Compact Construction Equipment Market Overview (2023 to 2033)

The valuation of the total sales of compact construction equipment in the year 2023 is estimated to be US$ 224.1 billion. The global compact construction equipment market is expected to register a CAGR of 3.8% from 2023 to 2033. Based on the compact construction equipment market analysis report by FMI, it can reach US$ 325.4 billion by 2033.

Compact construction equipment's main advantage is its adaptability and capacity to handle tasks that were previously reserved for large machinery. Equipment, such as a compact backhoe or vibratory roller compacter has several advantages. Including low cost, small weight, and ease of transport and operation.

Rising uses of small-size equipment, like a compact backhoe tractor for its low price, reliability, and increased productivity is driving the market. Also, both residential as well as commercial sectors are adopting small backhoe tractors and other equipment driving the overall business. Furthermore, many private users, such as sundowners or hobby farmers, and real estate developers, have played a vital role in strengthening the market.

The adoption of compact construction equipment is also growing due to the increase in new technology attachments available for performing different functions. For instance, small articulated loaders, levelers, soil conditioning tools, and trenchers have popularized the use of compactors in construction. Moreover, the changing trends from pedal operation to the use of joysticks are further advancing compact construction equipment.

Attributes Details
Compact Construction Equipment Market Value (2022) US$ 215.9 billion
Compact Construction Equipment Market Size (2023) US$ 224.1 billion
Compact Construction Equipment Market Share (2033) US$ 325.4 billion
Compact Construction Equipment Market CAGR (2023 to 2033) 3.8%

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Global Compact Construction Equipment Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The net worth of the global compact construction equipment was estimated to be around US$ 196.4 billion in 2018. By the end of 2022, it reached US$ 215.9 billion following an average growth rate of 2.4% during this period.

Though the market started with a promising growth rate after 2018, however, it dipped down during the years 2020 and 2021. The pandemic had a negative influence on building and construction activities. This has reduced the sales of construction equipment including its compact forms.

In the year 2022, the mark2et's demand and growth resumed to pre-pandemic levels, which explains a higher CAGR through 2033. Moreover, greater emphasis on infrastructure and public transport spending boosts the market

Which Trends are Favoring and Challenging the Growth of the Compact Construction Equipment Market?

The provision of suspension seats and air conditioners at reasonable prices have helped to popularize some products such as mini backhoe tractor. Self-monitoring and auto shutdown are other attractive emerging features in the electric compact construction equipment.

Growing demand for compact construction equipment is being observed in mining, agriculture, forestry, material handling waste management, and municipal bodies. To supply effective equipment for such new end users the key players are now investing in research and development.

Another emerging trend is the global position system (GPS) tracking system in many construction equipments. Such as a small tractor with loaders & backhoes. Its use in compact equipment is a key attraction for rental purchasers. As it helps them track its location when needed and theft.

FMI finds the overall market has to face several challenges during the forecast years. Including fuel price volatility, and environmental restrictions. Other than that, low entry barriers and a lack of organization are anticipated to limit the expansion of the market at the regional level.

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Category-wise Insights

Market Key Trends Portend High Popularity of Compact Wheeled Loaders among Various Product Types.

With a revenue share of more than 60% in 2022, the forklift equipment segment led the market in terms of value. With a growing demand from new end users, it is predicted that its superiority may last throughout the projected timeline.

Based on distinguished product type market segments and trends, sales of wheeled loaders are likely to stay on the higher side. Wheeled loaders assist in loading, unloading, and bulk material movement at construction sites making it a fundamental category of the market.

Country-wise Insights

The United States Compact Construction Equipment Market is Stepping Ahead

Owing to a huge and highly developed building and construction sector, the United dominates the global compact construction equipment market. According to the Associated General Contractors of America (AGC), the construction market growth was 3.7% in August 2020. Pointing to increased infrastructure spending. The expansion of this regional market is also being aided by the presence of notable businesses such as Caterpillar and Sany America.

The rapid acceptance of zero-emission technology can be linked to the growing demand for compact and efficient construction equipment in the Country. Furthermore, strict government rules about environmental goals may promote the use of electric and compact construction equipment.

Germany Upholds a Positive Growth Outlook for the Market in Europe

European countries together held over 40% of the total revenue share generated by the market globally in the year 2022. Surging construction activities are anticipated to continue expanding the construction equipment market throughout the projection period.

