As per the recent study published by Future Market Insights, India's construction chemicals market share is valued at US$ 1,617.8 million in 2023 and is projected to substantial CAGR of magnitude of 13.1% to reach a market valuation of US$ 5,541.8 million by the end of 2033.
Attribute | Details |
---|---|
India Construction Chemicals Size (2023) | US$ 1,617.8 Million |
Forecasted Market Size (2033) | US$ 5,541.8 Million |
Value CAGR (2023 to 2033) | 13.1% |
Collective Value Share Top 2 Region (2023E) | 57.3% |
The construction industry is witnessing substantial growth in India owing to significant investment in the infrastructure sector and growth in building construction and real estate business. Rising governmental initiatives like Smart City, Make in India, and Housing for All, amongst others are creating significant opportunities for the construction industry which in turn is expected to boost the sales of construction chemicals in India.
In its latest report, Future Market Insights provides insights into key factors driving demand for construction chemicals in India. Further India's construction chemicals market size is estimated to account for around 6.3% of the global market share.
Market Statistics | Details |
---|---|
January to June (H1), 2021 (A) | 13.3% |
July to December (H2), 2021 (A) | 12.7% |
January to June (H1),2022 Projected (P) | 13.2% |
Januar to June (H1),2022 Outlook (O) | 13.8% |
July to December (H2), 2022 Outlook (O) | 12.8% |
July to December (H2), 2022 Projected (P) | 12.4% |
January to June (H1), 2023 Projected (P) | 13.9% |
BPS Change : H1,2022 (O) - H1,2022 (P) | (-) 40 ↓ |
BPS Change : H1,2022 (O) - H1,2021 (A) | (-) 50 ↑ |
BPS Change: H2, 2022 (O) - H2, 2022 (P) | (-) 140 ↓ |
BPS Change: H2, 2022 (O) - H2, 2021 (A) | (-) 30 ↓ |
The above table analyze half-yearly growth estimates of the market as per current macro-economic factors compared with earlier growth projections. India's construction chemicals demand is witnessing substantial growth, however, as per current growth estimation demand for the chemicals has witnessed a certain decline in the growth rates relative to the study conducted in 2021.
A decrease of 140 bps and 30 bps is anticipated in half-yearly growth in the year 2022. Certain decline in growth is attributed to economic slowdown, certain declines in construction sector growth, and increases in pricing for the materials. With the recovery in the economic growth outlook and construction sector performance, the construction chemicals market is estimated to grow with substantial growth rates over the forecast period.
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The report evaluates impact COVID-19 has had on the construction industry in general, and India’s construction chemicals market in particular. Growth in number of infrastructural projects, rise in spending towards construction industry across all states had thrusted the demand for construction chemicals in the country.
Construction chemicals are crucial for the construction industry, these chemicals also play a crucial role in the growth of the economy of a country. Construction chemicals have grown at a growth rate of 7% throughout 2018 and 2022. The decrease in the historical growth in the market was due to the pandemic crisis which resulted in shutdowns of the construction and infrastructure projects and delay of several building construction.
Construction chemicals market also saw a significant drop in demand in 2020, given the nationwide as well as various local level lockdown situations, which impacted construction project sales & completions resulting in a negative growth outlook. As per the current estimates, demand for construction chemicals to witness a growth rate of 13.1% over the forecast period.
The recovery of the construction industry along with construction chemicals is likely to achieve faster rate in late 2020 due to the continuation of various governmental infrastructural projects and the start of new projects that were delayed during the pandemic.
Increasing spending in the construction industry by government of India is creating substantial growth opportunities in the country. This opportunities are primarily created from infrastructure and commercial construction activities as well as rise in apartment construction in tier-1 cities. Urbanization in the country are also bolstering the demand which are attributed to rise in construction of buildings and commercial places and development of the infrastructure.
Manufacturers can leverage these opportunities by innovating new products that includes properties like watertight concrete, high strength, reliable, hassle-free floor concepts and which can easily be used in construction. Admixture concretes are significantly used to cater the demand created from infrastructural and commercial construction activities.
