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Low Calorie Desserts Market Outlook (2023 to 2033)

The low-calorie desserts market is estimated to secure a valuation of US$ 1.4 Billion in 2023 and is estimated to rise to US$ 2.6 Billion by 2033. The market is anticipated at a CAGR of 6.5% during the forecast period. the factor accelerating the demand for low-calorie desserts are as follows-

  • Increased demand for low-calorie products
  • Favourable government initiatives for product development
  • Continuously Changing consumer eating habits
  • Increasing use of products
  • Increased prevalence of chronic diseases among the consumers
  • Growing online sales channel and e-commerce platform
  • Increasing consumer spending power
  • Surging demand for desserts globally
  • North America dominates the market for low-calorie desserts through the forecast period

The demand for low-calorie food is increasing significantly in the global market owing to the increased consumer awareness of their health benefits. As low-calorie desserts are beneficial to health as they contain natural sugar and are without artificial sweeteners.

The growing consumer inclination towards healthy eating and supplement including low-calorie desserts are emerging as a major source of revenue for manufacturers.

One of the major drivers for the low-calorie dessert market is the increasing prevalence of diseases such as obesity and other heart-related diseases. The demand for low-calorie desserts is rising among consumers facing heart-related issues.

Other factors driving the growth of the low-calorie dessert market are continuously changing eating habits and rapid urbanization and increased disposable income.

North America is the prime market for low-calorie desserts globally, with increasing demand for low-calorie and sugar-free desserts from the food & beverage industry and increased advancement in the bakery and confectionary industry driving the low-calorie desserts in North America. Low-calorie food is in high demand in Countries like USA and Canada due to the growing health-conscious population and advancement in gym culture.

The demand for low-calorie desserts is expected to rise rapidly in Europe due to the growth of the sugar-free industry and food & beverage industry. The Asia Pacific is expected to be the fast-growing market for low-calorie desserts during the forecast period. Increasing demand for low-fat products from the food industry and rapid development in sugar-free desserts is projected to drive the demand for low-calorie desserts.

Some of the key players involved in the low-calorie desserts market are Bake-N-Serv Inc., Lowler Foods Limited, Del Monte Foods Inc., Welch Foods Inc., Groupo Bimbo, S.A.B de C.V, Sara lee Corporation, dole Food Company Inc, Perkins & Marie Callander, LLC, pepperidge farm Inc among others.

The market for low-calorie desserts is dominated by a large number of multinational corporations. Manufacturers are focusing on the improvement of production lines and diversifying their offerings to cater to the wide consumer base. Mergers, acquisitions, and joint ventures are some of the strategies adopted by various companies to increase their global footprint.

The low-calorie dessert market is expected to gain traction in the coming years with growing consumer awareness about the nutrition and fat contained in food products. Thus manufacturers are introducing low-calorie desserts with calorie substitutes. Furthermore, the manufacturers are introducing different flavors in low-calorie desserts according to the consumer’s preference. This will boost the sales in coming years. Some new market players are entering the low-calorie dessert market with innovative products with appealing packaging strategies.

For instance, founded in 2013 ‘0 calories’ is a manufacturer and retailer of low-calorie desserts like cake, desserts, and jams. All these deserts contain low calorie, low GI, useful Pectin, protein, Dietary fiber, and prebiotics.

Data Point Key statistics
Expected Market value in 2023 US$ 1.4 Billion
Projected Market Value in 2033 US$ 2.6 Billion
Growth Rate (2023 to 2033) CAGR of 6.5%

Low calorie desserts are made with natural sugar and without preservatives, corn syrup and artificial flavors and colors and with products containing sugar and fat in low quantity. Low calorie desserts manufacturers also claims kosher-certified to guarantee transparency in tracing and comfort ethical disquiets.

As customers continue to seek for acceptable indulgences, dessert manufacturers have stepped up to fill the void by removing the classic treat’s constituent deck and experimenting with inclusions and flavors as they are specially formulated to guarantee consumer adherence, are custom made, and have enhanced stability avoiding color oxidation.

Low calorie desserts is widely produced by food manufacturers as an ingredient owing to high preference from both kids and adults. The low calorie desserts market is estimated to increase suggestively due to swift growth in end-user consumption due to changing consumer trends and increasing focus on health and competitive price points in retail supermarkets.

Asia Pacific low calorie desserts market is anticipated to grow significantly, as the industries in this region are the significant producers and exporters of desserts due to growing sugar-free industry. Low calorie desserts demand is projected to gain high traction in food manufacturing industries in the region will positively impact the market growth in the short term forecast period.

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Low Calorie Desserts Witness a Lucrative Demand from the Food Industry

The market is attributed to the widespread application of low calorie desserts in the food industry and particularly in confectionary industry is witnessing an upsurge in demand since it is one of the most valuable sugar-free substitutes available in the market. The factors facilitating the growth of the market is the consumer’s inclination towards gluten-free diets and supplements.

Texture differences and flavour combinations play a crucial role in the growth of the low calorie desserts market. The ever-increasing confectionary and food industry is the primary driver for the escalating demand for soft chew ingredients, producers utilize attractive packaging techniques that help potential customers understand if the product is right for them.

Moreover, low calorie desserts seeking rising popularity in the café scene. Due to a spreading café culture specifically amongst millennials, coffee and hot chocolates are more popular than ever before.

The gluten-free trend is also spurring confectionary business manufacturers to explore other ingredients to provide exclusive desserts for consumers who do not want to consume gluten. Low calorie desserts cakes and other confectionery desserts are seeing an increasing appearance on the market.

Global Low Calorie Desserts: Key Players

Few industry participants include

  • Bake-N-Serv Inc.
  • Lawler Foods Ltd.
  • Del Monte Food, Inc
  • Welch Foods, Inc.
  • Grupo Bimbo
  • S.A.B. de C.V.
  • Sara Lee Corporation
  • Dole Food Company, Inc.
  • Perkins & Marie Callender's
  • LLC
  • Pepperidge Farm Inc.
  • Others
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Opportunities for Global Low Calorie Desserts Market Participants

In terms of volume, Asia Pacific accounts for the dominating share in the global low calorie desserts market in 2019. The region is likely to experience the significant growth in the next few years. Thus, it is anticipated to maintain its dominance during the forecast period.

Asia Pacific and North America are predicted to offer fast-growing markets for low calorie desserts during the forecast period. Increasing demand for sugar-free desserts from the food industry and rapid developments in the confectionary industry is projected to drive the demand for low calorie desserts market in these regions.

The Report Covers Exhaustive Analysis on

  • Low Calorie Desserts market segment
  • Low Calorie Desserts market dynamics
  • Low Calorie Desserts market size
  • Low Calorie Desserts supply and demand
  • Current trends/issues/challenges pertaining to low calorie desserts market
  • Competition landscape and emerging market participants in low calorie desserts market
  • Technology related to production/processing of low calorie desserts
  • Value chain analysis of the low calorie desserts market

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Regional Analysis Includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, United Kingdom, France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The Low Calorie Desserts market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Low Calorie Desserts market report projects the attractiveness of each major segment over the forecast period.

Global Low Calorie Desserts: Market Segmentation

On the basis of nature:

  • Organic
  • Conventional

On the basis of source:

  • Animal based
  • Plant based

On the basis of product type:

  • Bakery Desserts
  • Frozen Desserts
  • Dairy Based Desserts

On the basis of packaging:

  • Bottles & Jars
  • Stand-Up Pouches
  • Other Packaging Type

On the basis of distribution channel:

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Store
  • Specialty Store
  • Drug Store/Pharmacies
  • Online Retailers
  • Other Sales Channels


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