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Fitness Apps Market Snapshot (2022 to 2032)

[250 Pages Report] The recently released Fitness Apps Market analysis report by Future Market Insights shows that the global fitness app market is US$ 1.1 billion in 2021, with a CAGR of 19.7% projected from 2022 to 2032. The global market is expected to offer an absolute dollar opportunity of US$ 6.8 Billion between 2022 and 2032.

The advent of COVID-19 aided people in switching from traditional studios and gyms to virtual training platforms resulting in a rapid increase in the number of fitness app downloads and subscriptions. The market is triggered to rapidly grow at a CAGR of 19.7% compared to the historical growth of 14.6%. The exercise & weight loss category is expected to remain the highest revenue-generating segment, growing at a CAGR of 19.4% during the forecast period (2022 to 2032).

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Key Points Covered in Fitness App Market Survey

  • Market Estimates and Forecasts (2017 to 2032)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • COVID-19 Impact on Fitness Apps and How to Navigate
  • Recommendation on Key Winning Strategies

Revenue of Fitness Apps from 2017 to 2021 Compared to Demand Outlook for 2022 to 2032

As per the Fitness Apps market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2017 to 2021, the market value of the fitness Apps Market has increased at a CAGR of around 14.6%, with the prospects of growing at a CAGR of 19.7% during 2022 to 2032. North America accounts for over 40% of the global market.

The Fitness Apps market is projected to be boosted by fierce competition between brick-and-mortar gyms and fitness applications. With the advancements in information technology, the modus operandi of the fitness sector is on the verge of transformation. As a result, the fitness app market is expected to increase at a CAGR of 19.7% from 2022 to 2032. In 2020, World Economic Forum released a study that states global downloads of fitness and health applications surged by 46% owing to the higher adoption of online fitness training.

  • In 2021, the fitness apps market reached a valuation of US$ 1.1 Billion, growing at a CAGR of 14.6% from 2017 to 2021. This is owing to the growing awareness among individuals for maintaining physical health and improving their lifestyle.
  • During 2022 and 2032, fitness apps revenue is projected to grow by 6X to reach a valuation of US$ 8.1 Billion. By 2032.
  • The exercise & weight loss category is forecasted to be the leading segment, rising at a CAGR of 19.4% during the forecast period.
  • Among platforms, the iOS category accounted for the largest revenue share of over 50% in 2021 with a CAGR of nearly 20% during the analysis period.
  • Among the various regions, APAC is expected to grow fastest at a CAGR of nearly 22% during the forecast.
  • The COVID-19 pandemic has raised public awareness about health and hygiene surging the public demand for fitness apps. Furthermore, the lockdown constraints have expanded the prospects for workout applications.
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Which Factors are driving the growth of Fitness Apps Market?

The increased competition between brick-and-mortar gyms and fitness apps has compelled app-based platforms to adopt AI, machine learning, and other advanced technologies to build a compelling platform for their users. These platforms provide them with tailored diet plans, step tracking, diet monitoring, health expert advice, etc.

The industry is also being driven by growing awareness of physical and mental well-being. Consumers have begun to track their health conditions and based on that information, have started making lifestyle changes. Furthermore, the growing online network of fitness studios and gyms has been assisting in increasing the adoption rate of these apps.

The COVID-19 outbreak prompted a shift in consumer behavior, with more number of people switching to virtual fitness over traditional clubs. It has also raised public awareness about health and hygiene. Due to lockdown constraints and social distancing norms, COVID-19 has created expansion prospects for workout applications, resulting in widespread adoption.

The global fitness app market is also being driven by the increasing penetration of smartphones and wearable technologies in developing countries. The health and fitness segment shows the best retention among consumers. Furthermore, the introduction of IoT gadgets at an affordable price and subscription models has increased its demand.

What are the Key Challenges in the Growth of Fitness Apps Market?

One of the biggest challenges for companies in the fitness app market is protecting users' privacy and personal information. There is a data-related risk associated with fitness apps as their interface is data-driven. The information collected through wearable devices is saved on cloud-based servers, which are on the verge of being hacked. As a result, the sensitive information of users can be used by a hacker to conduct social engineering attacks or phishing attacks through a third party.

Fitness app development companies usually rush the development process resulting in the launch of half-baked apps in the highly competitive market with pending updates. As a result, the app remains incompetent in the highly dynamic market and does not fulfill the purpose for which it was introduced.

Another problem for developers in the fitness app market is developing a personalized fitness app that can be integrated with numerous wearable devices and hardware. To match the user's expectations, the app must be compatible with various devices without compromising the accuracy of results.

Fitness applications provide a plethora of opportunities in ever-changing requirements, rising expectations, and increasing competition. To remain competent, fitness app developers have been examining a variety of factors and improvements that are compelling market players to improve their programs. Whether fixing bugs, providing updates, or responding to customer feedback, developers have to deal with this on a priority basis to keep clients engaged on their platform.

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What are the Key Players Doing to remain Competent in Fitness Apps Market?

