Health and Fitness Club Market

How big is the Health and Fitness Club Market in 2026?

Demand for club memberships is expected to lift the Health and Fitness Club Market to USD 297.1 billion by 2036. FMI estimates the market at USD 130.2 billion in 2026 and projects an 8.6% CAGR from 2026 to 2036. The market was valued at USD 119.8 billion in 2025. HVLP gyms hold 41.2% by club format in 2026. Membership subscriptions account for 64.8% by revenue source, and peak high-season windows account for 46.2% by seasonality profile.

Recurring dues and wider strength training drive the outlook. The Health & Fitness Association counted 81 million US facility members in 2025, a rise of 5.2% [1]. It also found free weights to be the fastest-growing equipment category since 2021. In England, Sport England recorded 15.3 million adults taking part in fitness activities in the year to November 2025 [15].

New capacity is expensive to build and staff. Basic-Fit spent an average of EUR 1.3 million in initial capex per new club opened in 2025 [4]. UK operators also face a 4.1% rise in the National Living Wage from April 2026 [6]. PureGym offers a qualified example of consolidation through its agreed GBP 235.0 million purchase of 47 Swiss gyms [26]. The deal widens one network and does not show a market-wide wave of acquisitions.

Key Market Trends & Insights

• Club revenue is growing faster than the number of facilities. The Health & Fitness Association reported average club revenue growth of 8.0% in 2024 across nearly 30 countries. Membership grew 6.0% and the number of facilities rose by nearly 4.0%. Operators are earning more per member from existing floor space, which favours price tiers and paid add-ons [2].
• Younger adults are the most active buyers of memberships. Gen Z adults aged 18 to 24 had the highest US penetration rate at 35.5% in 2025. Free weights grew faster than any other equipment category [1]. Clubs are therefore giving more floor area to racks and lifting platforms.
• Employer-funded access is becoming a distribution channel. TotalPass is the corporate wellness platform owned by Smart Fit. It had about 37,000 partner gyms in Brazil in the second quarter of 2026. That base was 44.0% larger than a year earlier, which gives independent clubs a source of members they do not have to market to directly [11].

Regional Highlights

• In Europe, low-price chains are adding franchising to company-owned growth. Basic-Fit operated 2,246 clubs with more than 6.25 million memberships at 30 September 2026. It said it would launch Basic-Fit branded franchise operations before the end of the year, after buying the German franchisor Clever Fit in November 2025 [23].
• In Latin America, network density is the main growth lever. Smart Fit reached 2,170 gyms across 16 countries in the second quarter of 2026, a 19.0% rise on a year earlier. In January 2026 it also took control of Total Pass México, which links its owned gyms to corporate access in a second large market [11][24].

Health and Fitness Club Market Size and Forecast

Table 1: Health and Fitness Club Market Size and Forecast

Market size and forecast	Value
Market size in 2025	USD 119.8 billion
Estimated market size in 2026	USD 130.2 billion
Projected market size by 2036	USD 297.1 billion
CAGR from 2026 to 2036	8.6%

Analyst Perspective

“Members compare clubs on monthly price, distance from home and how crowded the floor is at peak hours. Operators win by keeping fees low while selling a second tier for extra access or recovery services. The barrier to growth is the cost and time needed to open a new site, because a club must reach enough members before its fixed rent and staff costs are covered.”

- Anurag Sharma, Principal Consultant, FMI

How is the Health and Fitness Club Market segmented?

The Health and Fitness Club Market is segmented by Club Format, Revenue Source, Seasonality Profile, Business Model, and End User.

• By club format: High-Value Low-Price (HVLP) Gyms, Mid-Market Full-Service Clubs, Premium Athletic Clubs, Boutique Studios, and Others. Studio formats overlap with the pilates and yoga studios market that FMI tracks separately.
• By revenue source: Monthly and Annual Membership Subscriptions, Personal Training and Instruction, Separately Sold Classes and Programmes, Ancillary Services, and Day Passes and Aggregator Visits.
• By seasonality profile: Peak High-Season Windows, Standard Trading Months, and Low-Season Periods.
• By business model: Independent Clubs and Chain or Franchised Clubs.
• By end user: Men, Women, and Corporate or Employee Wellness.
• By region: North America, Latin America, Europe, Asia Pacific, and Middle East and Africa.