Tier-1 players invest heavily in research and development to dominate the market and overseas market participants are dominating in the domestic market owing to the offering of a wide range of quality end products. Key market participants in the market of construction chemicals in India are engaged in research and development strategies to gain momentum in the business by offering several product types.
In order to cater for the increasing demand created and registered maximum incremental dollar opportunities, construction chemicals manufacturers are working with construction industry experts and key end users. This will help manufacturers to understand the exact needs, requirements and demand for the end products.
Research & development facilities of key manufacturers will result in a wider product portfolio as per the demand requirements to gain maximum business opportunities. Key players often intensify their positions in the emerging regions coupled with long-term partnerships with end users in order to increase their revenue streams.
Construction Aggregates Market:
Attributes | Construction Aggregates Market |
---|---|
CAGR (2023 to 2033) | 4.9% |
Market Value (2023) | US$ 395.6 Billion |
Growth Factor | Urbanization, infrastructure spending, residential building construction, increase in travelling and tourism are key growth augmenting factors |
Key Trend | Utilization of recycled aggregates as an alternative solution for sustainable development |
Construction Polymer Market:
Attributes | Construction Polymer Market |
---|---|
CAGR (2023 to 2033) | 5.4% |
Market Value (2023) | US$ 41.2 Billion |
Growth Factor | Construction and mining activities in developing regions, including Asia Pacific, Africa and Latin America are expected to fuel the market growth |
Key Trend | Mergers and acquisitions and geographical expansions are key market trends |
Decorative Paints Market:
Attributes | Decorative Paints Market |
---|---|
CAGR (2023 to 2033) | 4.2% |
Market Value (2023) | US$ 62.8 Billion |
Growth Factor | Demand is generated from commercial building construction like malls, shopping centers, warehouses, hotels and others |
Key Trend | Production capacity expansion and focus on water-borne coating technology |
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Concrete admixtures are ingredients, apart from Portland cement, aggregates, and water that are added to the mixture immediately before or during mixing. According to research done by Future Market Insights, concrete admixtures are anticipated to hold more than 15% of the construction chemicals demand in terms product type in the country.
A wide range of applications of concrete admixtures in various surface materials of construction for mixing with other materials to enhance the properties of concrete is expected to drive the demand in the foreseeable future.
Infrastructural applications hold more than 63% of India's construction chemicals demand. Rising investment and various governmental initiations like “Make in India”, “Pradhan Mantri Awas Yojna”, “Home for all”, “infrastructure pipeline projects”, and logistics policies aim for the infrastructural and industrial development of the country.
Development of the infrastructure sector results in a reduction of transportation cost and time, and further enhancement of the logistics benefits the industrial sector. All these fuel the economic growth of a country with interconnectivity. Investment in infrastructure projects includes high consumption of construction chemicals resulting in higher demand for these specialty chemicals.
North India accounts for more than 31% of the market share in the construction chemical market of India. Rapid development in infrastructure coupled with increased governmental spending in the country are key factors driving the region’s construction chemical industry. Population growth and rise in disposable income across the region are further creating significant demand for construction chemicals for residential construction activities across the region.
Manufacturers are investing in the expansion of production capacity across the region as the Master Builder solution installed a construction chemical plant in Nalagarh. Some of the rapidly developing states of the regions are Punjab, Delhi, Haryana, and Uttar Pradesh in the northern region of the country.
The western region of India is generating ample opportunities for durable and energy-efficient construction materials. The western region is expected to create around US$ 4.1 Billion of absolute dollar opportunity between 2023 and 2033. Manufacturers are engaged in research and development activities to innovate as per the end user’s specific requirements.
Moreover, various projects like smart cities and investments implemented in several cities like Gandhinagar, Pune, etc. for infrastructure development are driving the demand for construction chemicals in western India. Additionally, increasing levels of foreign direct investment are anticipated to act as a great opportunity for the industry in the region over the coming years.
A significant rise in demand has been witnessed by Eastern India and the region is expected to continue this growth rate during the forecast period. East India is estimated to witness a growth rate of 12.3% CAGR over the forecast period in the market of construction chemicals. This marvellous growth rate is attributed to infrastructural activities, especially in the cities of West Bengal.
