India Mobile Phone Accessories Market

Mobile Phone Accessories Market: Power Bank Product Type Segment Anticipated to Expand at a Comparatively High CAGR over the Forecast Period: India Industry Analysis & Opportunity Assessment, 2016 - 2026

Rapid urbanisation and increasing disposable income are factors contributing significantly to the growth of the India mobile phone accessories market

The India mobile phone accessories market has grown significantly in recent years with immense opportunities owing to substantial growth in the worldwide adoption of smartphones and tablets. Decreasing prices of mobile phones is increasing smartphone penetration, which in turn is surging the growth of the India mobile phone accessories market. Increasing disposable income has transformed consumer buying and spending trends mainly in urban areas. Adoption of mobile devices amongst the youth across the globe has provided a robust stimulus for the growth of the market. Moreover, increasing internet penetration has uplifted the trend of online retailing in the India mobile phone accessories market due to convenience of cash on delivery payment option and various price discounts along with a wide variety of products offered by e-retailers. This is anticipated to catalyse the growth of the India mobile phone accessories market.

Future Market Insights forecasts the India mobile phone accessories market to reach a market valuation in excess of US$ 3,500 Mn by 2026, representing a CAGR of 10.4% between 2016 and 2026. The India mobile phone accessories market is estimated to represent incremental dollar opportunity of over US$ 2,200 Mn during the decade.

India mobile phone accessories market analysis and forecast by product type

Protective case segment accounted for relatively higher revenue share amongst the product type segments in the India mobile phone accessories market in 2015

  • Future Market Insights forecasts revenue from the protective case segment in the India mobile phone accessories market to reach over US$ 700 Mn by the year 2026, representing a CAGR of 9.8% during the assessment period

  • Stylish protective cases printed with graphics are popular amongst consumers in India

  • The protective case segment is estimated to create incremental dollar opportunity of US$ 433.3 Mn between 2016 and 2026

Wireless headphones and earphones are expected to gain popularity amongst consumers in India during the assessment period

  • Future Market Insights forecasts revenue from the headphone/earphone segment in the India mobile phone accessories market to reach a market valuation in excess of US$ 550 Mn by 2026, representing a CAGR of 10.8% during the assessment period

  • The headphone/earphone segment is estimated to create incremental dollar opportunity of US$ 379.3 Mn between 2016 and 2026

Adoption of turbo chargers and wireless chargers are a growing trend in the India mobile phone accessories market

  • Future Market Insights forecasts revenue from the charger segment in the India mobile phone accessories market to be valued at more than US$ 575 Mn by 2026, representing a CAGR of 9.9% during the assessment period

  • Turbo chargers capable of charging mobile devices at faster speeds are witnessing rapid adoption amongst consumers in India

  • The charger segment is estimated to create incremental dollar opportunity of US$ 356 Mn between 2016 and 2026

Memory card segment is expected to witness a steady growth rate during the assessment period

  • Future Market Insights forecasts revenue from the memory cards segment in the India mobile phone accessories market to reach over US$ 350 Mn by 2026, representing a CAGR of 9.9% during the assessment period

  • The memory card segment is estimated to create incremental dollar opportunity of US$ 219.7 Mn between 2016 and 2026

India mobile phone accessories market trends by product type

  • Demand for fancy and stylish protective cases have gained popularity as fashion accessories in urban parts of India. Companies are focussing on manufacturing trendy protective cases to cater to demands from a growing number of fashion conscious consumers in India. As a result of the increasing demand for stylish protective cases, various fashion brands in India have started designing and selling fancy protective mobile cases

  • Growing consumer preference for music-on-the-go has led to the popularity of headphones and earphones. Recent trends in the headphone/earphone segment include the introduction of wireless technology and IoT, which are expected to witness rapid adoption during the assessment period

  • Batteries are the most essential component of mobile devices; however, they have a limited life span after which they need to be replaced. Consumers willingly spend on replacing their existing batteries with new ones as it improves the performance of their mobile devices without spending a considerable amount. Hence, batteries with a longer life are fast gaining popularity amongst consumers in India

india mobile phone accessories market_Image for preview analysis

Analyst Viewpoint

‘Threat of piracy is a major restraint affecting the India mobile phone accessories market’

Piracy is a major threat to various markets, especially the mobile phone accessories market. Pirated products are offered at a fraction of the price of that of original products, resulting in a major chunk of consumers opting for these products in India. As a result, counterfeit products are expected to hamper revenue growth of the India mobile phone accessories market to a significant extent over the assessment period.

