Milk Thistle Market Outlook

The milk thistle market size is projected to be valued at US$ 97.47 million in 2023 and is expected to rise to US$ 316.35 million by 2033. The sales of milk thistle are expected to expand at a significant CAGR of 8.3% during the forecast period.

Various Factors Propelling the Demand for Milk Thistle are:

  • Milk thistles have gained popularity in recent times owing to their ability to promote cell regeneration and growth. They are widely consumed in the form of capsules or tablets due to their detoxification properties, which are in line with the growing health and wellness trend.
  • Milk thistle is also used as adjuvant in developing various therapeutic formulas by combining them with aloe vera, turmeric, and dandelion to treat and manage various chronic ailments.
  • A key trend that has boosted milk thistle sales is the growing popularity of multi-herb products. Milk thistle is a key ingredient used in such products, which are increasingly beneficial for improving immune functions, sleep disorders, liver functions, digestion, and cardiovascular diseases.
  • The preference among consumers for natural remedies that eliminate the side effects linked with allopathic and other conventional medicines is expected to continue driving the milk thistle industry.
  • Ready-to-eat (RTE) milk thistle products, private-label, and processed milk thistle seeds are gaining popularity among consumers due to their convenience of consumption and affordability.
  • Milk thistles have also been gaining traction as a natural solution for new mothers in increasing breast milk, which has further driven their demand worldwide in recent times. However, despite their anti-fibrotic, antioxidant, and anti-inflammatory properties, the efficacy of milk thistle supplements in treating liver diseases has not been completely compelling.
  • Although milk thistles are observed to be tolerated well in patients with liver disease, the potential interaction of the formulation continues to remain an importantconcern among players in the milk thistle market.
  • Another challenge faced by the milk thistle market is that though they are beneficial for women in terms of breastfeeding, several cases have emerged where women experience constipation and other ailments associated with the digestive tract.
  • Key players in the milk thistle market are now taking innovative measures to overcome this challenge.
Attributes Details
Milk Thistle Market CAGR 8.3%
Milk Thistle Market Valuation (2023) US$ 97.47 million
Milk Thistle Market Valuation (2033) US$ 316.35 million

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Milk Thistle Revenue Analysis from 2018 to 2022 Vs Outlook 2023 to 2033

The milk thistle market was valued at US$ 90 million in 2022, recording a CAGR of 8.0% in the analysis period of 2018 to 2022.

Milk thistle has been used for over 2,000 years for its medicinal properties, especially for liver disease. The plant originally originated in the Mediterranean region, but is now cultivated in other parts of the world. Silymarin, the active ingredient in milk thistle, has been extensively studied for its anti-inflammatory, antioxidant, and anti-cancer properties.

Milk thistles have grown in popularity over the years and are now commonly used as a natural remedy for liver disease.They also provide other health benefits such as detoxification and immune system support.

Looking ahead, the milk thistle market is expected to continue to grow, driven by increasing consumer preference for natural remedies and trends toward health and wellness. The use of milk thistle in combination with other herbs as an adjuvant to treat various chronic diseases is expected to further contribute to the market growth.

The convenience and affordability of consuming RTE milk thistle products, private label, and processed milk thistle seeds are expected to increase their popularity among consumers.

With the growing popularity of botanical products, several new players are expected to enter the milk thistle supplement market. Milk thistle extracts have emerged as one of the most popular options for meeting the market's growing demand for natural and effective skincare products.

Consumers' increasing desire for anti-aging and anti-inflammatory properties has propelled market demand for milk thistles.

Considering the above-mentioned factors, FMI opines that the milk thistle market is predicted to value at US$ 316.35 million by 2033, recording a progressive growth trajectory of 8.3% in the forecast period from 2023 to 2033.

A Shift Toward Healthy Lifestyle Presents New Opportunities

Consumer preferences are shifting toward spending on food goods that are right for them as a result of the growing clean-label trend. This is a trend that refers to eating foods that are high in nutrients.. Milk thistle’s nutrition profile has earned place in the clean label category as a generally approved ingredient.

