Krill oil market value stood at USD 997.4 million in 2023. The global market is projected to reach USD 1,208.4 million by 2025. Global sales are projected to hit a compound annual growth rate (CAGR) of a phenomenal 10.5% during the entire review period (2025 to 2035), with revenues derived from sales hitting USD 3,279.7 million in 2035.
Rich in Antioxidant Astaxanthin, Phospholipids, and Omega-3 Fatty Acids, Krill Oil is one of the most widely sought supplements due to its multiple advantages spanning from cardiovascular health to brain function and anti-inflammation. Overlapping trends toward natural and sustainable supplements have driven market expansion.
Due to its better bioavailability and reduced likelihood of oxidation, customers are shifting towards krill oil over traditional fish oil. Increased knowledge regarding krill oil supplements, owing to its benefits towards health, particularly with respect to its use in the cure for cardiovascular disease, blood cholesterol level, joint inflammation, and cognitive function improvement, would also be a step towards expansion.
Aside from this, growing geriatric populations and the prevalence of chronic diseases have also driven demand for dietary supplements, placing krill oil at the center as a significant segment of wellness and preventive medicine. e-Commerce and direct-to-consumer sales have significantly broadened access to krill oil vitamins.
Some of the factors driving the global krill oil products market include Convenient purchase of krill oil products, which are available on online retail platforms, and increasing consumer dependence on online shopping experiences. And brands continue to launch new ones, including flavored softgels, vegan krill oil, and blends with other ingredients like vitamin D and CoQ10.
The regulatory scenario is also affecting the krill oil market. Amid increasing scrutiny over sustainability issues regarding krill harvesting, companies are weighing eco-friendly methods of extraction amid sourcing from certified fisheries.
A handful of key companies, including Aker BioMarine and Neptune Wellness Solutions and Rimfrost, have emerged in the industry, veterans funneling cash into research and development in an effort to bolster product efficacy and purity.
| Attributes | Description |
|---|---|
| Estimated Global Krill Oil Industry Size (2025E) | USD 1,208.4 million |
| Projected Global Krill Oil Industry Value (2035F) | USD 3,279.7 million |
| Value-based CAGR (2025 to 2035) | 10.5% |
The market for krill oil is bolstered by a growing preference for preventive healthcare solution and dietary supplementation. Additionally, the application of advanced extraction techniques to ensure the purity and potency of krill oil is expected to offer further potential for the market. The growing investments towards research and development activities and increasing consumer preference for omega-3 supplements are the major driving forces contributing to the growth of the market.
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The following table provided a comparative aspects of change of CAGR during a span of 6 months for the base year (2024) and the current year (2025) for global krill oil category. This qualitative analysis pinpoints performance alterations and goes on to convey revenue realization trends helping stakeholders arrive at a better understanding of the growth trajectory during the subject year. H1 spans January to June More on H1 The second half of the year, H2, has July through December.
| Particular | Value CAGR |
|---|---|
| H1 | 10.1% (2024 to 2034) |
| H2 | 10.3% (2024 to 2034) |
| H1 | 10.4% (2025 to 2035) |
| H2 | 10.5% (2025 to 2035) |
First half such as 2025 to 2035, such market is estimated to register CAGR of 10.4%, second half of the same decade is estimated to be at 10.5% growth rate. They are predicted to grow at an increasingly growing CAGR to the next phase (H1 2025 - H2 2035). The sector increased in H1 2025 to 30BPS in the new assessment and H2 2025 to 20BPS.
In addition, krill oil is expected to continue growing for the next 10 years owing to constant product innovation, increasing investment in omega-3 research and changing consumer preference towards natural health supplements. As all of this points towards sustainable harvesting methods and advanced processing technologies for product development, the market can look ahead to higher product effectiveness, regulatory approvals, and total consumer adoption.
The krill oil market has been predominantly dominated by a handful of well-established marine oil companies with an integrated supply chain, volume-driven production, and robust brand portfolios. These companies are investing in sustainable harvesting, scientific research, and product innovation based on omega-3 fatty acid (EPA & DHA), phospholipids, and astaxanthin content.
With a fully integrated value chain from harvesting Antarctic krill to producing refined oil, Aker BioMarine is the number one player in the Tier 1 space, alongside some strong branded ingredients (such as Superba™ Krill), as well as its use in nutraceuticals and functional foods globally. Also, Enzymotec Ltd. (now part of Frutarom/IFF) has entered the highly specialized market with krill-based lipid solutions that target cardiovascular, cognitive, and joint health.
These companies achieve market dominance by developing R&D-backed health claims, staying compliant with regulations, and forming strategic partnerships with supplement and pharmaceutical companies.
