The embedded finance market is projected to expand its roots at a strong CAGR of 16.5% during the forecast period. The market is likely to hold a revenue of USD 63.2 billion in 2023 while it is anticipated to cross a value of USD 291.3 billion by 2033.
Rising number of fintech brands expanding their roots in the insurance market, enhancing innovative platforms building contextual insurance products and services. This accelerates the growth of the embedded finance market in new market spaces. The digital lending sector flourishes and transforms as digitization increases in the corporate structure.
Fintech companies are evolving and introducing new technologies to enhance the customer experience. The Indian insurance industry has also helped in booming the embedded finance market, easing the complex processes through cutting-edge fintech. This leads to high sales of embedded finance solutions while vendors focus on making these solutions flexible so that they can be integrated with other cutting-edge technologies. This raises the demand for embedded finance solutions worldwide.
| Attributes | Details |
|---|---|
| Embedded Finance Market CAGR (2023 to 2033) | 16.5% |
| Embedded Finance Market Size (2023) | USD 63.2 billion |
| Embedded Finance Market Size (2033) | USD 291.3 billion |
Concepts like UPIs, consumer lending, SME lending, and insurance are helping the embedded finance market grow. These concepts are also expected to push the market upward in the forecast period, digitizing multiple sectors from finance to retail.
The key factors driving the growth of the embedded finance market are growing digitization in multiple spaces, acceptance of UPI payments, and increased consumer and SME lending.
Embedded finance can be known as financial services that are not integrated with banks.
The use of these services has increased lately due to the transformation of each sector and the fourth industrial revolution, also known as Industry 4.0. Covid-19 has also pushed the cashless economy and increased the consumption of embedded finance.
SME lending is another growing sector, accelerating the growth of the embedded finance market worldwide. Small and medium-sized enterprises seek financial aid to expand their distribution channels and supply chains; especially the covid-19 has impacted these SMEs adversely. To recover from the damage, these small and medium enterprises seek financial help, a loan against a business, or any other type of loan. This pushes the sales of embedded finance solutions and services.
Multiple investment schemes drawn up by governments and private players are also spreading awareness among people about alternative investment plans. Apart from this, the digitization of multiple sectors leads to cashless transactions, fueling the sales of embedded finance services. For instance,
Cashless transactions have skyrocketed in India due to covid-19 and demonetization. The UPI payments are now used largely, integrating with multiple platforms like Paytm, Google Pay, and Phone Pay. Low-cost EMIs are another important factor that drives the sales of consumer lending.
The B2B operations integrate with fintech services to improve financial management, increasing the sales of embedded finance solutions. Another key factor that pushes the market growth is the high penetration of the internet and 4G/5G services in developed and developing regions.
The only restraint to the market is the unavailability of the internet, including the incompetency of the workforce. New risks involving financial transactions that lead up to fraud and malicious activities are also hindering the growth of the embedded finance market.
| Countries | Revenue Share % (2022) |
|---|---|
| The United States | 22.3% |
| Germany | 12.3% |
| Japan | 7.1% |
| Australia | 3.2% |
| North America | 32.5% |
| Europe | 25.4% |
| Countries | CAGR % (2023 to 2033) |
|---|---|
| China | 17.7% |
| India | 19.5% |
| The United Kingdom | 16.3% |
The embedded finance market is divided into regions such as North America, Latin America, Asia Pacific, the Middle East and Africa (MEA), and Europe. The foremost market is the United States, thriving at a CAGR of 16.1% between 2023 and 2033. The United States held a market share of 22.3% in 2002 while North America region held a market share of 32.5
The region is expected to hold a market revenue of USD 89.1 billion by the end of 2033. Factors behind this region's high sales of embedded finance solutions and services are increased investment, payment, and loan digitization. Apart from this, China is the second high-growth market for embedded finance market, thriving at a CAGR of 15.8% and might hold a value of USD 17 billion by 2032.
Japan region is estimated to hold USD 13.8 billion by the end of 2033 as it thrives on a promising CAGR of 14.7% between 2023 and 2033. The United Kingdom also grows along with Japan and the forecasted value is USD 10.5 billion (2033) at a CAGR of 15.3% between 2023 and 2033.
| Category | By Type |
|---|---|
| Leading Segment | Embedded Banking |
| Market Share (2022) | 32.1% |
| Category | By End User Type |
|---|---|
| Leading Segment | Investment Banks and Investment Companies |
| Market Share (2022) | 27.2% |
The embedded finance market is categorized by type and end user. These categories are further divided into small segments that expand their channels in multiple market spaces. These segments perform differently in multiple markets as they have a stronghold in multiple regions.
