The fabric care market is projected to grow from USD 114.0 billion in 2023 to USD 193.1 billion by 2033, expanding by 5.4 CAGR from 2023 to 2033.
Increased demand from emerging economies
Loosely woven and easily stretched fabric requires extra attention during washing, drying, and ironing. In addition, the combination of heat and chemicals is harsh on fabrics.
Increasing lifestyle improvement is a vital factor responsible for the upliftment of market growth. Furthermore, growing awareness about the benefits of using fabric conditioners, increasing diversification of product portfolio, and rising consciousness towards the benefits of using quality detergent coupled with fabric conditioners are the factors driving the fabric care market.
Growing demand from emerging regions and increasing market research and development activities are estimated to generate new opportunities for the fabric care market throughout the projection period.
Among other factors, the adverse effects of chemical-based treatments might hinder market expansion and are likely to further challenge the growth of the fabric care market throughout the projection period.
With the advent of new technological developments in the textile sector, new fabrics are designed to maximize human comfort. Traditional techniques of applying detergents while washing have been followed, but they damage the cloth. Furthermore, toxic chemicals cause lint during washing, which has been shown to shorten the life of clothing.
White garments require whiteners, which can be used in conjunction with detergents. These requirements created a demand for fabric care solutions that may be used to condition clothes and extend their shelf life.
| Report Attribute | Details |
|---|---|
| Fabric Care Market Value (2023) | US$ 114.0 billion |
| Fabric Care Market Anticipated Value (2033) | US$ 193.1 billion |
| Fabric Care Market Growth Rate (2023 to 2033) | 5.4% CAGR |
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The Fabric Care Market was worth US$ 107.5 billion in 2022, expanding at a 5.9% CAGR from 2017 to 2022. Global Market Absolute Dollar Growth is US$ 79.1 billion.
People in urban India are educated and aware of fabric hygiene. Furthermore, they follow worldwide trends by purchasing pricey designer clothing. This has necessitated the development of products that can condition their clothes without fading the colors. Fabric conditioners designed by companies can be used for this purpose.
The Godrej brand Ezee claimed to be India's first fabric conditioner. It was initially intended for woolen alone, but the brand expanded the product to include all fabrics because of growing demand. Ezee controls the fabric conditioner industry in India due to its distinguishing qualities.
Genteel, Comfort, Vanish, and other brands are available. In addition, as the fabric whitener/blue market is expanding in both rural and urban areas, fabric conditioners are being created for urban residents who like cleanliness and are brand aware. Both items are sold through general retail, multi-brand retail, and internet retail sales channels.
Conditioners are being developed in various forms as technology advances, such as dryer sheets, woolen balls, conditioner balls, and so on. Because people in India are less aware of fabric conditioners, the business is still in its infancy. Still, advancements and worldwide trends are likely to entice individuals to convert to them. As a result, the fabric care industry is predicted to expand steadily in the coming years.
| Historical CAGR (2017 to 2022) | 5.9% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.4% |
FMI anticipates that the market valuation could reach US$ 193.1 billion by 2033.
| Year | Market Valuation |
|---|---|
| 2016 | US$ 77.85 billion |
| 2021 | US$ 102.23 billion |
| 2022 | US$ 107.5 billion |
| 2023 | US$ 114.0 billion |
| 2033 | US$ 193.1 billion |
Fabric Care Market:
| Differentiating Aspects | Fabric Care Market |
|---|---|
| Anticipated CAGR (2023 to 2033) | 5.4% |
| Market Valuation (2023) | US$ 114.0 billion |
| Growth Factors | The rise in consumer disposable income and improvement in lifestyle are expected to fuel the growth of the fabric wash and care market over the forecast period. |
| Future Opportunities | Increasing knowledge about the benefits of utilising fabric conditioner is also expected to boost market growth over the forecast period. |
| Market Trends | The fabric care industry is expected to grow due to the rising usage of liquid detergents for cleaning. |
Laundry Care Market:
| Differentiating Aspects | Laundry Care Market |
|---|---|
| Anticipated CAGR (2023 to 2033) | 4.6% |
| Market Valuation (2023) | US$ 110.67 billion |
| Growth Factors | Increasing consumer knowledge about hygiene and health is a primary factor driving the global demand for laundry care products. |
| Future Opportunities | The growing demand for environment-friendly and sustainable laundry care products is likely to create new opportunities in this market. |
| Market Trends | Growing daily use of laundry care products due to necessity, combined with a growing consumer preference for eco-friendly and scented laundry care products, might drive market growth. |
Fabric softeners and conditioners market:
| Differentiating Aspects | Fabric softeners and conditioners market |
|---|---|
| Anticipated CAGR (2023 to 2033) | 4.9% |
| Market Valuation (2023) | US$ 21 billion |
| Growth Factors | Concerns over the usage of chemicals such as quaternary ammonium compounds, which cause skin problems, are increasing demand for biodegradable products. |
| Future Opportunities | Creating prospects for market makers who are investing in the development of eco-friendly products such as mineral-based surfactants and plant-based enzymes. |
| Market Trends | A market trend is the increasing use of more expensive and sensitive types of clothing. The use of harsh chemicals on such clothes causes it to be ruined. |
Principal Consultant
With increased consumer knowledge about the benefits of using fabric softeners, the segment has enormous growth potential in the coming years. Furthermore, market participants have released revolutionary fabric conditioners with natural components and fragrances to improve product effectiveness and expand their client base.