Companies that focus primarily on a niche market with a limited production capacity and regional scope fall into Tier 2. Examples like Rimfrost AS, which specializes in sustainably harvested krill oil that they say prioritizes premium purity and freshness, and Nutraceutical International Corporation that sells private-label krill oil supplements branded under health brands. These companies compete on quality assurance, value-added formulations (i.e., soft gels, emulsions), and health-conscious branding for the segments of consumers in North America, Europe, and Asia-Pacific.
Emerging krill oil brands, small-scale marine oil processors, and new entrants targeting regional dietary supplement markets or direct-to-consumer (D2C) online platforms fall into Tier 3. Many krill oil brands source krill from bulk suppliers and concentrate on branding, unique formulations (e.g., vegan capsules, combined omega blends), and affordability.
Kori Krill Oil and Sports Research are among those that have attracted consumer attention through social media marketing, clean-label positioning, and subscription-based sales models. Tier 3 companies typically source their manufacturing from third parties, but differentiate themselves through unique packaging, sustainability stories, and health claims.
Krill Oil Market: Rising Demand for Bioavailable Omega-3s Driving Popularity of Krill Oil
Shift: We want it non-configurational when manufacturers promise low levels of heavy metals or no cholesterol, making it even more appealing for consumers targeting their cardiovascular health, cognitive support, and inflammation reduction needs, who are looking to focus on omega-3 with EPA and DHA from algae oil.
But unlike regular fish oil, where Omega-3s are in triglyceride form (not as readily absorbed), Omega-3s in krill oil are bound to phospholipids, leading to increased bioavailability and dose-dependent efficacy. This has spurred demand in the dietary supplements segment, particularly among the health-conscious millennials, the aging population, and fitness enthusiasts.
Strategic Response: In response to this demand, Aker BioMarine introduced Superba Boost™, a concentrated krill oil that contains a higher concentration of phospholipids and choline compared to Superba™ krill oil. It was aimed at the premium end of the supplements market in North America and Europe.
Rimfrost launched Rimfrost Krill Superba2™, which highlights clinical-grade quality and purity, advancing debate for acceptance in the field of both medical nutrition and functional food applications. In Asia, Enzymotec (now Frutarom) introduced its krill oil to the Japanese and South Korean markets, where patients gave equal importance to nutraceuticals and pharmaceuticals, in pharma-grade softgels sold under the KReal brand, ultimately becoming the market leader. The bioavailability advantage is at the heart of krill oil’s ascent in the crowded Omega-3 field.
Purchase Decisions Driven by Sustainability Certifications
Shift: As concerns grow about overfishing, marine ecosystem health, and climate change, consumers are asking for sustainably sourced krill oil. Green-minded customers look for things like third-party certifications (like MSC (Marine Stewardship Council), carbon neutrality, and traceable harvesting, who in turn push for brands to improve transparency and sustainability initiatives.
Strategic Response: Aker BioMarine, the largest krill oil company in the world, focuses on its MSC certification, completely transparent supply chain, and desire to harvest as little impact as possible on Antarctic waters to secure exclusive supply agreements in the USA with Whole Foods Market and CVS Health; USA supplement brand Nutrigold on the other hand massively promotes its krill oil to be non-GMO, certifiably sustainable and 100% traceable to ethical consumers and natural retailers.
Minami Nutrition has branded its krill oil line with eco-packaging and carbon offsetting certifications to support EU green transition guidelines and cater to eco-conscious consumers in Europe. Sustainability has evolved from an identifier to an expectation in most premium markets.
Bubbling into the functional foods and drinks market is expanding
Shift: In addition to supplements, functional food and drinks that are fortified with Omega-3s are taking hold. Because it has a neutral taste and very high stability, krill oil is being incorporated into ready-to-drink beverages, protein bars, dairy products and health snacks that offer appeal among consumers on the go and those who shop for sports nutrition products.
Strategic Response: Nestlé Health Science partnered with Aker BioMarine to incorporate a phospholipid-rich krill oil into its BOOST nutritional beverages for senior nutrition, resulting in a 5% growth in sales within the health beverage segment.
Herbalife Nutrition introduced Omega-3 fortification in protein bars in Latin America to support joint health and heart wellness among fitness-focused demographics, utilizing krill oil. Nutraceuticals CRUDES Swisse Wellness launched krill oil-infused yogurt drinks in Australia, targeting young adults and active consumers in chains such as Woolworths. These innovations are opening up new product formats, bringing krill oil to new territories outside the humble pill.
Preventive Health Focus Drives Growth in Regional Market in Asia Pacific
Shift: Growing health consciousness, an aging population and increasing disposable income are driving the market demand for preventive nutrition in the Asia Pacific region, particularly in China, Japan, South Korea and India, and fuelling demand for krill oil for heart, joint and brain health. Support from the regulatory bodies for nutraceuticals and increasing sales of health products online also aids in accelerating the market penetration.
