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India Construction Chemicals Market Outlook 2023 to 2033

As per the recent study published by Future Market Insights, India construction chemicals market is valued at US$ 1,617.8 million in 2023 and is projected to substantial CAGR of magnitude 13.1% to reach a market valuation of US$ 5,541.8 million by the end of 2033.

Attribute Details
Market Size (2023) US$ 1,617.8 Million
Forecasted Market Size (2033) US$ 5,541.8 Million
Value CAGR (2023 to 2033) 13.1%
Collective Value Share Top 2 Region (2023E) 57.3%

Construction industry is witnessing a substantial growth in India owing to significant investment in infrastructure sector and growth in building construction and real estate business. Rising governmental initiatives like Smart City, Make in India, and Housing for all, amongst others are creating significant opportunities for construction industry which in turn is expected to boost the sales of construction chemicals in India.

In its latest report, Future Market Insights, provides insights into key factors driving demand for construction chemicals in India. Further India construction chemicals market is estimated to account for around 6.3% of the global market share.

Market Statistics Details
January to June (H1), 2021 (A) 13.3%
July to December (H2), 2021 (A) 12.7%
January to June (H1),2022 Projected (P) 13.2%
Januar to June (H1),2022 Outlook (O) 13.8%
July to December (H2), 2022 Outlook (O) 12.8%
July to December (H2), 2022 Projected (P) 12.4%
January to June (H1), 2023 Projected (P) 13.9%
BPS Change : H1,2022 (O) - H1,2022 (P) (-) 40 ↓
BPS Change : H1,2022 (O) - H1,2021 (A) (-) 50 ↑
BPS Change: H2, 2022 (O) - H2, 2022 (P) (-) 140 ↓
BPS Change: H2, 2022 (O) - H2, 2021 (A) (-) 30 ↓

Above table analyze half yearly growth estimates of the market as per current macro-economic factors comparing with earlier growth projections. India construction chemicals demand is witnessing a substantial growth, however as per current growth estimation demand for the chemicals had witness a certain decline in the growth rates relative to the study conducted in 2021.

A decrease of 140 bps and 30 bps is anticipated in half yearly growth in the year 2022. Certain decline in the growth is attributed to economic slowdown, certain decline in construction sector growth, and increase in pricing for the materials. With recovery in the economic growth outlook and construction sector performance, market is estimated to grow with substantial growth rates over the forecast period.

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Demand Analysis (2018 to 2022) Vs. Market Outlook (2023 to 2033)

The report evaluates impact COVID-19 has had on the construction industry in general, and India’s construction chemicals market in particular. Growth in number of infrastructural projects, rise in spending towards construction industry across all states had thrusted the demand for construction chemicals in the country.

Construction chemicals are crucial for the construction industry, these chemicals also play a crucial role in the growth of the economy of a country. Construction chemicals has grown at a growth rate of 7% over the period of 2018 and 2022. Decrease in the historical growth in the market was due to pandemic crisis which results in shutdowns of the construction and infrastructure projects and delay of several building construction.

Construction chemicals market also saw a significant drop in demand in 2020, given the nationwide as well as various local level lockdown situations, which impacted construction project sales & completions resulting in negative growth outlook. As per the current estimates, demand for construction chemicals to witness a growth rate of 13.1% over the forecast period.

The recovery of construction industry along with construction chemicals is likely to achieve faster rate in late 2020 due to continuation of various governmental infrastructural projects and start of new projects that was delayed during the pandemic.

What is the commercial potential of construction chemicals in India?

Increasing spending in the construction industry by government of India is creating substantial growth opportunities in the country. This opportunities are primarily created from infrastructure and commercial construction activities as well as rise in apartment construction in tier-1 cities. Urbanization in the country are also bolstering the demand which are attributed to rise in construction of buildings and commercial places and development of the infrastructure.

Manufacturers can leverage these opportunities by innovating new products that includes properties like watertight concrete, high strength, reliable, hassle-free floor concepts and which can easily be used in construction. Admixture concretes are significantly used to cater the demand created from infrastructural and commercial construction activities.

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Why Research and Development is a Key Competitive Strategy in the Construction Chemicals Market?

Tier-1 players invests heavily in research and development to dominate over the market and overseas market participants are dominating in the domestic market owing to offering of wide range of quality end products. Key market participants in the market of construction chemicals in India are engaged in research and development strategy to gain momentum in the business by offering several product types.