Germany is the leading country in Europe for producing and supplying all types of construction equipment including compact ones. Also, Germany has the considerable possibility to expand over the projection year. As it has Europe's best-performing machine and equipment industry. In addition to this, the United Kingdom holds substantial opportunities for all compact construction equipment manufacturers in Europe.

China and Japan Dominate the Construction Automotive Market in the Asia Pacific

The two prominent countries, China and Japan, have created lucrative markets in the Asia Pacific with higher adoption of construction equipment. Also, many leading compact construction equipment manufacturers with a global presence are based in these two countries. The market in China is predicted to grow quickly throughout the projection period. Because of the region's fast infrastructural development and stringent environmental protection regulations.

To illustrate, the Chinese government ratified the free trade deal. It is a Regional Comprehensive Economic Partnership with nations around the Asia Pacific. This partnership's main goal is to build and expand the transportation network. Moreover, not to compromise environmental standards through the use of sustainable construction equipment.

India Emerging as a Booming Market for All Types of Construction Equipment

Another notably growing country in the Asia Pacific, India, is expected to gain market dominance through industrial development. The advent of online retail stores for heavy machinery, and the availability of machines for rent, are also expected to contribute.

Increased government spending in building infrastructure and capital funding is anticipated to surge the demand for compact construction equipment during this period. The Indian government is also investing heavily in renewable energy, and SMEs, which is driving up demand for construction equipment.

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Mergers and Extensions of Firms to Increase the Industry's Sales and Market Worth.

The overall market is dominated by Caterpillar, JCB, Komatsu, AB Volvo, and Liebherr, who hold up to 40% of the revenue share. The construction equipment manufacturers operating in the market are approaching the market with new tactics and a more efficient company model.

The global electric compact construction equipment market is also projected to see a remarkable rise in the coming year. New players in the market are striving to capitalize on the opportunity by expanding their operations into such potential markets.

Recent Developments by the Compact Construction Equipment Manufacturing Industries

With the recent strategic supplier agreement between John Deere and Wacker Neuson, the former Swedish company may expand rapidly. Both pneumatic compacter manufacturers are planning for building compact excavators of John Deere at the Wacker Neuson facility in China. The partnership also focuses on enhancing the distribution network of compact construction equipment range in Southeast Asia, Oceania, and China.

A similar business extension was carried out by another key market player, JCB Inc., in North America. This multinational compact construction equipment manufacturing company has made huge investments to acquire the business of its West Coast dealer. Expansion of JCB of Southern California, to extend their sales for the customers throughout greater Los Angeles and Mexico.

Doosan Bobcat Company unveiled a prototype of T7X in January 2022. It is an electric version of the T7X small track loader. This recently introduced product is entirely electric and has advantages including doing away with hydraulic pressure systems, pollutants, and tremors.

How can Manufacturers Scale their Businesses in the Global Small Satellite Market?

The construction equipment market in North American and Western European countries has been growing steadily favoring the development of compact equipment. However, greater emphasis on infrastructure development by emerging economies in recent is poised to shift the businesses towards Eastern geographic region.

Market players' overt activities in the areas of technical advancements, and aftermarket services could help more in further scaling their businesses. As per the experts, as construction equipment and machinery are complex establishing service centers at strategic locations can be the key.

Market Report Scope

Attributes Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Units for Volume and US$ million for Value
Key Segments Covered
  • By Product Type
  • By Power Output
  • By Capacity
  • By Application
  • By End-user Verticals
  • By Region
Key Regions Covered
  • North America
  • Latin America
  • Asia Pacific
  • Japan
  • Western Europe
  • Eastern Europe
  • The Middle East & Africa
Key Countries Covered United States, Canada, Germany, United Kingdom, France, Italy, Spain, Russia, BENELUX, China, Japan, South Korea, India, ASEAN, Australia, New Zealand, GCC Countries, Northern Africa, and South Africa.
Key Players Covered
  • Caterpillar, Inc.
  • CASE PVT Ltd.
  • Mustang Inc.
  • Charls Machine Works Inc.
  • Gehl Co.
  • Vermeer Manufacturing Co.
  • King Manufacturing Company, Inc.
  • Komatsu Ltd.
  • JCB, Inc.
  • Toyota Motor Corporation
  • John Deere
  • Hyster-Yale Group, Inc.
  • Komatsu PVT Ltd.
  • Sany Heavy Industries Co., Ltd.
  • Hyundai Heavy Industries Co. Ltd.
  • Volvo Group
  • Xuzhou Construction Machinery Group
  • Takeuchi Mfg. Co., Ltd.
  • Wacker Neuson SE
  • Kubota Corporation
  • CNH Global N.V.
  • All Seasons Vehicles Inc.
  • Bobcat Co.
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segments Covered by Compact Construction Equipment Industry Survey Report        

by Product Type:

