Low Sodium Sea Salt Market

Key Points Covered

• Market estimates and forecast 2016-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Low Sodium Sea Salt and How to Navigate
• Recommendation on Key Winning Strategies

2016-2020 Low Sodium Sea Salt Demand Outlook Compared to 2021-2031 Forecast

The low sodium sea salt market during 2016-2020 rose at a CAGR of 4.3% and is further expected to display a positive trajectory, registering a CAGR of 5.5% during the forecast period of 2021-31.

High salt intake leads to high blood pressure, which raises the risk of heart disease and stroke. Member states of the World Health Organization have committed to reduce global salt use by 30% by 2025. As processed foods account for about 80% of overall consumption, this is a major concern for the entire food sector.

The rise in number of health-conscious consumers has prompted food businesses to develop products that not only taste good, but also have health benefits, including lower fat content, the elimination of sugar, and the intake of foods high in nutrients.

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Is the Prevalence of Non-Communicable Diseases Driving Low Sodium Salts Sales?

With the increasing consumption of dietary sodium through salt, the associated risk of cardiovascular diseases and hypertension is on the rise. Reducing salt intake has been identified as one of the most cost-effective measures to reduce healthcare burdens.

Furthermore, the World Health Organization (WHO) estimates that reducing global salt consumption to 5 gm per day will avert 2.5 million deaths per year. Efforts undertaken by governments to enforce new food industry rules will influence the consumption of salts.

In Italy, new labelling regulations came into force on 5th April 2018, requiring all packaged food to carry the name and address of the manufacturer or packaging plant. Meanwhile in Canada, pressure is mounting over health-related issues, forcing clear front-pack labelling to highlight products that are high in saturated fat, sugar, and sodium.

Will the Trend of “No Artificial” Claims Impact Market Growth?

With health factors being high on the consumer agenda, the clean label trend will be one of the major factors contributing to adoption worldwide. In North America, “low sodium salt with no preservatives” is the most prevalent claim across packaged food in percentage terms.

Manufacturers all over the world are eager to show consumers not only the clean label features of their portfolios, but also to be regarded as adhering to the basic principles of clean labelling, namely transparency, robustness, clarity, and relevancy.

Also, private label has become a significant player in this segment, focusing more on the premiumization of their brands. The share of private label is predicted to rise over the forecast period, with grocery retailers increasing the variety and quality of products to meet consumer demand for affordable products of higher quality.

What is the Impact of COVID-19 on the Low Sodium Sea Salt Market?

During the COVID-19 pandemic, numerous recommendations were made regarding vitamin D inadequacy as a result of excessive salt consumption and excessive alcohol use.

Excessive use of high-sodium foods, such as canned foods, snacks, and other processed foods, might cause unfavorable health consequences and chronic diseases including hypertension, cardiovascular disease, and kidney disease. Excess sodium intake may have unforeseen repercussions for the severity of COVID-19 infections.

Maintaining an adequate sodium intake might help patients to minimize renal involvement in COVID-19 infection. Chronic illnesses linked with high-sodium intake is positively correlated with higher severity and mortality of COVID-19 infection. Consequently, the demand for low sodium sea salt is predicted to rise.

Country-wise Insights

How is Product Development Driving Growth in the U.S. Market?

The U.S. market for low sodium sea salt is expected to be valued at US$ 17.8 Mn in 2021. The CAGR is forecasted at 7.1%, and the market is projected to reach US$ 33.2 Mn by 2031.

Across developed markets such as the U.S., saturation is one of the major obstacles to growth, forcing manufacturers to develop new products, which offer additional consumer benefits in terms of health, taste, or convenience.

In this regard, using locally sourced or organic ingredients has been one of the strategies most applied by manufacturers to position their products in the premium segment, thereby meeting consumer demand for quality.

How Large is the Opportunity for Low Sodium Sea Salt in Canada?

Canada’s low sodium sea salt market is expected to account for a market value share of more than 11.5% of the North America market in 2021, and expected to grow at an approximate CAGR of 9.1%.

The growth is driven by the rising demand for healthy food which is impacting both retail and foodservice operators in large markets. This is largely driven by the increasingly aging population, although younger consumers from the millennial and Gen Z cohorts are also becoming more health-conscious about the food and beverage consumption.

Demand for processed meat products, free from artificial ingredients and low in sodium, with labels like “free-from antibiotics and growth hormones” and “all natural” products are influencing purchasing decisions.

Are Safety Concerns Favoring Private Label Manufacturers in Italy?

Italy’s low sodium sea salt market is estimated to account for 5.3% of the Europe market by 2031 at a compounded annual growth rate of 7.1%.

Rising consumer concerns over food safety has presented a potential avenue for growth among private label manufacturers. These brands dominate sales, with consumers convinced of private label product quality.

In 2019, Coop introduced new private label lines, including Coop Origine, which provides total traceability by providing information on issues such as production processes and safety certifications.

What is Germany’s Market Value Share in the Europe?

According to FMI’s analysis, Germany is expected to hold a market value share of 33.3% of the Europe market for the year 2021. Low-sodium foods have become an important part of consumer habits in the country.

Patients with acute hypertension in Germany are opting for food and beverages that claim to have low sodium content. The German Federal Institute for Risk Assessment has urged for a reduction in salt content in processed foods as a way to combat hypertension.

Furthermore, the use of low sodium sea salt components is advocated in the country in order to prevent the risk of electrolyte imbalance in the local population.

Did the Trade War Impact the Low Sodium Sea Salt Sales in China?

