The application release automation market is anticipated to flourish at a strong CAGR of 15.3% between 2023 and 2033. The market is expected to hold a market share of USD 12.14 billion by 2033, while the market is likely to reach a value of USD 2.91 billion in 2023.
| Attributes | Details |
|---|---|
| Market CAGR (2023 to 2033) | 15.3% |
| Market Size (2023) | USD 2.91 billion |
| Market Size (2033) | USD 12.14 billion |
Application release automation encompasses the product release lifecycle, which ideally comprises the development stage, exposure to various payloads, and, finally, production of the said product. The software tool coordinates the successful project execution with negligible downtime and releases software while helping the firms consistently deploy software.
The extension of integrated support available across the application release automation Cycle characterizes good application release automation. The application release automation's key components include version control for software coding teams, release scheduling and versioning, and sandbox-based code testing.
Application release automation is the structured release automation technique which is nothing but a judicious combination of workload automation and release management tools under the ambit of software development delivery process guidelines. Application release orchestration (ARO) is the successful execution by introducing an application to the external world under given operating conditions, finally leading to production.
Growing Dependence on IT Services to Strengthen the Market
Dependency on IT services has magnified the demand for data centers across the globe. In February 2020, Microsoft announced to open a data center region in Spain to assist in the acceleration of the digital transformation of public and private entities of all sizes. It may help them to scale, innovate, and migrate their businesses to the cloud in a secure way and it may also drive the market in the forecasted period.
Furthermore, agility and speed to market are increasing growth factors for the application release automation market. Version control or source control helps facilitate the entire software team in envisioning product code changes. Application release automation ensures full uptime by scheduling upgrades in real time and on the go.
All leading public cloud hosts (AWS, Microsoft Azure, Google, IBM, Oracle, HP, etc.) have proprietary application release automation platforms available for enterprise software development and lifecycle management.
The application release automation market has its share of limitations, including failed execution of software or applications and the enormity of configurations that put a barrier to the growth of the application release automation market. Other factors hampering the market growth include poor traceability between incident records and release records and poor traceability between incident records release records.
However, increasing expenditure on digital transformation is expected to counter the hampering factors and act as a significant opportunity for the market.
For instance, in February 2020, Microsoft announced the continuation of its plan, 'Innovate for Mexico,' to contribute to the country's development. The most vital pillar of the initiative is focused on boosting Mexico's digital transformation through democratizing access to technology.
The company announced plans to establish a new cloud data center region in Mexico to deliver its intelligent and trusted cloud services to serve Mexico’s public entities, organizations, and Mexican society, including Microsoft Azure, Office 365, Dynamics 365, and the Power Platform.
IT and Telecommunications to Offer Immense Growth Opportunities to the Application Release Automation Market
According to Ericson's 2019 report on the mobile industry, by 2024, 1.9 billion 5G cellular subscriptions may boost the demand for IoT devices. The reduced prices of smartphones and laptops and the development of IoT owing to technological evolution have transformed the globe into a cluster of billions of connected devices that have generated the need to be updated quickly to be secure, productive, and efficient.
An increase in the rapid expansion of 5G availability is boosting the growth of IoT in several sectors and thus strengthening the market. IT and Telecommunications sector is projected to have remunerative growth opportunities for the application release automation market during the forecast period.
| Countries | Revenue Share % (2022) |
|---|---|
| United States | 13.2% |
| Germany | 10.1% |
| Japan | 4.3% |
| Australia | 2.4% |
| North America | 30.2% |
| Europe | 18.2% |
| Countries | CAGR % (2023 to 2033) |
|---|---|
| China | 13.2% |
| India | 18.2% |
| United Kingdom | 9.2% |
Presence of Giant Players in the Region to Benefit the Regional Market
North America is slated to hold the leading share of the application release automation market during the forecast period. The market share of North America in 2022 is listed at 30.2%.
According to World Economic Forum 2018 Global Competitive Index, the United States dominates the global market in technological innovation. The country leads the market owing to its business dynamism, financing mechanisms, and vibrant innovation ecosystem.
Companies in the region are making significant investments to add new specifications and better user interfaces, thus, controlling the market. In 2019, Airbnb, Inc. made a significant foundational investment to augment and support its community for the forthcoming years.
It included investing in building out and marketing new initiatives and offerings such as Airbnb Experiences, Airbnb Luxe, Airbnb Plus, Airbnb China, and hotel improvements to the technology platform. Attributed to such factors, North America is expected to maintain its dominant position in the market throughout the forecast period.