  • Track Loaders
  • Excavators
  • Backhoe Loaders
  • Skid Steers
  • Wheel Loaders
  • Telehandlers
  • Others

by Power Output:

  • Less than 100 HP
  • 101 HP to 200 HP
  • 201HP to 400 HP
  • More than 400 HP

by Engine Capacity:

  • Less than 5L
  • 5L to 10L
  • More than 10L

by Application:

  • Loading
  • Excavation
  • Materials Handling
  • Lifting & Hoisting
  • Other Applications

by End-user Verticals:

  • Metals & Mining
  • Construction & Real Estate
  • Agriculture
  • Other End Users

by Region:

  • North America Market
  • Latin America Market
  • Europe Market
  • East Asia Market
  • South Asia and Pacific Market
  • The Middle East and Africa (MEA) Market

Frequently Asked Questions

What Drives Sales of the Market?

Surging construction for smart cities fuels equipment sales.

Which Country is Considered to Have High Potential?

Germany is anticipated to be the market with the high potential.

What is the Growth Forecast for the Compact Construction Equipment Market?

The market is forecast to register a CAGR of 3.8% through 2033.

What is the Current Market Forecast?

The market has generated a revenue of US$ 224.1 billion in 2023.

What is the Key Opportunity in the Market?

Integrating machine learning and IoT technologies for better control.

