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Application Release Automation Market Outlook

The application release automation market is anticipated to flourish at a strong CAGR of 15.3% between 2023 and 2033. The market is expected to hold a market share of US$ 12.14 billion by 2033, while the market is likely to reach a value of US$ 2.91 billion in 2023.

Attributes Details
Market CAGR (2023 to 2033) 15.3%
Market Size (2023) US$ 2.91 billion
Market Size (2033) US$ 12.14 billion

Application release automation encompasses the product release lifecycle, which ideally comprises the development stage, exposure to various payloads, and, finally, production of the said product. The software tool coordinates the successful project execution with negligible downtime and releases software while helping the firms consistently deploy software.

The extension of integrated support available across the application release automation Cycle characterizes good application release automation. The application release automation's key components include version control for software coding teams, release scheduling and versioning, and sandbox-based code testing.

Application release automation is the structured release automation technique which is nothing but a judicious combination of workload automation and release management tools under the ambit of software development delivery process guidelines. Application release orchestration (ARO) is the successful execution by introducing an application to the external world under given operating conditions, finally leading to production.

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Which are Some Prominent Drivers Spearheading Application Release Automation Industry Growth?

Growing Dependence on IT Services to Strengthen the Market

Dependency on IT services has magnified the demand for data centers across the globe. In February 2020, Microsoft announced to open a data center region in Spain to assist in the acceleration of the digital transformation of public and private entities of all sizes. It may help them to scale, innovate, and migrate their businesses to the cloud in a secure way and it may also drive the market in the forecasted period.

Furthermore, agility and speed to market are increasing growth factors for the application release automation market. Version control or source control helps facilitate the entire software team in envisioning product code changes. Application release automation ensures full uptime by scheduling upgrades in real time and on the go.

All leading public cloud hosts (AWS, Microsoft Azure, Google, IBM, Oracle, HP, etc.) have proprietary application release automation platforms available for enterprise software development and lifecycle management.

What Are the Challenges Faced by the Application Release Automation Industry? Failed Execution of Software to Hamper the Market

The application release automation market has its share of limitations, including failed execution of software or applications and the enormity of configurations that put a barrier to the growth of the application release automation market. Other factors hampering the market growth include poor traceability between incident records and release records and poor traceability between incident records release records.

However, increasing expenditure on digital transformation is expected to counter the hampering factors and act as a significant opportunity for the market.

For instance, in February 2020, Microsoft announced the continuation of its plan, 'Innovate for Mexico,' to contribute to the country's development. The most vital pillar of the initiative is focused on boosting Mexico's digital transformation through democratizing access to technology.

The company announced plans to establish a new cloud data center region in Mexico to deliver its intelligent and trusted cloud services to serve Mexico’s public entities, organizations, and Mexican society, including Microsoft Azure, Office 365, Dynamics 365, and the Power Platform.

Sudip Saha
Sudip Saha

Principal Consultant

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What Are the Prevailing Opportunities in the Global Application Release Automation Market?

IT and Telecommunications to Offer Immense Growth Opportunities to the Application Release Automation Market

According to Ericson's 2019 report on the mobile industry, by 2024, 1.9 billion 5G cellular subscriptions may boost the demand for IoT devices. The reduced prices of smartphones and laptops and the development of IoT owing to technological evolution have transformed the globe into a cluster of billions of connected devices that have generated the need to be updated quickly to be secure, productive, and efficient.

An increase in the rapid expansion of 5G availability is boosting the growth of IoT in several sectors and thus strengthening the market. IT and Telecommunications sector is projected to have remunerative growth opportunities for the application release automation market during the forecast period.

Country-wise Insights

Countries Revenue Share % (2022)
United States 13.2%
Germany 10.1%
Japan 4.3%
Australia 2.4%
North America 30.2%
Europe 18.2%
Countries CAGR % (2023 to 2033)
China 13.2%
India 18.2%
United Kingdom 9.2%

How is North America Contributing to the Growth of the Market?

Presence of Giant Players in the Region to Benefit the Regional Market

North America is slated to hold the leading share of the application release automation market during the forecast period. The market share of North America in 2022 is listed at 30.2%.