The type category is segmented into embedded banking, embedded insurance, embedded investments, embedded lending, and embedded payments. The end user category is segmented into loan associations, investment banks & investments companies, brokerage firms, insurance companies, and mortgage companies.
By type, the FMI study finds that the embedded banking type has a high sales potential through 2033. The adoption of embedded held a market share of 32.1% in 2022. Its growth is attributed to the rapid digitization of banking services and private banks, enhancing and transforming the customer experience.
In the future, sales of embedded banking services are estimated to grow in proportion to the need for easy processes and smooth transactions. This pushes the sales of embedded finance systems in new markets.
By the end, the user, investment banks & investment companies segment is the big segment in the embedded finance market and is expected to hold a notable portion in the forecast period. The segment held a market share of 27.2% in 2022.
Factors behind the growth of this segment are rising start-ups and demand for high investments. The increased consumption through investment services and integration of embedded fintech services is increasing the sales of embedded finance solutions.
The competitive landscape of embedded finance is diversified and makes the market exclusive for new players. Companies also collaborate and merge with other companies, which enhances operability. The vendors focus on expanding their supply chain and distribution channels.
Market Developments
| Report Attributes | Details |
|---|---|
| Current Total Market Size (2023) | USD 63.2 billion |
| Projected Market Size (2033) | USD 291.3 billion |
| CAGR (2023 to 2033) | 16.5% |
| Base Year for Estimation | 2022 |
| Historical Period | 2018 to 2022 |
| Projections Period | 2023 to 2033 |
| Quantitative Units | USD billion for value and million transactions for volume |
| Types Analyzed (Segment 1) | Embedded Banking, Embedded Insurance, Embedded Investments, Embedded Lending, Embedded Payment |
| End Users Analyzed (Segment 2) | Loan Associations, Investment Banks & Investment Companies, Brokerage Firms, Insurance Companies, Mortgage Companies |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East & Africa |
| Countries Covered | United States, Canada, Brazil, Argentina, Germany, France, United Kingdom, Italy, Spain, Netherlands, China, India, Japan, South Korea, ANZ, GCC Countries, South Africa |
| Key Players influencing the Embedded Finance Market | Bankable, Banxware, Cross River, Finix, Flywire, Resolve, Parafin, TreviPay, Balance, Stripe |
| Additional Attributes | Digital transformation in banking-as-a-service (BaaS), Use cases across e-commerce, SaaS, and gig platforms, Cross-sector partnerships in embedded finance rollouts, Fintech innovation in APIs and open banking compliance, Regulatory implications and market entry challenges |
| Customization and Pricing | Customization and Pricing Available on Request |
Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033
Table 2: Global Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 3: Global Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 4: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 5: North America Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 6: North America Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 7: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 8: Latin America Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 9: Latin America Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 10: Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 11: Europe Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 12: Europe Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 13: South Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 14: South Asia Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 15: South Asia Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 16: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 17: East Asia Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 18: East Asia Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 19: Oceania Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 20: Oceania Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 21: Oceania Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 22: MEA Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 23: MEA Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 24: MEA Market Value (US$ Million) Forecast by End User, 2018 to 2033
Figure 1: Global Market Value (US$ Million) by Type, 2023 to 2033
Figure 2: Global Market Value (US$ Million) by End User, 2023 to 2033
Figure 3: Global Market Value (US$ Million) by Region, 2023 to 2033
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033
Figure 5: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033
Figure 6: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033
Figure 7: Global Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 8: Global Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 9: Global Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 10: Global Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 11: Global Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 12: Global Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 13: Global Market Attractiveness by Type, 2023 to 2033
Figure 14: Global Market Attractiveness by End User, 2023 to 2033
Figure 15: Global Market Attractiveness by Region, 2023 to 2033
Figure 16: North America Market Value (US$ Million) by Type, 2023 to 2033
Figure 17: North America Market Value (US$ Million) by End User, 2023 to 2033
Figure 18: North America Market Value (US$ Million) by Country, 2023 to 2033
Figure 19: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 20: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 21: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 22: North America Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 23: North America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 24: North America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 25: North America Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 26: North America Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 27: North America Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 28: North America Market Attractiveness by Type, 2023 to 2033
