General Purpose Electronic Test and Measurement Instruments Market Snapshot (2023 to 2033)

The general purpose electronic test and measurement instruments market is estimated to generate revenue, surpassing US$ 8.3 billion in 2023. Between 2023 and 2033, the market is forecasted to exhibit a compound annual growth rate (CAGR) of 9.7%.

Increased modular T&M equipment utilization is expected to fuel global market growth. Another key growth driver for this sector has been the rising requirement for devices from the world's burgeoning telecommunications business. This industry largely uses general-purpose electronic evaluation and measurement tools for testing LTE network technologies and regulations.

Attribute Details
General Purpose Electronic Test and Measurement Instruments Market Size in 2022 US$ 7.5 billion
General Purpose Electronic Test and Measurement Instruments Market Size in 2033 US$ 20.8 billion
General Purpose Electronic Test and Measurement Instruments Market CAGR (2023 to 2033) 9.7%

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General Purpose Electronic Test and Measurement Instruments Market Outlook 2018 to 2022 Compared to 2023 to 2033 Forecast

According to the latest study conducted by Future Market Insights, the global general purpose electronic test and measurement instruments market has expanded with a growth rate of 10.7% from 2018 to 2022. Further, the study also states that the general purpose electronic test and measurement instruments market is all set to experience healthy growth with a CAGR of 9.7% during the forecast period of 2023 to 2033.

Continuing data traffic development, expanding adoption of smartphones, growing broadband service acceptance, and 5G technology are key drivers that are projected to drive general-purpose electronic test and measurement instrument consumption in this market. Moreover, the development of communications devices might be fast compared to the expansion of electronics, semiconductors, aviation, defense, and business sectors.

How is Rising Technological Advancement Driving the Market Growth?

Growing technical improvements in networks and connectivity are significant contributors to the market's growth. Furthermore, there are a few factors that are estimated to propel the test and measurement equipment market forward such as:

  • Rising demand for measurement and testing tools in several fields such as telecommunications, consumer electronics, and semiconductor components.
  • Increasing spending power.
  • The emergence of 5G technology.

The growing acceptance of IoT devices, the introduction of 5G technology, and the deployment of 4G networks are expected to create multiple prospects in the general purpose electronic test and measurement instruments industry.

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Nikhil Kaitwade

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How is the Adoption of Electronic Devices Driving the Market Growth?

The implementation of semiconductor devices is steadily expanding. Original Equipment Manufacturers (OEMs), architects, and developers are working hard to create cutting-edge semiconductor gadgets with advanced features like robotics and other sorts of sensors. Such equipment is in high demand in a variety of sectors, including domestic appliances.

As the market for home equipment such as flat-screen televisions, freezers, washing machines, electronic watches, cell phones, and cooling devices grows, it becomes essential to mass-manufacture them. The worldwide electronics market is expected to exceed $ 2 trillion during the next decade, based on statistics from the National Investment Promotion & Facilitation Agency (INVEST INDIA).

What are the Roadblocks in the Growth of the General Purpose Electronic Test and Measurement Instruments Market

Various devices are required to accomplish various types of test and measurement jobs. Deploying test/measurement equipment and test apparatus is expensive. Furthermore, competent personnel must run the testing and measurement equipment and carry out the tests in compliance with the legislation and norms that apply to the equipment being examined.

Many small enterprises have limited resources. They are unable to invest huge amounts of money in installing and maintaining testing and measurement equipment, as well as hiring experienced staff at expensive rates.

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Country-wise Insights - General Purpose Electronic Test and Measurement Instruments Market

How is the General Purpose Electronic Test and Measurement Instruments Market Expanding in the United States?

Industry in the United States is projected to be driven by increased demand from the medical and IT & telecom industries. With developments in technology for self-driving vehicles and current developments in the Internet of Things (IoT) technology, there is a need to increase the bandwidth and latency decreases that 5G can readily deliver. The United States constitutes one of the nations that are actively involved in the national 5G business development league. By 2033, the United States general purpose electronic test and measurement instruments market is expected to expand by 9.6% year on year. Further, the United States is expected to create an incremental dollar opportunity of US$ 3.8 million from 2023 to 2033.

How is China Contributing to the Sales of General Purpose Electronic Test and Measurement Instruments?

