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Low Fat and Low Carb Foods Market Outlook (2023 to 2033)

The low-fat and low-carb foods market is estimated to secure a valuation of US$ 5.2 Billion in 2023 and is estimated to rise to US$ 9.7 Billion by 2033. The market is anticipated to grow at a CAGR of 6.5% during the forecast period. The factors accelerating the demand for low-fat and low-carb foods are as follows-

  • Increased rate of incidences of chronic diseases
  • Surfing demand for convenience food options
  • The growing adoption of the Keto Diet
  • Increased number of fitness-conscious population
  • Advancement in food technology
  • Growing emergence of functional food
  • Surging demand for low-fat and low-carb food products
  • Increased demand for healthy food products
  • Increased demand for low-fat and low-carb organic food products
  • Rising research and development in the food industry
  • North America dominates the low-fat and low carb foods market during the forecast period

The low-fat and low-carb foods market is expected to grow during the forecast period owing to the increased availability of low-fat and low-carb food products in the market.

The increased popularity of low-fat and low-carb food products, the increased health consciousness among consumers, and the increased prevalence of obesity are the main factor driving the growth of the low-fat and low-carb foods market.

The rise in the shift towards a low-fat low-carb diet and increased demand for clean-label and organic food products is expected to boost the market growth during the forecast period.

North America holds the largest share of the low-fat and low-carb foods market due to increasing awareness among the consumers and availability of low-fat and low-carb foods in the region.

Europe holds the second-largest share of the market. The market growth is majorly attributed to the high demand for low-fat and low-carb products and increased incidences of obesity in the region.

Asia Pacific is expected to be the fastest-growing market due to the rising health awareness among consumer and increased demand from developing countries like China and India.

Some of the players operating in low fat and low-carb food market include PepsciCo Inc., Groupe Danone, Bernard Food Industries, McNeil Nutritional, Archer Danial Midland Company, The Coca-Cola Company, Cargill Incorporated, Ajinomoto Co.Inc, Danisco A/S, Ingrediaon Inc, Nestle S.A., Beneo GmBH, Great Value, Health Smart, Progrsso, Campbells, JADA FOODS, Knudsen, crystal creamery, Slimfast, Kellogg’s, post great grains, Love food fats, keto bars, Stauffer’s, Campbells condensed among others.

Manufacturers of low-fat and low-carb foods are doing product innovation, mergers, acquisitions, and expanding their business capabilities to capture the maximum share of the market globally.

For instance, in August 2022 - ADM announced a long-term strategic partnership with Benson Hill to scale innovative soy ingredients, that will help to meet the demand for plant-based protein. The partnership will serve a variety of plant-based food & beverage market to meet savory, sweet, and dairy customer need.

With the increasing demand for reduced fat and low carb functional food, the future of the low fat and low carb foods market looks promising. The rapidly increased consumer demand for products with functional ingredients is pushing manufacturers in the low-fat and low-carb foods market toward research and development to design novel products with high nutritional value.

For instance, founded in 2000 USA abed start-up Healthy Gourmet is the first restaurant to offer preordered, ready-to-heat meals based on the fitness goals of customers. It offers low carb meal, gluten-free, paleo meal, keto-friendly meals, low-fat meals, yeast-free, and dairy-free meals

Data Point Key statistics
Expected Market value in 2023 US$ 5.2 Billion
Projected Market Value in 2033 US$ 9.7 Billion
Growth Rate (2023 to 2033) CAGR of 6.5%

The low fat and low carb foods industry is comprehensively on rise as health conscious customers are rising, innovation in products and increasing demand has made sure that low fat and low carb foods industry remains to perform competently in upcoming years.

Low fat and low Carb foods are fascinating preference for consumers who intent to reduce risks of suffering if serval illnesses resulting from consumption of high level of saturated fats or cholesterol or consumers who simply concerned aboutmaintaining suitable body weight and a healthy physical condition.

Moreover, customersare in found for healthy food products that shows adequate sensory properties or even similar to those of corresponding conventional product but has good amount of nutrient content. Acceptance level of consumerfor low fat and low carb foods depends on degree of satisfaction that are able to provide by products. Improvisation in taste low fat and low carb foods products will increase sales of low fat and low carb foods market.

Reduction or removal of fat and carb content from certain food products clearly modifies composition and structure. And because of this colour, flavour, texture of food products may change. These changes mayimpactfinal acceptance level of product bycustomer as this is one of key point which can hamper growth of low fat and low carb foods market in future.

Few of fat replacer which are used in low fat and low carb foods have a lawfully restricted to use because it can adversely impact human physiology. These specific factor can too harm growth of low fat and low carb foods market.

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Constantly Changing Consumption Pattern to Propel Demand of Low Fat and Low Carb Foods Market.

Important factor that is anticipate to boost low fat and low carb foods market is modern consumers are searching for food items that suit their busy fast paced lives and provide a sensory experience. Constantly on-the-go snacking has blurred boundaries between conventional meal times and snacking in-between.

By introducing new occasions and segmenting customer groups, packaged food companies are attempting to adapt to these new eating patterns.