Strategic Response: BY-HEALTH, a Chinese nutraceutical giant, launched krill oil softgels under its Keylid brand, achieving double-digit growth via Tmall and JD. Com e-commerce platforms. DHC Japan launched krill oil capsules with coenzyme Q10 as a daily brain-and-heart-health booster, riding the wave of Japan’s increasingly aging population.
Seoul-based CJ CheilJedang introduced Red Omega Krill Oil via pharmacies and online, integrating beauty-from-within messaging, tying krill oil to skin health and anti-aging. These regional players are tailoring formulations and marketing narratives to address culturally relevant health concerns, making a more lasting impact with increased market penetration.
Specialized New Concentrated and Multi-Ingredient Krill Oil Formulations
Shift: Increased demand for concentrated krill oil and multi-ingredient formulations (e.g., krill oil + astaxanthin, CoQ10, vitamin D3, or curcumin) as consumers look for convenience and multifunctionality. Such combinations are strengthening value propositions, particularly in the premium supplement sector, appealing to performance-sensitive consumers.
Strategic Response: They are very interesting because you will only be faced with customers in a vast system of buyers. To cater to these value-focused and performance-driven buyers, NOW Foods has introduced its Krill and Fish Oil Blends for broad-spectrum Omega-3 support.
Pharmavite (Nature Made) released Triple Action Heart Formula with krill oil, CoQ10, and magnesium, targeting pharmacy chain shoppers like Walgreens and Rite Aid customers. Towards premiumization and increased functionality in Omega-3 supplementation
Consumer Trusting Based on Clinical Research and Scientific Validation
Shift: As nutraceutical consumers become increasingly selective, so too is demand for products that are based on clinical trials and scientific evidence. With peer-reviewed research supporting its efficacy in helping reduce triglycerides, improve joint health, and enhance cognitive function, krill oil is gaining attention.
Scientific validation is paramount in pharmacist recommendations, premium pricing and consumer loyalty so that consumers tend to transfer to Europe and North America, where health claims are strictly regulated.
Strategic Response: Aker BioMarine sponsored the KRILL Trial, Omega-3 Index and similar studies that communicated krill oil’s benefits of superior absorption rates and cardiovascular benefits, and built its B2B power through partners such as Life Extension and GNC.
Rimfrost worked with European research organizations to research krill oil’s impact on cognitive aging, in support of claims submissions to the EFSA. Reckitt's MegaRed utilized clinical data to substantiate joint health claims, resulting in optimal shelf placement in Target and Walmart outlets.
The following table shows the estimated growth rates of the top five territories. These markets are set to experience high consumption through 2035.
| Country | CAGR, 2025 to 2035 |
|---|---|
| USA | 2.5% |
| Germany | 3.0% |
| China | 2.8% |
| Japan | 2.4% |
| India | 3.2% |
Growing health and dietary trend is raising sales potential for krill oil in the USA What is more, krill oil contains EPA and DHA in the phospholipid type, hence improving bioavailability. There are points why krill oil outranks fish oil among the health-bent.
The krill oil supplements market is anticipated to grow in the coming years, owing to the growing geriatric population, along with the increasing prevalence of cardiovascular disorders and joint-associated diseases.
Its availability has also been expanded to the retail distribution through pharmacies, supermarkets, and even e-commerce platforms. Ongoing research showcasing krill oil advantages for neuronal cognition and irritation are also fueling demand for krill oil within the USA market.
Germany benefits from an established nutraceutical and dietary supplement market, laying the groundwork for the growth of krill oil. Natural-functional health is one of the leading groups of food associated with needs in Germany; there is a growing need for omega-3 supplements.
Compared to regular fish oil, the advantages of krill oil [which include better absorption and less fishy taste] have made it an attractive option for health-conscious consumers. The country’s stringent laws regulating the quality and labeling of supplements have also instilled consumer confidence in krill oil products. Additionally, Germany’s sustainable sourcing message resonates with environmentally conscious consumers who have a preference for responsibly harvested krill oil.
In China, the rising demand for krill oil supplements has been supported by the increasing number of the middle-class population and growing health awareness. Where a large portion of the populace priorities preventive health, krill oil appears to be on the rise as a high-end omega-3 supplement.
They will also enjoy greater access to broader online shopping platforms such as Alibaba and JD. Global as well as local krill oil brands are readily available to customers through the company. In addition, aging population demographics in China and the growing prevalence of lifestyle diseases such as heart disease and arthritis have contributed to rising acceptance for omega-3 supplements such as krill oil supplements. Furthermore, regulatory advancements and government-led initiatives aimed at promoting healthy aging also contribute to market growth.