The market for fabric conditioners is expanding notably because these products make washing clothes easy and supple. Consumers have been drawn in by marketing strategies such as point-of-sale promos and discount offers. Furthermore, the industry is highly competitive due to multiple well-established businesses offering items at reasonable costs within customers' budgets, thereby increasing their client base.
The increasing adoption of eCommerce for selling consumer products in the global fabric care product market has led to a surge in the growth of B2C businesses in the FMCG sector. Over the years, consumers’ behavior has drastically changed. They are more inclined towards researching online products and purchasing various products, such as fabric care and cleaning care products, through eCommerce, which enhances the market growth.
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The global fabric care market is segmented by product type into fabric detergents, fabric softeners/enhancers, stain removers/bleach, and other fabric care products. Among all these product type segments, the fabric detergents segment is estimated to account for the relatively high-value share in the fabric care market. This segment is expected to remain dominant in the global fabric care market during the forecast period.
In the global fabric care market, the fabric detergents segment is estimated to account for a 48.7% value share in 2018. It is expected to attain a CAGR of 6.1% during the forecast period.
In the global fabric care market, the fabric softeners/enhancers segment is anticipated to be closely followed by the stain removers/bleach segment in share and growth. The fabric softeners/enhancers segment is estimated to account for a 26.5% value share in 2018.
In the global fabric care market, the stain removers/bleach segment is projected to register a high CAGR of 6.3% during the forecast period. Manufacturers in the fabric care market are continuously launching new fabric care products, such as liquid tablet detergents, due to increasing concerns among consumers about water wastage.
The global fabric care market is further segmented based on nature into synthetic, organic, and others. Among all these nature segments, the synthetic segment is anticipated to account for a huge share in value in the fabric care market. However, the organic segment is expected to register significant growth in the global fabric care market during the forecast period.
The global fabric care market is mainly concentrated by many regional and multinational companies. The detailed profiles of companies offering fabric care products are also included in the global fabric care market report to evaluate their strategies, key product offerings, and recent developments.
| Country | USA |
|---|---|
| CAGR (2017 to 2022) | 2.9% |
| Valuation (2023 to 2033) | US$ 1.0 billion |
| Country | United kingdom |
|---|---|
| CAGR (2017 to 2022) | 2.0% |
| Valuation (2023 to 2033) | US$ 148.2 million |
| Country | China |
|---|---|
| CAGR (2017 to 2022) | 2.5% |
| Valuation (2023 to 2033) | US$ 245.0 million |
| Country | Japan |
|---|---|
| CAGR (2017 to 2022) | 1.5% |
| Valuation (2023 to 2033) | US$ 200.3 million |
| Country | India |
|---|---|
| CAGR (2017 to 2022) | 1.2% |
| Valuation (2023 to 2033) | US$ 117.8 million |
Increasing disposable income and consumer knowledge regarding the benefits of using high-quality textile detergents and conditioners have spurred expansion in the Asia Pacific fabric care industry. The region is a leading producer of detergents and is expected to be the top consumer of the general market in the coming years.
Population expansion improved living standards, and developing economies such as India and China the region are promoting the market growth. The growing awareness about the benefits of fabric cleaning products in preserving garment quality among various end-users has also fuelled market growth.