Future Market Insights presents a comprehensive analysis of the India mobile phone accessories market in its new publication titled ‘Mobile Phone Accessories Market: India Industry Analysis and Opportunity Assessment, 2016–2026’. In this report, Future Market Insights has focussed on offering detailed insights and in-depth research on the India mobile phone accessories market over a 10 year forecast period 2016 – 2026. In this report, we have covered the important factors driving the expansion of the India mobile phone accessories market, untapped opportunities for market players in this field, trends and developments shaping the dynamics of the India mobile phone accessories market and other insights across various key segments. In addition, we have identified the key drivers and restraints affecting the development of the India mobile phone accessories market. Changing trends are also analysed and incorporated in the report to equip the client with exhaustive information about the market resulting in better decision making. Macroeconomic factors that directly and indirectly affect the performance of the India mobile phone accessories market are also incorporated in the report.    

Report structure

The executive summary of the report presents all the important aspects covered in the report in a nutshell and gives a cursory view of the important facts and figures that are presented in the report subsequently. Along with this, there is a section dedicated to explaining the assumptions and acronyms used in the report. This clears any confusion one may have in assimilating the facts, figures and explanations provided in the report.

The subsequent chapter is dedicated to explain the research methodology followed in this report and the methods and sources of data along with the type of research carried out is clearly mentioned. Following this section, there is a chapter dedicated to providing an overview of the Asia Pacific mobile phone accessories market (parent market) in order to provide a sense of scale and comparison with the India mobile phone accessories market. Following this chapter, the overview of the India mobile phone accessories market is given which covers all the important facets of the market presented in the report in a nutshell. This chapter also contains an elaborate introduction to the India mobile phone accessories market, key market definitions and market taxonomy. This is an important section of the report as it helps the reader to establish clarity about the overall scope that this report has attempted to cover and gives information on the various technical concepts mentioned in the report.

Besides this, there is a section dedicated to explaining the drivers, restraints and opportunities in the India mobile phone accessories market. This is an eye opening section of the report, as it introduces the reader to the factors that are responsible for the expansion and lucrativeness of the India mobile phone accessories market. In addition, various possible hindrances to market growth in the form of restrains are also discussed in order to give the reader a clear picture regarding the growth prospects of the India mobile phone accessories market. In addition, various opportunities and future trends are also discussed, in order to give the reader a distinct picture regarding the future of the India mobile phone accessories market as well as the forces and factors that are going to affect the India mobile phone accessories market over the forecasted period. In the subsequent section, the India mobile phone accessories market forecast for the period 2016-2026 is given to provide the reader information about the growth prospects of the India mobile phone accessories market and information regarding the market size forecast, year-on-year growth projections, and absolute dollar opportunity. This section gives a comprehensive coverage of the India mobile phone accessories market.

The subsequent chapters of the report are dedicated to explaining the India mobile phone accessories market analysis by product type, by distribution channel, by price range and by region. All these chapters contain the year-on-year growth comparison figures, basis point share (BPS) analysis and market attractiveness index. After this, the India mobile phone accessories market is analysed region wise, giving a detailed overview of the market in North India, South India, East India and West India. All the components of the report in this region wise section gives a complete information as per the market taxonomy. In the final section of the report, a competition landscape is presented, which gives details about the major players in the India mobile phone accessories market and provides details about their revenues and key products offered so that the reader gets a clear picture of the important players operating in the India mobile phone accessories market.  

Market segmentation

By Product Type

By Distribution Channel

By Price Range

By Region

  • Battery

  • Charger

  • Headphone/Earphone

  • Memory Card

  • Portable Speaker

  • Protective Case

  • Others

  • Multi-Brand Store

  • Organized store

  • Independent Store

  • Single-Brand Store

  • Low Price

  • Mid Price

  • Premium Price

  • North India

  • East India

  • South India

  • West India

Research methodology

To calculate the mobile phone accessories market size in India, we have considered revenue generated from the sales of various mobile phone accessories across the country. The forecast presented here assesses the total revenue across the mobile phone accessories market in India. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the India mobile phone accessories market is projected to develop in future. Given the characteristics of the market, we triangulated the outcome of three different types of analysis based on supply side, consumer spending and the economic envelope.

Key metrics

It is imperative to note that in an ever-fluctuating economy, we not only conduct forecasts in terms of CAGR, but also analyse the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the India mobile phone accessories market. The different market segments and sub segments in terms of product type, distribution channel, price range and region are analysed in terms of Basis Point Share (BPS) to understand individual segments’ relative contribution to market growth. This detailed level of information is important for identification of various key trends of the India mobile phone accessories market. Another key feature of this report is a comprehensive market analysis of the revenue forecast in terms of absolute dollar opportunity, critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the India mobile phone accessories market. Furthermore, to understand key market segments in terms of growth and market performance, Future Market Insights has developed the India mobile phone accessories market attractiveness index to help providers identify real market opportunities.