Why do HVLP Gyms lead by Club Format in the Health and Fitness Club Market in 2026?

High-Value Low-Price (HVLP) Gyms hold 41.2% of the Health and Fitness Club Market by club format in 2026.

The format wins on price and on the number of members each site can carry. Planet Fitness offers its Classic Card from USD 15.0 per month to new members [9]. A low fee attracts first-time buyers, and large open floors with long opening hours spread fixed costs across many visits. The model depends on high member density per club.

Capital discipline also explains the lead. Basic-Fit reported initial capex of about EUR 1.3 million per club opened in 2025 [4]. PureGym estimates its average capex per new site at about GBP 1.2 million [5]. These figures let chains add sites quickly when member numbers support it. Low-price clubs can still lose members to a rival nearby, so location density matters as much as price.

Mid-Market Full-Service Clubs, Premium Athletic Clubs, Boutique Studios and Others together hold the remaining 58.8% by club format. Premium operators are still growing. Life Time reported second-quarter 2026 revenue of USD 866.0 million from 195 centers [8]. That was 13.7% higher than a year earlier.

Table 2: Club Format, 2026 Share

Leading Share	2026 market share
High-Value Low-Price (HVLP) Gyms	41.2%
All Other Segments Combined Share	58.8%

Why do Monthly and Annual Membership Subscriptions lead by Revenue Source in the Health and Fitness Club Market in 2026?

Monthly and Annual Membership Subscriptions account for 64.8% of the Health and Fitness Club Market by revenue source in 2026.

Recurring dues are the main product that most clubs sell. The Gym Group grew first-half 2026 revenue by 10.0% to GBP 133.1 million on an average base of 1,002,000 members [7]. Revenue moved mainly with the number of paying members and the price each one paid. Direct-debit billing gives operators predictable cash flow, which lenders and landlords use to judge new sites.

Higher subscription tiers add value without new floor space. At Planet Fitness, 66.5% of members held the higher-priced Black Card at the end of 2025, up from 62.6% at the end of 2021 [9]. Each upgrade raises revenue per member inside the same club.

Personal Training and Instruction, Separately Sold Classes and Programmes, Ancillary Services, and Day Passes and Aggregator Visits together represent the remaining 35.2%. Training revenue relies on staff supply. The US Bureau of Labor Statistics counted about 388,400 fitness trainer and instructor jobs in 2025 [3]. Trainers sold through clubs overlap with the wider personal fitness trainer market.

Table 3: Revenue Source, 2026 Share

Leading Share	2026 market share
Monthly and Annual Membership Subscriptions	64.8%
All Other Segments Combined Share	35.2%

Source: Future Market Insights analysis of the health and fitness club market, 2026.

Why do Peak High-Season Windows lead by Seasonality Profile in the Health and Fitness Club Market in 2026?

Peak High-Season Windows represent 46.2% of the Health and Fitness Club Market by seasonality profile in 2026.

Joining activity is concentrated in a few weeks of the year. The Gym Group states that most of its members join in the first quarter. It phases marketing spend towards its January and February campaign [7]. A second wave of joiners arrives in September and October as students return to university [7]. Basic-Fit also treats September as an important sales period for its brand campaigns [4].

These windows carry joining fees, first-month dues and promotional upgrades. They also set the member base that pays through the quieter months. A weak January can therefore reduce revenue for the rest of the year. Operators plan staff rotas, cleaning and class timetables around these peaks.

Standard Trading Months and Low-Season Periods together account for the remaining 53.8%. Member numbers usually ease during summer holidays. The Gym Group closed June 2026 with 991,000 members [7]. That was below its first-half average of 1,002,000.

Table 4: Seasonality Profile, 2026 Share

Leading Share	2026 market share
Peak High-Season Windows	46.2%
All Other Segments Combined Share	53.8%

Source: Future Market Insights analysis of the health and fitness club market, 2026.

What are the key drivers restraints and opportunities?

Health and fitness club revenue depends on how many members a site can sign and keep at a viable price. The same fixed costs that reward full clubs make new openings risky in areas with weak demand.

