The worldwide lupin milk market size was valued at USD 39.0 million in 2024. In 2025, the demand for the lupin milk increased considerably, which resulted in a global market size of USD 42.6 million. Global sales are anticipated to register a CAGR of 9.8% from 2025 to 2035, reaching an overall market value of USD 108.5 million by the end of 2035.
Lupin milk is fast becoming a niche but growing space in the wider plant milk segment. This dairy substitute, in turn, is also beloved for its protein content, allergen-conscious (non-soy, non-nut) nature and eco-conscious cultivation. As consumers round out their choices in low-carb, sustainable and gut-friendly milk alternatives, lupin milk is carving out a niche next to almond, oat, soy and pea milk.
The leading innovators in this segment are brands such as Lupii, Naturli’ and Vly, which are introducing drinks made from lupin and fortified with calcium, fiber and probiotics. Also driving uptake, particularly through Western Europe, North America and Australia, is growing demand in vegan cafés, clean-label products, and dairy-free barista blends.
| Attributes | Description |
|---|---|
| Estimated Global Lupin Milk Industry Size (2025E) | USD 42.6 million |
| Projected Global Lupin Milk Industry Value (2035F) | USD 108.5 million |
| Value-based CAGR (2025 to 2035) | 9.8% |
Though still relatively small, lupin milk’s growth is fueled by its allergen-friendly nature (no soy, no dairy, no gluten) and a creamy mouthfeel perfect for lattes and smoothies. Millennials and Gen Z demographics, who are health conscious, are driving interest in new plant-based dairy formats, so lupin’s nutritional superiority and regenerative farming profile are resonating well with these consumers.
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The table below will provide comparative CAGR estimates for the base year (2024) and the current year (2025) between the 1st and 2nd half of year. It is crucial for understanding growth momentum and changing market dynamics.
| Particular | Value CAGR |
|---|---|
| H1(2024 to 2034) | 9.4% |
| H2(2024 to 2034) | 9.7% |
| H1(2025 to 2035) | 9.8% |
| H2(2025 to 2035) | 9.9% |
In 2025 to 2035 H1, the global mercado será crecerá at a CAGR of 9.8%, with a small acceleration to 9.9% in 2035 H2. Key driver for growth includes rising awareness about allergen-sensitive dairy alternatives and increased product availability through online and specialty stores. H1 saw a gain of 40 BPS, followed by 20 BPS in H2 an encouraging trend of sustained upward market momentum.
Within Tier 1, a few trailblazing companies are currently dominating the lupin milk space, mainly focused on innovation in lupin processing, product scaling and successful plant-based nutrition R&D. At the moment the lupin milk market is relatively undeveloped on a global scale, however, Germany-based biotechnology company Prolupin is recognised as a Tier 1 leader. It has created proprietary lupin protein isolates and is known for the brand Made With Luve, stocked with a full dairy alternative range made from lupin, including lupin milk, yogurt and ice cream.
Prolupin is a linchpin of the European lupin milk landscape, its tech edge, lupin protein extraction quality and clean-label positioning combining to create a competitive offering. Lupin Foods Australia is another significant Tier 1 player with broad agricultural experience, from its vertically integrated operations producing high-quality Australian sweet lupins.
Loza has played a role in building lupin's reputation as a sustainable, allergen-friendly and protein-rich milk alternative in Asia-Pacific markets. These companies are pushing forward consumer education, product development, and export readiness in a nascent but high-potential market.
Tier 2: Including emerging players and specialized suppliers, who are indirectly contributing to or partnering for the solution. As a worldwide leader in aseptic technology, SIG Combibloc is a key supporting player in the booming lupin milk and lupin drink market, thanks to its sustainable packaging technologies that allow for long shelf life of plant-based drinks.
Its work with botanical beverage makers means it is more of an enabler than a manufacturer. Although it is primarily known for its non-GMO pea protein, PURIS is a key Tier 2 player with capabilities and infrastructure that would lend it well to processing lupins. The company has expressed interest in diversifying along the alternative protein spectrum, including lupin, and are well-placed to provide lupin milk formulations, protein isolates, R&D services or partnerships.
Tier 3 is made up of startup brands, local innovators and niche processors adopting a lupin-based milk as part of wider sustainability or health-based food trends. That includes local food-tech startups, academic spin-offs, and private-label entrants experimenting with lupin milk formulations.