In order to cater the increasing demand created and registered maximum incremental dollar opportunities, construction chemicals manufacturers are working with construction industry experts and key end users. This will help manufacturers to understand the exact needs, requirements and demand for the end products.

Research & development facilities of key manufacturers will result in a wider product portfolio as per the demand requirements to gain maximum business opportunities. Key players often intensify their positions in the emerging regions coupled with long term partnerships with end users in order to increase their revenue streams.

Comparative View of Adjacent Construction Chemicals Market

Construction Aggregates Market:

Attributes Construction Aggregates Market
CAGR (2023 to 2033) 4.9%
Market Value (2023) US$ 395.6 Billion
Growth Factor Urbanization, infrastructure spending, residential building construction, increase in travelling and tourism are key growth augmenting factors
Key Trend Utilization of recycled aggregates as an alternative solution for sustainable development

Construction Polymer Market:

Attributes Construction Polymer Market
CAGR (2023 to 2033) 5.4%
Market Value (2023) US$ 41.2 Billion
Growth Factor Construction and mining activities in developing regions, including Asia Pacific, Africa and Latin America are expected to fuel the market growth
Key Trend Mergers and acquisitions and geographical expansions are key market trends

Decorative Paints Market:

Attributes Decorative Paints Market
CAGR (2023 to 2033) 4.2%
Market Value (2023) US$ 62.8 Billion
Growth Factor Demand are generated from commercial building construction like malls, shopping centers, warehouses, hotels and others
Key Trend Production capacity expansion and focus on water borne coating technology

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Category-wise Insights

What’s the Market Share of Concrete Admixture?

Concrete admixtures are ingredients, apart from Portland cement, aggregates, and water that are added to the mixture immediately before or during mixing. According to research done by Future Market Insights, concrete admixtures are anticipated to hold more than 15% of the construction chemicals demand in terms product type in the country.

A wide range of applications of concrete admixtures in various surface materials of construction for mixing with other materials to enhance the properties of concrete is expected to drive the demand in the foreseeable future.

Why Infrastructure projects is creating significant demand?

Infrastructural applications hold more than 63% of India construction chemicals demand. Rising investment and various governmental initiations like “Make in India”, “Pradhan Mantri Awas Yojna”, and “Home for all”, “infrastructure pipeline projects”, and logistics policy aims for infrastructural and industrial development of the country.

Development of the infrastructure sector results in reduce of transportation cost and time, further enhancement of the logistics benefit the industrial sector. All these fuel the economic growth of a country with interconnectivity. Investment in infrastructure projects include high consumption of construction chemicals resulting in higher demand for these specialty chemicals.

Region Wise Insights

Why North India does holds leading market share?

North India accounts for more than 31% of the market in construction chemical market of India. Rapid development in infrastructure coupled with increased governmental spending in the country are key factors driving the region’s construction chemical industry. Population growth and rise in disposable income across the region is further creating significant demand for construction chemicals for residential constructional activities across the region.

Manufacturers are investing in expansion of production capacity across the region as the Master Builder solution installed a construction chemical plant in Nalagarh. Some of the rapidly developing states of the region are Punjab, Delhi, Haryana, and Uttar Pradesh in the northern region of the country.

How significant is the opportunity in Western India?

The western region of India is generating ample opportunities for durable and energy efficient construction materials. The western region is expected to create around US$ 4.1 Billion of absolute dollar opportunity between 2023 and 2033. Manufacturers are engaged in research and development activities to innovate as per the end users’ specific requirements.

Moreover, various projects like smart cities and investment implemented on several cities like Gandhinagar, Pune, etc. for infrastructure development are driving the demand for construction chemicals in western India. Additionally, increasing levels of foreign direct investment is anticipated to act as a great opportunity for the industry in the region over the coming years.

How Demand is growing in Eastern India?

A significant rise in demand has been witnessed by Eastern India and the region is expected to continue this growth rate during the forecast period. East India is estimated to witness a growth rate of 12.3% CAGR over the forecast period in the market of construction chemicals. This marvellous growth rate is attributed to infrastructural activities, especially in the cities of West Bengal.

Eastern India is creating noteworthy demand. Key market participants are expanding in Eastern India region to maximize their profit, for instance Master Builder Solutions announced the expansion of its sixth production plant in India which manufactures concrete admixtures.

Competitive Landscape

The market of India construction chemicals is estimated to be fairly fragmented market in tier-II and tier-III level, with presence of more than 450 manufactures across the country. However, a fair share of the market has been accounted by the top manufacturers.

