The sales of the global pet fitness trackers industry are expected to surpass an industry valuation of USD 4,817.3 million in 2025 and are projected to reach USD 7,725.8 million by 2035, with a robust CAGR of 4.8% between 2025 and 2035. In 2024, the revenue from pet fitness tracker products was USD 4,627.4 million. The industry is anticipated to demonstrate significant year-over-year growth of 4.10% in 2025.
By product type, the GPS Pet Trackers segment dominates the industry with a market share of 36.8% and is expected to register a CAGR of 3.4%. This growth is mainly due to the increasing people’s awareness and number of pet users as well as awareness of pet safety or monitoring. Future trends that help this segment are the improvement of GPS tracking devices to track pet’s location in real-time, and the growth of a population of people interested in pet technology.
Additionally, pet fitness and obesity concerns have pushed people to search for activity monitors. As the pet industry expands worldwide, more of these devices are being used to monitor daily activity, calories burnt, and general pet health leading to their rise in uptake both in the developed and developing world.
Further, the market also gets boosted by updated technologies including Bluetooth connection and Wi-Fi in hybrid trackers that include activity, health, and GPS trackers all in one. These features fit into the ever-changing needs of pet owners to get a one-stop shop for their pets. Another aspect that is an asset to the sales is the number of available choices of trackers accessible both through pet shops and other online stores as well as through pet speciality stores.
| Attributes | Key Insights |
|---|---|
| Historical Size, 2024 | USD 4,627.4 million |
| Estimated Size, 2025 | USD 4,817.3 million |
| Projected Size, 2035 | USD 7,725.8 million |
| Value-based CAGR (2025 to 2035) | 4.8% |
According to the type of pet, the dog segment holds the largest market share in the pet fitness trackers market, which is expected to be more than 56.7% in 2024. The dominance is even stronger given the enhanced uptake of activity monitors and health monitoring trackers, even those for dogs. Such devices can assist with recording the degree of physical activity, sleep, and other vital signs, which meets the perceiving attitude that dog owners have for their pets.
Undoubtedly, the preference for innovative products like GPS tracking technology in pet gadgets and particular health monitoring solutions for dogs will drive this segment to showcase a staggering 4.2% CAGR between 2025 and 2035.
Further, the online sales channel is another fundamental segment of the personalized pet fitness trackers market. It is predicted that in 2025, more than 57.8% of the sales of pet fitness trackers will be made through this channel. Growth comes from factors like the ability to shop online for pet trackers and the ability to add features to trackers as required.
Given that many consumers appreciate the comfort of purchasing and ordering products online, online sales are expected to grow and will be around 3.5 times the current sectoral size by the end of 2035. This trend is backed by a growing usage of e-commerce by companies and brands, which aim to enter the market and provide pet fitness solutions.
The market for Pet Fitness Trackers is rapidly expanding, thanks to pet owners looking for custom ways to monitor and improve their pet’s health and wellness. The market is expected to grow to USD 450 million by 2035 mainly due to increasing disposable income levels, increasing awareness of pet health issues, and increasing pet population across the world.
Challenges arising from the customization of pet fitness needs result from increased demand for enhanced pet care through fitness, coupled with increased adoption of sophisticated pet wearable devices to monitor the pet’s activities and health.
Advanced electronics such as GPS tracking, RFID-based devices, and health monitoring trackers are increasing the applicability and availability of pet fitness products. Such developments make it easier for pet owners to keep track of their pets’ active motion, their position and even their well-being through their smartphones and other smart devices.
Integration of such applications as Bluetooth and Wi-Fi also favors real-time tracker and the control of pet care from a distance. These innovations also make the quality of pet care better at the same time addressing the trend of consumers seeking customized pet products.
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The table below presents the expected CAGR for the global pet fitness trackers sector over several semi-annual periods spanning from 2025 to 2035. In the first half (H1) of the decade from 2024 to 2034, the industry is predicted to grow at a CAGR of 4.3%, followed by a slightly higher growth rate of 4.7% in the second half (H2) of the same decade.
| Particular | Value CAGR |
|---|---|
| H1 | 4.3% (2024 to 2034) |
| H2 | 5.4% (2025 to 2035) |
| H1 | 4.7% (2024 to 2034) |
| H2 | 4.3% (2025 to 2035) |
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to increase slightly to 5.4% in the first half and remain relatively lower at 4.3% in the second half. In the first half (H1), the sector witnessed an increase of 54 BPS while in the second half (H2), the sector witnessed a decrease of 43 BPS.