Table of Content
1. Executive Summary | Compact Construction Equipment Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033
        5.3.1. Track Loaders
        5.3.2. Excavators
        5.3.3. Backhoe Loaders
        5.3.4. Skid Steers
        5.3.5. Wheel Loaders
        5.3.6. Telehandlers
    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Power Output
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Power Output, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Power Output, 2023 to 2033
        6.3.1. <100 HP
        6.3.2. 101-200 HP
        6.3.3. 201-400 HP
        6.3.4. >400 HP
    6.4. Y-o-Y Growth Trend Analysis By Power Output, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Power Output, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Engine Capacity
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Engine Capacity, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Engine Capacity, 2023 to 2033
        7.3.1. <5L
        7.3.2. 5L-10L
        7.3.3. >10L
    7.4. Y-o-Y Growth Trend Analysis By Engine Capacity, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Engine Capacity, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. Asia Pacific
        8.3.5. MEA
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Type
        9.2.3. By Power Output
        9.2.4. By Engine Capacity
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By Power Output
        9.3.4. By Engine Capacity
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Type
        10.2.3. By Power Output
        10.2.4. By Engine Capacity
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Power Output
        10.3.4. By Engine Capacity
    10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. United Kingdom
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Europe
        11.2.2. By Type
        11.2.3. By Power Output
        11.2.4. By Engine Capacity
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Power Output
        11.3.4. By Engine Capacity
    11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
            12.2.1.4. Singapore
            12.2.1.5. Thailand
            12.2.1.6. Indonesia
            12.2.1.7. Australia
            12.2.1.8. New Zealand
            12.2.1.9. Rest of Asia Pacific
        12.2.2. By Type
        12.2.3. By Power Output
        12.2.4. By Engine Capacity
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Power Output
        12.3.4. By Engine Capacity
    12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. GCC Countries
            13.2.1.2. South Africa
            13.2.1.3. Israel
            13.2.1.4. Rest of MEA
        13.2.2. By Type
        13.2.3. By Power Output
        13.2.4. By Engine Capacity
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By Power Output
        13.3.4. By Engine Capacity
    13.4. Key Takeaways
14. Key Countries Market Analysis
    14.1. USA
        14.1.1. Pricing Analysis
        14.1.2. Market Share Analysis, 2022
            14.1.2.1. By Type
            14.1.2.2. By Power Output
            14.1.2.3. By Engine Capacity
    14.2. Canada
        14.2.1. Pricing Analysis
        14.2.2. Market Share Analysis, 2022
            14.2.2.1. By Type
            14.2.2.2. By Power Output
            14.2.2.3. By Engine Capacity
    14.3. Brazil
        14.3.1. Pricing Analysis
        14.3.2. Market Share Analysis, 2022
            14.3.2.1. By Type
            14.3.2.2. By Power Output
            14.3.2.3. By Engine Capacity
    14.4. Mexico
        14.4.1. Pricing Analysis
        14.4.2. Market Share Analysis, 2022
            14.4.2.1. By Type
            14.4.2.2. By Power Output
            14.4.2.3. By Engine Capacity
    14.5. Germany
        14.5.1. Pricing Analysis
        14.5.2. Market Share Analysis, 2022
            14.5.2.1. By Type
            14.5.2.2. By Power Output
            14.5.2.3. By Engine Capacity
    14.6. United Kingdom
        14.6.1. Pricing Analysis
        14.6.2. Market Share Analysis, 2022
            14.6.2.1. By Type
            14.6.2.2. By Power Output
            14.6.2.3. By Engine Capacity
    14.7. France
        14.7.1. Pricing Analysis
        14.7.2. Market Share Analysis, 2022
            14.7.2.1. By Type
            14.7.2.2. By Power Output
            14.7.2.3. By Engine Capacity
    14.8. Spain
        14.8.1. Pricing Analysis
        14.8.2. Market Share Analysis, 2022
            14.8.2.1. By Type
            14.8.2.2. By Power Output
            14.8.2.3. By Engine Capacity
    14.9. Italy
        14.9.1. Pricing Analysis
        14.9.2. Market Share Analysis, 2022
            14.9.2.1. By Type
            14.9.2.2. By Power Output
            14.9.2.3. By Engine Capacity
    14.10. China
        14.10.1. Pricing Analysis
        14.10.2. Market Share Analysis, 2022
            14.10.2.1. By Type
            14.10.2.2. By Power Output
            14.10.2.3. By Engine Capacity
    14.11. Japan
        14.11.1. Pricing Analysis
        14.11.2. Market Share Analysis, 2022
            14.11.2.1. By Type
            14.11.2.2. By Power Output
            14.11.2.3. By Engine Capacity
    14.12. South Korea
        14.12.1. Pricing Analysis
        14.12.2. Market Share Analysis, 2022
            14.12.2.1. By Type
            14.12.2.2. By Power Output
            14.12.2.3. By Engine Capacity
    14.13. Singapore
        14.13.1. Pricing Analysis
        14.13.2. Market Share Analysis, 2022
            14.13.2.1. By Type
            14.13.2.2. By Power Output
            14.13.2.3. By Engine Capacity
    14.14. Thailand
