Fabric Care Market

Fabric Care Market: Fabric Softeners/Enhancers Gaining Traction in Developing Economies: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2027

Fabric Care Sales to Soar Through 2027; Fabric Detergents a Key Target Segment for Fabric Care Manufacturers

Global Fabric Care Market: From an estimated market size of US$ 90,658.6 Mn in2018, the value sales of fabric care products are expected to reach US$ 151,726.3 Mn by 2027, with at a CAGR of 5.9%

Fabric care products are popular household cleaning products that are used for the cleaning of clothes. A wide variety of fabric care products are available in the market, which include detergents,fabric softeners or enhancers, fabric stain removers, bleach, fabric freshners, and other fabric additives.

Among all these fabric care products, the fabric detergent market is expected to grow at a significant CAGR during the forecast period in the global fabric care market. The increasing usage of liquid detergents for cleaning purposes is expected to contribute to the growth of this segment of the fabric care market.

One of major raw materials used in the production of fabric care detergents is sodium lauryl sulphate, which accounts for around 30% of the overall material consumed. Factors such as increasing purchasing power, convenience of usage, aggressive advertising by MNC companies and the increasing market penetration of washing machines are expected to contribute to the growth of fabric care market in the near future.

Innovation is an essential way to connect millions of consumers. It represents a key communication tool in the marketing mix to connect directly with customers. Thus, packaging is becoming more and more important for manufacturers to provide total security to products. Companies are developing eco-friendly packaging for fabric care products to deliver a long shelf life and protect from moisture.

  • For instance, CDF Europe, a subsidiary of CDF Corporation, developed “Cheertainer,” a sustainable bag-in-box eco-design flexible packaging for detergents and other cleaning chemicals & fabric care products. It is the world’s first U.N-certified bag-in-box system that is creating growth opportunities for fabric care detergents, chemicals and other lubricants, as it is an eco-friendly packaging that helps improve usage & brand appeal, offers protection against product contamination and secures the product completely.

Rapidly increasing e-commerce penetration, coupled with the introduction of new product variants, is driving the global fabric care market

Increasing adoption of e-commerce for selling consumer products in the global fabric care product market has led to a surge in the growth of B2C businesses in the FMCG sector. Over the years, consumer behaviour has drastically changed and they are more inclined towards researching about products online as well as purchasing various products, such as fabric care and cleaning care products, through e-commerce.

  • In 2015, according to E-commerce Foundation, in the UK, around 49.8 Mn people use the Internet, of which 71% use a smartphone. In addition, 43.5 Mn of the U.K. population shops online.

The fabric care detergents segment is primarily driven by increasing usage of liquid fabric care detergents formulated with stain-fighting actives to remove ground-in dirt and stains

By product type, the global fabric care market is segmented into fabric detergents, fabric softeners/enhancers, stain removers/bleach and other fabric care products. Among all these product type segments, the fabric detergents segment is estimated to account for the relatively highest value share in the fabric care market.

This segment is expected to remain dominant in the global fabric care market during the forecast period. In the global fabric care market, the fabric detergents segment estimated to account for a 48.7% value share in 2018, and is expected to attain a CAGR of 6.1% during the forecast period.

In the global fabric care market, the fabric softeners/enhancers segment is expected to be closely followed by the stain removers/bleach segment in terms of share and growth. The fabric softeners/enhancers segment is estimated to account for a 26.5% value share in 2018.

In the global fabric care market, the stain removers/bleach segment is expected to register the highest CAGR of 6.3% during the forecast period. Manufacturers in the fabric care market are continuously launching new fabric care products, such as liquid tablet detergents, owing to increasing concerns among consumers about the wastage of water.

The global fabric care market is further segmented on the basis of nature into synthetic, organic and others. Among all these nature segments, the synthetic segment is expected account for the largest share in terms of value in the fabric care market. The synthetic segment estimated to account for a 60.2% value share in 2018, and is expected to register a CAGR of 5.5% during the forecast period. However, the organic segment is expected to register significant growth in the global fabric care market during the forecast period. The segment is expected to gain 36 BPS in its market share by 2027 over 2018.

The global fabric care market is mainly concentrated by a large number of regional and multinational companies. The detailed profiles of companies offering fabric care products are also included in the global fabric care market report to evaluate their strategies, key product offerings and recent developments.

Some of the key players profiled in the global fabric caremarket study include Reckitt Benckiser Group PLC; S.C. Johnson & Son Inc.; Golrang Industrial Group; Alicorp S.A.A.;RSPL Limited; LG Household & Health Care Ltd.; Wings Corporation; Lion Corporation; Procter & Gamble Co.; Guangzhou Liby Enterprise Group Co., Ltd.; Whealthfields Lohmann Guangzhou Ltd.; Fabrica de Jabon La Corona; SA de CV; Unilever PLC; Church & Dwight Co., Inc.; Nice Group Co., Ltd.; Kao Corporation; Henkel AG & Co. KGaA; Guangzhou Blue Moon Industry Co., Ltd. and Amway Corporation.

Key Segment

On the basis of product type

  • fabric detergents
  • fabric softeners/enhancers
  • stain removers/bleach
  • other fabric care products

On the basis of form

  • powder
  • dry sheets
  • bars/blocks
  • pacs & tablets
  • other forms

On the basis of nature

  • synthetic
  • organic
  • others

On the basis of sales channel

  • wholesalers/ distributors
  • convenience stores
  • supermarkets/hypermarkets
  • online stores
  • independent small stores
  • other sales channels.

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Fabric Care Market