Flavour Capsule Cigarette Market Snapshot (2023 to 2033)

The global flavour capsule cigarette market is expected to attain a valuation of USD 9,654 million in 2023 and is projected to reach USD 26,903.3 million by 2033, expanding at a CAGR of 11% during the forecast period.

The adoption of Heated Tobacco Products (HTPs) technology is driven by their potential for reduced exposure, making them a re-emerging product category. This technology's ability to heat tobacco without combustion, minimizing the release of nicotine and other chemicals, has contributed to its growth. Flavored capsule cigarettes, with a nicotine content ranging from 19% to 23% compared to conventional cigarettes, further fuel the demand for HTPs.

Research findings indicate that nicotine constitutes a significant portion (57-83%) of cigarette emissions. Comparatively, HTP products emit significantly lower levels of toxicants, at least 62% lower than conventional products. Additionally, studies have shown that smoking HTP products does not increase the risk of endothelial dysfunction, oxidative stress, or inflammation. These factors have contributed to the positive growth of the cigarette flavor capsules market.

The millennial preference has consistently driven growth in various markets, including the flavored capsules market. This trend is expected to positively influence the demand for flavored capsule cigarettes in the coming years as well.

According to a survey conducted by the United States Centre for Disease Control (CDC), approximately 3.2 million middle and high school students demonstrated a preference for flavored capsule cigarettes over regular ones. Brands have specifically targeted this age group as they are reported to be the primary users of such cigarettes. The appeal to millennials stems from the better taste, smooth inhalation experience, and a wide range of flavor options that cater to their preferences.

Report Attribute Details
Expected Market Value (2023) USD 9,654 million
Anticipated Forecast Value (2033) USD 26,903.3 million
Projected Growth Rate (2023 to 2033) CAGR of 11%

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2018 to 2022 Flavour Capsule Cigarette Demand Analysis vs. Forecast 2023 to 2033

The flavour capsule cigarette market was worth USD 8,588.5 million in 2018. It accumulated a market value of USD 9,282.70 million in 2022 while growing at a CAGR of 2.0% during the historical period.

Political factors determine the extent to which a government influences restrictions on tobacco products. However, legal factors include both internal and external aspects including consumer laws, safety standards, and labor laws.

For instance; there is a positive, accelerating international trend to ban menthol capsules and flavours in tobacco products that could potentially hinder growth in the market. The demand for flavour capsule cigarette is expected to grow with a CAGR of 10% while reaching USD 26,903.3 million by end of the forecast period.

How are Dual Flavour Offerings Influencing Flavour Capsule Cigarette Sales?

Cigarette smokers, both occasional and frequent, are shifting to dual pill flavouring tobacco products to enjoy a more personalized experience. Dual pills are incorporated in carbon or tube filters. Devices having two pills provide customers with a greater flavour profile by letting them burst once for either of the flavours or twice for a mixture of both flavours.

Nevertheless, double flavour capsule cigarettes are said to produce more nicotine, carbon monoxide, and tar than traditional cigarettes. Furthermore, the double capsule flavour cigarettes last longer, rising the chances of severe lung infections by approximately 20 times. This is likely to hold back sales in the long term.

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How are Smoking and Stress-Related Beliefs Affecting Market Revenue?

People often smoke as a form of ‘self-medication' to alleviate stress. However, studies have shown that smoking tends to increase anxiety and tension in the long term. Relief from smoking is fleeting and is often followed by withdrawal symptoms and increased cravings.

Adults who are depressed are twice as likely to smoke. Nicotine causes the chemical dopamine to be released in the brain. However, smoking causes the brain to turn off its own mechanism for producing dopamine, resulting in a decrease in supply over time, which in turn prompts people to smoke more. Thus, such beliefs increase the frequency of smoking and consumption of flavour capsule cigarettes.

Country-wise Insights

How Large is the Opportunity for Growth for Flavour Capsule Cigarettes in Chile?

Latin America is anticipated to remain one of the more attractive markets during the forecast period, according to Future Market Insights. According to the study, Chile is expected to account for over 25% of the Latin American market in year 2023.

The country is home to numerous manufacturers, and also holds a significant share of global smokers This factor is directly linked to the frequency of smoking and consumption of capsule cigarette products in Chile.

What are the Growth Prospects in the China Flavour Capsule Cigarette Market?

China is amongst the fastest emergent country in the East Asia region. By 2033, it is expected to account for over 43% of flavour capsule cigarette sales, supported by a vast consumer base. The demand for flavor capsule cigarettes in the region is expected to grow with a CAGR of 4.5% from 2023 to 2033.