        14.14.1. Pricing Analysis
        14.14.2. Market Share Analysis, 2022
            14.14.2.1. By Type
            14.14.2.2. By Power Output
            14.14.2.3. By Engine Capacity
    14.15. Indonesia
        14.15.1. Pricing Analysis
        14.15.2. Market Share Analysis, 2022
            14.15.2.1. By Type
            14.15.2.2. By Power Output
            14.15.2.3. By Engine Capacity
    14.16. Australia
        14.16.1. Pricing Analysis
        14.16.2. Market Share Analysis, 2022
            14.16.2.1. By Type
            14.16.2.2. By Power Output
            14.16.2.3. By Engine Capacity
    14.17. New Zealand
        14.17.1. Pricing Analysis
        14.17.2. Market Share Analysis, 2022
            14.17.2.1. By Type
            14.17.2.2. By Power Output
            14.17.2.3. By Engine Capacity
    14.18. GCC Countries
        14.18.1. Pricing Analysis
        14.18.2. Market Share Analysis, 2022
            14.18.2.1. By Type
            14.18.2.2. By Power Output
            14.18.2.3. By Engine Capacity
    14.19. South Africa
        14.19.1. Pricing Analysis
        14.19.2. Market Share Analysis, 2022
            14.19.2.1. By Type
            14.19.2.2. By Power Output
            14.19.2.3. By Engine Capacity
    14.20. Israel
        14.20.1. Pricing Analysis
        14.20.2. Market Share Analysis, 2022
            14.20.2.1. By Type
            14.20.2.2. By Power Output
            14.20.2.3. By Engine Capacity
15. Market Structure Analysis
    15.1. Competition Dashboard
    15.2. Competition Benchmarking
    15.3. Market Share Analysis of Top Players
        15.3.1. By Regional
        15.3.2. By Type
        15.3.3. By Power Output
        15.3.4. By Engine Capacity
16. Competition Analysis
    16.1. Competition Deep Dive
        16.1.1. JCB
            16.1.1.1. Overview
            16.1.1.2. Product Portfolio
            16.1.1.3. Profitability by Market Segments
            16.1.1.4. Sales Footprint
            16.1.1.5. Strategy Overview
                16.1.1.5.1. Marketing Strategy
                16.1.1.5.2. Product Strategy
                16.1.1.5.3. Channel Strategy
        16.1.2. Mustang
            16.1.2.1. Overview
            16.1.2.2. Product Portfolio
            16.1.2.3. Profitability by Market Segments
            16.1.2.4. Sales Footprint
            16.1.2.5. Strategy Overview
                16.1.2.5.1. Marketing Strategy
                16.1.2.5.2. Product Strategy
                16.1.2.5.3. Channel Strategy
        16.1.3. John Deere
            16.1.3.1. Overview
            16.1.3.2. Product Portfolio
            16.1.3.3. Profitability by Market Segments
            16.1.3.4. Sales Footprint
            16.1.3.5. Strategy Overview
                16.1.3.5.1. Marketing Strategy
                16.1.3.5.2. Product Strategy
                16.1.3.5.3. Channel Strategy
        16.1.4. Volvo
            16.1.4.1. Overview
            16.1.4.2. Product Portfolio
            16.1.4.3. Profitability by Market Segments
            16.1.4.4. Sales Footprint
            16.1.4.5. Strategy Overview
                16.1.4.5.1. Marketing Strategy
                16.1.4.5.2. Product Strategy
                16.1.4.5.3. Channel Strategy
        16.1.5. Ditch Witch
            16.1.5.1. Overview
            16.1.5.2. Product Portfolio
            16.1.5.3. Profitability by Market Segments
            16.1.5.4. Sales Footprint
            16.1.5.5. Strategy Overview
                16.1.5.5.1. Marketing Strategy
                16.1.5.5.2. Product Strategy
                16.1.5.5.3. Channel Strategy
        16.1.6. Gehl
            16.1.6.1. Overview
            16.1.6.2. Product Portfolio
            16.1.6.3. Profitability by Market Segments
            16.1.6.4. Sales Footprint
            16.1.6.5. Strategy Overview
                16.1.6.5.1. Marketing Strategy
                16.1.6.5.2. Product Strategy
                16.1.6.5.3. Channel Strategy
        16.1.7. Vermee
            16.1.7.1. Overview
            16.1.7.2. Product Portfolio
            16.1.7.3. Profitability by Market Segments
            16.1.7.4. Sales Footprint
            16.1.7.5. Strategy Overview
                16.1.7.5.1. Marketing Strategy
                16.1.7.5.2. Product Strategy
                16.1.7.5.3. Channel Strategy
        16.1.8. Caterpillar
            16.1.8.1. Overview
            16.1.8.2. Product Portfolio
            16.1.8.3. Profitability by Market Segments
            16.1.8.4. Sales Footprint
            16.1.8.5. Strategy Overview
                16.1.8.5.1. Marketing Strategy
                16.1.8.5.2. Product Strategy
                16.1.8.5.3. Channel Strategy
        16.1.9. New Holland
            16.1.9.1. Overview
            16.1.9.2. Product Portfolio
            16.1.9.3. Profitability by Market Segments
            16.1.9.4. Sales Footprint
            16.1.9.5. Strategy Overview
                16.1.9.5.1. Marketing Strategy
                16.1.9.5.2. Product Strategy
                16.1.9.5.3. Channel Strategy
        16.1.10. Hyundai Heavy Industries Co. Ltd.
            16.1.10.1. Overview
            16.1.10.2. Product Portfolio
            16.1.10.3. Profitability by Market Segments
            16.1.10.4. Sales Footprint
            16.1.10.5. Strategy Overview
                16.1.10.5.1. Marketing Strategy
                16.1.10.5.2. Product Strategy
                16.1.10.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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