Driver

Participation in fitness is rising across the profiled markets. The Health & Fitness Association reported 81 million US members in 2025 and a penetration rate of 26.1% [1]. In Germany, the DSSV counted 12.36 million club members in 2025, equal to 14.8% of the population [16]. More members per catchment area improve the economics of each new site. Chains can then open clubs closer together without diluting existing locations.

Restraint

Site costs and labour costs limit the speed of expansion. Life Time guided growth capital spending of USD 885.0 million to USD 910.0 million for 2026, to open 14 new clubs [8]. Smaller operators cannot fund openings at that scale. Wage rules add a separate pressure. Basic-Fit reported a 36.0% rise in club personnel costs to EUR 261.2 million in 2025 as it rolled out staffed 24-hour clubs in France [4].

Opportunity

Recovery services can raise revenue per member. Life Time planned to add cold plunges to more than 70 clubs by summer 2025, alongside existing saunas and steam rooms [10]. Such facilities support premium tiers and add-on fees. Their commercial value depends on paid uptake, so operators should test pricing in a few clubs before a full rollout. Any health claim for these services needs clinical evidence from a peer-reviewed source.

How do labour rules and government policies affect health and fitness club costs?

Minimum wage decisions change the cost of running a staffed club. In the United Kingdom, the National Living Wage rose to GBP 12.71 per hour from 1 April 2026, an increase of 4.1% [6]. Ontario's general minimum wage rises from CAD 17.60 to CAD 17.95 per hour on 1 October 2026 [25]. Clubs with long opening hours feel these changes in front-desk, cleaning and coaching rotas.

Property taxes and energy contracts also matter. The Gym Group reports that changes to the business rates multiplier were broadly offset by rates refunds received [7]. It has fixed its electricity commodity prices through October 2028 [7]. Fixed contracts reduce short-term exposure but do not remove it when they expire. Operators that review rates and energy terms early can protect their margins when they price new sites.

What limits reliable health and fitness club capacity and service quality?

Capacity is set by sites, staff and peak-hour crowding. The Gym Group expects full-year 2026 capital spending of GBP 60.0 million to GBP 65.0 million and plans at least 20 new sites [7]. Openings depend on finding leases, planning approval and fit-out contractors at the right time. A club that opens late misses the January joining window and starts with a smaller member base.

Coaching quality depends on the supply of trained staff. The US Bureau of Labor Statistics projects 7.0% employment growth for fitness trainers and instructors from 2025 to 2035 [3]. Crowded peak hours can push members to cancel when racks and classes are full. Operators therefore track visits per hour as closely as total sign-ups.

Where can operators win additional business?

Operators can sell premium tiers, recovery access and corporate memberships to their existing members. Planet Fitness raised Black Card penetration to 66.5% by the end of 2025 [9]. Corporate access platforms offer a separate channel. TotalPass grew its partner base in Brazil to about 37,000 gyms in the second quarter of 2026 [11]. Some members also train at home between visits, which links clubs with the home gym equipment market. Each channel needs its own pricing so it does not cut into full-price memberships.

Health and Fitness Club Market by Country (2026 to 2036)

Table 5: Health and Fitness Club Market Country Growth Forecast

Country	CAGR, 2026 to 2036
Brazil	9.6%
Australia	8.9%
United Kingdom	8.8%
Germany	8.5%
United States	8.4%
Japan	8.1%
Canada	8.0%
France	7.8%

Source: Future Market Insights analysis of the health and fitness club market, 2026.

Brazil

Brazil is the home market of Latin America's largest low-price gym chain. Smart Fit reported 2,170 gyms across 16 countries in the second quarter of 2026, and 1,025 of them were in Brazil [11]. The company added 25 Brazilian gyms in that quarter alone. That pace adds low-price capacity to cities where many adults have never held a club membership.

Low penetration and fast chain openings place Brazil at the top of the profiled group, with club revenue rising at a 9.6% CAGR over 2026 to 2036. Two forces support that view. Chains are opening sites in new neighbourhoods and medium-sized cities. Corporate access is also bringing in members who would not buy a full membership on their own. TotalPass reached about 37,000 partner gyms in Brazil in the second quarter of 2026, up 44.0% on a year earlier [11].