One of the key challenge for construction chemicals in India in recent years has been the product pricing. Manufacturers have comparatively low profit margins, owing to contractors preferring low cost chemicals so as to reduce overall construction costs, however distributors are gaining more margins in the construction chemicals as compare to the manufacturers.

Some contractors in the construction industry are still not aware about the benefits of various construction chemicals, and hence, tend to use substitutes that come at low costs providing higher margins. Key manufacturers of construction chemicals are focusing on mergers and acquisitions and regional expansion to establish a stronger foothold across the nation.

Key Developments

  • In 2021, Uzin Utz Group collaborated with BASF to produce flooring chemicals with increase in the proportion of raw materials which will be based on bio origin to reduce the GHG emission sna d hazards generation.
  • In May 2021, Saint Gobain announced to acquire construction chemicals firm Chryso to gain leadership in the market.

Industry Research Scope

Attribute Details
Growth Rate CAGR of 13.1% from 2023 to 2033
Base Year for Estimation 2023
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USA Dollar Million, Volume in Tons, and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Market Segments Covered
  • Product Type
  • Application
  • Region
Regions Covered
  • North India
  • South India
  • East India
  • West India
Key Companies Profiled
  • Chembond Chemicals Limited
  • Master Builder Solutions
  • SIKA AG
  • The Dow Chemical Company
  • Pidilite Industries
  • Fosroc International
  • MAPEI Construction Products India Pvt. Ltd.
  • Flowcrete India Ltd
  • CICO Technologies Limited
  • MYK LATICRETE India
  • Ardex Endura
  • KERAKOLL India Pvt. Ltd
  • Akzo Nobel NV
  • RPM International Inc.
  • Saint-Gobain S.A.
  • W. R. Grace & Co.-Conn
  • MC-Bauchemie
  • Magicrete
  • Balmer Lawrie & Co. Ltd
  • Cera-Chem Pvt. Ltd
  • Choksey Chemicals Private Limited
  • GCP Applied Technologies
Customization and Pricing Available upon Request

Segmentation of Industry Research

By Product Type, the market has been segmented as:

  • Concrete Admixtures
    • Plasticizers (lingo, SNF, PCE)
    • Accelerators
    • Retarders
    • Air Enterainers
  • Waterproofing Chemicals
    • Bitumen
    • PVC
    • EPDM
    • TPO
    • PTFE
    • Silicone
    • Acrylic Polymers
    • SBR - Styrene-butadiene
    • Cementitious Membrane
    • PU Membrane – Liquid-applied Membrane
    • Crystalline
    • Additives in Waterproofing
  • Protective Coatings
    • Epoxy
    • Polyurethane
    • Acrylic
    • Alkyd
    • Polyester
    • Others
  • Adhesives & Sealants
    • Adhesives
      • Tile Adhesives
    • Cementitious
    • Epoxy
  • Tile Grouts
    • Cementitious
    • Epoxy

Masonry Mortar

  • Sealants
    • Silicone
    • MS Hybrid
    • PU
    • Weatherproof Silicone
    • Polysulfide
  • Concrete Repair Mortar
    • Cement-based
    • Epoxy-based
    • Micro Concrete
  • Plaster
    • Cement-based
    • Gypsum-based
  • Asphalt Additives

By Application, the market is segmented as:

  • Infrastructure
  • Commercial & Industrial
  • Residential

By Region, the market is segregated as:

  • North India
  • South India
  • East India
  • West India

Frequently Asked Questions

What size India construction chemicals market is it?

In 2023, the market is going to yield US$ 1,617.8 million in sales.

How big is the construction chemicals market in India to be estimated in 2033?

The market is expected to produce revenues of US$ 5,541.8 million in 2033.

At what CAGR is the India construction chemicals market developing?

Through 2033, the market is expected to evolve at a 13.1% CAGR.

How did the market evolve in the past?

The India construction chemicals market exhibited a 7% CAGR from 2018 to 2022.

What is the concrete admixture market share?

In terms of product type, concrete admixtures ought to account for 15% of the demand for construction chemicals in this country.