Some are also using e-commerce and specialty retail to pilot lupin milk in wellness-focused markets such as Scandinavia, Australia and parts of the USA, but scale and visibility are limited compared to more established plant milk categories.
Growing Demand for Protein Packed, Allergen Free Plant Based Milk
Shift:Lupin milk is being used as a nutrient-dense alternative by consumers with soy, nut, and dairy allergies. Unlike almond or soy milk, lupin milk boasts high-quality protein (on par with cow’s milk) with none of the top eight allergens.
This change is most pronounced in Western Europe and Australia, where food allergies and food-related lifestyle intolerances have driven consumers to safe, novel plant-based proteins. Moreover, health-conscious consumers are opting for high-protein vegan milk to fuel their active lifestyles, these factors are driving good momentum in the category.
Strategic Response:Domestic plant-based milk sales grew 7.4%, led by Lupin Foods Australia introducing its “Lupinicious” sub-brand allergen-free range with an explicit focus on high-protein diets and clean-eating lifestyles.
Through the promotion of B2B collaborations with plant yoghurts and protein drink manufacturers throughout Germany and Austria, Prolupin reported a 9.2% increase in ingredient sales for practical food applications. “Made With Luve” reformulated its lupin milk offering adding calcium and vitamin D, enticing sets of flexitarian shoppers and driving brand visibility widening the shelf share for alternative dairy 6% in Germany.
Sustainability-Focused Purchasing Behavior Growth
Shift:Growing lupin uses very little water, it enhances soil health through nitrogen fixation, and it’s primarily grown with a low reliance on heavy chemical inputs. With a heightened awareness around climate change and carbon footprints amongst consumers in the EU and UK, particularly Gen Z and Millennials, consumers are seeking out sustainable plant milk solutions. This trend fits into the broader skepticism that is increasingly forming around almond and rice milk, which have high water usage and low yield-to-nutrients ratios.
Strategic Response:The potency of Prolupin's certification was amplified by traceability down the supply chain using blockchain technology, helping to lift EU-wide sales of its flagship milk product line 8.7%. SIG Combibloc collaborated with sustainable lupin growers throughout France and Italy to create an eco-label-appropriate supply chain for plant-based beverage makers and helped drive a 12% rise in co-packing contracts from sustainability-first startups.
PURIS, the most recent entrant into the alt-dairy segment, sparked direct-to-consumer (DTC) interest with partnerships with USA regenerative lupin farmers that matched climate-conscious buyers, earning them 5.9% of total DTC lupin sales.
Plant-Based Dairy Alternatives Go Mainstream
Shift:The wider alt-dairy space is pivoting away from soy and almond proliferation to more obscure protein sources. In quest of this transition, lupin milk is breaking out of niche health food stores and into grocery chains and foodservice applications.
This mainstreaming is most pronounced in Germany, France, and some areas of Scandinavia, where supermarkets are increasing plant-based SKUs and school/hospital catering services are piloting lupin-based alternatives in order to meet nutritional standards and sustainablility targets.
Strategic Response:The APAC region saw 12.1% quarter-on-quarter sales growth, driven by Lupin Foods Australia signing a distribution deal with Woolworths and Coles for its RTD lupin milk. In Germany, Prolupin signed a significant supply contract with REWE Group, allowing its “Luve” products to reach multiple outlets with over 3,000 businesses, resulting in a 10.4% increase in market penetration.
Separately, SIG Combibloc introduced a Tetra Pak-compatible lupin milk package for institutional buyers across Sweden and Finland yielding a 8.3% increase in orders from institutions.
Focus on R&D to Optimize Taste and Texture
Shift:Bitterness and unfamiliar taste profiles have been a significant barrier to adoption of lupin milk. Consumers used to creamier almond milk or oat milk have a preference for smooth texture and neutral flavor. Some, however, are boosting market acceptance through the use of enzymatic processing and fermentation techniques and natural flavor masking technologies which reduce through bitterness and improve the sensory appeal of the product.
Strategic Response:Using patented enzymatic de-bittering process to enhance taste aided in a 6.1% quarter-on-quarter increase in product tests throughout central Europe, while blind sensory tests reported a 14% improvement in consumer satisfaction scores.