Pricing is the main risk to that outlook. Smart Fit reported a 17.0% rise in its average Brazilian ticket over the same period [11]. Higher prices lift revenue per member, but they also test how far price-sensitive households will follow. Independent gyms face a choice between joining aggregator networks and competing alone on price. Aggregator revenue per visit is usually lower than a full membership, so the mix of members matters for each club's margin. Low entry fees win the first sign-up in Brazil, but clear upgrade paths decide revenue per member.

Australia

Australian club growth is closely tied to franchised, 24-hour neighbourhood gyms. Viva Leisure operated 518 locations at 31 December 2025, and 316 of them were franchise sites [14]. Its network had 656,043 members at that date. Small-box clubs need fewer staff hours and less floor space than full-service centres. That lowers the number of members each site needs to break even.

Participation data supports steady demand. The Australian Sports Commission reported that 28.0% of adults visited a gym, fitness club or sports and leisure centre [12]. Its AusPlay release in November 2025 ranked fitness and gym second only to recreational walking among Australians aged 15 and over [13]. Fitness is therefore one of the most common ways adults stay active.

Suburban openings and franchise growth support an 8.9% CAGR for Australian club revenue during 2026 to 2036. Ownership of franchise networks is still changing. Planet Fitness sold its equity stake in Bravo Fit Holdings, its Australian franchise partner, and booked a USD 12.5 million gain in the second quarter of 2026 [17]. Changes like this can shift the pace of local openings for a few years. Franchisees also carry the lease and fit-out risk for each new site. Operators with strong site data and simple digital access systems should win the next wave of suburban members. Clubs that open in growing outer suburbs also face less direct competition than inner-city sites.

United Kingdom

The United Kingdom has one of Europe's most competitive low-price gym sectors. The Gym Group ran 264 gyms at 30 June 2026 and expects to open at least 20 more in 2026 [7]. PureGym operated 728 gyms across its markets at the same date, with 2.4 million members [5]. Many town centres now have two or more low-price clubs within walking distance of each other.

Demand is still broadening. Sport England counted 15.3 million adults taking part in fitness activities in the year to November 2025 [15]. That was 921,000 more than in the prior year. That growth gives operators room to add sites without relying only on members switching between chains.

Labour cost will shape how much of that demand turns into the 8.8% CAGR expected for British clubs over 2026 to 2036. Labour cost is the main pressure on that outlook. The National Living Wage rose 4.1% to GBP 12.71 per hour in April 2026 [6]. The Gym Group cited higher employment costs in both staffing and cleaning in its first-half 2026 results [7]. Clubs can offset some of this through price tiers and automated entry systems. Each new site must still reach its target member base within its first January season. Cash flow and lease discipline will decide which chains keep opening sites through this cost cycle. Smaller independent gyms have less room to absorb wage rises and may sell to larger chains.

Germany

Germany has Europe's largest club membership base by number of members. The DSSV counted 12.36 million members in 2025, a rise of 5.6% on the prior year [16]. These members trained across 9,647 facilities. Net industry revenue rose 7.4% to EUR 6.25 billion. Members equalled 14.8% of the population, which leaves room for further growth from adults who do not yet train in clubs.

Price tiers differ sharply by operator type. The average monthly fee across all German clubs was EUR 48.6, while chain members paid an average of EUR 40.5 [16]. Low-price chains therefore win members on cost. Independent clubs compete on service, coaching and specialist equipment.

Chain consolidation and franchise growth lie behind the 8.5% CAGR projected for German club revenue in 2026 to 2036. Basic-Fit's acquisition of Clever Fit gave it 444 clubs in Germany at the end of 2025, including 377 franchise sites [4]. RSG Group owns McFIT and Gold's Gym and operates more than 900 studios in more than 30 countries [28]. Franchise networks can also expand faster than local demand in smaller towns. Clubs that open too close together can split one catchment area between two weak sites. Franchisors must protect partner territories to keep those networks profitable. Independent clubs that add physiotherapy or rehabilitation services can still defend their members against cheaper chains. Their higher fees depend on that extra service.

United States

The United States is the largest single country market by number of club members. The Health & Fitness Association counted 81 million members in 2025, equal to 26.1% of the population [1]. More than 100 million Americans used a facility during the year. Visits approached 7 billion, which shows how often members actually use their clubs.

