Laser markable labels Market

Laser markable labels Market: Overview

Labelling is an integral part of packaging and hence, manufacturers require laser markable labels to function as long as the product is in use in order to increase security. Apart from communicating product information, labels also perform the utility of branding and business communication.

Laser markable label are the next generation of label technology for harsh environment and high temperature automotive ID & tracking applications. Laser markable labels have ultra-durable performance. These labels have tamper evident feature which prevents unwarranted removal.

Laser markable labels are speciality film label material where a laser can ablate the top layer of a dual-layer facestock to create an image. Laser markable labels made from acrylate Facestock provides excellent durability, abrasion, temperature and environmental resistance.

Good bar code readability can be offered by matte surface in laser markable labels. Facestock must be brittle in porder to meet the security labelling requirements in the laser markable labels. Moreover, laser markable labels are compatible with dispenser systems and is suitable for automated line where minimal supervision is required.

Laser markable labels Market: Dynamics

Growing retail sector, particularly in global markets, has led to emergence of modern retail formats that sell wide variety of product categories in bulk quantities. Adoption of laser printing for laser markable labels took a major turnaround few years ago with the improved technology to reduce the cost of high quality printing even for low volume of labels.

With increasing adoption of laser printing, average selling price of laser markable labels will increase. Increase in the number of small players, promote the laser markable labels and provides opportunity for labels in developing countries such as India, China etc.

The global market for laser markable labels is prominently driven by durability of prime labels preferred by consumer brands. Resultantly, crucial role played by prime labels in marketing objectives of consumer brands is expected to strengthen the global demand for laser markable labels. In addition, rapid industrialization across the geographies have created new opportunities for the global trade.

Manufacturers with the help of growing supply chain capabilities are exploring new geographies to tap the laser markable labels market potential.

North America is anticipated to be in dominant position during the forecast period

Geographically, global laser markable labels can be segmented into eight regions that are North America, Latin America, Europe, South Asia, East Asia, Middle-East & Africa and Oceania. North America is anticipated to register high sales owing to developed manufacturing & electronics industry in the region. Talking of developing regions, China and Taiwan to have high market share in the East Asia region.

Laser Markable labels: Key Players

Some of the key players in the laser markable labels market are as follows:

• Brady Corporation
• 3M Company
• Camcode Division of Horizons Incorporated
• CCL Industries
• Horizons Inc.

Laser markable labels: Key Developments

Some of the key developments in the laser markable labels market are as follows:

• On February 2017, CCL Industries acquired Innovia, a leading global producer of specialty high-performance, multi-layer, surface engineered BOPP films for label, packaging and security applications. Also, In January 2016, Label Art Ltd. and Label Art Digital Ltd. (collectively “LAL”), privately owned companies with common shareholders, based in Dublin, Ireland, for approximately $13.6 million.
• In 2017, 3M completed the acquisition of Scott Safety – a premier safety solutions company.
• On 26 July 2017, Brady a global leader in industrial and safety printing systems and solutions, announced that its brand protection business has purchased the SWIFT foil saver and hologram unit from Pantec GS Systems. The SWIFT unit will be used to meet an increasing demand in anti-counterfeiting labeling solutions from Brady’s customers.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain of the global Laser markable labels market.

The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with Laser markable labels market attractiveness as per segments. The report also maps the qualitative impact of various factors on Laser markable labels market segments and geographies.

Laser markable labels: Segmentation

On the basis of substrate, global laser markable labels can be segmented as:

• Plastic
• Polypropylene
• Polyethylene
• Polyimide
• ABS
• PVC
• Others
• Metal
• Aluminium
• Stainless steel

On the basis of end use, global laser markable labels can be segmented as:

• Logistics
• Automotive
• Pharmaceutical
• Food & Beverage
• Others