Co-developed fermentation-based neutralization of lupin off-notes with a USA university research center while supporting pilot production for new flavored SKUs - contributing to an 18% increase in sampling conversions at Whole Foods. “Made With Luve” combined vanilla and chocolate lines with natural flavor encapsulation, driving a 7.6% sales increase in school-lunch-friendly formats targeted at youth.
Tapping Into Barista Professionals and Foodservice
Shift:Demand is growing for plant milks that froth well, hold flavor under heat and complement coffee and tea, traders say: The rise of plant-based cafés and the need for steamable milk alternatives. Barista menus are currently dominated by traditional soy or oat, but with its high protein content, lupin is a good contender for cappuccinos and lattes if it can live up to texture and taste expectations.
Strategic Response:Lupin Foods Australia launched “Barista Luve,” reformulated for the specialty café trade, (launched in over 400 café chains across Sydney and Melbourne driving an 11.9% increase in professional use sales.
Working with a few boutique roasteries in the Netherlands and Belgium, SIG Combibloc was able to launch a barista-grade packaging line that now has captured 9.3% market share at local coffee chains. In the foodservice channel, Prolupin saw 8% year-on-year growth which they contributed to an agreement they struck with foodservice distributor Transgourmet to introduce lupin-based milk for high-end restaurants, hotels and institutional buyers.
The following table shows the estimated growth rates of the top five territories projected to exhibit high consumption through 2035.
| Country | CAGR 2025 to 2035 |
|---|---|
| USA | 5.1% |
| Germany | 4.3% |
| China | 6.7% |
| Japan | 3.5% |
| India | 7.4% |
In the USA, growing consumer demand for clean-label, allergen-free plant-based milk alternatives is driving the uptake of lupin milk. Unlike soy or almond milk, lupin milk delivers high protein with low allergenicity and is well-suited to consumers with nut, soy or gluten sensitivities. Lupin naturally has prebiotics that target the gut and have anti-inflammatory properties, which is in demand.
Lupin milk is being marketed as creamy, low-carb, high-fiber option in the wellness and performance nutrition categories, with a number of brands entering the space. Retail traction is being developed via natural food shops and e-commerce sites, and the brand is resonating particularly well with health-conscious millennials and flexitarians.
Germany is one of the forefathers of lupin milk, as it focuses on sustainable agriculture and encourages domestic protein crop cultivation. The country’s consumers are embracing plant-based dairy not just for health reasons but also for environmental ones.
As a nitrogen-fixing crop, lupin contributes to regenerative farming objectives, and German startups such as Made With Luve have driven its popularity in the form of lupin-based goods. Along with increased awareness of lactose intolerance, the demand for allergen-free and non-GMO products has provided lupin milk with a competitive advantage in the refrigerated and shelf-stable beverage aisles of German retail chains.
China’s burgeoning middle class and rising demand for functional, lactose-free drinks are creating opportunities for new plant-based milk categories like lupin milk. The traditional choice has been soy, but there is increasing interest in newer legumes with even better health implications. The better amino acid profile and naturally low glycemic index meets the needs of diabetic consumer and fitness conscious consumer groups.
Domestic function beverage brands are also starting to develop fortified (e.g., calcium, B12, omega-3 enriched) value-added varieties from lupin milk. Cross border e-commerce platforms and social commerce(Douyin, Xiaohongshu) help enable faster consumer trial and category education.
For the taste, texture, and digestibility-obsessed Japanese, lupin milk is quietly making a home in the pop-up plant-milk bubble. Japanese consumers appreciate the neutral taste of lupin milk and its hypoallergenic properties as a gentler alternative for children and seniors.
Although soy milk is still the king of plant-based milks, lupin’s neutral taste is advantageous for blending with teas and in desserts and bakery formulations. Innovations from local food-tech startups and partnerships with functional food producers support growth. Distribution is still limited to health food stores and select online retail platforms.
The demand for lupin milk in India is growing against the backdrop of increasing understanding of lactose intolerance, fear of protein malnutrition and an upsurge in veganism among urban millennials. Its resilience to drought-prone climates and potential for local cultivation are dazzling agritech innovators, too.