According to World Economic Forum 2018 Global Competitive Index, the United States dominates the global market in technological innovation. The country leads the market owing to its business dynamism, financing mechanisms, and vibrant innovation ecosystem.

Companies in the region are making significant investments to add new specifications and better user interfaces, thus, controlling the market. In 2019, Airbnb, Inc. made a significant foundational investment to augment and support its community for the forthcoming years.

It included investing in building out and marketing new initiatives and offerings such as Airbnb Experiences, Airbnb Luxe, Airbnb Plus, Airbnb China, and hotel improvements to the technology platform. Attributed to such factors, North America is expected to maintain its dominant position in the market throughout the forecast period.

How is Europe Changing the Scenario of the Application Release Automation?

Increasing Expenditure on Digital Transformation to Augment the Regional Market Size

Europe is projected to be the second-leading market for the application release automation market. In 2022, the region is likely to procure about 18.2% of the global revenue. This can be attributed to the growing investment in digital transformation.

The presence of renowned companies in the region is projected to offer various growth opportunities to the regional market during the forecast period. Players such as Accenture, SAP, Capgemini, Micro Focus, and others are likely to make a significant contribution in augmenting the market size in the forecast period.

In September 2020, Accenture announced the formation of Accenture Cloud First with an investment of US$ 3 billion over three years to help clients across all industries rapidly become ‘cloud first’ enterprises and boost their digital transformation to realize greater value at speed and scale.

What are the Growth Opportunities for the Market in APAC?

Favorable Initiatives Taken by Players of Developing Countries to Boost the Regional Market.

The market for application release automation is expected to witness significant opportunities for expansion in the APAC region. This can be attributed to the presence of developing nations like India, China, Japan, and others, making significant investments to expedite digital transformation and favorable initiatives by regional players.

In 2022, Malaysia’s Alibaba Cloud Intelligence’s general manager Kun Huang announced a new program called Alibaba Cloud Digital Empowerment Program.

The initiative aims to grow resources into programs, including cloud credit empowerment, training workshops, and dedicated tech service to boost the company's cloud journey and augment the digitalization potential amid the post-pandemic era. Such initiatives in the region are expected to benefit the regional market during the forecast period.

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How Are Start-ups Contributing to the Development of the Application Release Automation Market?

Chef (United States), Authorize (Israel), RobCorp (United States), Leapwork (Denmark), Red Points (Spain), PatSnap (Singapore), Questel (France), SnapDragon Monitoring (United Kingdom), and Flowhaven (2016), are some emerging names in the global application release automation market.

New players in the market are taking various initiatives to strengthen their position in the market. Flowhaven, a Finnish company established in 2016, offers real-time cloud-based license management solutions. It enables users to manage team workflows, helps to reduce time spent on reviews, and enhances intellectual property monetization solutions. It also provides customer management tools and evaluates the profitability of deals.

In January 2021, the company closed at US$ 16 million in Series A funding. The new round was led by Sapphire Sport, the part of Sapphire Ventures that specializes in sports, media, and lifestyle brands—existing investors Global Founders Capital and Icebreaker. Vc also returned, bringing Flowhaven’s total raise to date to US$ 21.5 million.

Competitive Landscape

Key players in the global application release automation market include Clarive Software S.L, CA Technologies, Automic Software, IBM Corporation VMware, Inc., HP, Inc., Electric Cloud, Inc., BMC Software, Serena Software, Inc., and XebiaLabs, Inc.

Recent Developments:

  • In January 2021, IBM announced to invest US$ 1 billion in 'rapidly expanding' its partner ecosystem as it focuses on hybrid cloud and artificial intelligence (AI).
  • On March 2, 2020, BMC, a KKR portfolio company and a global leader in IT solutions for the digital enterprise, inked an agreement to purchase Compuware, a Thoma Bravo company and a provider of mainframe application development, delivery, and support solutions.
  • In January 2020, CollabNet VersionOne and XebiaLabs collaborated to create an integrated Agile DevOps platform. The merger was backed by TPG Capital, which unites CollabNets upstream Agile planning and enterprise version control functionality with XebiaLabs downstream release orchestration and deployment automation capabilities.