Figure 29: North America Market Attractiveness by End User, 2023 to 2033
Figure 30: North America Market Attractiveness by Country, 2023 to 2033
Figure 31: Latin America Market Value (US$ Million) by Type, 2023 to 2033
Figure 32: Latin America Market Value (US$ Million) by End User, 2023 to 2033
Figure 33: Latin America Market Value (US$ Million) by Country, 2023 to 2033
Figure 34: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 35: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 36: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 37: Latin America Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 38: Latin America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 39: Latin America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 40: Latin America Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 41: Latin America Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 42: Latin America Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 43: Latin America Market Attractiveness by Type, 2023 to 2033
Figure 44: Latin America Market Attractiveness by End User, 2023 to 2033
Figure 45: Latin America Market Attractiveness by Country, 2023 to 2033
Figure 46: Europe Market Value (US$ Million) by Type, 2023 to 2033
Figure 47: Europe Market Value (US$ Million) by End User, 2023 to 2033
Figure 48: Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 49: Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 50: Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 51: Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 52: Europe Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 53: Europe Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 54: Europe Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 55: Europe Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 56: Europe Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 57: Europe Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 58: Europe Market Attractiveness by Type, 2023 to 2033
Figure 59: Europe Market Attractiveness by End User, 2023 to 2033
Figure 60: Europe Market Attractiveness by Country, 2023 to 2033
Figure 61: South Asia Market Value (US$ Million) by Type, 2023 to 2033
Figure 62: South Asia Market Value (US$ Million) by End User, 2023 to 2033
Figure 63: South Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 64: South Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 65: South Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 66: South Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 67: South Asia Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 68: South Asia Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 69: South Asia Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 70: South Asia Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 71: South Asia Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 72: South Asia Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 73: South Asia Market Attractiveness by Type, 2023 to 2033
Figure 74: South Asia Market Attractiveness by End User, 2023 to 2033
Figure 75: South Asia Market Attractiveness by Country, 2023 to 2033
Figure 76: East Asia Market Value (US$ Million) by Type, 2023 to 2033
Figure 77: East Asia Market Value (US$ Million) by End User, 2023 to 2033
Figure 78: East Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 79: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 80: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 81: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 82: East Asia Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 83: East Asia Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 84: East Asia Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 85: East Asia Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 86: East Asia Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 87: East Asia Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 88: East Asia Market Attractiveness by Type, 2023 to 2033
Figure 89: East Asia Market Attractiveness by End User, 2023 to 2033
Figure 90: East Asia Market Attractiveness by Country, 2023 to 2033
Figure 91: Oceania Market Value (US$ Million) by Type, 2023 to 2033
Figure 92: Oceania Market Value (US$ Million) by End User, 2023 to 2033
Figure 93: Oceania Market Value (US$ Million) by Country, 2023 to 2033
Figure 94: Oceania Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 95: Oceania Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 96: Oceania Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 97: Oceania Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 98: Oceania Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 99: Oceania Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 100: Oceania Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 101: Oceania Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 102: Oceania Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 103: Oceania Market Attractiveness by Type, 2023 to 2033
Figure 104: Oceania Market Attractiveness by End User, 2023 to 2033
Figure 105: Oceania Market Attractiveness by Country, 2023 to 2033
Figure 106: MEA Market Value (US$ Million) by Type, 2023 to 2033
Figure 107: MEA Market Value (US$ Million) by End User, 2023 to 2033
Figure 108: MEA Market Value (US$ Million) by Country, 2023 to 2033
Figure 109: MEA Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 110: MEA Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 111: MEA Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 112: MEA Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 113: MEA Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 114: MEA Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 115: MEA Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 116: MEA Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 117: MEA Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 118: MEA Market Attractiveness by Type, 2023 to 2033
Figure 119: MEA Market Attractiveness by End User, 2023 to 2033
Figure 120: MEA Market Attractiveness by Country, 2023 to 2033
Use of digital currencies, open banking APIs, and the creation of comprehensive financial ecosystems.
The rise of embedded payments, and the expansion of fintech partnerships.
The market is expected to reach USD 291.3 billion by 2033.
Industries such as e-commerce, ride-sharing, and digital banking are leading in the market.
India is witnessing significant growth, with a CAGR of 19.5% through 2033.
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