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Smart Fitness Market

Market Insights on Smart Fitness covering sales outlook, demand forecast & up-to-date key trends

Smart Fitness Market By Component (Smart Accessories, Strength Training Equipment, Cardiovascular Equipment), Smart Accessories (Smart Watches, Smart Bands, Activity Trackers, Heart Monitor, Pedometer) & Region - Forecast to 2021 - 2031

Smart Fitness Industry Snapshot

[325 Pages Report]  The global smart fitness market revenue totaled ~US$ 13 Bn in 2020, according to Future Market Insights (FMI). The overall smart fitness market size is expected to reach ~US$ 50 Bn by 2031, growing at a CAGR of 12% for 2021 – 31.

The rising demand for features such as keeping track of heart rate, workout time, distance covered, calories burned offered by smart fitness watches and fitness tracker is likely to propel smart fitness product sales. 

Due to COVID-19 outbreak, the adoption of smart wearables has increased. Thanks to improved consciousness regarding health and wellness, digital fitness is gaining traction around the world. The smart fitness devices sales are around 30% of digital fitness device sales globally.

Base Year (2020) Smart Fitness Market Value

US$ 13 Bn

Projected Year (2031) Smart Fitness Market Value

US$ 50 Bn

CAGR% (2021-2031)

12.0%

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How Will Smart Fitness Market Outlook for 2021-2031 Compare to Historic Growth in 2016-2020?

Moving ahead of the conventional fitness gadgets and trackers, manufacturers and players in the smart fitness devices market are engaging in adding greater connectivity to the devices.

The launch of new products such as the Act HR Smart Band introduced by RiverSong, which not just provides fitness tracking but allows a huge stack of benefits including prompt message and call notifications to camera control with gestures, is indicative of manufacturers’ keenness to offer advanced and more interactive features.

Some of the leading smart fitness gadget brands are thinking beyond the basic capabilities of the smart fitness devices to gain competitive advantage over the other providers in the market.

The smart fitness market is estimated to rise at 12.0% CAGR between 2021 and 2031 in comparison with 9.8% CAGR registered during 2016-2020. The global smart fitness products sales is anticipated to increase from ~US$ 15 Bn in 2021 to ~US$ 50 Bn by 2031.

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How is Digital Fitness Trend Affecting Demand for Smart Fitness Solutions?

The home fitness revolution is been going on for decades, but recent events have caused huge surge in home-fitness. People have started using various apps, devices and services to get their fitness fix. An increasing number of them are moving towards digital fitness as people are looking for fitness environment that can be easily managed and controlled.

Busy schedule and long working are key factors helping digital fitness is gaining traction. As modern society’s desire for flexibility and convenience in fitness increases, the sales of various digital fitness accessories will pick up pace.

More number of people are moving towards at-home fitness, which is fuelling the demand for wearable devices, inbuilt with advanced technologies to optimize individual performance and exercise. Consequently, the demand for smart fitness tracker and smart fitness band watch is rising. 

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What Is the Impact of COVID-19 Crisis on Smart Fitness Devices?

The unprecedented outbreak of the novel coronavirus compelled countries to enter into lockdown, putting economic activities and daily life of millions on hold. During lockdown the media provided almost daily reminder for regular exercise as poor cardiovascular health is a risk factor for severe illness from the coronavirus. Governments across the globe encouraged to move in a bid to improve the public health.

In March 2020, gyms and fitness centers were closed across the globe. During this time, several shifted to novel fitness tracking apps and streaming services. Health and fitness apps gained traction during the first quarter 2020.

To minimize the risk of transmission and reduce the spread of COVID-19, people moved towards digital fitness programs. Technology has given many fitness brands the ability to stay connected with their members and help them reach their fitness goals through pandemic. Gyms are providing an immersive fitness experience to their customers.

Smart watches adoption increased during the pandemic as these watches help users in keeping track of their health. Other wearables like smart bands, activity trackers also gained traction during the pandemic. Increasing focus on staying fit and healthy during pandemic resulted in higher sales of smart fitness devices.

Country-wise Insights

How big is the U.K. Fitness Market?

Europe is predicted to remain one of the most attractive markets during the forecast period. According to the study, U.K. is expected to account for nearly 21% of the Europe market share in 2021.

The pandemic in U.K. has caused people to rethink their normal workout routines and to focus on how they can exercise in limited space with limited equipment. To stay healthy and safe and to reduce the spread of virus, people are opting for digital fitness so that they can maintain social distancing, while maintaining a healthy lifestyle.