Table of Content

1. Executive Summary | India Construction Chemicals Market

    1.1. India Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

    2.3. Porter’s Analysis

    2.4. Key Success Factors

3. Market View Point

    3.1. Macro-Economic Factors

        3.1.1. India Construction Industry Outlook

        3.1.2. Global Chemical Sales overviews

        3.1.3. India Economy Outlook

        3.1.4. India Construction Chemical Outlook

        3.1.5. World Cement Production

        3.1.6. India Cement Production Outlook

        3.1.7. India Construction Project Overview

        3.1.8. India Real Estate Industry Overview

    3.2. COVID-19 Impact Analysis

4. Market Dynamics

    4.1. Key Trends Impacting the Market

    4.2. Drivers

    4.3. Restraints

    4.4. Opportunity Analysis

5. India Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033

    5.1. Historical Market Volume (Units) Analysis, 2018 to 2022

    5.2. Current and Future Market Volume (Units) Projections, 2023 to 2033

    5.3. Y-o-Y Growth Trend Analysis

    5.4. Market - Pricing Analysis

    5.5. Pricing Break-up

        5.5.1. Manufacturer Level Pricing

        5.5.2. Distributor Level Pricing

    5.6. Global Average Pricing Analysis Benchmark

    5.7. Value Chain Analysis

        5.7.1. List of Raw Material Suppliers

        5.7.2. List of Manufacturers

        5.7.3. Distributors

        5.7.4. Probable End Users

6. Forecast Factors: Relevance and Impact

    6.1. India Construction Sector Growth

    6.2. India Chemical Industry Growth

    6.3. Key Players Growth Analysis

    6.4. Building Construction Outlook

    6.5. Economic Growth Outlook

    6.6. Inflation

    6.7. Urbanization

    6.8. Other Forecast Factors

7. India Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (US$ Million) and Volume Analysis By Product, 2018 to 2022

    7.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Product, 2023 to 2033

        7.3.1. Concrete Admixture

            7.3.1.1. Plasticizer

            7.3.1.2. Accelerator

            7.3.1.3. Retarder

            7.3.1.4. Air-Entrainer

        7.3.2. Water Proofing Chemicals

            7.3.2.1. Bitumen

            7.3.2.2. Acrylic Polymer

            7.3.2.3. SBR Styrene-Butadiene

            7.3.2.4. Cementitious Membrane

            7.3.2.5. PU Membrane – Liquid Applied Membrane

            7.3.2.6. Crystalline

            7.3.2.7. Additives in Waterproofing

            7.3.2.8. PVC

            7.3.2.9. EPDM

            7.3.2.10. TPO

            7.3.2.11. PTFE

            7.3.2.12. Silicone

        7.3.3. Adhesives and Sealants

            7.3.3.1. Adhesives

                7.3.3.1.1. Tile Adhesive

                    7.3.3.1.1.1. Cementitious

                    7.3.3.1.1.2. Epoxy

                7.3.3.1.2. Tile Grouts

                    7.3.3.1.2.1. Cementitious

                    7.3.3.1.2.2. Epoxy

                7.3.3.1.3. Masonry Mortar

            7.3.3.2. Sealants

                7.3.3.2.1. Silicone

                7.3.3.2.2. MS Hybrid

                7.3.3.2.3. PU

                7.3.3.2.4. Weatherproof Silicone

                7.3.3.2.5. Polysulfide

        7.3.4. Protective Coating

            7.3.4.1. Epoxy

            7.3.4.2. Polyurethane

            7.3.4.3. Acrylic

            7.3.4.4. Alkyd

            7.3.4.5. Polyester

            7.3.4.6. Others

        7.3.5. Concrete Repair Mortar

            7.3.5.1. Cement Based

            7.3.5.2. Epoxy Based

            7.3.5.3. Micro Concrete

        7.3.6. Plaster

            7.3.6.1. Cement Based

            7.3.6.2. Gypsum Based

        7.3.7. Asphalt Additives

8. India Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) and Volume Analysis By Application, 2018 to 2022

    8.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Application, 2023 to 2033

        8.3.1. Infrastructure

        8.3.2. Industrial and Commercial

        8.3.3. Residential

9. India Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region

    9.1. Introduction

    9.2. Historical Market Size (US$ Million) and Volume Analysis By Region, 2018 to 2022

    9.3. Current Market Size (US$ Million) and Volume Analysis and Forecast By Region, 2023 to 2033

        9.3.1. North

        9.3.2. South

        9.3.3. East

        9.3.4. West

    9.4. Market Attractiveness Analysis By Region

10. North India Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    10.1. Introduction

    10.2. Pricing Analysis

    10.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2016- 2020

    10.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        10.4.1. By Product

        10.4.2. By Application

    10.5. Market Attractiveness Analysis

        10.5.1. By Product

        10.5.2. By Application

        10.5.3. Infrastructure Projects by States

11. South India Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    11.1. Introduction

    11.2. Pricing Analysis

    11.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    11.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        11.4.1. By Product