Eastern India is creating noteworthy demand. Key market participants are expanding in the Eastern India region to maximize their profit, for instance, Master Builder Solutions announced the expansion of its sixth production plant in India which manufactures concrete admixtures.
The Indian construction chemicals industry is estimated to be a fairly fragmented market at tier-II and tier-III levels, with the presence of more than 450 manufactures across the country. However, a fair share of the market has been accounted by the top manufacturers.
One of the key challenges for construction chemicals in India in recent years has been product pricing. Manufacturers have comparatively low-profit margins, owing to contractors preferring low-cost chemicals to reduce overall construction costs, however, distributors are gaining more margins in the construction chemicals as compared to the manufacturers.
Some contractors in the construction industry are still not aware about the benefits of various construction chemicals, and hence, tend to use substitutes that come at low costs providing higher margins. Key manufacturers of construction chemicals are focusing on mergers and acquisitions and regional expansion to establish a stronger foothold across the nation.
Key Developments
Attribute | Details |
---|---|
Growth Rate | CAGR of 13.1% from 2023 to 2033 |
Base Year for Estimation | 2023 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in USA Dollar Million, Volume in Tons, and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Market Segments Covered |
|
Regions Covered |
|
Key Companies Profiled |
|
Customization and Pricing | Available upon Request |
Masonry Mortar
In 2023, the market is going to yield US$ 1,617.8 million in sales.
The market is expected to produce revenues of US$ 5,541.8 million in 2033.
Through 2033, the market is expected to evolve at a 13.1% CAGR.
The India construction chemicals market exhibited a 7% CAGR from 2018 to 2022.
In terms of product type, concrete admixtures ought to account for 15% of the demand for construction chemicals in this country.
1. Executive Summary | India Construction Chemicals Market 1.1. India Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 2.3. Porter’s Analysis 2.4. Key Success Factors 3. Market View Point 3.1. Macro-Economic Factors 3.1.1. India Construction Industry Outlook 3.1.2. Global Chemical Sales overviews 3.1.3. India Economy Outlook 3.1.4. India Construction Chemical Outlook 3.1.5. World Cement Production 3.1.6. India Cement Production Outlook 3.1.7. India Construction Project Overview 3.1.8. India Real Estate Industry Overview 3.2. COVID-19 Impact Analysis 4. Market Dynamics 4.1. Key Trends Impacting the Market 4.2. Drivers 4.3. Restraints 4.4. Opportunity Analysis 5. India Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5.1. Historical Market Volume (Units) Analysis, 2018 to 2022 5.2. Current and Future Market Volume (Units) Projections, 2023 to 2033 5.3. Y-o-Y Growth Trend Analysis 5.4. Market - Pricing Analysis 5.5. Pricing Break-up 5.5.1. Manufacturer Level Pricing 5.5.2. Distributor Level Pricing 5.6. Global Average Pricing Analysis Benchmark 5.7. Value Chain Analysis 5.7.1. List of Raw Material Suppliers 5.7.2. List of Manufacturers 5.7.3. Distributors 5.7.4. Probable End Users 6. Forecast Factors: Relevance and Impact 6.1. India Construction Sector Growth 6.2. India Chemical Industry Growth 6.3. Key Players Growth Analysis 6.4. Building Construction Outlook 6.5. Economic Growth Outlook 6.6. Inflation 6.7. Urbanization 6.8. Other Forecast Factors 7. India Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Million) and Volume Analysis By Product, 2018 to 2022 7.