Demand for smart fitness in U.K. is increasing owing to investments by European companies in building systems and solutions in the area of fitness wearable for health and well-being. Hence, the demand for smart fitness would increase across the country, during the forecast period.

How Will the U.S. Smart Fitness Market Fare?

The smart fitness device sales in the U.S. is expected to rise at an impressive CAGR over the forecast period. The demand for smart fitness is increasing in U.S. owing to the large consumer base and presence of major players.

Smart fitness brands operating in the U.S. are focusing on innovating new products to strengthen their foothold. Increasing utilization of connected devices and health apps for management of chronic diseases and presence of major companies in U.S. is driving the market in the North America region.

How will the Sales Rise in India Smart Fitness Market?

The sales in India is estimated to increase at an impressive rate of around 16% CAGR between 2021 and 2031. During increasing awareness regarding chronic diseases and other diseases in India the demand for smart fitness increased. Adoption of smart wearable increased for monitoring the health condition. People have started exercising at home by watching videos and through online training to save expenses that they spend at the gym. During the pandemic video workouts became popular in India.

India had largest lockdown in the world and so the gyms and fitness center were closed for long period. So the fitness through online training or through video have surged during the pandemic in India. 

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Category-wise Insights

Why is the Demand for Smart Accessories Increasing?

Based on component, the demand for smart accessories is expected to increase at a robust CAGR over the forecast period. The adoption of smart accessories like bands, watches, and activity trackers is increasing as there is more awareness regarding health and fitness among people.

What is Fuelling demand for Smart Watches?

The smart watches segment is expected to contribute highest revenue share in 2021, and is expected to showcase a strong CAGR over the forthcoming years owing to number of functions offered by smartwatches compared to wrist bands. Smart watches are integrated with artificial intelligence, IoT, sensors to provide users with more data about their health, thereby increasing the demand for smart watches.

Competitive Landscape

With the advancement in technology, players in the smart fitness industry are focusing on bringing new products to the market. The growth of the smart fitness devices market is accelerated by the growing demand for smart fitness gadgets such as smart wrist band and fitness trackers.

The increasing significance gained by health and fitness lately, is providing opportunities for the manufacturers to capitalize on.

Companies are growing their business year-over-year owing to the growing rising demand for smart fitness devices. Besides this product launches remain a chief strategy to offer advanced features and gain competitive edge.

Scope of Report

Attribute

Details

Market value in 2021

~US$ 15 Bn

2021 to 2031 growth rate

12.0%

Share of top 5 players

Around 40%

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia & Pacific, Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, North Africa and South Africa

Key Segments Covered

Component, Smart Accessories and Region

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Points Covered in Smart Fitness Industry Survey

  • Which region is expected to showcase high growth in Smart Fitness demand?

    South Asia & Pacific is projected to register strong growth in the market, exhibiting a CAGR of nearly 17.5% during the forecast period.

  • Who are some of the leading companies offering Smart Fitness accessories?

    Some of the leading companies are Fitbit, Samsung, Garmin International, Xiaomi, Pebble among others. As per Future Market Insight, nearly 40%-45% of the market share is currently covered by the top 15 players.

  • Which is the top-selling smart fitness accessory?

    Smart watches segment is expected to dominate the market over the forecast period. Demand in this segment is estimated to grow by a CAGR of 13% during the forecast period.

  • How much is the global Smart Fitness demand worth?

    The smart fitness industry was valued at around ~US$ 12 Bn in 2020 and is estimated to grow at a CAGR of 12.0% to reach ~US$ 50 Bn in 2031.

  • What is the demand outlook/ sales forecast for Smart Fitness market?

    The sales of Smart Fitness are expected to total ~US$ 15 Bn by the end of 2021, and is likely to reach ~US$ 50 Bn by 2031.

  • At what rate did the demand for smart fitness grow in the last five years?

    The market in last 5 years (2016 – 2020) grew by a CAGR of 9.8%.

  • What are the key trends shaping the Smart Fitness industry?

    Key trends shaping growth in the market is the high sales of smart wearable and integration of artificial intelligence in smart fitness devices.

  • What is driving demand for Smart Fitness?

    Adoption of smart watches is increasing for monitoring the health and due to awareness regarding importance of maintaining health and fitness amidst pandemic.

  • Which countries are key providers of Smart Fitness?