Japan’s focus on longevity and preventive health care has also helped fuel interest in krill oil as a dietary supplement. It enjoys one of the highest life expectancies in the world, and shoppers are looking for functional foods and supplements that support cardiovascular and cognitive health. Krill oil boasts a phospholipid-rich composition that appeals to Japanese customers seeking high-end, bioavailable supplements.
Some key distribution channels include pharmacies, health food stores, and online marketplaces, which enable easy access to krill oil products. In addition, considering the marine-based nutrition culture in Japan, which has been established, and krill oil supplements can be proposed as a substitute for fish oil supplements.
| Segment | Value Share (2025) |
|---|---|
| By Form | 58% |
It is available in different forms such as liquid, capsules, and soft gels for different consumer habits and applications. Out of these, capsules and soft gels hold the highest market share in this category, as they are convenient, provide accurate dosage, and are also shelf-stable.
Krill oil in an encapsulated form is being preferred by a lot of consumers as it conceals the strong odor and taste from a marine-based supplement, making it easier to consume. In The soft gel format is particularly favored due to its ease of use in swallowing and faster absorption.
Liquid krill oil, although not a direct-to-consumer sales behemoth, is a cornerstone of formulations in functional foods, beverages, and pharmaceuticals. Because of its high concentration of omega-3 fatty acids, phospholipids, and astaxanthin, which are known to be anti-inflammatory and antioxidant, it is often used in health drinks, fortified foods, and in infant nutrition products.
Liquid krill oil is also used as a primary ingredient in pet and animal nutrition products, particularly for joint health, cardiovascular support, and cognitive support in aged pets. The increasing demand for plant-based and other alternative omega-3 sources poses a threat to the sales of krill oil of every type. Nevertheless, continuing research and marketing of the product's unique bioavailability, sustainability, and health advantages over fish oil will continue to spur demand, especially in the pharmaceutical and supplement industries.
| Segment | Value Share (2025) |
|---|---|
| By End Use | 42% |
Krill oil has applications in dietary supplements, functional foods and beverages, pharmaceuticals, pet food and animal feed, and others. Among these industries, the dietary supplements category makes a significant contribution and is one of the most widely consumed products of krill oil due to omega-3 fatty acids improving heart and cognitive function, and reducing inflammation. As consumers continue to embrace preventive healthcare and prefer natural alternatives to synthetic medications, demand for krill oil-based products will fuel growth in the krill oil market.
The krill oil market is a part of the functional food & beverage industry offering, which includes health-enhancing products such as fortified dairy (milk), protein powders, and energy drinks. Its phospholipid-bound omega-3 structure has a superior absorption ability compared to traditional fish oil, making it a favorite functional food ingredient. Still, its pungent taste and scent present challenges that require innovative encapsulation and flavor-masking solutions.
The pharmaceutical sector is increasingly utilizing krill oil for its therapeutic potential in the treatment of cardiac dysfunction, arthritis, and cognitive disorders. The pharmaceutical industry has been encouraged by clinical studies demonstrating its effectiveness in decreasing triglycerides and managing inflammatory conditions.
Some of the top players competing in the krill oil market are Aker BioMarine and Omega Protein Corporation and others which would be able to increase their share in the Krill Oil Market through brand visibility, product development, and innovation. By providing superior krill oil supplements with additional features such as enhanced bioavailability and improved omega-3 absorption, they were able to boost the preferences of health-conscious consumers.
This diversity attracts more consumers while enabling these companies to remain competitive against other omega-3 supplement brands.Additionally, these manufacturers have introduced various packaging innovations to enhance the stability, convenience, and shelf life of their products.
Things like single-serve capsules, resealable pouches, and light-resistant packaging preserve krill oil freshness and effectiveness. Further rising number of opportunities in the krill oil market is attributed to alliances and partnerships formed within the krill oil market. Brands are turning to health and wellness influencers, supplement retailers, and e-commerce platforms to increase visibility and reach a wider audience.
For instance
The global krill oil market is projected to grow at a CAGR of 21.5% during the forecast period.
The market is estimated to reach approximately USD 3,279.7 million by 2035.
The dietary supplements segment is expected to witness the fastest growth due to increasing consumer awareness of the health benefits of omega-3 fatty acids and phospholipids.
Key growth drivers include rising demand for omega-3 supplements, increasing focus on heart and brain health, and growing adoption of krill oil as a sustainable alternative to fish oil.
Leading companies in the market include Neptune Biotech, Aker BioMarine AS, Alpha B&H Co., Fuji Chemicals, Krill Canada & Rimfrost A.
Market segmented into Liquid, Capsules, and Soft Gel.
Market segmented into Dietary Supplements, Functional Food and Beverages, Pharmaceuticals, Pet Food and Animal Feed, and Others.
Market segmented into North America, Latin America, Europe, South Asia & Pacific, East Asia, and the Middle East & Africa (MEA
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