The market is split between very large low-price networks and premium operators. Planet Fitness had about 21.5 million members and 2,930 clubs at 30 June 2026 [17]. Its same-club sales rose 1.7% in the second quarter. Life Time reported 860,041 center memberships across 195 centers, with quarterly revenue up 13.7% [8]. Premium members pay more for space, childcare and recovery services. A smaller base can therefore still produce strong revenue growth.

Steady low-price growth and faster premium revenue combine in an 8.4% CAGR for the US market between 2026 and 2036. Staff supply is the main limit on service-led revenue. The US Bureau of Labor Statistics counted about 388,400 fitness trainer and instructor jobs in 2025 [3]. Life Time alone plans 14 new clubs in 2026 [8]. Boutique operators add a third route to growth. Xponential Fitness now runs five brands, including Club Pilates, and guides to about 150 net new studios in 2026 [27]. Equipment demand from these studios links to the pilates reformer market.

Japan

Japanese club growth is being driven by small, convenient formats. RIZAP's chocoZAP passed 2,000 domestic stores in July 2026 [19]. Its count of 2,005 stores includes franchise sites. The company has stated a long-term goal of 8,000 stores. Its sites rely on unstaffed access and short visits, which suits members who do not want a full gym session.

Women's circuit gyms serve a different buyer. Curves reached a record 915,000 members at the end of October 2025 [18]. It operated 2,001 stores in Japan in November 2025. Its revenue for the nine months to May 2026 rose 13.8% to JPY 31.6 billion [20]. Curves targets older women who prefer short, guided workouts in a small group setting.

New store openings and first-time members give Japan an 8.1% CAGR over 2026 to 2036. That pace reflects new store openings and wider participation among adults who have not used large clubs. The risk is that convenience formats reach saturation in large cities. Rents in central Tokyo and Osaka also limit the size of new sites. Operators must then rely on member retention and price increases to grow revenue. Guided coaching at a low entry price helps clubs keep members who first joined through convenience formats. Many of these members are new to exercise and need simple routines to stay active. Retention will decide how much of the new store base turns into lasting revenue.

Canada

Canadian fitness centres entered the forecast period with improving margins. Statistics Canada reported that operating revenue for fitness and recreational sports centres rose 14.9% to CAD 5.8 billion in 2024 [21]. The industry's operating profit margin improved from 5.8% to 8.3%. Better margins make it easier for operators to fund new sites and equipment.

Labour costs are rising in step with that recovery. Ontario's general minimum wage increased to CAD 17.60 per hour in October 2025 and rises to CAD 17.95 per hour on 1 October 2026 [25]. Clubs with long opening hours and staffed front desks must recover these costs through fees or productivity. Automated entry and smaller staffed hours are two common responses.

Better margins and rising wages balance out in an 8.0% CAGR for Canadian club revenue over 2026 to 2036. International low-price chains are part of that outlook. Planet Fitness lists Canada among the countries where it operates clubs [9]. Domestic chains and independent clubs compete on coaching, pools and family facilities. In provinces with high operating costs, wage growth could outpace fee increases. A cold winter climate also shapes demand, because members use indoor facilities for longer parts of the year. Operators that keep capital spending lean and fill off-peak hours should hold their margins through the forecast period. Members who join for winter training also tend to stay longer when clubs offer pools and courts.

France

French sport participation has risen steadily since 2018. The Ministry of Sports reported that 61.0% of people aged 15 and over took part in sport regularly in 2025 [22]. That figure was 2 points higher than in 2023 and 7 points higher than in 2018. In total, 72.0% of the population practised some physical activity during the previous 12 months.

Basic-Fit is the largest club network in France. It operated 894 owned clubs in France at the end of 2025, an increase of 36 clubs or 4.2% [4]. The company also rolled out a staffed 24-hour model in France. That change helped lift group club personnel costs by 36.0% in 2025 [4].

Wide low-price coverage limits new-site growth in France, which has the lowest rate in the profiled group at a 7.8% CAGR for 2026 to 2036. Most large towns already have a low-price club, so growth depends more on retention and price tiers than on new sites. Labour rules and night staffing add costs that operators must recover through fees. Independent clubs and studios can still grow by offering coaching and classes that large chains do not provide. Basic-Fit's planned franchise launch could also add smaller sites in towns where an owned club does not meet its return targets [23]. Franchise partners would then carry part of the lease and staffing risk. That model could extend low-price access into smaller French towns.