        11.4.2. By Application

    11.5. Market Attractiveness Analysis

        11.5.1. By Product

        11.5.2. By Application

    11.6. Infrastructure Projects by States

12. East India Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    12.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        12.4.1. By Product

        12.4.2. By Application

    12.5. Market Attractiveness Analysis

        12.5.1. By Product

        12.5.2. By Application

    12.6. Infrastructure Projects by States

13. West India Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    13.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        13.4.1. By Product

        13.4.2. By Application

    13.5. Market Attractiveness Analysis

        13.5.1. By Product

        13.5.2. By Application

    13.6. Infrastructure Projects by States

14. Competition Landscape

    14.1. Tier Structure Analysis

    14.2. Prominent Players in Market

    14.3. Product Mapping by Key Players

    14.4. Market Concentration

    14.5. Market Dashboard

    14.6. Company Profiles

        14.6.1. SIKA AG

            14.6.1.1. Overview

            14.6.1.2. Product Portfolio

            14.6.1.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.1.4. Sales Footprint

            14.6.1.5. Strategy Overview

                14.6.1.5.1. Marketing Strategy

                14.6.1.5.2. Product Strategy

                14.6.1.5.3. Channel Strategy

        14.6.2. Master Builder Solutions

            14.6.2.1. Overview

            14.6.2.2. Product Portfolio

            14.6.2.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.2.4. Sales Footprint

            14.6.2.5. Strategy Overview

                14.6.2.5.1. Marketing Strategy

                14.6.2.5.2. Product Strategy

                14.6.2.5.3. Channel Strategy

        14.6.3. Dow Chemicals

            14.6.3.1. Overview

            14.6.3.2. Product Portfolio

            14.6.3.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.3.4. Sales Footprint

            14.6.3.5. Strategy Overview

                14.6.3.5.1. Marketing Strategy

                14.6.3.5.2. Product Strategy

                14.6.3.5.3. Channel Strategy

        14.6.4. RPM International Inc.

            14.6.4.1. Overview

            14.6.4.2. Product Portfolio

            14.6.4.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.4.4. Sales Footprint

            14.6.4.5. Strategy Overview

                14.6.4.5.1. Marketing Strategy

                14.6.4.5.2. Product Strategy

                14.6.4.5.3. Channel Strategy

        14.6.5. MAPEI Construction Products India Pvt.. Ltd.

            14.6.5.1. Overview

            14.6.5.2. Product Portfolio

            14.6.5.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.5.4. Sales Footprint

            14.6.5.5. Strategy Overview

                14.6.5.5.1. Marketing Strategy

                14.6.5.5.2. Product Strategy

                14.6.5.5.3. Channel Strategy

        14.6.6. Akzo Nobel NV

            14.6.6.1. Overview

            14.6.6.2. Product Portfolio

            14.6.6.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.6.4. Sales Footprint

            14.6.6.5. Strategy Overview

                14.6.6.5.1. Marketing Strategy

                14.6.6.5.2. Product Strategy

                14.6.6.5.3. Channel Strategy

        14.6.7. Pidilite Industries

            14.6.7.1. Overview

            14.6.7.2. Product Portfolio

            14.6.7.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.7.4. Sales Footprint

            14.6.7.5. Strategy Overview

                14.6.7.5.1. Marketing Strategy

                14.6.7.5.2. Product Strategy

                14.6.7.5.3. Channel Strategy

        14.6.8. Chembond Chemicals Ltd.

            14.6.8.1. Overview

            14.6.8.2. Product Portfolio

            14.6.8.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.8.4. Sales Footprint

            14.6.8.5. Strategy Overview

                14.6.8.5.1. Marketing Strategy

                14.6.8.5.2. Product Strategy

                14.6.8.5.3. Channel Strategy

        14.6.9. Flowcrete India

            14.6.9.1. Overview

            14.6.9.2. Product Portfolio

            14.6.9.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.9.4. Sales Footprint

            14.6.9.5. Strategy Overview

                14.6.9.5.1. Marketing Strategy

                14.6.9.5.2. Product Strategy

                14.6.9.5.3. Channel Strategy

        14.6.10. Fosroc International

            14.6.10.1. Overview

            14.6.10.2. Product Portfolio

            14.6.10.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.10.4. Sales Footprint

            14.6.10.5. Strategy Overview

                14.6.10.5.1. Marketing Strategy

                14.6.10.5.2. Product Strategy

                14.6.10.5.3. Channel Strategy

        14.6.11. CICO Technologies Limited

            14.6.11.1. Overview

            14.6.11.2. Product Portfolio

            14.6.11.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.11.4. Sales Footprint