< class="report_content_title"> Key Industry Highlights for the Pet Fitness Trackers MarketGrowing Focus on Personalized Pet Fitness Solutions
The pet fitness trackers industry is in a state of continued growth due to the growing need for companion animals specialized care services. Consumers want products that will meet their pets’ needs in any way possible, physical, mental, or social. It is not just that this shift is part of a general trend where pet accessories are no longer purely functional but, instead, are also intended to add to pet’s personas and their lives.
Considering that pet ownership is constantly increasing and is now regarded as a tendency in many countries, the need for products that will allow owners to track and control their pets’ health properly is equally important. It is not just a trend for activity tracking but also covers health monitoring features, activity, and geolocation goals, making a pet’s life easier and more enjoyable.
Shift toward Personalized Design and Customization
The most important trend with pet fitness trackers is the increased focus on personalization. This is due to the improvement in technology and customer’s concern about pet’s health in the recent past. Current and advanced pet fitness trackers come with some special features like GPS tracking, RFID tracking, Bluetooth connection, and customizable settings such as activity goals, and health parameters based on the breed, age, and health conditions of the pet.
Additionally, some other forms of innovative product presentations are also being used such as augmented reality (AR) and virtual design so that consumers of pet products are given the chance to see how these pet products will fit into their pets’ lives. This trend is underpinned in data analytics which enables brands to create the right products to suit individual pet owners; thus they stick with that brand hence creating intimacy.
Rising Popularity of Sustainable and Eco-friendly Materials
Another trend of development in the pet fitness tracker market is sustainability. As the owners of pets become aware of the negative impacts of their activities on the environment, an increased number of them now want products made from natural, recycled and biodegradable materials. The market forces are engaging in sustainable practices to meet this need; they are using environmentally friendly materials such as recycled plastics and organic fabric for collars, as well as trackers.
Doing so not only attends to the ecological issues raised by people with pets but also serves as a marketing strategy. Brand sustainable practices must be adopted especially by brand that wants to appeal to consumers with a conscience where they provide consumers with sustainable functional products.
The Emergence of Smart and Functional Pet Fitness Trackers
High levels of innovation have surfaced and introduced smart technology into the pet care market specifically in pet fitness solutions. Pet fitness trackers aren’t just for activity anymore, with additional features such as health, customizable notifications, and activity goals set from a smartphone app. These pretty astonishing star tokens added convenience and practical utility to pet care and pet owners are now capable of more closely overseeing their pet’s health.
For example, there is a new breed of trackers that try to be both activity trackers and have health monitoring features. With these devices, pet owners can incorporate a bit of technology into the daily lives of their pets for the pet’s best welfare without compromising on the aesthetic design of the tracker.
Supportive Market Conditions and Regulatory Standards
The industry has been bolstered by market trends and positive regulatory policies in the pet fitness trackers market. The purchase of these products is influenced not only by consumers but also by the developing tendencies of regulations that control the quality of pet care products. These regulations affect the materials used in producing tracker models and collars, and any brand has to adhere to some strict standards of safety.
Those firms that can devise ways and means of blending the increased regulations with sustainable aspects receive appreciation from the community that views them as innovators in pet care. This makes it even more important for regulatory authorities to encourage the development of state-of-the-art, customer-specific as well as environmentally-friendly pet fitness products to enhance their safety.
The global pet fitness industry experienced a CAGR of 3.8% from 2020 to 2024 with a market value of USD 3,979.9 million in 2020 and expected to grow at a valuation of USD 4,627.4 million in 2024. This was mainly due to growing sensitization on pet health and the need for customized and innovative equipment available in the market. People wanted new ways of tracking their pets’ exercise, any health issues they may have, or even their whereabouts - a trend that was emerging at the time of increased focus on pet wellbeing and happiness.
Thus, increased development in this market was due to several factors like GPS tracking, using RFID for monitoring, and Bluetooth connectivity which helped in more accurate tracking of pets. The rise of e-commerce platforms provided the convenience of the purchase, and people can order pet fitness products online.
Adding to this, factors such as the trends of pet-friendly life, reductionism, and do-it-yourself culture in the consumption of pet care resources also led to a significant contribution to the market. In another way, the consumption also got more and more focused on the customization of products for pets, which need a new type of product like customized pet fitness trackers.