Increasing Expenditure on Digital Transformation to Augment the Regional Market Size
Europe is projected to be the second-leading market for the application release automation market. In 2022, the region is likely to procure about 18.2% of the global revenue. This can be attributed to the growing investment in digital transformation.
The presence of renowned companies in the region is projected to offer various growth opportunities to the regional market during the forecast period. Players such as Accenture, SAP, Capgemini, Micro Focus, and others are likely to make a significant contribution in augmenting the market size in the forecast period.
In September 2020, Accenture announced the formation of Accenture Cloud First with an investment of USD 3 billion over three years to help clients across all industries rapidly become ‘cloud first’ enterprises and boost their digital transformation to realize greater value at speed and scale.
Favorable Initiatives Taken by Players of Developing Countries to Boost the Regional Market.
The market for application release automation is expected to witness significant opportunities for expansion in the APAC region. This can be attributed to the presence of developing nations like India, China, Japan, and others, making significant investments to expedite digital transformation and favorable initiatives by regional players.
In 2022, Malaysia’s Alibaba Cloud Intelligence’s general manager Kun Huang announced a new program called Alibaba Cloud Digital Empowerment Program.
The initiative aims to grow resources into programs, including cloud credit empowerment, training workshops, and dedicated tech service to boost the company's cloud journey and augment the digitalization potential amid the post-pandemic era. Such initiatives in the region are expected to benefit the regional market during the forecast period.
Chef (United States), Authorize (Israel), RobCorp (United States), Leapwork (Denmark), Red Points (Spain), PatSnap (Singapore), Questel (France), SnapDragon Monitoring (United Kingdom), and Flowhaven (2016), are some emerging names in the global application release automation market.
New players in the market are taking various initiatives to strengthen their position in the market. Flowhaven, a Finnish company established in 2016, offers real-time cloud-based license management solutions. It enables users to manage team workflows, helps to reduce time spent on reviews, and enhances intellectual property monetization solutions. It also provides customer management tools and evaluates the profitability of deals.
In January 2021, the company closed at USD 16 million in Series A funding. The new round was led by Sapphire Sport, the part of Sapphire Ventures that specializes in sports, media, and lifestyle brands-existing investors Global Founders Capital and Icebreaker. Vc also returned, bringing Flowhaven’s total raise to date to USD 21.5 million.
Key players in the global application release automation market include Clarive Software S.L, CA Technologies, Automic Software, IBM Corporation VMware, Inc., HP, Inc., Electric Cloud, Inc., BMC Software, Serena Software, Inc., and XebiaLabs, Inc.
Recent Developments:
Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033
Table 2: Global Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 3: Global Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Table 4: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 5: North America Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 6: North America Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Table 7: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 8: Latin America Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 9: Latin America Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Table 10: Western Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 11: Western Europe Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 12: Western Europe Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Table 13: Eastern Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 14: Eastern Europe Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 15: Eastern Europe Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Table 16: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 17: South Asia and Pacific Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 18: South Asia and Pacific Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Table 19: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 20: East Asia Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 21: East Asia Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Table 22: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 23: Middle East and Africa Market Value (US$ Million) Forecast by Models, 2018 to 2033
Table 24: Middle East and Africa Market Value (US$ Million) Forecast by Deployment Type, 2018 to 2033
Figure 1: Global Market Value (US$ Million) by Models, 2023 to 2033
Figure 2: Global Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 3: Global Market Value (US$ Million) by Region, 2023 to 2033
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033
Figure 5: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033
Figure 6: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033
Figure 7: Global Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 8: Global Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 9: Global Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 10: Global Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 11: Global Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 12: Global Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 13: Global Market Attractiveness by Models, 2023 to 2033
Figure 14: Global Market Attractiveness by Deployment Type, 2023 to 2033
Figure 15: Global Market Attractiveness by Region, 2023 to 2033
Figure 16: North America Market Value (US$ Million) by Models, 2023 to 2033
Figure 17: North America Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 18: North America Market Value (US$ Million) by Country, 2023 to 2033
Figure 19: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 20: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 21: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 22: North America Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 23: North America Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 24: North America Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 25: North America Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 26: North America Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 27: North America Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 28: North America Market Attractiveness by Models, 2023 to 2033
Figure 29: North America Market Attractiveness by Deployment Type, 2023 to 2033
Figure 30: North America Market Attractiveness by Country, 2023 to 2033
Figure 31: Latin America Market Value (US$ Million) by Models, 2023 to 2033
