Fabric Care Market

Fabric Care Market: Fabric Softeners/Enhancers Gaining Traction in Developing Economies: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2027

2019-01-08
REP-GB-8369
155 pages

An Incisive, In-depth Analysis on the Fabric Care Market

This study offers a comprehensive, 360 degree analysis on the Fabric Care market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Fabric Care market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Fabric Care Sales to Soar Through 2027; Fabric Detergents a Key Target Segment for Fabric Care Manufacturers

Global Fabric Care Market: From an estimated market size of US$ 90,658.6 Mn in2018, the value sales of fabric care products are expected to reach US$ 151,726.3 Mn by 2027, with at a CAGR of 5.9%

Fabric care products are popular household cleaning products that are used for the cleaning of clothes. A wide variety of fabric care products are available in the market, which include detergents,fabric softeners or enhancers, fabric stain removers, bleach, fabric freshners, and other fabric additives. Among all these fabric care products, the fabric detergent market is expected to grow at a significant CAGR during the forecast period in the global fabric care market. The increasing usage of liquid detergents for cleaning purposes is expected to contribute to the growth of this segment of the fabric care market. One of major raw materials used in the production of fabric care detergents is sodium lauryl sulphate, which accounts for around 30% of the overall material consumed. Factors such as increasing purchasing power, convenience of usage, aggressive advertising by MNC companies and the increasing market penetration of washing machines are expected to contribute to the growth of fabric care market in the near future.

Innovation is an essential way to connect millions of consumers. It represents a key communication tool in the marketing mix to connect directly with customers. Thus, packaging is becoming more and more important for manufacturers to provide total security to products. Companies are developing eco-friendly packaging for fabric care products to deliver a long shelf life and protect from moisture.

For instance, CDF Europe, a subsidiary of CDF Corporation, developed “Cheertainer,” a sustainable bag-in-box eco-design flexible packaging for detergents and other cleaning chemicals & fabric care products. It is the world’s first U.N-certified bag-in-box system that is creating growth opportunities for fabric care detergents, chemicals and other lubricants, as it is an eco-friendly packaging that helps improve usage & brand appeal, offers protection against product contamination and secures the product completely.

Rapidly increasing e-commerce penetration, coupled with the introduction of new product variants, is driving the global fabric care market

Increasing adoption of e-commerce for selling consumer products in the global fabric care product market has led to a surge in the growth of B2C businesses in the FMCG sector. Over the years, consumer behaviour has drastically changed and they are more inclined towards researching about products online as well as purchasing various products, such as fabric care and cleaning care products, through e-commerce.

In 2015, according to E-commerce Foundation, in the UK, around 49.8 Mn people use the Internet, of which 71% use a smartphone. In addition, 43.5 Mn of the U.K. population shops online.

The fabric care detergents segment is primarily driven by increasing usage of liquid fabric care detergents formulated with stain-fighting actives to remove ground-in dirt and stains

By product type, the global fabric care market is segmented into fabric detergents, fabric softeners/enhancers, stain removers/bleach and other fabric care products. Among all these product type segments, the fabric detergents segment is estimated to account for the relatively highest value share in the fabric care market. This segment is expected to remain dominant in the global fabric care market during the forecast period. In the global fabric care market, the fabric detergents segment estimated to account for a 48.7% value share in 2018, and is expected to attain a CAGR of 6.1% during the forecast period.

In the global fabric care market, the fabric softeners/enhancers segment is expected to be closely followed by the stain removers/bleach segment in terms of share and growth. The fabric softeners/enhancers segment is estimated to account for a 26.5% value share in 2018. In the global fabric care market, the stain removers/bleach segment is expected to register the highest CAGR of 6.3% during the forecast period. Manufacturers in the fabric care market are continuously launching new fabric care products, such as liquid tablet detergents, owing to increasing concerns among consumers about the wastage of water.

The global fabric care market is further segmented on the basis of nature into synthetic, organic and others. Among all these nature segments, the synthetic segment is expected account for the largest share in terms of value in the fabric care market. The synthetic segment estimated to account for a 60.2% value share in 2018, and is expected to register a CAGR of 5.5% during the forecast period. However, the organic segment is expected to register significant growth in the global fabric care market during the forecast period. The segment is expected to gain 36 BPS in its market share by 2027 over 2018.

The global fabric care market is mainly concentrated by a large number of regional and multinational companies. The detailed profiles of companies offering fabric care products are also included in the global fabric care market report to evaluate their strategies, key product offerings and recent developments.

Some of the key players profiled in the global fabric caremarket study include Reckitt Benckiser Group PLC; S.C. Johnson & Son Inc.; Golrang Industrial Group; Alicorp S.A.A.;RSPL Limited; LG Household & Health Care Ltd.; Wings Corporation; Lion Corporation; Procter & Gamble Co.; Guangzhou Liby Enterprise Group Co., Ltd.; Whealthfields Lohmann Guangzhou Ltd.; Fabrica de Jabon La Corona; SA de CV; Unilever PLC; Church & Dwight Co., Inc.; Nice Group Co., Ltd.; Kao Corporation; Henkel AG & Co. KGaA; Guangzhou Blue Moon Industry Co., Ltd. and Amway Corporation.

