Embedded Finance Market Outlook

The embedded finance market is projected to expand its roots at a strong CAGR of 16.5% during the forecast period. The market is likely to hold a revenue of US$ 63.2 billion in 2023 while it is anticipated to cross a value of US$ 291.3 billion by 2033.

Rising number of fintech brands expanding their roots in the insurance market, enhancing innovative platforms building contextual insurance products and services. This accelerates the growth of the embedded finance market in new market spaces. The digital lending sector flourishes and transforms as digitization increases in the corporate structure.

Fintech companies are evolving and introducing new technologies to enhance the customer experience. The Indian insurance industry has also helped in booming the embedded finance market, easing the complex processes through cutting-edge fintech. This leads to high sales of embedded finance solutions while vendors focus on making these solutions flexible so that they can be integrated with other cutting-edge technologies. This raises the demand for embedded finance solutions worldwide.

Attributes Details
Embedded Finance Market CAGR (2023 to 2033) 16.5%
Embedded Finance Market Size (2023) US$ 63.2 billion
Embedded Finance Market Size (2033) US$ 291.3 billion

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What Are The Key Drivers And Restraints For Growth Of The Embedded Finance Market?

Concepts like UPIs, consumer lending, SME lending, and insurance are helping the embedded finance market grow. These concepts are also expected to push the market upward in the forecast period, digitizing multiple sectors from finance to retail.

The key factors driving the growth of the embedded finance market are growing digitization in multiple spaces, acceptance of UPI payments, and increased consumer and SME lending.

Embedded finance can be known as financial services that are not integrated with banks.

The use of these services has increased lately due to the transformation of each sector and the fourth industrial revolution, also known as Industry 4.0. Covid-19 has also pushed the cashless economy and increased the consumption of embedded finance.

SME lending is another growing sector, accelerating the growth of the embedded finance market worldwide. Small and medium-sized enterprises seek financial aid to expand their distribution channels and supply chains; especially the covid-19 has impacted these SMEs adversely. To recover from the damage, these small and medium enterprises seek financial help, a loan against a business, or any other type of loan. This pushes the sales of embedded finance solutions and services.

Multiple investment schemes drawn up by governments and private players are also spreading awareness among people about alternative investment plans. Apart from this, the digitization of multiple sectors leads to cashless transactions, fueling the sales of embedded finance services. For instance,

Cashless transactions have skyrocketed in India due to covid-19 and demonetization. The UPI payments are now used largely, integrating with multiple platforms like Paytm, Google Pay, and Phone Pay. Low-cost EMIs are another important factor that drives the sales of consumer lending.

The B2B operations integrate with fintech services to improve financial management, increasing the sales of embedded finance solutions. Another key factor that pushes the market growth is the high penetration of the internet and 4G/5G services in developed and developing regions.

The only restraint to the market is the unavailability of the internet, including the incompetency of the workforce. New risks involving financial transactions that lead up to fraud and malicious activities are also hindering the growth of the embedded finance market.

Country-wise Insights

Countries Revenue Share % (2022)
The United States 22.3%
Germany 12.3%
Japan 7.1%
Australia 3.2%
North America 32.5%
Europe 25.4%
Countries CAGR % (2023 to 2033)
China 17.7%
India 19.5%
The United Kingdom 16.3%

The embedded finance market is divided into regions such as North America, Latin America, Asia Pacific, the Middle East and Africa (MEA), and Europe. The foremost market is the United States, thriving at a CAGR of 16.1% between 2023 and 2033. The United States held a market share of 22.3% in 2002 while North America region held a market share of 32.5

The region is expected to hold a market revenue of US$ 89.1 billion by the end of 2033. Factors behind this region's high sales of embedded finance solutions and services are increased investment, payment, and loan digitization. Apart from this, China is the second high-growth market for embedded finance market, thriving at a CAGR of 15.8% and might hold a value of US$ 17 billion by 2032.