The development process of fitness apps is fraught with obstacles that should be dealt with without compromising the app's features and functioning. By abiding by the user's data and privacy norms, the developers become trustworthy. End-to-end data encryption can be used to ensure that no unauthorized individuals have access to the user's data. Furthermore, the decryption key, as well as the app's password, can be attached. Software firms have been using a specific set of Application Program Interfaces or Software development kits to make their app compatible with different wearable devices.

Region-wise Analysis

Which Region is expected to offer the Largest Opportunity for Fitness Apps Market?

North America accounts for the largest revenue share and the regional CAGR is expected to grow at around 19% during the forecast period. It is anticipated to be driven by the high penetration of smartphones, better network coverage, changing lifestyles, and the increasing geriatric population. Furthermore, the simplicity of use and remote access to information has led to substantial growth in its adoption.

Country-wise Analysis

Which Country is the Driving Force behind Fitness Apps Market?

The US market for fitness apps is the largest globally, which accounts for nearly 37% share in the global market. The USA market is anticipated to grow at a CAGR of around 18%. The market share of the US is expected to decline in the coming years owing to the better growth in the APAC region; however, in absolute terms, it is anticipated to offer the largest absolute dollar opportunity of US$ 2.1 Billion during the forecast period. According to a survey, over 70% of Americans were using fitness apps during the COVID-19 outbreak. This surge in usage was attributed to the sudden closure of gyms and switching to digital platforms.

Which Countries are projected to offer the Largest Opportunity for Fitness Apps Market?

The UK market is anticipated to grow fastest at a CAGR of 26% followed by Japan at 24.4%, South Korea at 22.1% and China at 21.6%. These markets can grow faster than developed countries like the USA owing to the rise in the adoption rate of fitness apps induced by the COVID-19 outbreak. Increasing affordability, better network connectivity, and rising smartphone penetration are the other factors inducing the growth in these markets.

Category-wise Insights

How Exercise and Weight Loss Category Holds the Largest Opportunity in the Fitness Apps Market?

During the forecast period, the exercise and weight loss segment is expected to contribute a significant share of the fitness app market owing to rising cases of obesity in the population. During the forecast period, the segment is anticipated to grow at a CAGR of over 19%. With clinicians stressing upon the adoption of mobile apps, many individuals have already made it a part of their lifestyle in their attempts to manage weight. In addition, user-friendly platforms have led to higher adoption of fitness apps with ease.

Alongside, the Exercise and Weight Loss Category, it is anticipated that the activity tracking segment will emerge from a mere US$ 45 Million market to grow and cross a US$ 270 Million valuation by 2032. This can be linked to the growing demand for smart wearable devices.

Why Does iOS Platform Carry Significant Importance in Fitness Apps Market?

In 2021, the iOS platform held the highest revenue share for fitness apps. During 2022 and 2032, the market through this platform is expected to grow at a CAGR of nearly 21%. Over the last few years, the segment's growth has been fueled by the high adoption of iOS devices. The number of active Apple device users climbed from 1.4 Billion to 1.5 Billion from 2019 to 2020. Furthermore, fitness coaching, activity monitoring, self-health management, and workout motivational videos developed for iOS devices are driving significant demand. Additionally, with the increase in the adoption of wearable devices, the requirement for fitness apps to track their details increases.

What was the Impact of Covid-19 on the Fitness Apps Market?

The fitness app market surged during the pandemic and is expected to grow at a CAGR of 20.1% during the post-pandemic era compared to the historical 14.6% CAGR. During the pandemic-induced lockdown, the nations were forced to abide by severe laws and suffer significant losses across industries in the virtual fitness market. Covid-19 also prompted a shift in consumer behavior, with more people choosing virtual fitness over traditional clubs because of social distancing measures. The digital market players took advantage of the situation and tapped the market by providing free premium access.

Competitive Analysis

The pandemic-induced demand and growing adoption of fitness apps have fostered a competitive atmosphere among industry participants. In addition, the key companies’ core tactics of mergers, collaborations, and acquisitions are predicted to boost market expansion. To maintain their dominant position in the industry, the key players are focusing on producing technologically advanced products and innovative offerings at affordable prices. For better customer experience, the market players are also upgrading their portfolios with advanced features.

Market players are involved in various strategies to capture the market share. They are as follows:

  • In Feb 2021, NASA partnered with Fitbit to offer a Fitbit device, a ready-for-work solution to support the health and safety of NASA employees. This app aims to check symptoms and prevent the spreading of the virus among astronauts.
  • In April 2021, Adidas Runtastic partnered with Tooz Technologies to bring an immersive running experience for athletes through their smart glasses for sports. This marked the beginning of research on next-gen wearable technology.
  • In Oct 2021, PEAR Sports acquired Aaptiv to advance its personalized approach to fitness and wellness programming for consumers and employers. It plans to integrate Aaptiv’s offerings with its PEAR Training Intelligence and make it a competitive offering in the fitness app market.

Similarly, recent developments related to companies offering Fitness Apps have been tracked by the team at Future Market Insights, which are available in the full report.