    The U.S., China, Japan and India are key providers in smart fitness market.

  • At what rate will the demand for smart fitness grow in Japan and South Korea?

    The Smart Fitness demand in Japan and South Korea is projected to grow by 13% and 15% CAGR, respectively between 2021 and 2031.

Smart Fitness Outlook by Category

By Component:

  • Smart Accessories
  • Strength Training Equipment
  • Cardiovascular Equipment
  • Cross-training Equipment

By Smart Accessories:

  • Smart Watches
  • Smart Bands
  • Activity Trackers
  • Heart Monitor
  • Pedometer
  • Sleep Quality Monitor

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Frequently Asked Questions

The smart fitness market is predicted to grow at 12% CAGR through 2032.

Europe's smart fitness market holds the highest revenue potential.

The smart fitness market is expected to surpass US$ 50.65 Bn by 2032.

The smart fitness market size is anticipated to be over US$ 16.31 Bn in 2022.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation / Development Trends

4. Pricing Analysis

    4.1. Pricing Analysis, By Product Type

    4.2. Global Average Pricing Analysis Benchmark

5. COVID-19 Pandemic Crisis Impact Analysis

    5.1. Impact of COVID-19 Pandemic Crisis on Smart Fitness Market

        5.1.1. Pre-COVID-19 Growth Analysis 

        5.1.2. Post-COVID-19 Impact Analysis

    5.2. Expected Recovery Scenario (Short-term / Mid-term / Long-term)

    5.3. Key Action Points for Smart Fitness Product Vendors

6. Market Structure Analysis

    6.1. Market Analysis by Tier of Companies 

    6.2. Market Concentration

    6.3. Market Share Analysis of Top Players

    6.4. Market Presence Analysis

        6.4.1. Regional footprint by Players

        6.4.2. Solution footprint by Players

        6.4.3. Channel footprint by Players

7. Global Smart Fitness Market Demand (in Value in US$ Mn) Analysis 2016-2020 and Forecast, 2021-2031

    7.1. Historical Market Value (US$ Mn) Analysis, 2016-2020

    7.2. Current and Future Market Value (US$ Mn) Projections, 2021-2031

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Smart Fitness Market Demand (in Volume in ‘000 Units) Analysis 2016-2020 and Forecast, 2021-2031

    8.1. Historical Market Volume (‘000 Units) Analysis, 2016-2020

    8.2. Current and Future Market Volume (‘000 Units) Projections, 2021-2031

        8.2.1. Y-o-Y Growth Trend Analysis

        8.2.2. Absolute $ Opportunity Analysis

9. Market Background

    9.1. Macro-Economic Factors

    9.2. Forecast Factors - Relevance & Impact

    9.3. Value Chain

    9.4. Market Dynamics

        9.4.1. Drivers

        9.4.2. Restraints

        9.4.3. Opportunities

10. Global Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031, By Component 

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Analysis By Component, 2016-2020

    10.3. Current and Future Market Size (US$ Mn) and Volume (‘000 Units) Analysis and Forecast By Component, 2021-2031

        10.3.1. Smart Accessories

        10.3.2. Strength Training Equipment

        10.3.3. Cardiovascular Equipment

        10.3.4. Cross-training Equipment

    10.4. Market Attractiveness Analysis By Component

11. Global Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031, By Smart Accessories

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Analysis By Smart Accessories, 2016-2020

    11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Smart Accessories, 2021 – 2031

        11.3.1. Smart Watches

        11.3.2. Smart Bands

        11.3.3. Activity Trackers

        11.3.4. Heart Monitor 

        11.3.5. Pedometer

        11.3.6. Sleep Quality Monitor

    11.4. Market Attractiveness Analysis By Smart Accessories

12. Global Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031, by Region

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) Analysis By Region, 2016-2020