Increasing popularity of flavored tobacco products, particularly among millennials in China is a prime reason driving sales in the region for the foreseeable future.

How is the United States Contributing to the Flavour Capsule Cigarette Market?

According to FMI analysis, the United States accounted for a revenue share of 22.6% in 2022. The region is expected to grow with a CAGR of 4% during the forecast period. More than 18.6 million people are current smokers of menthol cigarettes in the country.

Early Age smoking has grown tremendously in recent years, especially in developed economies like the United States. Along with this, per capita consumption and expenditure for nicotine-based products have also increased.

In April 2021, the Food and Drug Administration stated that it is planning to place a ban on tobacco merchandise in the following year including menthol as a characterizing flavour in cigarettes which can restrict the market growth in the region.

Why Does India Reflect Promising Growth for Flavour Capsule Cigarettes?

India accounted for around 19% of the value share in the South Asia flavour capsule cigarette market in year 2022 and is expected to grow with a compound annual growth rate of 25.2% over forecasted period.

India is home to a large young population who are a key target demographic for manufacturers. As a result, increasing consumption of cigarettes in India heightens the prospects of flavour capsule cigarettes in the region.

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Category-wise Insights

Why are Menthol Flavour Capsule Cigarettes Preferred by Consumers?

Menthol flavour cigarettes hold a dominant share in terms of value and volume accounting for around 56.2% of market share in year 2023 by value and are expected that menthol flavoured cigarettes are likely to continue their dominance. The segment is expected to grow with an impressive CAGR of 12.6% during the forecast period.

Young people who smoke menthol cigarettes are estimated to be 80% more likely than those who smoke conventional cigarettes to become lifelong smokers, which makes menthol dominant in the market.

Menthol also reduces nicotine's irritating effects by desensitizing receptors, reducing the harshness of smoking resulting in greater systemic nicotine exposure and addiction.

Why Do Single Capsules Hold a Larger Market Share?

Single capsules are estimated to dominate and account for over 69% of the market by 2033. The innovation of capsule cigarettes has contributed to their increased attraction among customers, particularly among younger individuals.

Due to the physical response to bursting the capsule, the sound associated with the capsule popping, and the resulting shift in flavour and aroma, these items are also considered to have multimodal appeal. It has been deemed desirable that smokers had the ability to adjust their sensory experience at their leisure.

Which Product Price Range Holds the Lead in the Flavoured Capsule Cigarette Market?

The economy price range segment is expected to dominate the market and account for over 74% of the market by 2023. The segment is expected to grow with a significant CAGR of 15.4% during the forecast period.

Economy segments account for a larger share of the market owing to higher appeal among the low- and middle-class consumer demographic. Also, most new smokers are young, which is especially true in price-sensitive countries.

Why are Indirect Sales the Fastest Growing Distribution Channel?

The indirect sales segment is expected to contribute a revenue share of more than 67% in the year 2023 and is expected to grow with a compound annual growth of 14.2% from 2023 to 2033.

Increasing number of supermarkets and hypermarkets is a key reason for growth of this segment. The extensive reach of online platforms with convenient payment methods in developed and developing countries is likely to boost indirect sales in the near future.

Start-ups in Flavour Capsule Cigarette Market

Start-ups are crucial in identifying growth opportunities, including the Flavour capsule cigarette market. They effectively translate inputs to outputs and adapt to market uncertainities, contributing to the industry's expansion. Some start-ups are expected to drive growth in the flavour capsule cigarette market.

  • Vape Shoreditch is an online retailer that offers subscription-based vaping products. They provide monthly replacement coils for compatible devices, and subscribers have the flexibility to adjust their monthly e-liquid quantity. Additionally, they can easily switch between different e-liquid flavors.
  • PAX Labs is an internet-based brand that provides cannabis-infused vapor products, including vapes, cannabis, and smoking accessories.
  • EasyCigarettes.co.uk is an online vape retailer with a diverse product catalogue, including e-cigarettes, e-liquid juices, accessories, batteries, and more.
  • B2B Smoking is an e-distributor that provides a wide range of smoking products, including pipes, bongs, vaporizers, grinders, zipper bags, and more.

Competitive Landscape

The market for flavor capsule cigarettes is highly competitive, with numerous prominent industry players making substantial investments in their production.

The key industry players are Benson & Hedge, Bohem Café, Camel Double, Chesterfield, Craven a Click, Davidoff, Dunhill, Esse, Fortune Tribal, Harmony, Hollywood, Imperial Tobacco (Winston), Insignia, ITC (Gold flake), Kent, L&M, Lucky Strike, Marlboro, Pall Mall.