Fitness Apps Market Report Scope

Attribute Details
Forecast Period 2022 to 2032
Historical Data 2017 to 2021
Quantitative Units In US$ Billion
Key Regions Covered North America, Latin America, Europe, APAC and MEA
Key Countries Covered United States of America, the UK, China, Japan, South Korea
Key Market Segments Covered Type, Platform, Device type, and Region
Key Companies Profiled
  • Aaptiv
  • Adidas
  • Appinventiv
  • Applico
  • Appster
  • Azumio, Inc
  • Fitbit Inc.
  • FitnessKeeper
  • MyFitnessPal Inc.
  • Nike
  • Noom
  • Under Armour, Inc.
Pricing Available upon Request

Market Segments Covered in Fitness Apps Market Analysis

By Type:

  • Exercise & Weight Loss
  • Diet & Nutrition
  • Activity Tracking

By Platform:

  • Android
  • iOS
  • Others

By Device Type:

  • Smartphones
  • Tablets
  • Wearable Devices

By Region:

  • North America
    • USA
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
    • Others
  • Asia-Pacific (APAC)
    • India
    • China
    • Japan
    • South Korea
    • Australia
    • Others
  • Middle East and Africa (MEA)
    • South Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others

Frequently Asked Questions

What is the current market valuation of Global Fitness Apps market?

In 2021, the Global Fitness Apps market is valued at a US$ 1.1 Billion and is estimated to reach a valuation of US$ 1.3 Billion by the end of 2022.

What are the future prospects of the global fitness apps market?

The global fitness apps market is anticipated to grow at a CAGR of 20.8% during the forecast period. The market is expected to provide an absolute dollar opportunity of US$ 6.8 Billion in the next 10 years.

What was the historic CAGR of Fitness Apps Market?

During the period of 2017 to 2021, the Fitness Apps market grows at a CAGR of 14.6%.

What are the factors that drives the growth of Fitness Apps Market?

The factors driving the growth of the fitness app market include Transformation in Information technology, growing awareness regarding physical & mental well-being, expanding network of fitness studios, covid-19 pandemic led transition, social distancing measures, innovative solutions offering, trending wearable technologies, rising smartphone penetration and attractive investment options.

What are some of the Key Players in the Fitness Apps Market?

Some of the key players from fitness apps market are Aaptiv, Adidas, Appinventiv, Applico, Appster, Azumio, Inc., Fitbit Inc., FitnessKeeper, MyFitnessPal Inc., Nike, Noom, Under Armour, Inc., etc.

What is a major driving revenue segment for the Fitness Apps market?

In 2021, the Exercise and weight loss segment had the highest revenue share in the global market with the revenues anticipated to grow at a CAGR of 19.4% during the forecasted period.

Which country is the driving force behind the growth of Fitness Apps market?

The US accounts for the majority stake of over 36% in the global market which is expected to grow at a CAGR of 18.1% during the forecasted period. Hence, providing the absolute dollar opportunity of US$ 2.1 Billion in the next 10 years.

Table of Content

1. Executive Summary | Fitness Apps Market

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Future Market Insights Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on Fitness App

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Million)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background

    4.1. Market, by Key Countries

    4.2. Market Opportunity Assessment (US$ Million)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Growth in Automation, By Country

        4.5.3. Patch Management Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. Patch Management Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032

    6.1. Historical Market Analysis, 2017 to 2021

    6.2. Current and Future Market Projections, 2022 to 2032

    6.3. Y-o-Y Growth Trend Analysis

7. Global Market Value Analysis 2017 to 2021 and Forecast, 2022 to 2032

    7.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021

    7.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) Analysis By Type, 2017 to 2021

    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Type, 2022 to 2032

        8.3.1. Exercise & Weight Loss

        8.3.2. Diet & Nutrition

        8.3.3. Activity Tracking

    8.4. Market Attractiveness Analysis By Type

9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Platform

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) Analysis By Platform, 2017 to 2021

    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Platform, 2022 to 2032

        9.3.1. Android

        9.3.2. iOS

        9.3.3. Others

    9.4. Market Attractiveness Analysis By Platform

10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Device Type

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) Analysis By Device Type, 2017 to 2021

    10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Device Type, 2022 to 2032

        10.3.1. Smartphones

        10.3.2. Tablets

        10.3.3. Wearable Devices

    10.4. Market Attractiveness Analysis By Device Type

11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    11.1. Introduction

    11.2. Historical Market Size (US$ Million) Analysis By Region, 2017 to 2021

    11.3. Current Market Size (US$ Million) & Analysis and Forecast By Region, 2022 to 2032

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. Asia Pacific

        11.3.5. Middle East and Africa (MEA)

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        12.4.1. By Country

            12.4.1.1. United States of America

            12.4.1.2. Canada

            12.4.1.3. Rest of North America

        12.4.2. By Type

        12.4.3. By Device Type

        12.4.4. By Platform

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Type

        12.5.3. By Device Type

        12.5.4. By Platform

13. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        13.4.1. By Country

