4. Healthcare
        7.3.5. Transport and Logistics
        7.3.6. Energy and Utilities
        7.3.7. Retails
        7.3.8. Others
    7.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Solution
        9.2.3. By Enterprise Size
        9.2.4. By Industry
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Solution
        9.3.3. By Enterprise Size
        9.3.4. By Industry
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Solution
        10.2.3. By Enterprise Size
        10.2.4. By Industry
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Solution
        10.3.3. By Enterprise Size
        10.3.4. By Industry
    10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. UK
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Solution
        11.2.3. By Enterprise Size
        11.2.4. By Industry
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Solution
        11.3.3. By Enterprise Size
        11.3.4. By Industry
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Solution
        12.2.3. By Enterprise Size
        12.2.4. By Industry
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Solution
        12.3.3. By Enterprise Size
        12.3.4. By Industry
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Solution
        13.2.3. By Enterprise Size
        13.2.4. By Industry
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Solution
        13.3.3. By Enterprise Size
        13.3.4. By Industry
    13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Solution
        14.2.3. By Enterprise Size
        14.2.4. By Industry
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Solution
        14.3.3. By Enterprise Size
        14.3.4. By Industry
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Solution
        15.2.3. By Enterprise Size
        15.2.4. By Industry
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Solution
        15.3.3. By Enterprise Size
        15.3.4. By Industry
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Solution
            16.1.2.2. By Enterprise Size
            16.1.2.3. By Industry
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Solution
            16.2.2.2. By Enterprise Size
            16.2.2.3. By Industry
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Solution
            16.3.2.2. By Enterprise Size
            16.3.2.3. By Industry
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Solution
            16.4.2.2. By Enterprise Size
            16.4.2.3. By Industry
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Solution
            16.5.2.2. By Enterprise Size
            16.5.2.3. By Industry
    16.6. UK
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Solution
            16.6.2.2. By Enterprise Size
            16.6.2.3. By Industry
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Solution
            16.7.2.2. By Enterprise Size
            16.7.2.3. By Industry
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Solution
            16.8.2.2. By Enterprise Size
            16.8.2.3. By Industry
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Solution
            16.9.2.2. By Enterprise Size
            16.9.2.3. By Industry
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Solution
            16.10.2.2. By Enterprise Size
            16.10.2.3. By Industry
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Solution
            16.11.2.2. By Enterprise Size
            16.11.2.3. By Industry
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Solution
            16.12.2.2. By Enterprise Size
            16.12.2.3. By Industry
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Solution
            16.13.2.2. By Enterprise Size
            16.13.2.3. By Industry
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Solution
            16.14.2.2. By Enterprise Size
            16.14.2.3. By Industry
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Solution
            16.15.2.2. By Enterprise Size
            16.15.2.3. By Industry
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Solution
            16.16.2.2. By Enterprise Size
            16.16.2.3. By Industry
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Solution
            16.17.2.2. By Enterprise Size
            16.17.2.3. By Industry
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Solution
            16.18.2.2. By Enterprise Size
            16.18.2.3. By Industry
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Solution
            16.19.2.2. By Enterprise Size
            16.19.2.3. By Industry
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Solution
            16.20.2.2. By Enterprise Size
            16.20.2.3. By Industry
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Solution
            16.21.2.2. By Enterprise Size
            16.21.2.3. By Industry
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2022
            16.22.2.1. By Solution
            16.22.2.2. By Enterprise Size
            16.22.2.3. By Industry
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2022
            16.23.2.1. By Solution
            16.23.2.2. By Enterprise Size
            16.23.2.3. By Industry
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Solution
        17.3.3. By Enterprise Size
        17.3.4. By Industry
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Altair
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. Amazon Web Services
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. ClearBlade
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. Ericsson
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. Fujitsu
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. IBM
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. Microsoft
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. Oracle Corporation
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. PTC
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. SAP
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
        18.1.11. Siemens
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
        18.1.12. AllThingsTalk
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segments
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
        18.1.13. Hughes Systique Corporation
            18.1.13.1. Overview
            18.1.13.2. Product Portfolio
            18.1.13.3. Profitability by Market Segments
            18.1.13.4. Sales Footprint
            18.1.13.5. Strategy Overview
                18.1.13.5.1. Marketing Strategy
        18.1.14. Software AG
            18.1.14.1. Overview
            18.1.14.2. Product Portfolio
            18.1.14.3. Profitability by Market Segments
            18.1.14.4. Sales Footprint
            18.1.14.5. Strategy Overview
                18.1.14.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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