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Low-fat and Low Protein Diet Market

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Low-fat and Low-Protein Diet Market (2023 to 2033)

The low-fat and low-protein diet market is estimated to secure a valuation of US$ 4.5 Billion in 2023 and is estimated to rise to US$ 7.4 Billion by 2033. The market is anticipated at a CAGR of 5.2% during the forecast period. The factors accelerating the demand for low-fat and low-protein diets are as follows-

  • The increasing dieting trend
  • Increasing spending power and demand for convenience food products
  • Advancement in the food industry
  • Increasing demand for healthier food options with low fat
  • Changing food preferences among the urban population
  • Rising concerns about obesity
  • Increased awareness of the health benefits of low-fat and low-protein diet
  • Increased disposable income of middle class
  • Surging demand for low-fat low-protein products
  • North America dominates the low-fat low protein diet market during the forecast period.

There are many health benefits associated with the consumption of low-fat, low-protein food products which include maintaining blood cholesterol levels, and blood pressure, reducing the risk of many heart-related diseases, lower incidences of cardiovascular diseases. Thus increasing the demand for low-fat low protein diets on market.

The increasing disposable income of buyers leads to an increasing preference for premium products. Many multinational companies such as Nestle, du point provide low fat and low protein diet products in premium and economical range

North America is the leading market for low-fat and low-protein diets market the increased awareness among the consumer and increased preference for nutritious foods are driving the market growth in the region.

Europe is expected to account for the highest market for low-fat and low-protein diet market. Cumulative awareness about the health benefits associated with low-fat and low-protein diet products among the consumer is expected to boost the demand for the market.

Asia Pacific is expected to exhibit positive prospects for low-fat and low-protein diets due to the increasing consumption of low-fat food. Factors such as increased disposable income and rising awareness among consumers are expected to drive the low-fat and low-protein diet market in the region.

Some of the players operating in the low-fat and low-protein diet market include Sun-maid Bel Brands, Kerry Group PLC, General Mills Inc, Cargill, Kraft Foods Inc, Campbell Soup Company, Nestle, Danone S.A., J.R. Simplot, Greek Taste 4 all, Fonterra Co-Operative Group Limited, Drum Foods, HW Wellness, Dikotylon Premium foods, well-versed health, Medifast Inc, Mondelez International Inc, L T Foods, Dole Foods Company among others.

The low-fat and low-protein diet manufacturers are engaging in increasing their product portfolio by expanding their global operations to other regions by strengthening the distribution channels. Also focusing on the expansion of their manufacturing facilities and acquiring local players that would complement their product offerings.

For instance, in May 2022 - Medifast announced the opening of new research and development hub, Medifast’s product innovation center OPTAVIA.

The low-fat and low-protein diet market is expected to grow in the coming years. The increasing consumption of low-fat and low-protein diet products is expected to drive market growth during the forecast period.

Also, the availability of low-fat and low-protein diet products in numerous malls, convenience stores, and departmental stores increases the sales of the market. The start-ups operating in the low-fat and low-protein diet market are coming up with very innovative product launches.

  • Founded in 2010- Oziva is a provider of nutritional supplements. The products include meal replacement shakes, herbal whey protein powder, and herbal mass gainers and fat burners.

Data Point

Key statistics

Expected Market value in 2023

US$ 4.5 Billion

Projected Market Value in 2033

US$ 7.4 Billion

Growth Rate (2023 to 2033)

CAGR of 5.2 %

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Low-fat and Low Protein Diet Market Overview

According to the latest research by Future Market Insights, the Low-fat and low-protein diet market is set to witness steady growth from 2021 to 2031. Demand for a low-fat and low-protein diet is expected to witness a steady recovery over the short period, with an optimistic growth outlook in the long run. Increasing obesity among Gen-Z and Millennials populations driving the growth of low-fat and low protein diet market.

What is Driving Demand for a Low-fat and Low Protein Diet?

A low-fat and low protein diet is considered to be a balanced diet due to the adequate amount of carbohydrates and proteins which are needed by the body to be consumed. A diet that is high in protein can cause uric acid problems in some people. An as high amount of protein is not well digested by all. Therefore consumers are opting for low-fat and low protein diets to maintain a healthy body.

As high protein or excess protein causes the liver to function more than its capacity to digest that protein, reducing protein intake can reduce the workload of organs like kidneys and the liver. Because protein is not stored in the body, people with liver disease or impaired kidney function may benefit from low-fat and low protein diets.