Looking forward to the forecast period from 2025 to 2035, the market is expected to maintain a higher CAGR of 4.8%, reaching an estimated USD 7,725.8 million by 2035. This growth is due to persistent demand for innovative pet care products and primary consumer incomes rising in developing nations. They believe that the integration of smart technology and the available AR solutions for pet customization will improve customer experience in addressing pet needs by allowing pet owners to envision and improve their pet’s fitness routines.
< class="report_content_title"> Market ConcentrationTier-1 vendors are expected to continue to hold the largest value share of 40.2% to 41.5% in 2024 with total revenue of over USD 1,921.4 million. Some of the prominent players that are competitive in the pet tracking devices market include Whistle Labs, Inc., FitBark, Inc., and Garmin Ltd. among others. Such business success remains due to the strong intrachannel and complex supply chain mechanisms, as well as an extensive distribution base in foreign markets to address the various consumer needs.
Tier-2 players, with revenues between USD 1350.7 million and USD 1,428.7 million. These companies are dedicated to one or many diversified services like painting custom trackers, designing pet furniture by the pet’s needs and traits, or making superior, hand-crafted pet accessories. Companies like Tractive GmbH, PetPace LLC, and Fi Smart Collar (Bond Vet Inc.) are in a particular niche where they provide exquisite and costly pet-providing devices.
Tier-3 players are companies with industry sales volumes of less than USD 1,277.4 million, which target focused niche/ geographical markets and offer pet products that reflect the changing demand of the owners. These businesses target areas that could not or would not be addressed by more mainstream and mass production–based service companies. Some of the companies included are Pawfit, Jiobit (A Life360 Company), Pawscout, Inc., Halo Collar, and many other small other players in the market.
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The following section delves into the global industry for pet fitness trackers, focusing on demand across key countries and regions, including North America, Asia Pacific, and Europe.
The pet fitness trackers market in North America is projected to be led by the USA, which will account for a 62.2% share in 2035. This growth is due to increased demand for pet monitoring products and increased pet adoption rate. In the USA there are many pet products manufacturers mostly offering a broad scope of products. On the same note, Canada is expected to exhibit higher growth progress with a CAGR of 4.1% within the same period due to the increasing awareness about pet health fitness trackers.
Country-Wise CAGR (2025 to 2035):
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| Canada | 4.1% |
| UK | 4.6% |
| France | 5.7% |
| Italy | 6.1% |
| Spain | 6.9% |
| India | 9.8% |
| Japan | 6.3% |
The USA pet fitness tracker market is growing with higher velocity, expanding at a CAGR of 3.7% from 2025 to 2035 and holding an estimated market value of USD 1,653.32 million in 2035. This growth is attributed to enhancements of GPS and activity monitoring technologies that are pet-specific.
These innovations allow pet owners to track it in real-time and monitor its health information including heart rate, location and activity. The need for these features relates to the emerging concern for pre-emptive approach to pet care, whereby pets are made healthier and more physically active.
Furthermore, there is the synergistic effect between e-commerce and the more frequent use of mobile applications to purchase and manage pet wellness products in the USA market. The freedom of acquiring pet trackers online, and tailored solutions depending on actual pet stats, is also an influential factor.
Pet influencers also contribute to a significant extent to the role of social media in setting trends: therefore, positive endorsement of high-end fitness trackers increases the desire for such products among US customers.
In Germany, the pet fitness tracker market is witnessing a steady rise with a CAGR of 3.4% from 2025 to 2035, expected to reach USD 1,104.7 million by 2035. This growth is majorly propelled by the increasing consumer concern with pet health in the natural environment.
Today’s German consumers are turning to wearables not just for activity tracking; they want a tracker that monitors their health and wellbeing- including their sleep, stress and much more. This is in sync with the increase in the BCG health-conscious segment in the country and the growing need for environmentally friendly products.
Furthermore, the German market has a highly developed online environment for e-shopping for pet care products among which are these innovative trackers. The use of digital shopping since the outbreak of the COVID-19 pandemic coupled with the change in consumer attitude towards granting more importance to pet health has therefore expanded greatly the market for affordable health-focused pet fitness trackers in Germany.
The Chinese pet fitness tracker market is experiencing rapid growth with a CAGR of 8.1% from 2025 to 2035, expected to reach USD 672.1 million by 2035. This growth is attributed to the urbanization of pet owners and a consequent desire for improved and advanced pet care services.
