The global liquid packaging bag market value is estimated to expand at a CAGR of 3.3% over the assessment period. In 2024, the market is expected to generate a revenue worth US$ 2.9 billion. By 2034-end, the market size is forecast to expand to US$ 4.0 billion.
Shining a Light on the Key Trends in Liquid Packaging Bag Market
Manufacturers of liquid packaging bags are responding to the growing demand for eco-conscious packaging solutions by creating pouches composed of recycled content, biodegradable materials, and bio-based plastics. Players' emphasis has shifted to designing pouches that can be easily recycled in the waste streams, thus reducing environmental impact.
Progress in material science has boosted the development of films with improved barrier properties, thus enhancing shelf life and reducing food spoilage. Additionally, consumers are attracted to smart packaging features, like QR codes and sensors, which promote real-time product monitoring, interactive consumer experiences, and anti-counterfeiting measures.
Growing demand for on-the-go consumption and single-serve packaging for convenience and portability are propelling sales of liquid packaging bags. Additionally, manufacturers are integrating functional designs like resealable closures, innovative shapes, and spouts to elevate user experience.
End users are attracted to liquid pouches, which provide a space-saving solution to online retailers, thus reducing transportation and storage costs. The new packaging bags introduced in the market are enhanced to endure the potential rigors of handling throughout the eCommerce fulfillment process.
| Attributes | Key Insights |
|---|---|
| Estimated Liquid Packaging Bag Market Size (2024E) | US$ 2.9 billion |
| Projected Global Liquid Packaging Bag Market Valuation (2034F) | US$ 4.0 billion |
| Forecasted Value-based CAGR (2024 to 2034) | 3.3% |
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| Leading Material | Polypropylene |
|---|---|
| Value Share (2024) | 31.2% |
Based on material, polypropylene is expected to acquire a market share of 31.20% in 2024. Polypropylene (PP) is comparatively inexpensive than other options like polyethylene terephthalate (PET). As a result, manufacturers using PP are offering competitively priced liquid packaging bags for consumers. Polypropylene is easy to process into thin films with varying extent of strength and flexibility. This allows the creation of many types of liquid packaging types customized to specific needs.
| Leading End Use | Beverages |
|---|---|
| Value Share (2024) | 29.3% |
According to recent market estimates by our analysts, the beverages end-use segment is expected to account for 29.3% in 2024. The beverage sector uses liquid pouches because they are flexible, lightweight, and take up the least amount of space. This makes them ideal for on-the-go consumption, particularly for single-serve portions. Customers can conveniently carry them in bags or pockets.
Pouches have an easy dispensing mode as they incorporate resealable closures or spouts, which allows for convenient storage and consumption. Further, advanced pouch materials incorporate multi-layered films that provide excellent barrier properties. This safeguards them from factors like oxygen, light, and moisture, thus enhancing freshness and increasing shelf life.
| Countries | Forecast CAGR (2024 to 2034) |
|---|---|
| United States | 2.40% |
| Spain | 3.50% |
| India | 6.70% |
| China | 5.90% |
| Thailand | 5.50% |
Demand for liquid packaging bags in the United States is expected to develop at a CAGR of 2.4% over the forecast period. Certain common factors like altering consumer lifestyles, expansion in the food and beverage industry, and increasing consumption of ready-to-eat food are fueling the market growth.
The market is also driven by the rising participation of players in the creation of sustainable packaging solutions. In July 2021, for instance, Liquibox, the United States-based provider of liquid packaging solutions, made its partnership with WestRock public knowledge. This partnership is aimed at developing a bag-in-box solution for Amazon.
Players are also developing eco-friendly or biodegradable food packaging to supply and distribute affordably-priced and quality food service disposables. Customers can also request custom proposals to suit their needs.
Sales of liquid packaging bags in Spain are predicted to rise at a CAGR of 3.5% from 2024 to 2034. Several big players populate the country, and per capita expenditure on packaging is also rising. These factors are contributing to the market growth. Apart from this, industry participants are adopting sustainable methods to reduce their environmental impact.
In February 2024, Smurfit Kappa, an Irish packaging group, announced its plans to invest US$ 59.07 million in its bag-in-box factory in Ibi, Spain. The group aims to double its capacity there. The company develops bag-in-box packaging for dairy products, wine, cooking oils, liquid eggs, water, and other products.
In December 2020, Liquibox constructed a new flexible packaging plant in Madrid, Spain. This new development has 3X its bag-making capacity in Europe with extended sizes and types of flexible types. The plant contains 16 bag-making machines with additional warehouse capacity. It offers highly adaptive operational capabilities to the firm based on different volumes and product mixes.
The use of liquid packaging bags in India is estimated to increase at a CAGR of 6.7% through 2034. India is a lucrative market for the liquid packaging bag business. As a result, many packaging manufacturing companies are crowding the market.
Market players are innovating and launching distinct product offerings and raising competition for the other players as well. For instance, in January 2023, Adeera Packaging, a developer of recycled food-grade paper bags in India, has been working on certain innovative solutions to ensure that the paper bags can endure spillages of liquid food items.