China is a key manufacturing hub for a variety of industries, notably automobile and electrical, and electronics. China is a leading producer of consumer electronics products such as mobile phones, tablets, laptop computers, and gaming consoles. Further, the expansion of the country's automobile and electrical and electronics sectors propel the general purpose electronic test and measurement instruments sector in China.

The market for testing and measuring equipment is projected to be driven by the shift to linked automobiles and intelligent modes of transport. By 2033, China market is projected to expand by 9.6% year on year. China is expected to create an incremental dollar opportunity of US$ 4.5 billion from 2023 to 2033.

Category-wise Insights - General Purpose Electronic Test and Measurement Instruments Market

Why is the Demand for Industrial Electronics & Automotive Segment Increasing?

The market for test and measurement equipment is expected to grow notably as a result of the vast range of applications in the automotive and electronics sector. During the projection period, segment growth is estimated to be driven by the increasing use of electric and hybrid cars, along with developing demand for autonomous vehicles.

Many autonomous cars use wireless networking protocols including continuing development (LTE) and Wi-Fi for their infotainment systems and other automobile components. Around 150 million vehicles might be Wi-Fi equipped by 2020, with 60 to 75 percent of them able to consume, develop, and share Web-based information. Further, these advanced electronic components in autos are driving up the need for RF testing tools which is expected to further drive the segment growth.

Which is the Leading Product Segment of General Purpose Electronic Test and Measurement Instruments?

Digital oscilloscopes can preserve disturbed or unforeseen electric signals for later analysis. This function aids in the capture of unexpected or unwanted situations, even when technicians are not present.

The automated event collecting and storing capability of digital oscilloscopes allows technicians and engineers to obtain a better grasp of the incorrect properties of the components and signals being examined. As a result of these characteristics, this segment is predicted to increase significantly throughout the forecast period.

General Purpose Electronic Test and Measurement Instruments Market Competitive Landscape

Leading players in the general purpose electronic test and measurement instruments market are focused on the development and launch of new products, and strategic expansion of production capacity to widen revenue generation avenues.

  • Keysight Technologies released the Electrical Performance Scan (EP-Scan) in January 2023, a novel high rates electronic simulation tool for hardware developers and printed circuit board (PCB) designers that offers swift signal integrity (SI) examination.
  • Rohde & Schwarz introduced Benchmarker 3, a new technology focused on accelerating the future of network benchmarking, in January 2023. This comprehensive benchmarking system enables mobile network operators (MNOs) to successfully meet the sector's expanding difficulties, such as technology developments, cost limits, time constraints, and fierce competition.
  • AVL and Rohde & Schwarz collaborated in November 2022 to consolidate and accelerate electromagnetic compatibility (EMC) testing in realistic driving environments.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Valuation in 2023 US$ 8.3 billion
Projected Market Value in 2033 US$ 20.8 billion
Market Analysis US$ million for Value and Tons for Volume
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; South Asia and the Pacific; East Asia; The Middle East and Africa
Key Countries Covered The United States, Canada, Brazil, Mexico, Germany, Italy, France, The United Kingdom, Spain, BENELUX, Russia, China, Japan, South Korea, India, ASEAN, GCC, Türkiye, and South Africa.
Key Segments Covered Application, Product Type, Function Type, Material Type, End-Use, and Region
Key Companies Profiled AstroNova, Inc; B&K Precision Corporation; Boonton Electronics; Fluke Corporation; Fortive Corporation; GaGe Applied Technologies, Inc.; Good Will Instrument Co., Ltd.; Hioki E. E. Corporation; Ideal Industries, Inc.
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global General Purpose Electronic Test and Measurement Instruments Market by Category

By Product:

  • Digital Oscilloscopes
  • Extension-Based T&M Instruments
  • Network Analyzers
  • Multimeters
  • Spectrum Analyzers
  • Radio Frequency Signal Generators
  • Microwave Signal Generators
  • Others

By End Use:

  • Communications
  • Aerospace & Defense
  • Electronics Manufacturing
  • Industrial Electronics & Automotive
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What was the Value of the Market in 2022?

The market was valued at US$ 7.5 billion in 2022.

How was the Historical Performance of the General Purpose Electronic Test and Measurement Instruments Market?

The market held a CAGR of 10.7% from 2018 to 2022.

What is the Current Market Valuation?

The global market is garnered at US$ 8.3 billion in 2023.

What is the Key Trend in the Market?

Increased modular T&M equipment utilization is trending in the market.

What is the Growth Forecast for the Market?