            13.4.1.1. Brazil

            13.4.1.2. Mexico

            13.4.1.3. Rest of Latin America

        13.4.2. By Type

        13.4.3. By Device Type

        13.4.4. By Platform

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Type

        13.5.3. By Device Type

        13.5.4. By Platform

14. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        14.4.1. By Country

            14.4.1.1. Germany

            14.4.1.2. France

            14.4.1.3. United Kingdom

            14.4.1.4. Italy

            14.4.1.5. Benelux

            14.4.1.6. Nordic Countries

            14.4.1.7. Rest of Europe

        14.4.2. By Type

        14.4.3. By Device Type

        14.4.4. By Platform

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Type

        14.5.3. By Device Type

        14.5.4. By Platform

15. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    15.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        15.4.1. By Country

            15.4.1.1. China

            15.4.1.2. Japan

            15.4.1.3. South Korea

            15.4.1.4. Rest of Asia Pacific

        15.4.2. By Type

        15.4.3. By Device Type

        15.4.4. By Platform

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Type

        15.5.3. By Device Type

        15.5.4. By Platform

16. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    16.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        16.4.1. By Country

            16.4.1.1. GCC Countries

            16.4.1.2. South Africa

            16.4.1.3. Turkey

            16.4.1.4. Rest of Middle East and Africa

        16.4.2. By Type

        16.4.3. By Device Type

        16.4.4. By Platform

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Type

        16.5.3. By Device Type

        16.5.4. By Platform

17. Key Countries Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    17.1. Introduction

        17.1.1. Market Value Proportion Analysis, By Key Countries

        17.1.2. Global Vs. Country Growth Comparison

    17.2. US Market Analysis

        17.2.1. Value Proportion Analysis by Market Taxonomy

        17.2.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.2.2.1. By Type

            17.2.2.2. By Device Type

            17.2.2.3. By Platform

    17.3. Canada Market Analysis

        17.3.1. Value Proportion Analysis by Market Taxonomy

        17.3.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.3.2.1. By Type

            17.3.2.2. By Device Type

            17.3.2.3. By Platform

    17.4. Mexico Market Analysis

        17.4.1. Value Proportion Analysis by Market Taxonomy

        17.4.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.4.2.1. By Type

            17.4.2.2. By Device Type

            17.4.2.3. By Platform

    17.5. Brazil Market Analysis

        17.5.1. Value Proportion Analysis by Market Taxonomy

        17.5.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.5.2.1. By Type

            17.5.2.2. By Device Type

            17.5.2.3. By Platform

    17.6. Germany Market Analysis

        17.6.1. Value Proportion Analysis by Market Taxonomy

        17.6.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.6.2.1. By Type

            17.6.2.2. By Device Type

            17.6.2.3. By Platform

    17.7. France Market Analysis

        17.7.1. Value Proportion Analysis by Market Taxonomy

        17.7.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.7.2.1. By Type

            17.7.2.2. By Device Type

            17.7.2.3. By Platform

    17.8. Italy Market Analysis

        17.8.1. Value Proportion Analysis by Market Taxonomy

        17.8.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.8.2.1. By Type

            17.8.2.2. By Device Type

            17.8.2.3. By Platform

    17.9. BENELUX Market Analysis

        17.9.1. Value Proportion Analysis by Market Taxonomy

        17.9.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.9.2.1. By Type

            17.9.2.2. By Device Type

            17.9.2.3. By Platform

    17.10. UK Market Analysis

        17.10.1. Value Proportion Analysis by Market Taxonomy

        17.10.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.10.2.1. By Type

            17.10.2.2. By Device Type

            17.10.2.3. By Platform

    17.11. Nordic Countries Market Analysis

        17.11.1. Value Proportion Analysis by Market Taxonomy

        17.11.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.11.2.1. By Type

            17.11.2.2. By Device Type

            17.11.2.3. By Platform

    17.12. China Market Analysis

        17.12.1. Value Proportion Analysis by Market Taxonomy

        17.12.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.12.2.1. By Type

            17.12.2.2. By Device Type

            17.12.2.3. By Platform

    17.13. Japan Market Analysis

        17.13.1. Value Proportion Analysis by Market Taxonomy

        17.13.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.13.2.1. By Type

            17.13.2.2. By Device Type

            17.13.2.3. By Platform

    17.14. South Korea Market Analysis