Japan region is estimated to hold US$ 13.8 billion by the end of 2033 as it thrives on a promising CAGR of 14.7% between 2023 and 2033. The United Kingdom also grows along with Japan and the forecasted value is US$ 10.5 billion (2033) at a CAGR of 15.3% between 2023 and 2033.

Key Regional Trends:

  • The United States holds a significant portion of the embedded finance market.
  • The United States of America is a notably growing market making North America region the highest growing region, thriving at a CAGR of 16.1% between 2023 and 2033.
  • Better end user experience, growing digitization, better ROI, and smooth processes provided by embedded finance services in North American countries like the United States and Canada are pushing the demand for embedded finance solutions in the region.
Sudip Saha
Sudip Saha

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Category-Wise Landscape

Category By Type
Leading Segment Embedded Banking
Market Share (2022) 32.1%
Category By End User Type
Leading Segment Investment Banks and Investment Companies
Market Share (2022) 27.2%

What is the Segmentation Outlook for the Embedded Finance Market?

The embedded finance market is categorized by type and end user. These categories are further divided into small segments that expand their channels in multiple market spaces. These segments perform differently in multiple markets as they have a stronghold in multiple regions.

The type category is segmented into embedded banking, embedded insurance, embedded investments, embedded lending, and embedded payments. The end user category is segmented into loan associations, investment banks & investments companies, brokerage firms, insurance companies, and mortgage companies.

Which Segment is Likely to Lead the Embedded Finance Market by Type?

By type, the FMI study finds that the embedded banking type has a high sales potential through 2033. The adoption of embedded held a market share of 32.1% in 2022. Its growth is attributed to the rapid digitization of banking services and private banks, enhancing and transforming the customer experience.

In the future, sales of embedded banking services are estimated to grow in proportion to the need for easy processes and smooth transactions. This pushes the sales of embedded finance systems in new markets.

Which Segment is Likely to Lead the Embedded Finance Market by End User?

By the end, the user, investment banks & investment companies segment is the big segment in the embedded finance market and is expected to hold a notable portion in the forecast period. The segment held a market share of 27.2% in 2022.

Factors behind the growth of this segment are rising start-ups and demand for high investments. The increased consumption through investment services and integration of embedded fintech services is increasing the sales of embedded finance solutions.

Competition Scenario

The competitive landscape of embedded finance is diversified and makes the market exclusive for new players. Companies also collaborate and merge with other companies, which enhances operability. The vendors focus on expanding their supply chain and distribution channels.

Market Developments

  • Bankable has introduced its series of virtual ledger managers, payment card programs, digital banking, and e-wallet. This pushes the sales of embedded finance services.
  • Crossriver has launched its multiple embedded finance services like payment, lending, banking, traditional banking, and compliance. These fuel the sales of embedded finance services.
  • Flywire has upgraded its set of services covering multiple industries like education, healthcare, travel, and B2B, fueling the sales of embedded finance solutions.
  • Balance has introduced its platform that delivers credit limit and net terms with financing deals up to US$ 4.5 million through the real-time application. The platform also provides the service of instant payouts, automatic reconciliation, and vendor out-boarding through a smooth B2B-friendly design.
  • Stripe is another embedded finance platform that builds enhanced financial services for B2B clients. Online payments, capital access, fund generation, and card issuing are some of the other services the company delivers.

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Key Players Working in the Embedded Finance Market

  • Bankable
  • Banxware
  • Cross River
  • Finix
  • Flywire
  • Resolve
  • Parafin
  • TreviPay
  • Balance
  • Stripe

Key Segments Covered

By Type:

  • Embedded Banking
  • Embedded Insurance
  • Embedded Investments
  • Embedded Lending
  • Embedded Payment

By End User:

  • Loans Associations
  • Investment Banks & Investment Companies
  • Brokerage Firms
  • Insurance Companies
  • Mortgage Companies

Key Regions Covered:

  • North America
    • The United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • The United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • The Middle East and Africa (MEA)

Frequently Asked Questions

What Innovations are Shaping the Embedded Finance Market?