Who are the notable companies in the Health and Fitness Club Market?

Planet Fitness, Basic-Fit, Smart Fit and PureGym show the main commercial positions in this market. Each runs a low-price model, but they grow in different ways. Planet Fitness relies mostly on franchisees to open clubs across North America [17]. Basic-Fit owns most of its clubs and is adding a franchise arm after buying Clever Fit [23]. Smart Fit combines owned gyms with the TotalPass corporate access platform in Brazil and Mexico [11][24].

PureGym grows through both new sites and acquisitions. In September 2026 it priced EUR 1,050.0 million and GBP 500.0 million of senior secured notes due 2032 to refinance older debt [29]. In October 2026 it agreed to buy NonStop Gym in Switzerland [26]. Its access to debt markets gives it room to buy regional chains.

Premium and studio operators compete for higher-spending members. Life Time runs large athletic clubs with pools, childcare and recovery facilities [8]. Xponential Fitness franchises studio brands such as Club Pilates [27]. In Japan, Curves and RIZAP's chocoZAP serve members who want short, simple workouts close to home [18][19]. These firms compete with low-price chains for the same household budget but sell a different experience. Buyers should compare price per visit, contract terms and service hours when they assess each operator.

Key Developments in the Health and Fitness Club Market

• On 2 January 2026, Smart Fit raised its stake in Total Pass México from 33.3% to 66.7% and took control of the business [24].
• On 17 July 2026, RIZAP Group reported that its chocoZAP network had passed 2,000 domestic stores, reaching 2,005 including franchise sites [19].
• On 15 October 2026, PureGym agreed to buy Swiss operator NonStop Gym for GBP 235.0 million. The target runs 47 gyms with more than 100,000 members, and completion was expected on 2 November 2026 [26].

Key Players in the Health and Fitness Club Market

• Planet Fitness, Inc.
• Basic-Fit N.V.
• Smartfit Escola de Ginástica e Dança S.A. (Smart Fit)
• PureGym
• The Gym Group plc
• Life Time Group Holdings, Inc.
• RSG Group
• Viva Leisure Limited
• Curves Holdings Co., Ltd.
• RIZAP Group, Inc. (chocoZAP)
• Xponential Fitness, Inc.

Health and Fitness Club Market Report Scope

Table 6: Health and Fitness Club Market Report Scope

Coverage field	Report scope
Market definition	Revenue earned by operators of staffed and unstaffed fitness facilities from memberships, training, classes and on-site ancillary services. Home equipment and digital-only subscriptions are excluded.
Club Format	High-Value Low-Price (HVLP) Gyms; Mid-Market Full-Service Clubs; Premium Athletic Clubs; Boutique Studios; Others
Revenue Source	Monthly and Annual Membership Subscriptions; Personal Training and Instruction; Separately Sold Classes and Programmes; Ancillary Services; Day Passes and Aggregator Visits
Seasonality Profile	Peak High-Season Windows; Standard Trading Months; Low-Season Periods
Business Model	Independent Clubs; Chain or Franchised Clubs
End User	Men; Women; Corporate or Employee Wellness
Regions covered	North America, Latin America, Europe, Asia Pacific, Middle East and Africa
Profiled markets	Brazil, Australia, United Kingdom, Germany, United States, Japan, Canada, France
Companies covered	Planet Fitness, Inc.; Basic-Fit N.V.; Smart Fit; PureGym; The Gym Group plc; Life Time Group Holdings, Inc.; RSG Group; Viva Leisure Limited; Curves Holdings Co., Ltd.; RIZAP Group, Inc. (chocoZAP); Xponential Fitness, Inc.
Quantitative Units	USD billion

Source: Future Market Insights analysis of the health and fitness club market, 2026.

Health and Fitness Club Market Research Methodology

The health and fitness club assessment draws on trade association membership surveys, national statistics, labour data and operator disclosures [1][16][21][3]. FMI measures annual operator revenue from memberships, training, classes, ancillary services and paid visits. Segment values are classified by club format, revenue source and the season in which revenue is earned. Country forecasts reflect local participation, pricing, labour cost and site expansion over the same 2026 to 2036 period. Member counts, facility counts and revenue are reviewed as separate measures.