This report provides the forecast and analysis of the global fabric care market. It provides analysis on the basis of historical data and forecast from 2018 to 2027 in terms of revenue (US$ Mn). The fabric care report reveals the fabric care market dynamics in seven geographic segments along with fabric care market analysis for the current and future scenario. In addition, it includes the drivers, restraints and recent trends of the fabric care market. The fabric care report also comprises opportunities for the manufacturers of fabric careand highlights the value chain analysis in detail. The fabric care study demonstrates the market dynamics and trends across regions that are expected to influence the current status as well as the future prospects of the fabric care market.

The fabric care report studies the global fabric caremarket for the period 2018–2027. The prime objective of this fabric care report is to offer quantitative & qualitative insights and study the key market trends pertaining to the global fabric care market that gradually help transform businesses.

The fabric care market numbers have been assessed by carefully scrutinising the fabric care spending of countries in all the six key regions for the current year, as well as the historical performance of the fabric care market. Market size and forecast for each segment in the fabric care market has been provided in the context of regional markets. All the segmentation of the fabric care market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and fabric care industry experts. The market has been forecast based on constant currency rates. The fabric care report includes the revenue generated from the sales of fabric care products across all regional economies.

The fabric care report begins with an executive summary intended to provide a clear perspective about the market to the reader. It is then followed by an overview of the fabric care market and provides the definition of the fabric care market along with an analysis of the drivers, restraints, opportunities and key trends of the market. The sections that follow include the analysis of the fabric care market by product type, nature, form, sales channel, region and a country-level analysis.

On the basis of product type, the global fabric care market is segmented as fabric detergents, fabric softeners/enhancers, stain removers/bleach and other fabric care products. The global fabric care market is further segmented on the basis of form. The form segment includes powder, dry sheets, bars/blocks, pacs & tablets and other forms. The global fabric care market is also segmented by nature into synthetic, organic and others. The fabric care market is also segmented on the basis of sales channel as wholesalers/ distributors, convenience stores, supermarkets/hypermarkets, online stores, independent small stores and other sales channels.

All the above sections evaluate the fabric care market on the basis of various factors affecting the market, which cover the present scenario as well as future prospects. For fabric care market data analysis, the report considers 2017 as the base year, with market numbers estimated for 2018 and forecast made for 2018–2027. All the segmentation of the fabric care market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders in the industry. The market has been forecast based on constant currency rates.

The next section of the report highlights the fabric care market by region and provides the market outlook for 2018–2027. The study investigates the regional Year-On-Year (Y-o-Y) growth of the fabric care market. Key regions assessed in this report include North America, Latin America, Europe, Asia Pacific Excluding Japan, Middle East & Africa and Japan. The fabric care report evaluates the present scenario and growth prospects of the regional market for 2018–2027.

The fabric care market numbers have been assessed based on sales and weighted average pricing by product type. The aggregate revenue is derived through the weighted average of the pricing trends in different countries. The market size and forecast for each segment has been provided in the context of the country. The market has been analysed based on the expected demand and current spending scenario. Prices considered for the calculation of revenue are average country prices obtained through primary quotes from numerous regional manufacturers, suppliers and distributors of fabric care products. All the key product types have been considered on the basis of secondary sources and feedback from primary respondents. Country-wise demand patterns have been considered while estimating the adoption of fabric care products across various regions. The market numbers for all the regions by product type, nature, form and sales channel have been derived using the bottom-up approach, which is cumulative of the demand from each country. The company-level fabric care market share has been derived on the basis of revenues reported by key manufacturers. The fabric care market has been forecast based on constant currency rates. Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, demand side and the impact of macro-economic factors on the fabric care market. In addition, it is imperative to note that, in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the fabric care market as well as to identify the right opportunities for players.

The market segments for the global fabric care market have been analysed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to market growth. This detailed level of information is important for identifying various key trends in the fabric care market. Another key feature of this report is the analysis of the market in terms of absolute dollar opportunity represented by the sales of fabric care products. Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve as well as to identify the lucrative segments in the fabric care market. The overall absolute dollar opportunity represented by the fabric care market is mentioned in the report. To understand key growth segments in terms of the growth and adoption for fabric care products in the global market, FMI has developed the market ‘Attractiveness Index.’ The resulting index is expected to help providers identify real market opportunities. A number of primary and secondary sources were referred during the course of the study. Some of the secondary sources include IMF, World Bank, Hoovers, Factiva, annual reports of companies and government associations & publications.

In the final section of the report on the fabric care market, a ‘dashboard view’ of the companies is provided to compare the current industrial scenario and their contribution to the global fabric care market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of the key providers specific to a segment in the fabric care market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate the key competitors in the fabric care market. Detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings and recent developments. Some of the key players of the global fabric care market areProcter & Gamble Co.; Guangzhou Blue Moon Industry Co., Ltd.;Lion Corporation; Unilever PLC; Guangzhou Liby Enterprise Group Co., Ltd.;Henkel AG & Co. KGaA; Colgate-Palmolive Company; Amway Corporation; Fabrica de Jabon La Corona; SA de CV; Reckitt Benckiser Group PLC; Kao Corporation; RSPL Limited; Nice Group Co., Ltd.; LG Household & Health Care Ltd.; Church & Dwight Co., Inc.; S.C. Johnson & Son Inc.; Whealthfields Lohmann Guangzhou Ltd.; Wings Corporation; Golrang Industrial Group; Alicorp S.A.A. and others.