    12.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2021-2031

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. East Asia

        12.3.5. South Asia & Pacific

        12.3.6. Middle East & Africa

    12.4. Market Attractiveness Analysis By Region

13. North America Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016-2020

    13.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021-2031

        13.3.1. By Component

        13.3.2. By Smart Accessories

        13.3.3. By Country

            13.3.3.1. U.S.

            13.3.3.2. Canada

    13.4. Market Attractiveness Analysis

        13.4.1. By Component

        13.4.2. By Smart Accessories

        13.4.3. By Country

    13.5. Market Trends

    13.6. Key Market Participants - Intensity Mapping

14. Latin America Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031

    14.1. Introduction

    14.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016-2020

    14.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021-2031

        14.3.1. By Component

        14.3.2. By Smart Accessories

        14.3.3. By Country

            14.3.3.1. Brazil

            14.3.3.2. Mexico

            14.3.3.3. Rest of Latin America

    14.4. Market Attractiveness Analysis

        14.4.1. By Component

        14.4.2. By Smart Accessories

        14.4.3. By Country

    14.5. Market Trends

    14.6. Key Market Participants - Intensity Mapping

15. Europe Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031

    15.1. Introduction

    15.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016-2020

    15.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021-2031

        15.3.1. By Component

        15.3.2. By Smart Accessories

        15.3.3. By Country

            15.3.3.1. Germany

            15.3.3.2. Italy

            15.3.3.3. France

            15.3.3.4. U.K.

            15.3.3.5. Spain

            15.3.3.6. BENELUX

            15.3.3.7. Russia

            15.3.3.8. Rest of Europe

    15.4. Market Attractiveness Analysis

        15.4.1. By Component

        15.4.2. By Smart Accessories

        15.4.3. By Country

    15.5. Market Trends

    15.6. Key Market Participants - Intensity Mapping

16. East Asia Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031

    16.1. Introduction

    16.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016-2020

    16.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021-2031

        16.3.1. By Component

        16.3.2. By Smart Accessories

        16.3.3. By Country

            16.3.3.1. China

            16.3.3.2. Japan 

            16.3.3.3. South Korea 

    16.4. Market Attractiveness Analysis

        16.4.1. By Component

        16.4.2. By Smart Accessories

        16.4.3. By Country

    16.5. Market Trends

    16.6. Key Market Participants - Intensity Mapping

17. South Asia & Pacific Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031

    17.1. Introduction

    17.2. Historical Market Size (US$ Mn) and Volume (‘000 Units)Trend Analysis By Market Taxonomy, 2016-2020

    17.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021-2031

        17.3.1. By Component

        17.3.2. By Smart Accessories

        17.3.3. By Country

            17.3.3.1. India

            17.3.3.2. Thailand

            17.3.3.3. Indonesia

            17.3.3.4. Malaysia

            17.3.3.5. Oceania

            17.3.3.6. Rest of South Asia & Pacific

    17.4. Market Attractiveness Analysis

        17.4.1. By Component

        17.4.2. By Smart Accessories

        17.4.3. By Country

    17.5. Market Trends

    17.6. Key Market Participants - Intensity Mapping

18. Middle East and Africa Smart Fitness Market Analysis 2016-2020 and Forecast 2021-2031

    18.1. Introduction

    18.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016-2020

    18.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021-2031

        18.3.1. By Component

        18.3.2. By Smart Accessories

        18.3.3. By Country

            18.3.3.1. GCC Countries

            18.3.3.2. Turkey

            18.3.3.3. Northern Africa

            18.3.3.4. South Africa

            18.3.3.5. Rest of Middle East and Africa

    18.4. Market Attractiveness Analysis

        18.4.1. By Component

        18.4.2. By Smart Accessories

        18.4.3. By Country

    18.5. Market Trends

    18.6. Key Market Participants - Intensity Mapping

19. Key Countries Market Opportunity Analysis

    19.1. U.S. Smart Fitness Market Opportunity Analysis

        19.1.1. By Component

        19.1.2. By Smart Accessories

    19.2. Canada Smart Fitness Market Opportunity Analysis

        19.2.1. By Component

        19.2.2. By Smart Accessories

    19.3. Mexico Smart Fitness Market Opportunity Analysis

        19.3.1. By Component

        19.3.2. By Smart Accessories

    19.4. Brazil Smart Fitness Market Opportunity Analysis

        19.4.1. By Component