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Product, 2023 to 2033 7.3.1. Concrete Admixture 7.3.1.1. Plasticizer 7.3.1.2. Accelerator 7.3.1.3. Retarder 7.3.1.4. Air-Entrainer 7.3.2. Water Proofing Chemicals 7.3.2.1. Bitumen 7.3.2.2. Acrylic Polymer 7.3.2.3. SBR Styrene-Butadiene 7.3.2.4. Cementitious Membrane 7.3.2.5. PU Membrane – Liquid Applied Membrane 7.3.2.6. Crystalline 7.3.2.7. Additives in Waterproofing 7.3.2.8. PVC 7.3.2.9. EPDM 7.3.2.10. TPO 7.3.2.11. PTFE 7.3.2.12. Silicone 7.3.3. Adhesives and Sealants 7.3.3.1. Adhesives 7.3.3.1.1. Tile Adhesive 7.3.3.1.1.1. Cementitious 7.3.3.1.1.2. Epoxy 7.3.3.1.2. Tile Grouts 7.3.3.1.2.1. Cementitious 7.3.3.1.2.2. Epoxy 7.3.3.1.3. Masonry Mortar 7.3.3.2. Sealants 7.3.3.2.1. Silicone 7.3.3.2.2. MS Hybrid 7.3.3.2.3. PU 7.3.3.2.4. Weatherproof Silicone 7.3.3.2.5. Polysulfide 7.3.4. Protective Coating 7.3.4.1. Epoxy 7.3.4.2. Polyurethane 7.3.4.3. Acrylic 7.3.4.4. Alkyd 7.3.4.5. Polyester 7.3.4.6. Others 7.3.5. Concrete Repair Mortar 7.3.5.1. Cement Based 7.3.5.2. Epoxy Based 7.3.5.3. Micro Concrete 7.3.6. Plaster 7.3.6.1. Cement Based 7.3.6.2. Gypsum Based 7.3.7. Asphalt Additives 8. India Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Application 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Million) and Volume Analysis By Application, 2018 to 2022 8.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Application, 2023 to 2033 8.3.1. Infrastructure 8.3.2. Industrial and Commercial 8.3.3. Residential 9. India Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 9.1. Introduction 9.2. Historical Market Size (US$ Million) and Volume Analysis By Region, 2018 to 2022 9.3. Current Market Size (US$ Million) and Volume Analysis and Forecast By Region, 2023 to 2033 9.3.1. North 9.3.2. South 9.3.3. East 9.3.4. West 9.4. Market Attractiveness Analysis By Region 10. North India Market Analysis 2018 to 2022 and Forecast 2023 to 2033 10.1. Introduction 10.2. Pricing Analysis 10.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2016- 2020 10.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 10.4.1. By Product 10.4.2. By Application 10.5. Market Attractiveness Analysis 10.5.1. By Product 10.5.2. By Application 10.5.3. Infrastructure Projects by States 11. South India Market Analysis 2018 to 2022 and Forecast 2023 to 2033 11.1. Introduction 11.2. Pricing Analysis 11.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 11.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 11.4.1. By Product 11.4.2. By Application 11.5. Market Attractiveness Analysis 11.5.1. By Product 11.5.2. By Application 11.6. Infrastructure Projects by States 12. East India Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12.1. Introduction 12.2. Pricing Analysis 12.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 12.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 12.4.1. By Product 12.4.2. By Application 12.5. Market Attractiveness Analysis 12.5.1. By Product 12.5.2. By Application 12.6. Infrastructure Projects by States 13. West India Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 13.