Key Players

  • Automic Software, Inc.
  • CA Technologies
  • IBM Corporation
  • VMware, Inc.
  • BMC Software Inc.
  • HP, Inc.
  • Electric Cloud, Inc.
  • Serena Software, Inc.
  • Clarive Software S.L
  • XebiaLabs, Inc.

Key Segments Covered

By Models:

  • Application Release Automation Software Prototyping
  • Incremental Model Application Release Automation
  • Agile Model Application Release Automation
  • Waterfall Model Application Release Automation
  • Spiral Model Application Release Automation

Key Regions Covered:

  • North America
    • United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • Middle East and Africa (MEA)

Frequently Asked Questions

Which was the Leading Key Segment by Models Type?

The spiral model application release automation was the leading segment based on models type.

How Big is the Application Release Automation Market?

The market is valued at US$ 2.91 billion in 2023.

Which Regional Market Witnessed Higher Growth?

North America witnessed higher growth by capturing a market share of 30.2% in 2022.

What is the Growth Forecast for the Market?

The market is likely to thrive at a CAGR of 15.3% through 2033.

What Drives the Market Growth?

The growing dependence on IT services drives market growth.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Models

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Models, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Models, 2023 to 2033

        5.3.1. Software Prototyping

        5.3.2. Incremental Model

        5.3.3. Agile Model

        5.3.4. Waterfall Model

        5.3.5. Spiral Model

    5.4. Y-o-Y Growth Trend Analysis By Models, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Models, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Type, 2023 to 2033

        6.3.1. On- premise

        6.3.2. Cloud

    6.4. Y-o-Y Growth Trend Analysis By Deployment Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Deployment Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA.

            8.2.1.2. Canada

        8.2.2. By Models

        8.2.3. By Deployment Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Models

        8.3.3. By Deployment Type

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Models

        9.2.3. By Deployment Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Models

        9.3.3. By Deployment Type

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Models

        10.2.3. By Deployment Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Models

        10.3.3. By Deployment Type

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Models

        11.2.3. By Deployment Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Models

        11.3.3. By Deployment Type

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Models

        12.2.3. By Deployment Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Models

        12.3.3. By Deployment Type

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Models

        13.2.3. By Deployment Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Models

        13.3.3. By Deployment Type

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Models

        14.2.3. By Deployment Type

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Models

        14.3.3. By Deployment Type

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Models

            15.1.2.2. By Deployment Type

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Models

            15.2.2.2. By Deployment Type

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Models

            15.3.2.2. By Deployment Type

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Models

            15.4.2.2. By Deployment Type

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Models

            15.5.2.2. By Deployment Type

    15.6. United Kingdom.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Models

            15.6.2.2. By Deployment Type

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Models

            15.7.2.2. By Deployment Type

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Models

            15.8.2.2. By Deployment Type

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Models

            15.9.2.2. By Deployment Type

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Models

            15.10.2.2. By Deployment Type

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Models

            15.11.2.2. By Deployment Type

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Models

            15.12.2.2. By Deployment Type

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Models

            15.13.2.2. By Deployment Type

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Models

            15.14.2.2. By Deployment Type

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Models

            15.15.2.2. By Deployment Type

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Models

            15.16.2.2. By Deployment Type

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Models

            15.17.2.2. By Deployment Type

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Models

            15.18.2.2. By Deployment Type

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Models

            15.19.2.2. By Deployment Type

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Models

            15.20.2.2. By Deployment Type

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Models

            15.21.2.2. By Deployment Type

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Models

            15.22.2.2. By Deployment Type

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Models

            15.23.2.2. By Deployment Type

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Models

        16.3.3. By Deployment Type

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Automic Software, Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. CA Technologies

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. IBM Corporation

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. VMware, Inc.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. BMC Software Inc.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. HP, Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Electric Cloud, Inc.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Serena Software, Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Clarive Software S.L

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. XebiaLabs, Inc.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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