        19.4.2. By Smart Accessories

    19.5. Germany Smart Fitness Market Opportunity Analysis

        19.5.1. By Component

        19.5.2. By Smart Accessories

    19.6. Italy Smart Fitness Market Opportunity Analysis

        19.6.1. By Component

        19.6.2. By Smart Accessories

    19.7. France Smart Fitness Market Opportunity Analysis

        19.7.1. By Component

        19.7.2. By Smart Accessories

    19.8. U.K. Smart Fitness Market Opportunity Analysis

        19.8.1. By Component

        19.8.2. By Smart Accessories

    19.9. Spain Smart Fitness Market Opportunity Analysis

        19.9.1. By Component

        19.9.2. By Smart Accessories

    19.10. BENELUX Smart Fitness Market Opportunity Analysis

        19.10.1. By Component

        19.10.2. By Smart Accessories

    19.11. Russia Smart Fitness Market Opportunity Analysis

        19.11.1. By Component

        19.11.2. By Smart Accessories

    19.12. China Smart Fitness Market Opportunity Analysis

        19.12.1. By Component

        19.12.2. By Smart Accessories

    19.13. Japan Smart Fitness Market Opportunity Analysis

        19.13.1. By Component

        19.13.2. By Smart Accessories

    19.14. South Korea Smart Fitness Market Opportunity Analysis

        19.14.1. By Component

        19.14.2. By Smart Accessories

    19.15. India Smart Fitness Market Opportunity Analysis

        19.15.1. By Component

        19.15.2. By Smart Accessories

    19.16. ASEAN Smart Fitness Market Opportunity Analysis

        19.16.1. By Component

        19.16.2. By Smart Accessories

    19.17. Australia and New Zealand Smart Fitness Market Opportunity Analysis 

        19.17.1. By Component

        19.17.2. By Smart Accessories

    19.18. GCC Countries Smart Fitness Market Opportunity Analysis

        19.18.1. By Component

        19.18.2. By Smart Accessories 

    19.19. Turkey Smart Fitness Market Opportunity Analysis

        19.19.1. By Component

        19.19.2. By Smart Accessories

    19.20. South Africa Smart Fitness Market Opportunity Analysis

        19.20.1. By Component

        19.20.2. By Smart Accessories

20. Competition Analysis

    20.1. Competition Dashboard

    20.2. Competition Deep Dive  

        20.2.1. Fitbit Incorporation

            20.2.1.1. Business Overview

            20.2.1.2. Product Portfolio

            20.2.1.3. Profitability by Market Segments (Business Segment/Region)

            20.2.1.4. Sales Footprint

            20.2.1.5. Strategy Overview

                20.2.1.5.1. Marketing Strategy

                20.2.1.5.2. Product Strategy

                20.2.1.5.3. Channel Strategy

        20.2.2. Pebble Inc

            20.2.2.1. Business Overview

            20.2.2.2. Product Portfolio

            20.2.2.3. Profitability by Market Segments (Business Segment/Region)

            20.2.2.4. Sales Footprint

            20.2.2.5. Strategy Overview

                20.2.2.5.1. Marketing Strategy

                20.2.2.5.2. Product Strategy

                20.2.2.5.3. Channel Strategy

        20.2.3. Adidas

            20.2.3.1. Business Overview

            20.2.3.2. Product Portfolio

            20.2.3.3. Profitability by Market Segments (Business Segment/Region)

            20.2.3.4. Sales Footprint

            20.2.3.5. Strategy Overview

                20.2.3.5.1. Marketing Strategy

                20.2.3.5.2. Product Strategy

                20.2.3.5.3. Channel Strategy

        20.2.4. Samsung Electronics

            20.2.4.1. Business Overview

            20.2.4.2. Product Portfolio

            20.2.4.3. Profitability by Market Segments (Business Segment/Region)

            20.2.4.4. Sales Footprint

            20.2.4.5. Strategy Overview

                20.2.4.5.1. Marketing Strategy

                20.2.4.5.2. Product Strategy

                20.2.4.5.3. Channel Strategy

        20.2.5. Shanda Group

            20.2.5.1. Business Overview

            20.2.5.2. Product Portfolio

            20.2.5.3. Profitability by Market Segments (Business Segment/Region)

            20.2.5.4. Sales Footprint

            20.2.5.5. Strategy Overview

                20.2.5.5.1. Marketing Strategy

                20.2.5.5.2. Product Strategy

                20.2.5.5.3. Channel Strategy

        20.2.6. Sony Corporation

            20.2.6.1. Business Overview

            20.2.6.2. Product Portfolio

            20.2.6.3. Profitability by Market Segments (Business Segment/Region)

            20.2.6.4. Sales Footprint

            20.2.6.5. Strategy Overview

                20.2.6.5.1. Marketing Strategy

                20.2.6.5.2. Product Strategy

                20.2.6.5.3. Channel Strategy

        20.2.7. Nike Inc

            20.2.7.1. Business Overview

            20.2.7.2. Product Portfolio

            20.2.7.3. Profitability by Market Segments (Business Segment/Region)

            20.2.7.4. Sales Footprint