The emerging startups, with their distinguishable offering, are transforming the face of the liquid packaging bag industry. Way back in December 2020, a Goa startup started offering biodegradable paper bags to pack ‘Liquid Material’ meanwhile ensuring zero leakage.
Sales of liquid packaging bags in China are projected to expand at a CAGR of 5.9% from 2024 to 2034. Extensive use of these packaging bags to pack consumer goods, lubricants, beverages, and homecare products is augmenting the market growth.
Key players in China are developing recyclable pouches to ensure that their packaging maintains its productiveness and superior appearance. For instance, in August 2023, Mengniu and Dow partnered to launch a PE recyclable yogurt pouch composed of polyethylene in China. This new packaging solution offers consumers more options for sustainable packaging.
Manufacturers focus on production efficiency by using the latest and most industrious machines. In January 2024, for instance, Jintian Packaging Machinery Co., Ltd. launched its new Multi-lane Packing Machine. Its advanced technology ensures that the machine gains high precision across the packaging process, thus ensuring product quality.
Demand for liquid packaging bags in Thailand is estimated to register a CAGR of 5.5% over the next ten years. Industry participants are developing fully PE-laminated food packaging, bag-in-box packaging, and heavy bags that pack polymer granulates.
A key concern that manufacturers are facing in the packaging industry is its evident contribution to plastic pollution. As a result, key players are coming up with a framework to reduce their part in creating plastic menace, usually by offering recyclable or plastic-free packaging solutions. For instance, in October 2022, Lion Corporation and Dow partnered to unveil the recyclable refill bags for shower cream of Shokubutsu Monogatari in Thailand.
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Key players are developing new pouch designs and incorporating improved barrier properties, resealability, and sustainable elements to enhance products’ appeal among end users. Additionally, players are using aseptic technology for an extended shelf life and sterile filling, which is critical for products like juices and milk. Market players are investing in this technology to meet the expanding demand for less processed food and beverages.
Industry participants are acquiring and merging with competitors or complementary businesses to increase their product portfolio and reach new markets. They are expanding their manufacturing capacity in emerging economies like China and India to help the companies meet the growing demand in these regions.
Latest Developments Shaping the Liquid Packaging Bag Market
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For 2024, the liquid packaging bag market is estimated to be valued at US$ 2.9 billion.
The adoption rate of liquid packaging bags is calculated to be around 3.3% for the forecast period through 2034.
The liquid packaging bag market revenue is expected to shoot up to US$ 4.0 billion by 2034.
Polypropylene (PP) grabs a hefty share within the liquid packaging bag industry.
India is expected to register a relatively higher growth rate in the liquid packaging bag industry.
CDF Corporation, Uflex Ltd., and Aran Group are influential players in the liquid packaging bag market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.1.2. Mid-Level Participants (Traders) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Type, 2024 to 2034 5.3.1. Plastic 5.3.2. PET 5.3.3. HDPE 5.3.4. PP 5.3.5. PVC 5.3.6. Metalized Films 5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By End-User, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By End-User, 2024 to 2034 6.3.1. Beverage 6.3.2. Industrial 6.3.3. Lubricant 6.3.4. Consumers 6.3.5. Homecare 6.4. Y-o-Y Growth Trend Analysis By End-User, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By End-User, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Type 8.2.3. By End-User 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Type 8.3.3. By End-User 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Type 9.2.3. By End-User 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By End-User 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Type 10.2.3. By End-User 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By End-User 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Type 11.2.3. By End-User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By End-User 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Type 12.2.3. By End-User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By End-User 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Type 13.2.3. By End-User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By End-User 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Type 14.2.3. By End-User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By End-User 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Type 15.1.2.2. By End-User 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Type 15.2.2.2. By End-User 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Type 15.3.2.2. By End-User 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Type 15.4.2.2. By End-User 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Type 15.5.2.2. By End-User 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Type 15.6.2.2. By End-User 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Type 15.7.2.2. By End-User 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Type 15.8.2.2. By End-User 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Type 15.9.2.2. By End-User 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Type 15.10.2.2. By End-User 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Type 15.11.2.2. By End-User 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Type 15.12.2.2. By End-User 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Type 15.13.2.2. By End-User 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Type 15.14.2.2. By End-User 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Type 15.15.2.2. By End-User 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Type 15.16.2.2. By End-User 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Type 15.17.2.2. By End-User 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Type 15.18.2.2. By End-User 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Type 15.19.2.2. By End-User 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Type 15.20.2.2. By End-User 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Type 15.21.2.2. By End-User 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Type 15.22.2.2. By End-User 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Type 15.23.2.2. By End-User 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Type 16.3.3. By End-User 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Packman Industries 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. DS Smith Packaging Limited 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Global-Pak, Inc 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Amcor Limited 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. CDF Corporation 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Uflex Ltd. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Aran Group 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Hood Packaging Corporation 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Danqing Plastic Packaging & Printing Co., Ltd. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Shenzhen Winld Packaging Material Ltd. 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Dongguan Yason Pack Co., Ltd 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 17.1.12. Ruijin Xinchen Technology Co., Ltd. 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.12.5.2. Product Strategy 17.1.12.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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