Smart pet fit trackers are state-of-the-art devices used to monitor the overall health of a pet and activity levels as well as to establish better ways of caring for a pet in case the owner does not have time for this because of a working day in an overcrowded megacity.
Such encouragement is further provided by the changes in culture in China where pets are looked at as more than just animals but more members of the family. Products of pet fitness tracking that track pets’ activities, their sleeping patterns, and their well-being including heart rates and stress levels align with these new cultural shifts. Since they can be purchased on the Internet and through mobile applications, these trackers are perfect for urban consumers.
< class="report_content_title"> Category-wise InsightsThe section contains information about the leading segments in the industry. By product type, the GPS pet trackers segment is estimated to grow at a CAGR of 3.4% throughout 2035. Additionally, the online sales channel in terms of sales channel segment are projected to expand at 4.2% till 2035.
| Type | GPS Pet Trackers |
|---|---|
| Value Share (2035) | 36.8% |
In the global pet fitness tracker market, GPS pet trackers are forefront as the indispensable equipment for pet safety and health. GPS Pet Trackers offer features of tracking pets’ location and their activities, which are useful for controlling pets’ physical activities outdoors, for their protection and for tracking their location in the event that they get lost.
Besides, the use of these trackers is being influenced by the increasing culture of pets being treated as family members, hence owners are willing to spend cash on anything that would enhance the pets’ lives. This is a major factor because, today, many pet owners are almost certainly very knowledgeable about their pet’s requirements, and because the market for GPS Pet Trackers will be principally defined by the demand for personalized pet care solutions.
| Sales Channel | Online Sales Channels |
|---|---|
| Value Share (2035) | 57.8% |
In the pet fitness trackers market, pet stores represent a crucial sales channel due to their direct reach to pet owners who prioritize hands-on interaction with products. This channel has a great advantage particularly with the pet fitness trackers because clients have a physical touch of the products unlike merely buying from an online channel.
Pet stores offer numerous pet products, and their range contains more and more pet fitness trackers with different types like GPS Pet Trackers, Activity Monitors, and Health Monitoring Trackers for pet types: dogs, cats, and others.
Also, most pet stores are established in the local markets, which also boosts brand recognition and ensures that the customers get the products easily. Having a physical location is essential also in after-sales service such as repairs, battery changes, and fixing that often is needed to keep the customers happy. Rising awareness about pet safety and health has made pet stores a key distribution channel to market pet fitness trackers for pet owners.
< class="report_content_title"> Competitive LandscapeKey players in the pet fitness trackers market are focusing on integrating advanced technologies such as GPS tracking, health monitoring, and Bluetooth connectivity to enhance their offerings and cater to the growing trend of pet humanization and the demand for comprehensive pet care.
Recent Industry Developments:
In terms of product type, the industry is segmented into GPS pet trackers, activity monitors, health monitoring trackers, hybrid trackers, and others
The industry is classified by technology type as GPS tracking technology, RFID-based trackers, Bluetooth connectivity, and Wi-Fi integration
The industry is segregated in terms of pet types as dog, cat and other pets.
In terms of sales channel, the industry is segregated into offline sales channel, & online sales channels.
Key countries of North America, Latin America, Europe, East Asia, South Asia, Middle East and Africa (MEA), and Oceania have been covered in the report.
The global pet fitness trackers is projected to witness a CAGR of 4.8% between 2025 and 2035.
The global pet fitness trackers stood at USD 4,627.4 million in 2024.
The global pet fitness trackers is anticipated to reach USD 7,725.8 million by 2035 end.
East Asia is set to record the highest CAGR of 4.3% in the assessment period.
The key players operating in the global pet fitness trackers industry include Whistle Labs, Inc., FitBark, Inc., Garmin Ltd., Tractive GmbH, PetPace LLC, Fi Smart Collar (Bond Vet Inc.), Pawfit, Jiobit (A Life360 Company), Pawscout, Inc., and Halo Collar among others
| Estimated Market Size 2023 | USD 5,115.5 million |
|---|---|
| Projected (2033) Market Size | USD 8,738 million |
| Value CAGR (2023 to 2033) | 5.5% |
| Estimated Market Size (2023) | USD 2 billion |
|---|---|
| Projected Market Size (2033) | USD 3.7 billion |
| CAGR (2023 to 2033) | 6.3% |
| Market Estimated Size (2022) | USD 54.3 million |
|---|---|
| Projected Market Size (2032) | USD 93.5 million |
| Value-based CAGR (2022 to 2032) | 5.5% |
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