Figure 32: Latin America Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 33: Latin America Market Value (US$ Million) by Country, 2023 to 2033
Figure 34: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 35: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 36: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 37: Latin America Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 38: Latin America Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 39: Latin America Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 40: Latin America Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 41: Latin America Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 42: Latin America Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 43: Latin America Market Attractiveness by Models, 2023 to 2033
Figure 44: Latin America Market Attractiveness by Deployment Type, 2023 to 2033
Figure 45: Latin America Market Attractiveness by Country, 2023 to 2033
Figure 46: Western Europe Market Value (US$ Million) by Models, 2023 to 2033
Figure 47: Western Europe Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 48: Western Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 49: Western Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 50: Western Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 51: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 52: Western Europe Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 53: Western Europe Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 54: Western Europe Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 55: Western Europe Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 56: Western Europe Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 57: Western Europe Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 58: Western Europe Market Attractiveness by Models, 2023 to 2033
Figure 59: Western Europe Market Attractiveness by Deployment Type, 2023 to 2033
Figure 60: Western Europe Market Attractiveness by Country, 2023 to 2033
Figure 61: Eastern Europe Market Value (US$ Million) by Models, 2023 to 2033
Figure 62: Eastern Europe Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 63: Eastern Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 64: Eastern Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 65: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 66: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 67: Eastern Europe Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 68: Eastern Europe Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 69: Eastern Europe Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 70: Eastern Europe Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 71: Eastern Europe Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 72: Eastern Europe Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 73: Eastern Europe Market Attractiveness by Models, 2023 to 2033
Figure 74: Eastern Europe Market Attractiveness by Deployment Type, 2023 to 2033
Figure 75: Eastern Europe Market Attractiveness by Country, 2023 to 2033
Figure 76: South Asia and Pacific Market Value (US$ Million) by Models, 2023 to 2033
Figure 77: South Asia and Pacific Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 78: South Asia and Pacific Market Value (US$ Million) by Country, 2023 to 2033
Figure 79: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 80: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 81: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 82: South Asia and Pacific Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 83: South Asia and Pacific Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 84: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 85: South Asia and Pacific Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 86: South Asia and Pacific Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 87: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 88: South Asia and Pacific Market Attractiveness by Models, 2023 to 2033
Figure 89: South Asia and Pacific Market Attractiveness by Deployment Type, 2023 to 2033
Figure 90: South Asia and Pacific Market Attractiveness by Country, 2023 to 2033
Figure 91: East Asia Market Value (US$ Million) by Models, 2023 to 2033
Figure 92: East Asia Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 93: East Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 94: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 95: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 96: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 97: East Asia Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 98: East Asia Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 99: East Asia Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 100: East Asia Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 101: East Asia Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 102: East Asia Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 103: East Asia Market Attractiveness by Models, 2023 to 2033
Figure 104: East Asia Market Attractiveness by Deployment Type, 2023 to 2033
Figure 105: East Asia Market Attractiveness by Country, 2023 to 2033
Figure 106: Middle East and Africa Market Value (US$ Million) by Models, 2023 to 2033
Figure 107: Middle East and Africa Market Value (US$ Million) by Deployment Type, 2023 to 2033
Figure 108: Middle East and Africa Market Value (US$ Million) by Country, 2023 to 2033
Figure 109: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 110: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 111: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 112: Middle East and Africa Market Value (US$ Million) Analysis by Models, 2018 to 2033
Figure 113: Middle East and Africa Market Value Share (%) and BPS Analysis by Models, 2023 to 2033
Figure 114: Middle East and Africa Market Y-o-Y Growth (%) Projections by Models, 2023 to 2033
Figure 115: Middle East and Africa Market Value (US$ Million) Analysis by Deployment Type, 2018 to 2033
Figure 116: Middle East and Africa Market Value Share (%) and BPS Analysis by Deployment Type, 2023 to 2033
Figure 117: Middle East and Africa Market Y-o-Y Growth (%) Projections by Deployment Type, 2023 to 2033
Figure 118: Middle East and Africa Market Attractiveness by Models, 2023 to 2033
Figure 119: Middle East and Africa Market Attractiveness by Deployment Type, 2023 to 2033
Figure 120: Middle East and Africa Market Attractiveness by Country, 2023 to 2033
The spiral model application release automation was the leading segment based on models type.
The market is valued at USD 2.91 billion in 2023.
North America witnessed higher growth by capturing a market share of 30.2% in 2022.
The market is likely to thrive at a CAGR of 15.3% through 2033.
The growing dependence on IT services drives market growth.
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Application Release Automation Market
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