            20.2.7.5. Strategy Overview

                20.2.7.5.1. Marketing Strategy

                20.2.7.5.2. Product Strategy

                20.2.7.5.3. Channel Strategy

        20.2.8. Xiaomi Inc

            20.2.8.1. Business Overview

            20.2.8.2. Product Portfolio

            20.2.8.3. Profitability by Market Segments (Business Segment/Region)

            20.2.8.4. Sales Footprint

            20.2.8.5. Strategy Overview

                20.2.8.5.1. Marketing Strategy

                20.2.8.5.2. Product Strategy

                20.2.8.5.3. Channel Strategy

        20.2.9. Garmin International Inc

            20.2.9.1. Business Overview

            20.2.9.2. Product Portfolio

            20.2.9.3. Profitability by Market Segments (Business Segment/Region)

            20.2.9.4. Sales Footprint

            20.2.9.5. Strategy Overview

                20.2.9.5.1. Marketing Strategy

                20.2.9.5.2. Product Strategy

                20.2.9.5.3. Channel Strategy

        20.2.10. Jawbone

            20.2.10.1. Business Overview

            20.2.10.2. Product Portfolio

            20.2.10.3. Profitability by Market Segments (Business Segment/Region)

            20.2.10.4. Sales Footprint

            20.2.10.5. Strategy Overview

                20.2.10.5.1. Marketing Strategy

                20.2.10.5.2. Product Strategy

                20.2.10.5.3. Channel Strategy

21. Assumptions and Acronyms Used

22. Research Methodology

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List of Tables

Table 01: Global Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Component, 2016–2031 

Table 02: Global Smart Fitness Market Volume (Units) Analysis and Forecast by Component, 2020–2031 

Table 03: Global Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Smart Accessories, 2016–2031

Table 04: Global Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Region, 2016–2031 

Table 05: North America Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Component, 2016–2031 

Table 06: North America Smart Fitness Market Volume (Units) Analysis and Forecast by Component, 2020–2031 

Table 07: North America Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Smart Accessories, 2016–2031

Table 08: North America Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Country, 2016–2031

Table 09: Latin America Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Component, 2016–2031 

Table 10: Latin America Smart Fitness Market Volume (Units) Analysis and Forecast by Component, 2020–2031 

Table 11: Latin America Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Smart Accessories, 2016–2031

Table 12: Latin America Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Country, 2016–2031

Table 13: Europe Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Component, 2016–2031 

Table 14: Europe Smart Fitness Market Volume (Units) Analysis and Forecast by Component, 2020–2031 

Table 15: Europe Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Smart Accessories, 2016–2031

Table 16: Europe Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Country, 2016–2031

Table 17: East Asia Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Component, 2016–2031 

Table 18: East Asia Smart Fitness Market Volume (Units) Analysis and Forecast by Component, 2020–2031 

Table 19: East Asia Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Smart Accessories, 2016–2031

Table 20: East Asia Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Country, 2016–2031

Table 21: South Asia & Pacific Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Component, 2016–2031 

Table 22: South Asia & Pacific Smart Fitness Market Volume (Units) Analysis and Forecast by Component, 2020–2031 

Table 23: South Asia & Pacific Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Smart Accessories, 2016–2031

Table 24: South Asia & Pacific Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Country, 2016–2031

Table 25: Middle East & Africa Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Component, 2016–2031 

Table 26: Middle East & Africa Smart Fitness Market Volume (Units) Analysis and Forecast by Component, 2020–2031 

Table 27: Middle East & Africa Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Smart Accessories, 2016–2031

Table 28: Middle East & Africa Smart Fitness Market Size (US$ Mn) Analysis and Forecast by Country, 2016–2031

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List of Charts

Figure 01: Global Smart Fitness Market Value (US$ Mn), 2016-2020

Figure 02: Global Smart Fitness Market Value (US$ Mn), 2021-2031

Figure 03: Global Smart Fitness Market Size (US$ Mn) and Y-o-Y Growth Rate from 2021-2031

Figure 04: Global Smart Fitness Market Size and Y-o-Y Growth Rate from 2021-2031

Figure 05: Global Smart Fitness Market Volume (Units) and Y-o-Y Growth Rate from 2021-2031

Figure 06: Global Smart Fitness Market: Market Share Analysis by Component – 2021 & 2031