        17.14.1. Value Proportion Analysis by Market Taxonomy

        17.14.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.14.2.1. By Type

            17.14.2.2. By Device Type

            17.14.2.3. By Platform

    17.15. GCC Countries Market Analysis

        17.15.1. Value Proportion Analysis by Market Taxonomy

        17.15.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.15.2.1. By Type

            17.15.2.2. By Device Type

            17.15.2.3. By Platform

    17.16. South Africa Market Analysis

        17.16.1. Value Proportion Analysis by Market Taxonomy

        17.16.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.16.2.1. By Type

            17.16.2.2. By Device Type

            17.16.2.3. By Platform

    17.17. Turkey Market Analysis

        17.17.1. Value Proportion Analysis by Market Taxonomy

        17.17.2. Value & Analysis and Forecast by Market Taxonomy, 2017 to 2032

            17.17.2.1. By Type

            17.17.2.2. By Device Type

            17.17.2.3. By Platform

        17.17.3. Competition Landscape and Player Concentration in the Country

18. Market Structure Analysis

    18.1. Market Analysis by Tier of Companies

    18.2. Market Concentration

    18.3. Market Share Analysis of Top Players

    18.4. Market Presence Analysis

        18.4.1. By Regional footprint of Players

        18.4.2. Product footprint by Players

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Competition Deep Dive

        19.3.1. AAPTIV

            19.3.1.1. Overview

            19.3.1.2. Product Portfolio

            19.3.1.3. Sales Footprint

            19.3.1.4. Strategy Overview

        19.3.2. ADIDAS

            19.3.2.1. Overview

            19.3.2.2. Product Portfolio

            19.3.2.3. Sales Footprint

            19.3.2.4. Strategy Overview

        19.3.3. APPINVENTIV

            19.3.3.1. Overview

            19.3.3.2. Product Portfolio

            19.3.3.3. Sales Footprint

            19.3.3.4. Strategy Overview

        19.3.4. APPLICO

            19.3.4.1. Overview

            19.3.4.2. Product Portfolio

            19.3.4.3. Sales Footprint

            19.3.4.4. Strategy Overview

        19.3.5. APPSTER

            19.3.5.1. Overview

            19.3.5.2. Product Portfolio

            19.3.5.3. Sales Footprint

            19.3.5.4. Strategy Overview

        19.3.6. AZUMIO, INC.

            19.3.6.1. Overview

            19.3.6.2. Product Portfolio

            19.3.6.3. Sales Footprint

            19.3.6.4. Strategy Overview

        19.3.7. FITBIT INC.

            19.3.7.1. Overview

            19.3.7.2. Product Portfolio

            19.3.7.3. Sales Footprint

            19.3.7.4. Strategy Overview

        19.3.8. FITNESSKEEPER

            19.3.8.1. Overview

            19.3.8.2. Product Portfolio

            19.3.8.3. Sales Footprint

            19.3.8.4. Strategy Overview

        19.3.9. MYFITNESSPAL INC.

            19.3.9.1. Overview

            19.3.9.2. Product Portfolio

            19.3.9.3. Sales Footprint

            19.3.9.4. Strategy Overview

        19.3.10. NIKE

            19.3.10.1. Overview

            19.3.10.2. Product Portfolio

            19.3.10.3. Sales Footprint

            19.3.10.4. Strategy Overview

        19.3.11. NOOM

            19.3.11.1. Overview

            19.3.11.2. Product Portfolio

            19.3.11.3. Sales Footprint

            19.3.11.4. Strategy Overview

        19.3.12. UNDER ARMOUR, INC.

            19.3.12.1. Overview

            19.3.12.2. Product Portfolio

            19.3.12.3. Sales Footprint

            19.3.12.4. Strategy Overview

20. Assumptions and Acronyms Used

21. Research Methodology

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List of Tables

Table 1: Global Market Value (US$ Million), By Type, 2017 to 2021

Table 2: Global Market Value (US$ Million), By Type, 2022 to 2032

Table 3: Global Market Value (US$ Million), By Device Type, 2017 to 2021

Table 4: Global Market Value (US$ Million), By Device Type, 2022 to 2032

Table 5: Global Market Value (US$ Million), By Platform, 2017 to 2021

Table 6: Global Market Value (US$ Million), By Platform, 2022 to 2032

Table 7: Global Market, By Region, 2017 to 2021

Table 8: Global Market, By Region, 2022 to 2032

Table 9: North America Market Value (US$ Million), By Type, 2017 to 2021

Table 10: North America Market Value (US$ Million), By Type, 2022 to 2032

Table 11: North America Market Value (US$ Million), By Device Type, 2017 to 2021

Table 12: North America Market Value (US$ Million), By Device Type, 2022 to 2032

Table 13: North America Market Value (US$ Million), By Platform, 2017 to 2021

Table 14: North America Market Value (US$ Million), By Platform, 2022 to 2032

Table 15: North America Market, By Country, 2017 to 2021

Table 16: North America Market, By Country, 2022 to 2032

Table 17: Latin America Market Value (US$ Million), By Type, 2017 to 2021

Table 18: Latin America Market Value (US$ Million), By Type, 2022 to 2032

Table 19: Latin America Market Value (US$ Million), By Device Type, 2017 to 2021