According to FMI’s analysis, China is expected to hold a market value share of 63.4% of the APEJ market for the year 2021. Even though China holds a dominant market share, the growth is expected to be stagnant over the forecast period.

China is by far the biggest producer of low sodium sea salt in the global market, with United States as the prime importer. In 2019, officials of the U.S. imposed heavy import tariffs on several commodities including low sodium sea salt.

These import tariffs have affected profit margins of the manufacturers and thus they are shifting their production to other sites. As a result, the shift of Chinese manufacturers towards other markets will definitely have an adverse impact on the market.

Category-wise Insights

Which Type of Low Sodium Sea Salt Holds the Maximum Share?

Among product type, dry sea salt is the most preferred form and holds a dominant share of more than 74.8% in 2021 and is expected to grow at a CAGR of 6.3% over the forecast period.

Dry sea salt is a crystalline product. Dry sea salt is treated with anti-caking agent to prevent it from clumping. Consequently, the salt helps in prevention of diseases such as iodine deficiency and hypothyroidism.

Which Grain Form Dominates the Low Sodium Sea Salt Sales?

Low sodium sea salt in grain form is expected to hold a market value share of over 78.3% in 2031, and is anticipated to grow with a CAGR 6.8% of throughout the forecast years 2021-31.

The nascent segment of spray variants is anticipated to reflect faster growth, driven by ease of application and minimal risk of contamination and impurities.

Flavoring Agent Applications Fuelling Low Sodium Sea Salt Demand

Flavoring agent applications are expected to hold a market value share of over 41.9% in 2031, and is anticipated to grow with a CAGR 4.1% of throughout the forecast years 2021-31.

Consumers frequently prefer “salty” foods - although salt can also enhance other flavors, such as savory overtones. It helps to suppress other flavors, such as bitterness, by balancing sweetness.

Will Convenience Stores Remain Leading Distribution Channels?

Convenience stores are anticipated to grow with a CAGR 6.5% of throughout the forecast years 2021-2031. Within grocery retailing, shopping from convenience stores is a trend that has become increasingly important for consumers.

As convenience becomes a necessity rather than a luxury, it has also become key to create opportunities in terms of creating products to cater to busy lifestyles through convenience stores.

Competitive Landscape

Manufacturers are trying hard to make products whose sensory quality attributes meets the expectations of consumers. Moreover, manufacturers are monitoring consumer opinions and response to new products containing low sodium sea salt. In addition to product testing, manufacturers are also making efforts on marketing and advertising of the product.

• In June 2021, Salt of the Earth announced the launch of its all-natural low sodium sea salt products for lentil bites aimed at millennial snack consumers.
• In April 2021, RobertBrews announced the launch of a new line of low sodium seasonings and rubs for gluten-free and vegan requirements.
• In May 2020, PhytoCo launched PhytoSalt a new low-sodium sea salt offering that has 20% lesser sodium content than conventional salts and is also free of microplastics, from the Salicornia plant.

Scope of Report

Key Questions Answered in the Report

• What is the current valuation of the low sodium sea salt market?

  The low sodium sea salt market is expected to surpass a valuation of US$ 106 Mn by 2021.

• At what rate did the low sodium sea salt market expand between 2020 and 2021?

  The low sodium sea salt market exhibited a rise of US$ 5.9 Mn from 2020 to 2021.

• What is the low sodium sea salt market demand outlook?

  The low sodium sea salt market will register a gradual rise in demand through 2021 and beyond. As per FMI, the market will register a CAGR of 6.6% between 2021 and 2031.

• What are the key trends prevailing in the low sodium sea salt market?

  Leading low sodium sea salt manufacturers are focused on meeting standards required for regulatory requirements. Also, there is an increasing focus on minimizing sodium content further in comparison to conventional offerings.

• What are the key factors driving the sales of low sodium sea salts?

  Increasing investments in production technology and infrastructure, the introduction of low sodium processed foods and growing manufacturing activities in emerging economies are key factors boosting sales of low sodium sea salt.

• What is the North America low sodium sea salt market outlook?

  North America is a major market for low sodium sea salts, reflecting a 7.3% CAGR through the end of 2031.

• What is the cumulative share of the top five companies in the low sodium sea salt market?

  The top five companies operating in the low sodium sea salt market are K+S AG, Cargill Inc., Saltworks Inc., A&B Ingredients, Selina and Naturally, cumulatively holding a market share of 20 to 30% of global low sodium sea salt market.

• At what rate will the low sodium sea salt market grow in Europe?

  Future Market Insights has forecast the Europe low sodium sea salt market to exhibit a CAGR of 5.5% between 2021 and 2031.

• Which are the top 5 countries exhibiting high demand for low sodium sea salts?

  The U.S., China, Germany, India, and Australia are among the leading markets for low sodium sea salt, exhibiting consistently high demand.

• What is the share of the Japan and South Korea low sodium sea salt markets?

  As per Future Market Insights, the Japan low sodium sea salt market accounts for 3.3%, while South Korea accounts for 2.6%.

Low Sodium Sea Salt Market by Category

By Product Type:

• Wet Sea Salt
• Dry Sea Salt

By Form:

• Grain
  • Coarse
  • Semi-Fine
  • Fine
• Flakes
• Spray

By Application:

• Water Softner
• Water Treatment
• De-Icing
• Anticaking
• Flavoring Agent

By Distribution Channel:

• Direct Sales/B2B
• HoReCa
• Indirect Sales
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Independent Small Groceries
  • Wholesale Stores
  • Online Retail
  • Others

By Region:

• North America
• Latin America
• Europe
• APEJ
• Japan
• Oceania
• MEA