The Kids Sports Equipment and Accessories Market is estimated to be valued at USD 3.8 billion in 2025 and is projected to reach USD 5.8 billion by 2035, registering a compound annual growth rate (CAGR) of 4.3% over the forecast period.
Metric | Value |
---|---|
Kids Sports Equipment and Accessories Market Estimated Value in (2025 E) | USD 3.8 billion |
Kids Sports Equipment and Accessories Market Forecast Value in (2035 F) | USD 5.8 billion |
Forecast CAGR (2025 to 2035) | 4.3% |
The kids sports equipment and accessories market is witnessing notable expansion, fueled by rising awareness of physical fitness among children and growing participation in both organized and recreational sports activities. Industry updates and health organization reports have emphasized the role of sports in improving childhood physical and mental well-being, driving higher parental spending on quality equipment.
Schools and community programs have increasingly integrated structured fitness initiatives, which has broadened the demand base. Product innovation by manufacturers, including lightweight, safe, and ergonomically designed gear, has further supported market growth.
Additionally, government campaigns promoting youth sports participation and rising investments in sports infrastructure are reinforcing adoption trends. The market outlook is expected to remain positive as fitness and lifestyle trends converge with early-age sports training, encouraging consistent spending across sports categories. Segmental leadership is projected to remain concentrated in outdoor sports, sports machines within fitness equipment, and the 10 to 12-year-old age group, which collectively reflect consumer priorities in durability, engagement, and age-appropriate performance.
The Outdoor segment is projected to account for 27.6% of the kids sports equipment and accessories market revenue in 2025, making it the leading sports category. Growth has been underpinned by the increasing popularity of outdoor play and organized sports that encourage physical activity beyond indoor environments.
Public health reports have highlighted the importance of outdoor activities in combating sedentary lifestyles, prompting greater investments by parents in safe and engaging equipment. The expansion of school sports programs and recreational clubs has further accelerated demand for outdoor equipment tailored for children.
Product diversification into protective gear, performance-oriented equipment, and easy-to-carry accessories has enhanced segment growth. With rising emphasis on balanced childhood development and outdoor activity, this segment is expected to sustain its leadership in the market.
The Sports Machines segment is expected to capture 34.8% of the kids sports equipment and accessories market revenue in 2025, establishing itself as the top fitness equipment and accessories category. Growth has been driven by the rising adoption of age-appropriate fitness machines that promote strength, flexibility, and endurance training among children.
Manufacturers have invested in safe, compact, and ergonomically designed machines to align with children’s physical development needs. Educational institutions and fitness clubs offering youth-oriented training programs have integrated sports machines to encourage structured physical activity.
Additionally, parental demand for home-based fitness equipment for children has reinforced the segment’s prominence. The combination of functionality, safety, and long-term use has supported steady growth in this category, making sports machines the preferred choice within kids’ fitness equipment.
The For 10 to 12-Year-Olds segment is projected to represent 53.2% of the kids sports equipment and accessories market revenue in 2025, maintaining its dominance across age groups. This leadership has been driven by the fact that children in this age range are highly engaged in structured sports activities, both within schools and community programs.
Healthcare and developmental studies have underlined the importance of physical activity during this age for building stamina, motor skills, and teamwork. Parents are more inclined to invest in advanced sports gear and accessories at this stage, as children begin to transition from casual play to competitive activities.
Additionally, the demand for age-specific designs and safety-certified products has expanded significantly in this category. With continued focus on structured training and skill development for pre-teens, the 10 to 12-year-old segment is expected to remain the largest contributor in the market.
The increasing influence of ball sports such as football/soccer and basketball among children and their parents has been a significant driver in the expansion of the market for children's sports equipment and accessories.
Furthermore, the vast number of athletic competitions and participatory tournaments organized by schools around the world is speculated to be increasing the consumption of sports equipment and accessories for children.
Another mechanism underlying market growth is the easy accessibility of trendy sports accessories and a diverse range of equipment specifically designed for children. Since the last decade, the market has seen phenomenal research and development on athletic apparel, footwear, and other commodities for children, which is also a potent influence cruising their market demand.
The entry of e-commerce players into the business is also a surging influencer, as parents find it efficient to browse, select, and purchase their favorite sports accessories and equipment for their children. Moreover, some products are only available online for a limited period, which contributes to high revenues for sports equipment and accessories.
World Cup matches, Commonwealth Games, Olympics, and a wide assortment of leagues and international sports that begin throughout the year emerge to inspire children, making them enthusiastic to participate in their favorite sport.
Further, the media has been recognized as an essential component in more effective advertising and promotion of such events, thereby contributing to sales growth.
Around 25% of public high schools in the United States have a minimal sports budget, and if this trend holds, they cannot organize any sports or athletics tournaments. As the biggest market for children's sports equipment and accessories, the United States is predicted to have a significant descending impact on market sales.
Some wealthy parents also spend more than 10% of their annual gross income on sports equipment and accessories for their children. Rising costs may be a growth constraint for the market in the United States as well as in most developing countries.