Table 20: Latin America Market Value (US$ Million), By Device Type, 2022 to 2032

Table 21: Latin America Market Value (US$ Million), By Platform, 2017 to 2021

Table 22: Latin America Market Value (US$ Million), By Platform, 2022 to 2032

Table 23: Latin America Market, By Country, 2017 to 2021

Table 24: Latin America Market, By Country, 2022 to 2032

Table 25: Europe Market Value (US$ Million), By Type, 2017 to 2021

Table 26: Europe Market Value (US$ Million), By Type, 2022 to 2032

Table 27: Europe Market Value (US$ Million), By Device Type, 2017 to 2021

Table 28: Europe Market Value (US$ Million), By Device Type, 2022 to 2032

Table 29: Europe Market Value (US$ Million), By Platform, 2017 to 2021

Table 30: Europe Market Value (US$ Million), By Platform, 2022 to 2032

Table 31: Europe Market, By Country, 2017 to 2021

Table 32: Europe Market, By Country, 2022 to 2032

Table 33: Asia Pacific Market Value (US$ Million), By Type, 2017 to 2021

Table 34: Asia Pacific Market Value (US$ Million), By Type, 2022 to 2032

Table 35: Asia Pacific Market Value (US$ Million), By Device Type, 2017 to 2021

Table 36: Asia Pacific Market Value (US$ Million), By Device Type, 2022 to 2032

Table 37: Asia Pacific Market Value (US$ Million), By Platform, 2017 to 2021

Table 38: Asia Pacific Market Value (US$ Million), By Platform, 2022 to 2032

Table 39: Asia Pacific Market, By Country, 2017 to 2021

Table 40: Asia Pacific Market, By Country, 2022 to 2032

Table 41: MEA Market Value (US$ Million), By Type, 2017 to 2021

Table 42: MEA Market Value (US$ Million), By Type, 2022 to 2032

Table 43: MEA Market Value (US$ Million), By Device Type, 2017 to 2021

Table 44: MEA Market Value (US$ Million), By Device Type, 2022 to 2032

Table 45: MEA Market Value (US$ Million), By Platform, 2017 to 2021

Table 46: MEA Market Value (US$ Million), By Platform, 2022 to 2032

Table 47: MEA Market, By Country, 2017 to 2021

Table 48: MEA Market, By Country, 2022 to 2032

Table 49: Global Market Incremental $ Opportunity, By Type, 2017 to 2021

Table 50: Global Market Incremental $ Opportunity, By Device Type, 2022 to 2032

Table 51: Global Market Incremental $ Opportunity, By Platform, 2017 to 2021

Table 52: Global Market Incremental $ Opportunity, By Region, 2022 to 2032

Table 53: North America Market Incremental $ Opportunity, By Type, 2017 to 2021

Table 54: North America Market Incremental $ Opportunity, By Device Type, 2022 to 2032

Table 55: North America Market Incremental $ Opportunity, By Platform, 2017 to 2021

Table 56: North America Market Incremental $ Opportunity, By Country, 2022 to 2032

Table 57: Latin America Market Incremental $ Opportunity, By Type, 2017 to 2021

Table 58: Latin America Market Incremental $ Opportunity, By Device Type, 2022 to 2032

Table 59: Latin America Market Incremental $ Opportunity, By Platform, 2017 to 2021

Table 60: Latin America Market Incremental $ Opportunity, By Country, 2022 to 2032

Table 61: Europe Market Incremental $ Opportunity, By Type, 2017 to 2021

Table 62: Europe Market Incremental $ Opportunity, By Device Type, 2022 to 2032

Table 63: Europe Market Incremental $ Opportunity, By Platform, 2017 to 2021

Table 64: Europe Market Incremental $ Opportunity, By Country, 2022 - 2032

Table 65: Asia Pacific Market Incremental $ Opportunity, By Type, 2017 to 2021

Table 66: Asia Pacific Market Incremental $ Opportunity, By Device Type, 2022 to 2032

Table 67: Asia Pacific Market Incremental $ Opportunity, By Platform, 2017 to 2021

Table 68: Asia Pacific Market Incremental $ Opportunity, By Country, 2022 to 2032

Table 69: MEA Market Incremental $ Opportunity, By Type, 2017 to 2021

Table 70: MEA Market Incremental $ Opportunity, By Device Type, 2022 to 2032

Table 71: MEA Market Incremental $ Opportunity, By Platform, 2017 to 2021

Table 72: MEA Market Incremental $ Opportunity, By Country, 2022 - 2032
Sudip Saha
Sudip Saha

Principal Consultant

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List of Charts

Figure 1: Global Market Value (US$ Million) and Year-on-Year Growth, 2017 to 2032

Figure 2: Global Market Absolute $ Historical Gain (2017 to 2021) and Opportunity (2022 to 2032), US$ Million

Figure 3: Global Market Share, By Type, 2022 & 2032

Figure 4: Global Market Y-o-Y Growth Projections, By Type - 2022 to 2032

Figure 5: Global Market Attractiveness Index, By Type - 2022 to 2032

Figure 6: Global Market Share, By Device Type, 2022 & 2032

Figure 7: Global Market Y-o-Y Growth Projections, By Device Type - 2022 to 2032

Figure 8: Global Market Attractiveness Index, By Device Type - 2022 to 2032

Figure 9: Global Market Share, By Platform, 2022 & 2032

Figure 10: Global Market Y-o-Y Growth Projections, By Platform - 2022 to 2032

Figure 11: Global Market Attractiveness Index, By Platform - 2022 to 2032

Figure 12: Global Market Share, By Region, 2022 & 2032

Figure 13: Global Market Y-o-Y Growth Projections, By Region - 2022 to 2032

Figure 14: Global Market Attractiveness Index, By Region - 2022 to 2032

Figure 15: North America Market Value (US$ Million) and Year-on-Year Growth, 2017 to 2032