Figure 07: Global Smart Fitness Market: Y-o-Y Growth Comparison by Component, 2019-2031

Figure 08: Global Smart Fitness Market: Market Attractiveness by Component

Figure 09: Global Smart Fitness Market: Market Share Analysis by Smart Accessories– 2021 & 2031

Figure 10: Global Smart Fitness Market: Y-o-Y Growth Comparison by Smart Accessories, 2019-2031

Figure 11: Global Smart Fitness Market: Market Attractiveness by Smart Accessories

Figure 12: Global Smart Fitness Market: Market Share Analysis by Region – 2021-2031

Figure 13: Global Smart Fitness Market: Y-o-Y Growth Comparison by Region, 2019-2031

Figure 14: Global Smart Fitness Market: Market Attractiveness by Region

Figure 15: North America Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 16: Latin America Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 17: Europe Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 18: East Asia Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 19:South Asia & Pacific Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 20:Middle East & Africa Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 21: North America Smart Fitness Market Value (US$ Mn), 2016-2020

Figure 22: North America Smart Fitness Market Value (US$ Mn), 2021-2031

Figure 23: North America Smart Fitness Market: Market Share Analysis by Component – 2021 & 2031

Figure 24: North America Smart Fitness Market: Y-o-Y Growth Comparison by Component, 2019-2031

Figure 25: North America Smart Fitness Market: Market Attractiveness by Component

Figure 26: North America Smart Fitness Market: Market Share Analysis by Smart Accessories– 2021 & 2031

Figure 27: North America Smart Fitness Market: Y-o-Y Growth Comparison by Smart Accessories, 2019-2031

Figure 28: North America Smart Fitness Market: Market Attractiveness by Smart Accessories

Figure 29: North America Smart Fitness Market: Market Share Analysis by Country – 2021-2031

Figure 30: North America Smart Fitness Market: Y-o-Y Growth Comparison by Country, 2019-2031

Figure 31: North America Smart Fitness Market: Market Attractiveness by Country

Figure 32: U.S. Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 33: Canada Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 34: Latin America Smart Fitness Market Value (US$ Mn), 2016-2020

Figure 35: Latin America Smart Fitness Market Value (US$ Mn), 2021-2031

Figure 36: Latin America Smart Fitness Market: Market Share Analysis by Component – 2021 & 2031

Figure 37: Latin America Smart Fitness Market: Y-o-Y Growth Comparison by Component, 2019-2031

Figure 38: Latin America Smart Fitness Market: Market Attractiveness by Component

Figure 39: Latin America Smart Fitness Market: Market Share Analysis by Smart Accessories– 2021 & 2031

Figure 40: Latin America Smart Fitness Market: Y-o-Y Growth Comparison by Smart Accessories, 2019-2031

Figure 41: Latin America Smart Fitness Market: Market Attractiveness by Smart Accessories

Figure 42: Latin America Smart Fitness Market: Market Share Analysis by Country – 2021-2031

Figure 43: Latin America Smart Fitness Market: Y-o-Y Growth Comparison by Country, 2019-2031

Figure 44: Latin America Smart Fitness Market: Market Attractiveness by Country

Figure 45: Brazil Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 46: Mexico Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 47:  Rest of Latin America Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 48: Europe Smart Fitness Market Value (US$ Mn), 2016-2020

Figure 49: Europe Smart Fitness Market Value (US$ Mn), 2021-2031

Figure 50: Europe Smart Fitness Market: Market Share Analysis by Component – 2021 & 2031

Figure 51: Europe Smart Fitness Market: Y-o-Y Growth Comparison by Component, 2019-2031

Figure 52: Europe Smart Fitness Market: Market Attractiveness by Component

Figure 53: Europe Smart Fitness Market: Market Share Analysis by Smart Accessories– 2021 & 2031

Figure 54: Europe Smart Fitness Market: Y-o-Y Growth Comparison by Smart Accessories, 2019-2031

Figure 55: Europe Smart Fitness Market: Market Attractiveness by Smart Accessories

Figure 56: Europe Smart Fitness Market: Market Share Analysis by Country – 2021-2031

Figure 57: Europe Smart Fitness Market: Y-o-Y Growth Comparison by Country, 2019-2031

Figure 58: Europe Smart Fitness Market: Market Attractiveness by Country

Figure 59: Germany Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 60: Italy Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 61: France Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 62: U.K. Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 63: Spain Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 64: Benelux Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 65: Russia Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 66: Rest of Europe Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 67: East Asia Smart Fitness Market Value (US$ Mn), 2016-2020