Health and Fitness Club Market by Segments

Health and Fitness Club Market segmented by Club Format:

• High-Value Low-Price (HVLP) Gyms
• Mid-Market Full-Service Clubs
• Premium Athletic Clubs
• Boutique Studios
• Others

Health and Fitness Club Market segmented by Revenue Source:

• Monthly and Annual Membership Subscriptions
• Personal Training and Instruction
• Separately Sold Classes and Programmes
• Ancillary Services
• Day Passes and Aggregator Visits

Health and Fitness Club Market segmented by Seasonality Profile:

• Peak High-Season Windows
• Standard Trading Months
• Low-Season Periods

Health and Fitness Club Market segmented by Business Model:

• Independent Clubs
• Chain or Franchised Clubs

Health and Fitness Club Market segmented by End User:

• Men
• Women
• Corporate or Employee Wellness

Health and Fitness Club Market by Region

• North America
  • United States
  • Canada
  • Mexico
• Latin America
  • Brazil
  • Argentina
  • Chile
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Benelux
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • ASEAN
  • Australia and New Zealand
• Middle East and Africa
  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Türkiye

Research Sources and Bibliography

• [1] Health & Fitness Association. (2026, April 9). 81 Million Americans Were Members of a Fitness Facility in 2025, New HFA Report Finds.
• [2] Health & Fitness Association. (2025, August 11). Fitness Industry's Global Momentum Continued in 2024, New Report Shows. https://www.healthandfitness.org/fitness-industrys-global-momentum-continued-in-2024-new-report-shows
• [3] U.S. Bureau of Labor Statistics. (2026, August 27). Occupational Outlook Handbook: Fitness Trainers and Instructors. https://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-instructors.htm
• [4] Basic-Fit N.V. (2026). Annual Report 2025: Business and financial review.
• [5] PureGym. (2026, August 27). Q2 2026 Results Presentation. https://s25.q4cdn.com/171963401/files/doc_financials/2026/q2/PureGym_Q2-26-Presentation.pdf
• [6] UK Government. (2026, April 1). National Living Wage increases to £12.71 per hour. https://www.gov.uk/government/news/national-living-wage-increases-to-1271-per-hour
• [7] The Gym Group plc. (2026, September 9). Half Year Results for the six months ended 30 June 2026. https://www.tggplc.com/media/02sjcows/rns-hy26-final.pdf
• [8] Life Time Group Holdings, Inc. (2026, July 30). Life Time Reports Second Quarter 2026 Financial Results. https://news.lifetime.life/2026-07-30-Life-Time-Reports-Second-Quarter-2026-Financial-Results
• [9] Planet Fitness, Inc. (2026). Form 10-K for the fiscal year ended December 31, 2025. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1637207/000163720726000011/plnt-20251231.htm
• [10] Life Time Group Holdings, Inc. (2025, January 31). Cool Down, Power Up: Life Time Adding Cold Plunges to 70 Clubs, Enhancing Recovery Options Nationwide. https://news.lifetime.life/2025-01-31-Cool-Down,-Power-Up-Life-Time-Adding-Cold-Plunges-to-70-Clubs,-Enhancing-Recovery-Options-Nationwide
• [11] Smartfit Escola de Ginástica e Dança S.A. (2026, August 5). 2Q26 Earnings Release. https://api.mziq.com/mzfilemanager/v2/d/757d3905-6a2d-496a-bbb0-32ddd17de6a0/f949e040-5053-254d-6a03-2865a71a132a?origin=2
• [12] Australian Sports Commission. (2025, May 30). Australians are redefining the way they play. https://ausport.gov.au/winwell/news/australians-are-redefining-the-way-they-play
• [13] Australian Sports Commission. (2025, November 14). New AusPlay data released: Aussies embracing sport for life. https://www.ausport.gov.au/winwell/news/new-ausplay-data-released-aussies-embracing-sport-for-life
• [14] Viva Leisure Limited. (2026, February 12). Half-year results announcement to the Australian Securities Exchange. https://announcements.asx.com.au/asxpdf/20260212/pdf/06w70wh8wlrx0z.pdf
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