Figure 16: North America Market Absolute $ Opportunity Historical (2017 to 2021) and Forecast Period (2022 to 2032), US$ Million

Figure 17: North America Market Share, By Type, 2022 & 2032

Figure 18: North America Market Y-o-Y Growth Projections, By Type - 2022 to 2032

Figure 19: North America Market Attractiveness Index, By Type - 2022 to 2032

Figure 20: North America Market Share, By Device Type, 2022 & 2032

Figure 21: North America Market Y-o-Y Growth Projections, By Device Type - 2022 to 2032

Figure 22: North America Market Attractiveness Index, By Device Type - 2022 to 2032

Figure 23: North America Market Share, By Platform, 2022 & 2032

Figure 24: North America Market Y-o-Y Growth Projections, By Platform - 2022 to 2032

Figure 25: North America Market Attractiveness Index, By Platform - 2022 to 2032

Figure 26: North America Market Share, By Country, 2022 & 2032

Figure 27: North America Market Y-o-Y Growth Projections, By Country - 2022 to 2032

Figure 28: North America Market Attractiveness Index, By Country - 2022 to 2032

Figure 29: Latin America Market Value (US$ Million) and Year-on-Year Growth, 2017 to 2032

Figure 30: Latin America Market Absolute $ Opportunity Historical (2017 to 2021) and Forecast Period (2022 to 2032), US$ Million

Figure 31: Latin America Market Share, By Type, 2022 & 2032

Figure 32: Latin America Market Y-o-Y Growth Projections, By Type - 2022 to 2032

Figure 33: Latin America Market Attractiveness Index, By Type - 2022 to 2032

Figure 34: Latin America Market Share, By Device Type, 2022 & 2032

Figure 35: Latin America Market Y-o-Y Growth Projections, By Device Type - 2022 to 2032

Figure 36: Latin America Market Attractiveness Index, By Device Type - 2022 to 2032

Figure 37: Latin America Market Share, By Platform, 2022 & 2032

Figure 38: Latin America Market Y-o-Y Growth Projections, By Platform - 2022 to 2032

Figure 39: Latin America Market Attractiveness Index, By Platform - 2022 to 2032

Figure 40: Latin America Market Share, By Country, 2022 & 2032

Figure 41: Latin America Market Y-o-Y Growth Projections, By Country - 2022 to 2032

Figure 42: Latin America Market Attractiveness Index, By Country - 2022 to 2032

Figure 43: Europe Market Value (US$ Million) and Year-on-Year Growth, 2017 to 2032

Figure 44: Europe Market Absolute $ Opportunity Historical (2017 to 2021) and Forecast Period (2022 to 2032), US$ Million

Figure 45: Europe Market Share, By Type, 2022 & 2032

Figure 46: Europe Market Y-o-Y Growth Projections, By Type - 2022 to 2032

Figure 47: Europe Market Attractiveness Index, By Type - 2022 to 2032

Figure 48: Europe Market Share, By Device Type, 2022 & 2032

Figure 49: Europe Market Y-o-Y Growth Projections, By Device Type - 2022 to 2032

Figure 50: Europe Market Attractiveness Index, By Device Type - 2022 to 2032

Figure 51: Europe Market Share, By Platform, 2022 & 2032

Figure 52: Europe Market Y-o-Y Growth Projections, By Platform - 2022 to 2032

Figure 53: Europe Market Attractiveness Index, By Platform - 2022 to 2032

Figure 54: Europe Market Share, By Country, 2022 & 2032

Figure 55: Europe Market Y-o-Y Growth Projections, By Country - 2022 to 2032

Figure 56: Europe Market Attractiveness Index, By Country - 2022 to 2032

Figure 57: MEA Market Value (US$ Million) and Year-on-Year Growth, 2017 to 2032

Figure 58: MEA Market Absolute $ Opportunity Historical (2017 to 2021) and Forecast Period(2022 to 2032), US$ Million

Figure 59: MEA Market Share, By Type, 2022 & 2032

Figure 60: MEA Market Y-o-Y Growth Projections, By Type - 2022 to 2032

Figure 61: MEA Market Attractiveness Index, By Type - 2022 to 2032

Figure 62: MEA Market Share, By Device Type, 2022 & 2032

Figure 63: MEA Market Y-o-Y Growth Projections, By Device Type - 2022 to 2032

Figure 64: MEA Market Attractiveness Index, By Device Type - 2022 to 2032

Figure 65: MEA Market Share, By Platform, 2022 & 2032

Figure 66: MEA Market Y-o-Y Growth Projections, By Platform - 2022 to 2032

Figure 67: MEA Market Attractiveness Index, By Platform - 2022 to 2032

Figure 68: MEA Market Share, By Country, 2022 & 2032

Figure 69: MEA Market Y-o-Y Growth Projections, By Country - 2022 to 2032

Figure 70: MEA Market Attractiveness Index, By Country - 2022 to 2032

Figure 71: Asia Pacific Market Value (US$ Million) and Year-on-Year Growth, 2017 to 2032