According to the Report, an Increase in the Population of Specific Age Group is Emerging as a Significant Factor Driving Market growth.

According to the UN's World Population Prospects 2019 study, the number of people aged 40 to 59 was estimated to be 17,83,309 in 2019. This population is expected to grow to nearly 20,46, 991 by 2050, potentially increasing demand for anti-aging products and creating a favorable growth environment for the milk thistle industry.

Milk Thistle Products are Gaining Popularity in the Market as the Number of Online Pharmacies Filling Prescriptions iIncreases.

The market demand for milk thistle is fueled by the rise of e-commerce websites. During the forecast period, traditional distribution channels such as modern retailers and drugstores are expected to lose 2% of market share due to the shift to e-commerce channels and changes in consumer buying habits.

In recent years, customers have been looking for herbal treatments for specific ailments, which has increased the demand for online sales of these herbs. Given the high discount rates on these products and the constantly expanding range of options for consumers, the number of online sales for these products has increased dramatically in recent years. Manufacturers around the world have implemented online sales strategies to increase milk thistle sales and reach a global audience.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative View of the Milk Thistle Market

Milk Thistle Market:

Attributes Milk Thistle Market
CAGR (2023 to 2033) 8.3%
Market Value (2033) US$ 316.35 million
Growth Factor One of the key factors influencing the market growth is the increasingdemand for functional and nutritious food.
Opportunity The rising demand for Milk Thistle is being fueled by the growing trend of health and wellness.
Key Trends Quality and shelf-life improvements are the current trends in the Milk Thistle market.

Milk Ingredients Market:

Attributes Milk Ingredients Market
CAGR (2023 to 2033) 4.4%
Market Value (2033) US$ 97.6 billion
Growth Factor Milk ingredients are used in a wide range of products, including prepared foods and supplementary foods. Many milk components, such as casein and caseinates, are high in protein and amino acids and have a variety of health benefits when consumed.
Opportunity Another factor that is expected to drive the growth of the milk ingredients market is consumers' growing desire to consume various food products that contain milk ingredients, such as functional food, beverage, dairy, meat products, and infant milk formulae.
Key Trends The rising disposable income of consumers, as well as their growing willingness to pay a premium for food items with various health benefits, is a major factor driving the global market for milk components.

Organic Food and Beverages Market:

Attributes Organic Food and Beverages Market
CAGR (2023 to 2033) 13.2%
Market Value (2033) US$ 360.87 billion
Growth Factor The industry might expand as a result of consumers' growing health consciousness and their understanding of the advantages to their health that come from consuming organic foods and beverages.
Opportunity The demand in the global market for organic food and beverages has also been shown to be significantly influenced by government support for an organic way of life.
Key Trends While consumer demand for organic continues to rise at the retailer and brand level, there is also an increasing interest in organic at both lower-priced and higher-end restaurants.

Milk Thistle Market - Country-wise Insight

Why the United Kingdom is Showing Signs of being an Lucrative Region for the Milk Thistle Market?

Milk thistle demand has increased due to the growing demand for herbal supplements in the United Kingdom. The market share in the United Kingdom is expected to be 28%. Milk thistles are in high demand in this area due to increased athletic activity and athletes' use of health supplements to boost stamina and immunity.

Milk thistle's effectiveness in cosmetics has significantly improved over time, resulting in increased demand in these areas. Due to a significant increase in diabetic cases worldwide, the demand for herbal treatments to treat the disease in these regions has increased significantly. As a result, milk thistle is popular in the market.

The Broad Range of Applications is Predicted to Boost Industry Growth in Latin America.

Latin American milk thistle market is expected to hold a CAGR of more than 6% between 2023 and 2030. According to the report, this is due to an increase in the use of milk thistle plants in tea, food supplements, and infusions. The region is also plagued by a high prevalence of liver diseases, particularly in countries such as Brazil and Mexico.

