Kraft Paper Pouch Market

Kraft Paper Pouch Market Overview

The entire packaging industry revolves around the vital element of consumer preference, and due to which kraft paper pouch have already replaced traditional plastics pouch. Kraft paper pouch is used in various end-use industries such as personal care & cosmetics, food, agricultural, healthcare & pharmaceutical, and other industries for packaging of products.

Kraft paper pouch is easy to open and close and convenient to carry. Due to concerning more about the hazardous use of single-use plastic the consumer are focusing more on using the eco-friendly product which is favouring the adoption of kraft paper pouch. The global market outlook for kraft paper pouch is expected to remain positive throughout the forecast period owing to above mentioned factors.

How Food Industry is driving the Growth of Kraft Paper Pouch Market?

Kraft paper pouch is extensively used in the food industry due to its excellent shelf presence. Increasing growth in the food industry drives the market for kraft paper pouch. Kraft paper pouch is used for the packaging of various food products such as tea & coffee, dry fruits, pet food and many more.

Considering factors like aesthetically appealing, lightweight, convenient for longer shelf life the consumers are choosing good quality packaged food that is hygienic and safe. Additionally, manufacturers are also focusing on producing eco-friendly packaging solutions which help food product to retain their natural colour and aroma after the long shelf life of preservation.

On the back of all these factors, the market growth is expected to rise in the forecasted period.  

What Limits the Growth of the Kraft Paper Pouch Market?

The kraft paper pouch is made from paper. And due to the higher availability of alternate packaging such as plastic pouch which is manufactured in such a way that they are multi-layered which deliver higher atmosphere barrier protection as compared to kraft paper pouch. The low barrier properties of the kraft paper pouch can hamper the growth of the market. 

How the Rapidly Rising Retail Sector will Create Opportunity for the Kraft Paper Pouch Market?

Globally, the rise in the number of supermarkets/hypermarkets, shopping malls and others coupled with a growing preference towards sustainability is creating an opportunity for the kraft paper pouch manufacturers to raise their sales. The usage of kraft paper pouch in shopping malls and hypermarkets is increasing which is propelling the sales in the market. 

Ismail Sutaria

Principal Consultant

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What is the Key Trend Supplementing Sales of Kraft Paper Pouch Market?

The key players, as well as consumers in the market, are gradually shifting towards recyclable packaging solutions. Kraft paper pouch is easily recyclable and is environment friendly which is supporting the trend of sustainable packaging solutions.

The shifting inclination of end users as well as manufacturers towards paper based packaging solutions over plastic based solutions is propelling the sales of kraft paper pouches to massive extent.

Competitive Landscape

Global players:

• Connover Packaging
• Supplify
• WebstaurantStore
• iSellPackaging
• BagInCo International
• Kaneem
• Smarty - Packaging Mockups
• Others

Asia Pacific players:

• Guangdong Danqing Printing Co., Ltd
• TedPack Company Limited
• Zhangzhou Ditai Import & Export Trading Co., Ltd.
• Qingzhou Glory Packaging Material Co., Ltd.
• HengZhong Packaging Co., Ltd.
• Heshan CH Pack Co., Ltd
• Swiss Pac Private Limited
• Duropack Limited
• Ak Polyflex
• Others

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What Strategies are adopted by the Key Players for Increasing their Market Share in the Kraft Paper Pouch Market?

The key players adopt various strategies such as product launch, merger & acquisition, innovation and others to survive and compete in the market.

• In March 2021, a company named Guangdong Danqing Printing Co., Ltd launched a product named food grade kraft paper bag stand up pouch which provides the ultimate barrier protection against UV lighting, moisture, and oxygen.

Why will the Asia Pacific Generate Significant Demand for the Kraft Paper Pouch Market?

In the Asia Pacific region, there is a significant growth in the demand for kraft paper pouch in countries such as China and India due to higher production output from end use industries and increasing packaging needs. Furthermore, the increase in the usage of kraft paper pouch in the food industry is driving the growth of the target market in the Asia Pacific region. 

How has COVID-19 impacted the Growth of the Kraft Paper Pouch Market?

During the pandemic, it has observed that the online delivery and the usage of packaged food product has tremendously increased. Kraft paper pouch is extensively used for packaging of the food items. Therefore, the impact of the Covid-19 pandemic on kraft paper pouch was positive which bolstered the growth of the market. 

Key Segments of Kraft Paper Pouch Market Covered in the Report

Based on Capacity:

• Less than 500 gm
• 500-1000 gm
• More than 1000 gm

Based on End-use Industry:

• Food & Beverages
• Agriculture
• Healthcare & Pharmaceuticals
• Personal Care
• Electrical & Electronics
• Others

Based on Region:

• Rack mount
• Portable