Figure 72: Asia Pacific Market Absolute $ Opportunity Historical (2017 to 2021) and Forecast Period (2022 to 2032), US$ Million

Figure 73: Asia Pacific Market Share, By Type, 2022 & 2032

Figure 74: Asia Pacific Market Y-o-Y Growth Projections, By Type - 2022 to 2032

Figure 75: Asia Pacific Market Attractiveness Index, By Type - 2022 to 2032

Figure 76: Asia Pacific Market Share, By Device Type, 2022 & 2032

Figure 77: Asia Pacific Market Y-o-Y Growth Projections, By Device Type - 2022 to 2032

Figure 78: Asia Pacific Market Attractiveness Index, By Device Type - 2022 to 2032

Figure 79: Asia Pacific Market Share, By Platform, 2022 & 2032

Figure 80: Asia Pacific Market Y-o-Y Growth Projections, By Platform - 2022 to 2032

Figure 81: Asia Pacific Market Attractiveness Index, By Platform - 2022 to 2032

Figure 82: Asia Pacific Market Share, By Country, 2022 & 2032

Figure 83: Asia Pacific Market Y-o-Y Growth Projections, By Country - 2022 to 2032

Figure 84: Asia Pacific Market Attractiveness Index, By Country - 2022 to 2032

Figure 85: US Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 86: US Market Share, By Type, 2021

Figure 87: US Market Share, By Device Type, 2021

Figure 88: US Market Share, By Platform, 2021

Figure 89: Canada Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 90: Canada Market Share, By Type, 2021

Figure 91: Canada Market Share, By Device Type, 2021

Figure 92: Canada Market Share, By Platform, 2021

Figure 93: Brazil Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 94: Brazil Market Share, By Type, 2021

Figure 95: Brazil Market Share, By Device Type, 2021

Figure 96: Brazil Market Share, By Platform, 2021

Figure 97: Mexico Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 98: Mexico Market Share, By Type, 2021

Figure 99: Mexico Market Share, By Device Type, 2021

Figure 100: Mexico Market Share, By Platform, 2021

Figure 101: Germany Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 102: Germany Market Share, By Type, 2021

Figure 103: Germany Market Share, By Device Type, 2021

Figure 104: Germany Market Share, By Platform, 2021

Figure 105: UK Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 106: UK Market Share, By Type, 2021

Figure 107: UK Market Share, By Device Type, 2021

Figure 108: UK Market Share, By Platform, 2021

Figure 109: France Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 110: France Market Share, By Type, 2021

Figure 111: France Market Share, By Device Type, 2021

Figure 112: France Market Share, By Platform, 2021

Figure 113: Italy Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 114: Italy Market Share, By Type, 2021

Figure 115: Italy Market Share, By Device Type, 2021

Figure 116: Italy Market Share, By Platform, 2021

Figure 117: BENELUX Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 118: BENELUX Market Share, By Type, 2021

Figure 119: BENELUX Market Share, By Device Type, 2021

Figure 120: BENELUX Market Share, By Platform, 2021

Figure 121: Nordic Countries Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 122: Nordic Countries Market Share, By Type, 2021

Figure 123: Nordic Countries Market Share, By Device Type, 2021

Figure 124: Nordic Countries Market Share, By Platform, 2021

Figure 125: China Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 126: China Market Share, By Type, 2021

Figure 127: China Market Share, By Device Type, 2021

Figure 128: China Market Share, By Platform, 2021

Figure 129: Japan Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 130: Japan Market Share, By Type, 2021

Figure 131: Japan Market Share, By Device Type, 2021

Figure 132: Japan Market Share, By Platform, 2021

Figure 133: South Korea Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 134: South Korea Market Share, By Type, 2021

Figure 135: South Korea Market Share, By Device Type, 2021

Figure 136: South Korea Market Share, By Platform, 2021

Figure 137: GCC Countries Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 138: GCC Countries Market Share, By Type, 2021

Figure 139: GCC Countries Market Share, By Device Type, 2021

Figure 140: GCC Countries Market Share, By Platform, 2021

Figure 141: South Africa Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 142: South Africa Market Share, By Type, 2021

Figure 143: South Africa Market Share, By Device Type, 2021

Figure 144: South Africa Market Share, By Platform, 2021

Figure 145: Turkey Market Value (US$ Million) and Forecast, 2022 to 2032

Figure 146: Turkey Market Share, By Type, 2021

Figure 147: Turkey Market Share, By Device Type, 2021

Figure 148: Turkey Market Share, By Platform, 2021

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