Figure 68: East Asia Smart Fitness Market Value (US$ Mn), 2021-2031

Figure 69: East Asia Smart Fitness Market: Market Share Analysis by Component – 2021 & 2031

Figure 70: East Asia Smart Fitness Market: Y-o-Y Growth Comparison by Component, 2019-2031

Figure 71: East Asia Smart Fitness Market: Market Attractiveness by Component

Figure 72: East Asia Smart Fitness Market: Market Share Analysis by Smart Accessories– 2021 & 2031

Figure 73: East Asia Smart Fitness Market: Y-o-Y Growth Comparison by Smart Accessories, 2019-2031

Figure 74: East Asia Smart Fitness Market: Market Attractiveness by Smart Accessories

Figure 75: East Asia Smart Fitness Market: Market Share Analysis by Country – 2021-2031

Figure 76: East Asia Smart Fitness Market: Y-o-Y Growth Comparison by Country, 2019-2031

Figure 77: East Asia Smart Fitness Market: Market Attractiveness by Country

Figure 78: China Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 79: Japan Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 80:  South Korea Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 81: South Asia & Pacific Smart Fitness Market Value (US$ Mn), 2016-2020

Figure 82: South Asia & Pacific Smart Fitness Market Value (US$ Mn), 2021-2031

Figure 83: South Asia & Pacific Smart Fitness Market: Market Share Analysis by Component – 2021 & 2031

Figure 84: South Asia & Pacific Smart Fitness Market: Y-o-Y Growth Comparison by Component, 2019-2031

Figure 85: South Asia & Pacific Smart Fitness Market: Market Attractiveness by Component

Figure 86: South Asia & Pacific Smart Fitness Market: Market Share Analysis by Smart Accessories– 2021 & 2031

Figure 87: South Asia & Pacific Smart Fitness Market: Y-o-Y Growth Comparison by Smart Accessories, 2019-2031

Figure 88: South Asia & Pacific Smart Fitness Market: Market Attractiveness by Smart Accessories

Figure 89: South Asia & Pacific Smart Fitness Market: Market Share Analysis by Country – 2021-2031

Figure 90: South Asia & Pacific Smart Fitness Market: Y-o-Y Growth Comparison by Country, 2019-2031

Figure 91: South Asia & Pacific Smart Fitness Market: Market Attractiveness by Country

Figure 92: India Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 93: ASEAN Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 94: Australia & New Zealand Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 95: Rest of South Asia & Pacific Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 96: Middle East & Africa Smart Fitness Market Value (US$ Mn), 2016-2020

Figure 97: Middle East & Africa Smart Fitness Market Value (US$ Mn), 2021-2031

Figure 98: Middle East & Africa Smart Fitness Market: Market Share Analysis by Component – 2021 & 2031

Figure 99: Middle East & Africa Smart Fitness Market: Y-o-Y Growth Comparison by Component, 2019-2031

Figure 100: Middle East & Africa Smart Fitness Market: Market Attractiveness by Component

Figure 101: Middle East & Africa Smart Fitness Market: Market Share Analysis by Smart Accessories– 2021 & 2031

Figure 102: Middle East & Africa Smart Fitness Market: Y-o-Y Growth Comparison by Smart Accessories, 2019-2031

Figure 103: Middle East & Africa Smart Fitness Market: Market Attractiveness by Smart Accessories

Figure 104: Middle East & Africa Smart Fitness Market: Market Share Analysis by Country – 2021-2031

Figure 105: Middle East & Africa Smart Fitness Market: Y-o-Y Growth Comparison by Country, 2019-2031

Figure 106: Middle East & Africa Smart Fitness Market: Market Attractiveness by Country

Figure 107: GCC Countries Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 108: Turkey Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 109: South Africa Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 110: Rest of Middle East & Africa Smart Fitness Market Absolute $ Opportunity (US$ Mn), 2016–2031

Figure 111: U.S. Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 112: Canada Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 113: Brazil Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 114: Mexico Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 115: Germany Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 116: Italy Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 117: France Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 118: U.K. Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 119: Spain Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 120: BENELUX Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 121: Russia Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 122: China Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 123: Japan Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 124: South Korea Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 125: India Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 126: ASEAN Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 127: Australia & New Zealand  Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 128: GCC Countries Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 129: Turkey Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

Figure 130: South Africa Incremental Opportunity (US$ Mn) Analysis, 2021 – 2031

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