Also, today's children are tech-savvy and prefer to engage in online or video games at a younger age. If this trend holds, it might be a serious impediment.
In the United States, football is the most widely played sport among children, followed by baseball, basketball, and soccer. It is undoubtedly the most popular sport in the country, with an appearance in almost all high schools and colleges.
The National Football League (NFL) is the premier football league in the United States. Other activities like Youth sports tourism, which was not even an aspect of the world's sports strategy and planning until the last decade, are currently becoming prominent among many national governments. It alone records a D 7.1 billion market in the United States travel industry.
The United States is likely to obtain a significant share, with ball sports accounting for the large segment. All of these factors are predicted to increase the demand for sports equipment and accessories for children in North America. North America is accounting for a market share of 21% of the global sports equipment and accessories for children market.
Europe’s kids sports equipment and accessories market is expected to thrive at a CAGR of 6.4% during the forecast period. The increasing incidence of childhood obesity in Europe, which is driving demand for fitness-related sports gear, is expected to propel market growth in the kids sports equipment and accessories market.
Europe has a large rate of childhood obesity. One in every five boys in Cyprus, Greece, Italy, Malta, San Marino, and Spain is obese.
Leading sports brands such as Nike and Adidas are reportedly focusing on developing fashionable sportswear for children to broaden their consumer base.
Further, burgeoning collaborations among numerous sports associations throughout Europe promote revenue of children's sporting goods such as apparel and shoes. Europe is accounting for a market share of 25% of the global kids sports equipment and accessories market.
The kids segment is expected to grow rapidly, with a CAGR of 5% during the forecast period. The Asia-Pacific region's emerging economies, such as India and China, are currently lucrative opportunities for players in the kids' sports equipment and accessories market.
The region's market has flourished due to rising discretionary income among parents and rising health awareness among individuals. International brands are expanding fast in the Asia-Pacific region to capitalize on the region's untapped opportunities.
Popular brands like Columbia Sportswear Company and Adidas have opened new retail and company-owned stores in Asia-Pacific to widen their customer base and boost their market revenue in the kids' sports equipment and accessories market.
Baseball is a popular sport all across the United States, Japan, Canada, South Korea, Taiwan, and Latin America. It is known as the national sport or pastime in the United States, and its popularity is expanding rapidly in other countries as well. Major League Baseball remains the second most popular sport in the United States.
The launch of new baseball tournaments is one of the emerging trends driving the growth prospects of this market among kids over the next four years. As a result, the baseball segment is expected to expand rapidly.
Manufacturers are adopting various marketing strategies such as new product launches, geographical expansion, mergers and acquisitions, partnerships, and collaboration to identify the interest of potential buyers and create a large customer base. For instance,
Some of the leading kids sports equipment and accessories manufacturers include Nike Inc., JD Sports Fashion Plc., Adidas A.G., PUMA S.E., and Cabela’s Inc.
Leading kids sports equipment and accessory providers are adopting various strategies such as new product launches and approvals, partnerships, collaborations, acquisitions, mergers, etc. to increase their sales and gain a competitive edge in the global kids sports equipment and accessories market. For instance,
Report Attributes | Details |
---|---|
Growth Rate | CAGR of 4.5% from 2025 to 2035 |
Market Value in 2025 | USD 3.8 billion |
Market Value in 2035 | USD 5.8 billion |
Base Year for Estimation | 2025 |
Historical Data | 2020 to 2025 |
Forecast Period | 2025 to 2035 |
Quantitative Units | Revenue in USD million and CAGR from 2025 to 2035 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
Sports, Fitness Equipment & Accessories, Age Groups, Price, Distribution Channel, Region |
Regions Covered |
North America; Latin America; Europe; Asia Pacific; The Middle East and Africa |
Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, China, Japan, South Korea, Thailand, Indonesia, Singapore, Australia, New Zealand, GCC, South Africa, Israel |
Key Companies Profiled |
Nike Inc.; JD Sports Fashion Plc.; Adidas A.G; PUMA S.E; Cabela’s Inc.; ProMAXima; Franklin Sports; Sportsmith; JumpUSA.com; Epic Sports Inc. |
Customization & Pricing | Available upon Request |
The global kids sports equipment and accessories market is estimated to be valued at USD 3.8 billion in 2025.
The market size for the kids sports equipment and accessories market is projected to reach USD 5.9 billion by 2035.
The kids sports equipment and accessories market is expected to grow at a 4.3% CAGR between 2025 and 2035.
The key product types in kids sports equipment and accessories market are outdoor, indoor, fitness, soccer, cricket, baseball, netball, tennis, badminton, table tennis, carom, air hockey and other.
In terms of fitness equipment and accessories, sports machines segment to command 34.8% share in the kids sports equipment and accessories market in 2025.
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Market outlook & trends analysis
Interviews & case studies
Strategic recommendations
Vendor profiles & capabilities analysis
5-year forecasts
8 regions and 60+ country-level data splits
Market segment data splits
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