Market companies are attempting to create water-saving fabric cleaning products in order to address demand from water-stressed countries such as India, China, and Indonesia. Customers in the region are increasingly choosing premium fabric cleaning products as their discretionary money and lifestyles improve.
To conquer the Indian fabric care market, companies are always involved in product advancements and new product launches. Fabric care companies concentrate mainly on new product development to respond to the changing needs of consumers in India to remain competitive and expand their business. On the other hand, a company can target previously unexplored customer markets by launching new items.
| Attribute | Details |
|---|---|
| Market Size Value In 2023 | US$ 114.0 billion |
| Market Size Value in End of Forecast (2033) | US$ 193.1 billion |
| Market Analysis | US$ billion for Value |
| Key Region Covered | North America; Latin America; Europe; Japan; Asia Pacific Excluding Japan; Middle East and Africa |
| Key Segments | By Product Type, By Form, By Nature, By Sales Channel, By Region |
| Key Companies Profiled | Reckitt Benckiser Group PLC; S.C. Johnson & Son Inc.; Golrang Industrial Group; Alicorp S.A.A; RSPL Limited; LG Household & Health Care Ltd.; Wings Corporation; Lion Corporation; Procter & Gamble Co.; Guangzhou Liby Enterprise Group Co.Ltd.; Whealth fields Lohmann Guangzhou Ltd.; Fabrica de Jabon La Corona; SA de CV; Unilever PLC; Church & Dwight Co., Inc.; Nice Group Co., Ltd.; Kao Corporation; Henkel AG & Co. KGaA; Guangzhou Blue Moon Industry Co., Ltd.; Amway Corporation. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Increasing lifestyle improvement is a vital factor in market growth.
From 2018 to 2022, the global market exhibited 5.9% CAGR.
Wings Corporation, Lion Corporation, and Procter & Gamble Co are the key players.
Increased demand from emerging economies drives sales.
The market is forecast to register a CAGR of 5.4% through 2033.
1. Executive Summary | Fabric Care Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2017 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Fabric Detergents 5.3.2. Fabric Softeners/Enhancers 5.3.3. Stain Removers/Bleach 5.3.4. Others Faric Care Products 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2017 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2023 to 2033 6.3.1. Synthetic 6.3.2. Organic 6.3.3. Others 6.4. Y-o-Y Growth Trend Analysis By Nature, 2017 to 2022 6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Form 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2017 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2023 to 2033 7.3.1. Powder 7.3.2. Dry Sheets 7.3.3. Bars/Blocks 7.3.4. Pacs & Tablets 7.3.5. Liquid 7.3.6. Other Forms 7.4. Y-o-Y Growth Trend Analysis By Form, 2017 to 2022 7.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Sales Channel, 2017 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Sales Channel, 2023 to 2033 8.3.1. Wholesalers/Distributors 8.3.2. Supermarkets/Hypermarkets 8.3.3. Convenience Stores 8.3.4. Online Stores 8.3.5. Independent Small Stores 8.3.6. Other Sales Channels 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific Excluding Japan 9.3.5. Japan 9.3.6. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2022 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Product Type 10.2.3. By Nature 10.2.4. By Form 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Nature 10.3.4. By Form 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2022 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Argentina 11.2.1.4. Rest of Latin America 11.2.2. By Product Type 11.2.3. By Nature 11.2.4. By Form 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Nature 11.3.4. By Form 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2022 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. Italy 12.2.1.3. United kingdom 12.2.1.4. France 12.2.1.5. Spain 12.2.1.6. Rest Of Europe 12.2.2. By Product Type 12.2.3. By Nature 12.2.4. By Form 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Nature 12.3.4. By Form 12.3.5. By Sales Channel 12.4. Key Takeaways 13. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2022 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. India 13.2.1.3. ASEAN 13.2.1.4. Australia and New Zealand 13.2.1.5. Rest of Asia Pacific Excluding Japan 13.2.2. By Product Type 13.2.3. By Nature 13.2.4. By Form 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Nature 13.3.4. By Form 13.3.5. By Sales Channel 13.4. Key Takeaways 14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2022 14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.2. By Product Type 14.2.3. By Nature 14.2.4. By Form 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Nature 14.3.4. By Form 14.3.5. By Sales Channel 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2022 15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. Northern Africa 15.2.1.3. South Africa 15.2.1.4. Rest of Middle East and Africa 15.2.2. By Product Type 15.2.3. By Nature 15.2.4. By Form 15.2.5. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Nature 15.3.4. By Form 15.3.5. By Sales Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Product Type 16.1.2.2. By Nature 16.1.2.3. By Form 16.1.2.4. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Product Type 16.2.2.2. By Nature 16.2.2.3. By Form 16.2.2.4. By Sales Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Product Type 16.3.2.2. By Nature 16.3.2.3. By Form 16.3.2.4. By Sales Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Product Type 16.4.2.2. By Nature 16.4.2.3. By Form 16.4.2.4. By Sales Channel 16.5. Argentina 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Product Type 16.5.2.2. By Nature 16.5.2.3. By Form 16.5.2.4. By Sales Channel 16.6. Germany 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Product Type 16.6.2.2. By Nature 16.6.2.3. By Form 16.6.2.4. By Sales Channel 16.7. Italy 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Product Type 16.7.2.2. By Nature 16.7.2.3. By Form 16.7.2.4. By Sales Channel 16.8. United kingdom 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Product Type 16.8.2.2. By Nature 16.8.2.3. By Form 16.8.2.4. By Sales Channel 16.9. France 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Product Type 16.9.2.2. By Nature 16.9.2.3. By Form 16.9.2.4. By Sales Channel 16.10. Spain 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Product Type 16.10.2.2. By Nature 16.10.2.3. By Form 16.10.2.4. By Sales Channel 16.11. China 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Product Type 16.11.2.2. By Nature 16.11.2.3. By Form 16.11.2.4. By Sales Channel 16.12. India 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Product Type 16.12.2.2. By Nature 16.12.2.3. By Form 16.12.2.4. By Sales Channel 16.13. ASEAN 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Product Type 16.13.2.2. By Nature 16.13.2.3. By Form 16.13.2.4. By Sales Channel 16.14. Australia and New Zealand 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Product Type 16.14.2.2. By Nature 16.14.2.3. By Form 16.14.2.4. By Sales Channel 16.15. Japan 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Product Type 16.15.2.2. By Nature 16.15.2.3. By Form 16.15.2.4. By Sales Channel 16.16. GCC Countries 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Product Type 16.16.2.2. By Nature 16.16.2.3. By Form 16.16.2.4. By Sales Channel 16.17. Northern Africa 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Product Type 16.17.2.2. By Nature 16.17.2.3. By Form 16.17.2.4. By Sales Channel 16.18. South Africa 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Product Type 16.18.2.2. By Nature 16.18.2.3. By Form 16.18.2.4. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Product Type 17.3.3. By Nature 17.3.4. By Form 17.3.5. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Procter & Gamble Co. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Unilever PLC 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Colgate-Palmolive Company 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Henkel AG & Co. KGaA 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Reckitt Benckiser Group PLC 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Kao Corporation 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Amway Corporation 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Golrang Industrial Group 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Lion Corporation 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Church & Dwight Co., Inc. 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. Alicorp S.A.A. 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 18.1.12. Wings Corporation 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.12.5.2. Product Strategy 18.1.12.5.3. Channel Strategy 18.1.13. Nice Group Co., Ltd. 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.13.5.2. Product Strategy 18.1.13.5.3. Channel Strategy 18.1.14. Whealthfields Lohmann Guangzhou Ltd. 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.14.5.2. Product Strategy 18.1.14.5.3. Channel Strategy 18.1.15. RSPL Limited 18.1.15.1. Overview 18.1.15.2. Product Portfolio 18.1.15.3. Profitability by Market Segments 18.1.15.4. Sales Footprint 18.1.15.5. Strategy Overview 18.1.15.5.1. Marketing Strategy 18.1.15.5.2. Product Strategy 18.1.15.5.3. Channel Strategy 18.1.16. Fabrica de Jabon La Corona, SA de CV 18.1.16.1. Overview 18.1.16.2. Product Portfolio 18.1.16.3. Profitability by Market Segments 18.1.16.4. Sales Footprint 18.1.16.5. Strategy Overview 18.1.16.5.1. Marketing Strategy 18.1.16.5.2. Product Strategy 18.1.16.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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