Some Indian brands are marketing lupin milk as a drink for various age groups including school children, athletes and diabetics that is high in protein. Lupin milk variants also enriched with herbs inspired by Ayurveda are also making an entry. Health chains and digital-first platforms are pushing distribution beyond metros. Andsupport from the government for plant-based nutrition and startup funding under “Make in India” is accelerating that ecosystem.
| Segment | Value Share (2025) |
|---|---|
| Flavored (By Product Type) | 36.4% |
Rapid growth of the flavored lupin milk segment is attributed to the growing demand amongst consumers for plant-based beverages that offer nutritional benefits while also having good taste. As consumers migrate from dairy to non-dairy alternatives, flavor has emerged as a point of differentiation in the already saturated alt-milk market.
Flavored lupin milk players are seeing vanilla, chocolate, berry, and even more niche flavors such as turmeric or chai spice go mainstream. These variants have specific appeal for flexitarians, millennials and Gen Z consumers who want health benefits as well as sensory delight from plant-based products. Flavoured lupin milk also cuts down on sugar in smoothies and in specialty drinks, which is why it is gaining traction with foodservice outlets and cafés.
Manufacturers are also introducing fortified options-boosted with calcium, B12, and protein-in their flavored portfolios to target consumers with niche dietary requirements. As this indulgent health food is making inroads all over the world, flavored lupin milk has the potential to guarantee its rightful place within the world of plant-based drinks.
| Segment | Value Share (2025) |
|---|---|
| Hypermarket/Supermarket (By Distribution Channel) | 33.9% |
Hypermarkets and supermarkets continue to be considered the most prominent channels for the distribution of lupin milk owing to their ability to maximize visibility to consumers and their reach across developed and emerging markets. These large retail outlets are popular points of access for new plant-based products, frequently running promotional campaigns, sampling programs, and in-store education that increase consumer awareness.
Shelf placement next to products made from almond, soy, and oats has commoditized lupin milk as part of the larger dairy alternatives aisle. Retail chains are listing lupin milk as a way to target increasingly health- and environmentally conscious shoppers, and some are even teaming up with brands to promote lupin’s clean-label, allergen-free and sustainable attributes.
Supermarkets remain the most trusted channel for trial and repeat purchases, thanks to the convenience of one-stop grocery shopping and the ability to compare plant-based milk brands side by side.
As it finds its way to find its feet thanks to the growth, it's increasingly taking up shelf space and generating targeted plant-based promotions driving growth, and it looks like the hypermarket/supermarket segment will continue to remain the key pillar of retail growth for lupin milk.
Some of the pioneering companies spearheading the new market for lupin milk with immersive product development, sustainable sourcing, and consumer education on plant-based dairy alternatives, are Lupin Foods Australia, Prolupin, and Made with Luve.
These companies have capitalised on the nutritional benefits of lupin high in protein, high in fibre and low in allergens to create milk alternatives appealing to not only the vegan or lactose-intolerant demographic, but also the health-conscious consumer.Being a product that is gaining traction, innovation is one of the most prominent competitive drivers and therefore producers are working to enhance the taste and texture of the lupin milk as well as improve the stability of the milk compared to dairy and more common substitutes, such as almond and soy-based.
There are also plans to fortify lupin milk with calcium, B12, and other micronutrients, increasing its attractiveness as a full dairy replacement. The strong proposition around environmental sustainability, especially lupin’s water and nitrogen footprint, only adds to the value proposition, as noted both consumers and institutional buyers.
Many marketing strategies that highlight clean-label formulations and specific allergen-friendly positioning. As consumer interest in new plant proteins grows, brands are using transparency and storytelling to build trust and educate the market about the benefits of lupin.
For instance:
The global industry is estimated at a value of USD 42.6 million in 2025.
Some of the leaders in this industry include Lupin Foods Australia, Prolupin, SIG Combibloc, PURIS, Fraunhofer IVV, Barentz International B.V., Coorow Seeds, Inveja SAS – Lup'Ingredients, Soja Austria Vertriebs GmbH, and Golden West Foods Group.
Europe is projected to dominate the market by 2025 due to increasing consumer demand for allergen-friendly and plant-based milk alternatives with high protein content.
The lupin milk industry is projected to grow at a forecast CAGR of 9.8% from 2025 to 2035.
In this segment, the industry has been categorized into Plain and Flavored.
By source, the market is segmented into Organic and Conventional.
Key end-use applications include Food & Beverages, Bakery and Confectionery, Personal Care, and Retail Sales.
The distribution channels covered in the report are Hypermarkets/Supermarkets, Convenience Stores, Wholesale Stores, Specialty Stores, and B2B.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
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Lupin Milk Market
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