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 13.4.1. By Product 13.4.2. By Application 13.5. Market Attractiveness Analysis 13.5.1. By Product 13.5.2. By Application 13.6. Infrastructure Projects by States 14. Competition Landscape 14.1. Tier Structure Analysis 14.2. Prominent Players in Market 14.3. Product Mapping by Key Players 14.4. Market Concentration 14.5. Market Dashboard 14.6. Company Profiles 14.6.1. SIKA AG 14.6.1.1. Overview 14.6.1.2. Product Portfolio 14.6.1.3. Profitability by Market Segments (Product/Channel/Region) 14.6.1.4. Sales Footprint 14.6.1.5. Strategy Overview 14.6.1.5.1. Marketing Strategy 14.6.1.5.2. Product Strategy 14.6.1.5.3. Channel Strategy 14.6.2. Master Builder Solutions 14.6.2.1. Overview 14.6.2.2. Product Portfolio 14.6.2.3. Profitability by Market Segments (Product/Channel/Region) 14.6.2.4. Sales Footprint 14.6.2.5. Strategy Overview 14.6.2.5.1. Marketing Strategy 14.6.2.5.2. Product Strategy 14.6.2.5.3. Channel Strategy 14.6.3. Dow Chemicals 14.6.3.1. Overview 14.6.3.2. Product Portfolio 14.6.3.3. Profitability by Market Segments (Product/Channel/Region) 14.6.3.4. Sales Footprint 14.6.3.5. Strategy Overview 14.6.3.5.1. Marketing Strategy 14.6.3.5.2. Product Strategy 14.6.3.5.3. Channel Strategy 14.6.4. RPM International Inc. 14.6.4.1. Overview 14.6.4.2. Product Portfolio 14.6.4.3. Profitability by Market Segments (Product/Channel/Region) 14.6.4.4. Sales Footprint 14.6.4.5. Strategy Overview 14.6.4.5.1. Marketing Strategy 14.6.4.5.2. Product Strategy 14.6.4.5.3. Channel Strategy 14.6.5. MAPEI Construction Products India Pvt.. Ltd. 14.6.5.1. Overview 14.6.5.2. Product Portfolio 14.6.5.3. Profitability by Market Segments (Product/Channel/Region) 14.6.5.4. Sales Footprint 14.6.5.5. Strategy Overview 14.6.5.5.1. Marketing Strategy 14.6.5.5.2. Product Strategy 14.6.5.5.3. Channel Strategy 14.6.6. Akzo Nobel NV 14.6.6.1. Overview 14.6.6.2. Product Portfolio 14.6.6.3. Profitability by Market Segments (Product/Channel/Region) 14.6.6.4. Sales Footprint 14.6.6.5. Strategy Overview 14.6.6.5.1. Marketing Strategy 14.6.6.5.2. Product Strategy 14.6.6.5.3. Channel Strategy 14.6.7. Pidilite Industries 14.6.7.1. Overview 14.6.7.2. Product Portfolio 14.6.7.3. Profitability by Market Segments (Product/Channel/Region) 14.6.7.4. Sales Footprint 14.6.7.5. Strategy Overview 14.6.7.5.1. Marketing Strategy 14.6.7.5.2. Product Strategy 14.6.7.5.3. Channel Strategy 14.6.8. Chembond Chemicals Ltd. 14.6.8.1. Overview 14.6.8.2. Product Portfolio 14.6.8.3. Profitability by Market Segments (Product/Channel/Region) 14.6.8.4. Sales Footprint 14.6.8.5. Strategy Overview 14.6.8.5.1. Marketing Strategy 14.6.8.5.2. Product Strategy 14.6.8.5.3. Channel Strategy 14.6.9. Flowcrete India 14.6.9.1. Overview 14.6.9.2. Product Portfolio 14.6.9.3. Profitability by Market Segments (Product/Channel/Region) 14.6.9.4. Sales Footprint 14.6.9.5. Strategy Overview 14.6.9.5.1. Marketing Strategy 14.6.9.5.2. Product Strategy 14.6.9.5.3. Channel Strategy 14.6.10. Fosroc International 14.6.10.1. Overview 14.6.10.2. Product Portfolio 14.6.10.3. Profitability by Market Segments (Product/Channel/Region) 14.6.10.4. Sales Footprint 14.6.10.5. Strategy Overview 14.6.10.5.1. Marketing Strategy 14.6.10.5.2. Product Strategy 14.6.10.5.3. Channel Strategy 14.6.11. CICO Technologies Limited 14.6.11.1. Overview 14.6.11.2. Product Portfolio 14.6.11.3. Profitability by Market Segments (Product/Channel/Region) 14.6.11.4. Sales Footprint 14.6.11.5. Strategy Overview 14.6.11.5.1. Marketing Strategy 14.6.11.5.2. Product Strategy 14.6.11.5.3. Channel Strategy 14.6.12. MC-Bauchemie 14.6.12.1. Overview 14.6.12.2. Product Portfolio 14.6.12.3. Profitability by Market Segments (Product/Channel/Region) 14.6.12.4. Sales Footprint 14.6.12.5. Strategy Overview 14.6.12.5.1. Marketing Strategy 14.6.12.5.2. Product Strategy 14.6.12.5.3. Channel Strategy 14.6.13. W. R. Grace and Co.