Use of digital currencies, open banking APIs, and the creation of comprehensive financial ecosystems.

What are the Current Trends Driving the Embedded Finance Market?

The rise of embedded payments, and the expansion of fintech partnerships.

How Big will the Embedded Finance Market by 2033?

The market is expected to reach US$ 291.3 billion by 2033.

Which Industries Lead the Embedded Finance Market?

Industries such as e-commerce, ride-sharing, and digital banking are leading in the market.

Which Country is Witnessing Significant Growth in the Market?

India is witnessing significant growth, with a CAGR of 19.5% through 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033
        5.3.1. Banking
        5.3.2. Insurance
        5.3.3. Investments
        5.3.4. Lending
        5.3.5. Payment
    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By End User, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2023 to 2033
        6.3.1. Loans Associations
        6.3.2. Investment Banks & Investment Companies
        6.3.3. Brokerage Firms
        6.3.4. Insurance Companies
        6.3.5. Mortgage Companies
    6.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. South Asia
        7.3.5. East Asia
        7.3.6. Oceania
        7.3.7. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. The USA
            8.2.1.2. Canada
        8.2.2. By Type
        8.2.3. By End User
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Type
        8.3.3. By End User
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Type
        9.2.3. By End User
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By End User
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United Kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Type
        10.2.3. By End User
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By End User
    10.4. Key Takeaways
11. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. India
            11.2.1.2. Malaysia
            11.2.1.3. Singapore
            11.2.1.4. Thailand
            11.2.1.5. Rest of South Asia
        11.2.2. By Type
        11.2.3. By End User
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By End User
    11.4. Key Takeaways
12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
        12.2.2. By Type
        12.2.3. By End User
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By End User
    12.4. Key Takeaways
13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Australia
            13.2.1.2. New Zealand
        13.2.2. By Type
        13.2.3. By End User
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By End User
    13.4. Key Takeaways
14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Type
        14.2.3. By End User
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Type
        14.3.3. By End User
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Type
            15.1.2.2. By End User
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Type
            15.2.2.2. By End User
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Type
            15.3.2.2. By End User
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Type
            15.4.2.2. By End User
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Type
            15.5.2.2. By End User
    15.6. United Kingdom
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Type
            15.6.2.2. By End User
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Type
            15.7.2.2. By End User
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Type
            15.8.2.2. By End User
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Type
            15.9.2.2. By End User
    15.10. India
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Type
            15.10.2.2. By End User
    15.11. Malaysia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Type
            15.11.2.2. By End User
    15.12. Singapore
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Type
            15.12.2.2. By End User
    15.13. Thailand
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Type
            15.13.2.2. By End User
    15.14. China
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Type
            15.14.2.2. By End User
    15.15. Japan
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Type
            15.15.2.2. By End User
    15.16. South Korea
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Type
            15.16.2.2. By End User
    15.17. Australia
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Type
            15.17.2.2. By End User
    15.18. New Zealand
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Type
            15.18.2.2. By End User
    15.19. GCC Countries
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Type
            15.19.2.2. By End User
    15.20. South Africa
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Type
            15.20.2.2. By End User
    15.21. Israel
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2022
            15.21.2.1. By Type
            15.21.2.2. By End User
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Type
        16.3.3. By End User
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Stripe, Inc.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
        17.1.2. PAYRIX
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
        17.1.3. Cybrid Technology Inc.
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
        17.1.4. Walnut Insurance Inc.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
        17.1.5. Lendflow
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
        17.1.6. Finastra
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
        17.1.7. Zopa Bank Limited
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
        17.1.8. Fortis Payment Systems, LLC
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
        17.1.9. Transcard Payments
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
        17.1.10. Fluenccy Pty Limited
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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