Prominent market players are implementing organic growth strategies such as acquisitions, mergers, partnerships, and collaborations to strengthen their product portfolios. This concerted effort is anticipated to drive the growth of the global flavor capsule cigarette market.

  • Poda Lifestyle and Wellness Ltd. introduced a patent-protected Heat-Not-Burn system for capsule cigarettes in June 2021. This innovative system aims to eliminate the cleaning requirement for smokers.
  • Republic Technologies introduced two flavor fusion cards in January 2021, designed for use with their Swan cigarette filters brand, catering to self-rolled cigarette smokers.
  • In March 2020, JTI expanded its product line in the United Kingdom by introducing new and unique flavor blends, replacing their previous menthol capsule cigarettes.
  • Marlboro introduced Marlboro Kretek Mint in January 2020, a distinct blend of Indonesian clove and menthol flavors that offers a unique taste experience.
  • In 2020, Japan Tobacco Inc. successfully acquired Logic Technology Development LLC, a prominent e-cigarette brand in the United States. This acquisition strengthens JTI's portfolio, allowing them to provide adult consumers with a wider selection of innovative products, including tobacco vapor pods.

Report Scope

Report Attribute Details
Market Value in 2023 USD 9,654 million
Market Value in 2033 USD 25,206.3 million
Growth Rate CAGR of 10% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered Flavor, Product Type, Price Range, Distribution Channel, Region
Regions Covered North America; Latin America; Europe; Asia Pacific; Middle East & Africa
Key Countries Profiled United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, India, China, Japan, Malaysia, Singapore, Thailand, South Korea, Australia, New Zealand, GCC Countries, South Africa, Israel
Key Companies Profiled Benson & Hedge; Bohem Café; Camel Double; Chesterfield; Craven a Click; Davidoff; Dunhill; Esse; Fortune Tribal; Harmony; Hallywood; Imperial Tobacco (Winston); Insignia; ITC (Gold Flake); Kent; L&M; Lucky Strike; Marlboro; Pall Mall
Customization & Pricing Available Upon Request

Key Segments Profiled in the Flavour Capsule Cigarette Industry Survey

By Flavour:

  • Menthol Flavoured
  • Clove Flavoured
  • Fruit Flavoured
  • Others

By Product Type:

  • Single Capsule
  • Double Capsule

By Price Range:

  • Economic
  • Premium

By Distribution Channel:

  • Direct Sales
  • Retail Sales
    • Modern Trade
    • Specialty Stores
    • Convenience Stores
    • Online Retailing

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

What is the Market Size of the Flavour Capsule Cigarette Worldwide?

The overall industry size is estimated to be around USD 9,654 million in 2023.

What is the Future Scope for Flavour Capsule Cigarette Manufacturers?

The global demand is expected to soar at 11% CAGR till 2033.

In What Segments does the Flavour Capsule Cigarette Market Divided?

Based on flavour, the overall market is segmented into menthol, clove, and fruit.

Which Region Offers Massive Share in the Flavour Capsule Cigarette Market?

The United States accounted for 22.6% of global market in 2022.

What are the Top Flavour Capsule Cigarette Companies?

Benson & Hedge, Bohem Café, and Camel Double are the top companies.

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour
    • 5.1. Menthol Flavoured
    • 5.2. Clove Flavoured
    • 5.3. Fruit Flavoured
    • 5.4. Others
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    • 6.1. Single Capsule
    • 6.2. Double Capsule
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range
    • 7.1. Economic
    • 7.2. Premium
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    • 8.1. Direct sales
    • 8.2. Retail sales
      • 8.2.1. Modern Trade
      • 8.2.2. Specialty Stores
      • 8.2.3. Convenience Stores
      • 8.2.4. Online Retailing
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 9.1. North America
    • 9.2. Latin America
    • 9.3. Europe
    • 9.4. Asia Pacific
    • 9.5. MEA
  • 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. Key Countries Market Analysis
  • 16. Market Structure Analysis
  • 17. Competition Analysis
    • 17.1. Benson & Hedge
    • 17.2. Bohem Café
    • 17.3. Camel Double
    • 17.4. Chesterfield
    • 17.5. Craven a Click
    • 17.6. Davidoff
    • 17.7. Dunhill
    • 17.8. Esse
    • 17.9. Fortune Tribal
    • 17.10. Harmony
    • 17.11. Hallywood
    • 17.12. Imperial Tobacco (Winston)
    • 17.13. Insignia
    • 17.14. ITC (Gold Flake)
    • 17.15. Kent
    • 1716. L&M
    • 17.17. Lucky Strike
    • 17.18. Marlboro
    • 17.19. Pall Mall
  • 18. Assumptions & Acronyms Used
  • 19. Research Methodology
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