            14.6.11.5. Strategy Overview

                14.6.11.5.1. Marketing Strategy

                14.6.11.5.2. Product Strategy

                14.6.11.5.3. Channel Strategy

        14.6.12. MC-Bauchemie

            14.6.12.1. Overview

            14.6.12.2. Product Portfolio

            14.6.12.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.12.4. Sales Footprint

            14.6.12.5. Strategy Overview

                14.6.12.5.1. Marketing Strategy

                14.6.12.5.2. Product Strategy

                14.6.12.5.3. Channel Strategy

        14.6.13. W. R. Grace and Co.-Conn.

            14.6.13.1. Overview

            14.6.13.2. Product Portfolio

            14.6.13.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.13.4. Sales Footprint

            14.6.13.5. Strategy Overview

                14.6.13.5.1. Marketing Strategy

                14.6.13.5.2. Product Strategy

                14.6.13.5.3. Channel Strategy

        14.6.14. Saint-Gobain S.A.

            14.6.14.1. Overview

            14.6.14.2. Product Portfolio

            14.6.14.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.14.4. Sales Footprint

            14.6.14.5. Strategy Overview

                14.6.14.5.1. Marketing Strategy

                14.6.14.5.2. Product Strategy

                14.6.14.5.3. Channel Strategy

        14.6.15. KERAKOLL India Pvt. Ltd

            14.6.15.1. Overview

            14.6.15.2. Product Portfolio

            14.6.15.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.15.4. Sales Footprint

            14.6.15.5. Strategy Overview

                14.6.15.5.1. Marketing Strategy

                14.6.15.5.2. Product Strategy

                14.6.15.5.3. Channel Strategy

        14.6.16. Ardex Endura

            14.6.16.1. Overview

            14.6.16.2. Product Portfolio

            14.6.16.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.16.4. Sales Footprint

            14.6.16.5. Strategy Overview

                14.6.16.5.1. Marketing Strategy

                14.6.16.5.2. Product Strategy

                14.6.16.5.3. Channel Strategy

        14.6.17. Magicrete

            14.6.17.1. Overview

            14.6.17.2. Product Portfolio

            14.6.17.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.17.4. Sales Footprint

            14.6.17.5. Strategy Overview

                14.6.17.5.1. Marketing Strategy

                14.6.17.5.2. Product Strategy

                14.6.17.5.3. Channel Strategy

        14.6.18. Balmer Lawrie and Co. Ltd

            14.6.18.1. Overview

            14.6.18.2. Product Portfolio

            14.6.18.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.18.4. Sales Footprint

            14.6.18.5. Strategy Overview

                14.6.18.5.1. Marketing Strategy

                14.6.18.5.2. Product Strategy

                14.6.18.5.3. Channel Strategy

        14.6.19. Cera-Chem Pvt. Ltd.

            14.6.19.1. Overview

            14.6.19.2. Product Portfolio

            14.6.19.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.19.4. Sales Footprint

            14.6.19.5. Strategy Overview

                14.6.19.5.1. Marketing Strategy

                14.6.19.5.2. Product Strategy

                14.6.19.5.3. Channel Strategy

        14.6.20. Choksey Chemicals Private Limited

            14.6.20.1. Overview

            14.6.20.2. Product Portfolio

            14.6.20.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.20.4. Sales Footprint

            14.6.20.5. Strategy Overview

                14.6.20.5.1. Marketing Strategy

                14.6.20.5.2. Product Strategy

                14.6.20.5.3. Channel Strategy

        14.6.21. MYK LATICRETE

            14.6.21.1. Overview

            14.6.21.2. Product Portfolio

            14.6.21.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.21.4. Sales Footprint

            14.6.21.5. Strategy Overview

                14.6.21.5.1. Marketing Strategy

                14.6.21.5.2. Product Strategy

                14.6.21.5.3. Channel Strategy

        14.6.22. GCP Applied Technologies

            14.6.22.1. Overview

            14.6.22.2. Product Portfolio

            14.6.22.3. Profitability by Market Segments (Product/Channel/Region)

            14.6.22.4. Sales Footprint

            14.6.22.5. Strategy Overview

                14.6.22.5.1. Marketing Strategy

                14.6.22.5.2. Product Strategy

                14.6.22.5.3. Channel Strategy

15. Assumptions and Acronyms Used

16. Research Methodology

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