The market is forecast to register a CAGR of 9.7% through 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033
        5.3.1. Digital Oscilloscopes
        5.3.2. Extension-Based T&M Instruments
        5.3.3. Network Analyzers
        5.3.4. Multimeters
        5.3.5. Spectrum Analyzers
        5.3.6. Radio Frequency Signal Generators
        5.3.7. Microwave Signal Generators
        5.3.8. Others
    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-Use, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-Use, 2023 to 2033
        6.3.1. Communications
        6.3.2. Aerospace & Defense
        6.3.3. Electronics Manufacturing
        6.3.4. Industrial Electronics & Automotive
        6.3.5. Others
    6.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. The USA
            8.2.1.2. Canada
        8.2.2. By Product
        8.2.3. By End-Use
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product
        8.3.3. By End-Use
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product
        9.2.3. By End-Use
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product
        9.3.3. By End-Use
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United Kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Product
        10.2.3. By End-Use
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product
        10.3.3. By End-Use
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Singapore
            11.2.1.5. Thailand
            11.2.1.6. Indonesia
            11.2.1.7. Australia
            11.2.1.8. New Zealand
            11.2.1.9. Rest of Asia Pacific
        11.2.2. By Product
        11.2.3. By End-Use
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product
        11.3.3. By End-Use
    11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of MEA
        12.2.2. By Product
        12.2.3. By End-Use
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product
        12.3.3. By End-Use
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1. USA
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2022
            13.1.2.1. By Product
            13.1.2.2. By End-Use
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2022
            13.2.2.1. By Product
            13.2.2.2. By End-Use
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2022
            13.3.2.1. By Product
            13.3.2.2. By End-Use
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2022
            13.4.2.1. By Product
            13.4.2.2. By End-Use
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2022
            13.5.2.1. By Product
            13.5.2.2. By End-Use
    13.6. United Kingdom
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2022
            13.6.2.1. By Product
            13.6.2.2. By End-Use
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2022
            13.7.2.1. By Product
            13.7.2.2. By End-Use
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2022
            13.8.2.1. By Product
            13.8.2.2. By End-Use
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2022
            13.9.2.1. By Product
            13.9.2.2. By End-Use
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2022
            13.10.2.1. By Product
            13.10.2.2. By End-Use
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2022
            13.11.2.1. By Product
            13.11.2.2. By End-Use
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2022
            13.12.2.1. By Product
            13.12.2.2. By End-Use
    13.13. Singapore
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2022
            13.13.2.1. By Product
            13.13.2.2. By End-Use
    13.14. Thailand
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2022
            13.14.2.1. By Product
            13.14.2.2. By End-Use
    13.15. Indonesia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2022
            13.15.2.1. By Product
            13.15.2.2. By End-Use
    13.16. Australia
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2022
            13.16.2.1. By Product
            13.16.2.2. By End-Use
    13.17. New Zealand
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2022
            13.17.2.1. By Product
            13.17.2.2. By End-Use
    13.18. GCC Countries
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2022
            13.18.2.1. By Product
            13.18.2.2. By End-Use
    13.19. South Africa
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2022
            13.19.2.1. By Product
            13.19.2.2. By End-Use
    13.20. Israel
        13.20.1. Pricing Analysis
        13.20.2. Market Share Analysis, 2022
            13.20.2.1. By Product
            13.20.2.2. By End-Use
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Product
        14.3.3. By End-Use
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. Advantest Corporation; Anritsu Corporation
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. AstroNova, Inc
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. B&K Precision Corporation
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. Boonton Electronics
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. Fluke Corporation
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Fortive Corporation
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. GaGe Applied Technologies, Inc.
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. Good Will Instrument Co., Ltd.
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
        15.1.9. Hioki E. E. Corporation
            15.1.9.1. Overview
            15.1.9.2. Product Portfolio
            15.1.9.3. Profitability by Market Segments
            15.1.9.4. Sales Footprint
            15.1.9.5. Strategy Overview
                15.1.9.5.1. Marketing Strategy
                15.1.9.5.2. Product Strategy
                15.1.9.5.3. Channel Strategy
        15.1.10. Ideal Industries, Inc.
            15.1.10.1. Overview
            15.1.10.2. Product Portfolio
            15.1.10.3. Profitability by Market Segments
            15.1.10.4. Sales Footprint
            15.1.10.5. Strategy Overview
                15.1.10.5.1. Marketing Strategy
                15.1.10.5.2. Product Strategy
                15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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