This improves protein metabolism and prevents protein build-up of urea in the bloodstream these health benefits are driving the demand for low-fat and low protein diets.

It is very important to limit the consumption of saturated and trans-fats in the diet. Due to the increasing health issues like obesity, cholesterol, heart diseases, and most importantly the recent pandemic of COVID-19 which has turned the table around and cultivated the habit of eating healthy food items which are low in fat and protein content which in turn has raised the demand for low-fat and low protein diet market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Dieting Plans to Augment Low-fat and Low Protein Diet Sales

Dieting has become a crucial part of every human being. Individuals as per their needs are adopting diet plans in some or another way. Some are dieting to lose weight, to stay fit, to increase life expectancy, or to combat these several diseases.

Thus, the dieting trend is creating extreme demand for a low-fat and low protein diet which is eventually increasing the sales of the market. A low-fat and low protein diet makes it very easy for consumers who are dieting to eat right. Every bite that they consume must have low calories and fat content then only their desired goal can be achieved.  

Supermarkets and Hypermarkets are loaded with these low-fat and low protein diet options thus providing consumers with a variety of choices. Manufacturers are innovating the products by using good quality ingredients which are organic and natural to enhance the nutritional value of this low-fat and low-protein diet.

The USA and Canada Low-fat and Low Protein Diet Market Outlook

The USA is one of the largest markets for Low-fat and low protein diet market globally. The USA holds the maximum share in the global low-fat and low protein diet market as compared to the other regions with the presence of key manufacturers in the region. As obesity has been an issue faced by the population for a long time.

Thus low-fat and low protein diet trends are gaining tremendous traction in the USA and Canada. Looking at the USA and Canada’s market look the market is expected to rise in the forecast period. Opting for a plant-based diet automatically makes a person consume a low-fat and low protein diet.

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Europe Demand Outlook for Low-fat and Low Protein Diet Market

The major population of European countries is facing cholesterol and heart-related issues and it has been demonstrated that adopting a low-fat and low protein diet can improve well-being. Cardiovascular problems are related to high-fat consumption thus to combat it consuming a low-fat and low protein diet is important. Therefore there is a lucrative opportunity for the manufacturers to target these regions.

Despite the COVID-19 challenges, most European countries have maintained steady growth due to technological advancement in the area as well as by adopting various online sales channels like online retail. Europe is also expected to grow with a lucrative CAGR over the forecast period.  

Who are the Key Manufacturers and Suppliers of Low-fat and Low Protein Diet?

Some of the leading manufacturers and suppliers of Low-fat and low protein diets are

  • Sun-Maid Bel Brands
  • Kerry Group PLC
  • General Mills Inc.
  • Cargill, Kraft Foods Group Inc.
  • Campbell soup company
  • Nestle
  • Danone S.A.
  • J.R. Simplot
  • Greek Taste 4 all
  • Fonterra Co-Operative Group Limited
  • Drum Foods
  • HW Wellness
  • Dikotylon Premium foods
  • Wellversed health
  • Medifast Inc.
  • Mondelez International Inc.
  • L T Foods
  • Daniels-Midland Company Bunge Limited
  • Dole Food Company Inc
  • Others

The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments.

The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments of Low-fat and Low Protein Diet Market

By Source:

By Type:

  • Protein Sources
  • Fruits and Vegetables
  • Bread and Grains
  • Sweets
  • Canned Foods
  • Dairy Products
  • Condiments

By Special Diet Needs:

  • Vegan
  • Paleo
  • Keto
  • Organic

By Application:

  • Food and Beverages Industry
    • Bakery and Confectionery
    • Snacks
    • Others
  • Household Industry

By Distribution Channel:

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Groceries
      • HoReCa
      • Independent Retailers
      • Convenience Stores
      • Service Stations
      • Specialist
      • Others
    • Online Retail

By Region:

  • North America
    • The USA and Canada
  • Latin America
    • Mexico, Brazil, Peru, Chile, and others
  • Western Europe
    • Germany, the United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
  • Eastern Europe
    • Poland and Russia
  • Asia Pacific
    • China, India, Japan, ASEAN, Australia, and New Zealand
  • The Middle East and Africa
    • GCC, Southern Africa, and North Africa

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