Although healthy eating habits continue to intensify, customers still retain a tendency to indulge. However, as customers reward themselves often with more premium or 'better for you' food products, and essence of indulgence is shifting., this will help to boost low fat and low carb foods market.

low fat and low carb foods market has seen a shift towards low carb instores. Vegetables, beans and pulses are alternatives. While products do not always have on-pack low carb claims. Low fat and low carb foods manufacturers are launching new products. Advertising behind these offerings implyswitch, Courgette instead of spaghetti, for instance.

A wide range of on-pack 'low-carb' claims have yet to be seen in industry, although there are a few examples for low fat and low carb foods market, like Hovis bread maker. Innovations have started with mixed potato and vegetable products in the United Kingdom as well as globally, especially in the US. Examples include mashed potato with cauliflower and Farmwise potato and veggie fries from 'O That's Good.'

Another example of low fat product launch is Okumura Engineering Corp Japanese company is introducing tempting option for health-conscious curry loversnamed Okara curry flakes in the United States. The Okara curry flakes arefree of chemicals sugar, artificial colors, flavours, and preservatives and alsovegan, gluten-free, low in trans-fats. Frequent Product launches are expected to grow low fat and low carb foods market.

Latest attention in media about government action on renaissance in managed-led health could be reason to boost low fat and low carb foods market. This actions include campaign work, such as ‘One You’ and ‘Change4Life’ which focuses on adults limiting their calorie intake and families making simple food switches to lower fat, salt and sugar intake. Considerations from media sector is supposed to propel low fat and low carb foods market.

Advancementsin Food Technologies Such asFat Replacers Has Fuelledthe Growth of Low Fat and Low Carb Foods Market

An ideal fat replacer would be a substance that has negligible health risks but has tastes and looks like regular fatbut with less amount of calories and less cholesterol or fat content. Fat replacers can be used in food products such as cheeses,sour cream, baked goods, sauces, yogurt, margarine, salad dressing, and gravies.

Fat replacers hasalloweddevelopment of both fat free food products and low fat food products, which provides textureand flavour of regular foods.Main motive of fat replacer is to remove fat content from food products. The fat replacers are classified as fat substitutes and fat mimetics roughly as per their chemical composition.

By using this fat replacers manufactures are producing low fat and low carb foods which will boost low fat and low carb foods market over forecasted period.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Low Fat and Low Carb Foods Market:Key players

Some of the key players driving the market of low fat and low carb foods market are

  • PepsiCo Inc.
  • Groupe Danone
  • Bernard Food Industries
  • McNeil Nutritionals
  • Archer Daniels Midland Company
  • The Coca-Cola Company
  • Cargill Incorporated
  • Ajinomoto Co Inc.
  • Dansico A/S
  • Ingredion Inc.
  • Nestle S.A.
  • Beneo GmbH,
  • Along with this Amy's Kitchen
  • Great Value
  • HealthSmart
  • Progresso
  • Campbell's
  • Knudsen
  • Crystal Creamery
  • SlimFast
  • Kellogg's
  • Post Great Grains
  • Love Good Fats
  • Keto Bars
  • Stauffer's
  • Campbell's Condensed

are few other players for low fat and low carb foods market.

Low Fat and Low Carb Foods Market: Regional Analysis

Low fat and low carb foods products are commonly consumed in developing regions owing to increasing urbanization and commercialization. The demand for low fat and low carb foods productsis expected to grow with a high CAGR in developing nations around the globe.

North America is the leading market for low fat and low carb foods, followed by Europe. Consistently increasing preference for balanced and nutritious food is anticipated to help sustain firm growth in established markets in these regions. Asia-Pacific is set to record fast growth over forecast period for low fat and low car foods market, due to presence of growing demand from the developing countries such as India, Japan andChina.

The low fat and low carb foods market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.

By doing so, the research report serves as a repository of analysis and information for every facet of the low fat and low carb foods market, including but not limited to: form, product type, flavours, distribution channel.

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The study is a source of reliable data on

  • Low fat and low carb foods market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers

  • North America (USA and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The low fat and low carb foods market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the low fat and low carb foods market report projects the attractiveness of each major segment over the forecast period.

Low Fat and Low Carb Foods Market: Market Segmentation

On the basis of Form:

  • Granules
  • Liquids
  • Powders
  • Sliced
  • Whole
  • Bars
  • Others

On the basis of Flavours:

  • Unflavored
  • Flavoured
    • Chocolate
    • Vanilla
    • Original
    • Strawberry
    • Orange
    • Cherry
    • Grape
    • Berry
    • Apple
    • Raspberry
    • Cinnamon
    • Blueberry
    • Mint
    • Cheese
    • Cola
    • Coconut
    • Citrus
    • Caramel
    • Others

On the basis of Product Type:

  • Pasta
  • Ready to Heat Soup
  • Snacks, Cookies & Chips
  • Cookies
  • Bakery & Bread
  • Baking
  • Beverages
  • Breakfast & Cereal
  • Candy
  • Dairy
  • Dietary
  • Fresh Produce
  • Frozen Foods

On the basis of Distribution Channel:

  • Supermarkets and Hypermarkets
  • Retail Stores and convenient Stores
  • Grocery Stores
  • Online Stores
  • Others


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