-Conn. 14.6.13.1. Overview 14.6.13.2. Product Portfolio 14.6.13.3. Profitability by Market Segments (Product/Channel/Region) 14.6.13.4. Sales Footprint 14.6.13.5. Strategy Overview 14.6.13.5.1. Marketing Strategy 14.6.13.5.2. Product Strategy 14.6.13.5.3. Channel Strategy 14.6.14. Saint-Gobain S.A. 14.6.14.1. Overview 14.6.14.2. Product Portfolio 14.6.14.3. Profitability by Market Segments (Product/Channel/Region) 14.6.14.4. Sales Footprint 14.6.14.5. Strategy Overview 14.6.14.5.1. Marketing Strategy 14.6.14.5.2. Product Strategy 14.6.14.5.3. Channel Strategy 14.6.15. KERAKOLL India Pvt. Ltd 14.6.15.1. Overview 14.6.15.2. Product Portfolio 14.6.15.3. Profitability by Market Segments (Product/Channel/Region) 14.6.15.4. Sales Footprint 14.6.15.5. Strategy Overview 14.6.15.5.1. Marketing Strategy 14.6.15.5.2. Product Strategy 14.6.15.5.3. Channel Strategy 14.6.16. Ardex Endura 14.6.16.1. Overview 14.6.16.2. Product Portfolio 14.6.16.3. Profitability by Market Segments (Product/Channel/Region) 14.6.16.4. Sales Footprint 14.6.16.5. Strategy Overview 14.6.16.5.1. Marketing Strategy 14.6.16.5.2. Product Strategy 14.6.16.5.3. Channel Strategy 14.6.17. Magicrete 14.6.17.1. Overview 14.6.17.2. Product Portfolio 14.6.17.3. Profitability by Market Segments (Product/Channel/Region) 14.6.17.4. Sales Footprint 14.6.17.5. Strategy Overview 14.6.17.5.1. Marketing Strategy 14.6.17.5.2. Product Strategy 14.6.17.5.3. Channel Strategy 14.6.18. Balmer Lawrie and Co. Ltd 14.6.18.1. Overview 14.6.18.2. Product Portfolio 14.6.18.3. Profitability by Market Segments (Product/Channel/Region) 14.6.18.4. Sales Footprint 14.6.18.5. Strategy Overview 14.6.18.5.1. Marketing Strategy 14.6.18.5.2. Product Strategy 14.6.18.5.3. Channel Strategy 14.6.19. Cera-Chem Pvt. Ltd. 14.6.19.1. Overview 14.6.19.2. Product Portfolio 14.6.19.3. Profitability by Market Segments (Product/Channel/Region) 14.6.19.4. Sales Footprint 14.6.19.5. Strategy Overview 14.6.19.5.1. Marketing Strategy 14.6.19.5.2. Product Strategy 14.6.19.5.3. Channel Strategy 14.6.20. Choksey Chemicals Private Limited 14.6.20.1. Overview 14.6.20.2. Product Portfolio 14.6.20.3. Profitability by Market Segments (Product/Channel/Region) 14.6.20.4. Sales Footprint 14.6.20.5. Strategy Overview 14.6.20.5.1. Marketing Strategy 14.6.20.5.2. Product Strategy 14.6.20.5.3. Channel Strategy 14.6.21. MYK LATICRETE 14.6.21.1. Overview 14.6.21.2. Product Portfolio 14.6.21.3. Profitability by Market Segments (Product/Channel/Region) 14.6.21.4. Sales Footprint 14.6.21.5. Strategy Overview 14.6.21.5.1. Marketing Strategy 14.6.21.5.2. Product Strategy 14.6.21.5.3. Channel Strategy 14.6.22. GCP Applied Technologies 14.6.22.1. Overview 14.6.22.2. Product Portfolio 14.6.22.3. Profitability by Market Segments (Product/Channel/Region) 14.6.22.4. Sales Footprint 14.6.22.5. Strategy Overview 14.6.22.5.1. Marketing Strategy 14.6.22.5.2. Product Strategy 14.6.22.5.3. Channel Strategy 15. Assumptions and Acronyms Used 16. Research Methodology
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