According to FMI, Asia-Pacific is Expected to Record a CAGR of 9% uring the Forecast Period

According to the World Health Organization, in developing countries, nearly two-thirds of the population uses herbal medicines as a part of their healthcare. The use of herbs is common to all indigenous medical systems as well as Ayurvedic, homeopathic, naturopathic, traditional Oriental, Chinese, and traditional American Indian systems.

The growing popularity of Ayurvedic centers and traditional practices has increased the demand for milk thistles. The continued increase in consumption of Ayurvedic tea in these regions has fueled the demand for milk thistle extract in the market.

The increasing number of cases of fatty liver disease, hepatitis and cancer in these regions has led to a demand for herbal remedies, boosting the demand for milk thistle in the market.

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Milk Thistle Market - Category-wise Insights

The Ease of Consumption of Capsule in Comparison to its Various Counter-Parts is Fueling the Segment Growth

With its relatively simple manufacturing process and ease of availability, the capsule segment is estimated to value at USD 90 million by 2032. Capsules do not rely on complex formulations like other types of medication. During the forecast period, the powder & granule segment is also expected to expand at a reasonable CAGR. This growth is primarily attributed to the powdered form's high absorbability when compared to other forms, which may be beneficial for segmental growth.

Distribution Channel Insights

Pharmacy has been the preferred choice among consumers worldwide for purchasing milk thistle supplements, with sales recorded US$ 43.9 million in 2022. These profitable sales channels for milk thistle supplements include the most recent product launches in a variety of flavors

There has been a significant increase in drug stores in emerging nations, in line with government efforts to improve care provision, which is expected to favor prospects of the milk thistle supplements market.

The milk thistle sales from supermarket/hypermarkets is predicted to surpass by US$ 90 million by 2032. The availability of milk thistle supplements in supermarkets and hypermarkets has increased over the years due to growing demand and awareness about the health benefits of milk thistle. The ease of accessibility and convenience of purchasing supplements from supermarkets and hypermarkets has also contributed to the growth of this distribution channel.

Competitive Landscape

The milk thistle market is highly competitive and fragmented, with a large number of players operating in the market. Some of the key players in the market include Gaia Herbs, Inc., Nature's Bounty Co., Now Foods, Jarrow Formulas, Inc., Himalaya Drug Company, Swanson Health Products, Liver Health Connection, LLC, Herb Pharm, LLC, Natural Wellness, Inc., and Bio Botanica, Inc.

These companies are focusing on various growth strategies, such as product launches, partnerships, and collaborations, to strengthen their market position. For instance,

  • In March 2021, Gaia Herbs, Inc. launched a new product called "Liver Cleanse Everyday Support," which contains milk thistle extract, to support the liver's natural detoxification process.
  • Similarly, in January 2020, Nature's Bounty Co. announced a partnership with The Vitamin Shoppe to launch a new line of herbal supplements, which includes milk thistle supplements.

Companies are also investing in research and development activities to develop innovative and effective milk thistle products. For example, in September 2020, Jarrow Formulas, Inc. announced the launch of its new milk thistle extract product, which uses a proprietary extraction technology to enhance the bioavailability of active ingredients.

Companies are also expanding their distribution networks to increase their market reach. For instance, in June 2021, Himalaya Drug Company announced the expansion of its distribution network in the United States through a partnership with Albertsons Companies, Inc. to sell its range of herbal supplements, including milk thistle, in its supermarkets and pharmacies.

Overall, the competitive landscape in the milk thistle market is expected to remain highly competitive and dynamic, with companies adopting various strategies to increase their market share and meet the growing demand for natural and herbal remedies.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Countries Covered The United States, Canada, Germany, The United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Türkiye, Northern Africa, and South Africa
Key Segments Covered Form, Distribution Channel, Region
Key Companies Profiled Nature's Bounty Co.; Sundown Naturals; Jarrow Formula Inc.; 21st Century Healthcare Inc.; Puritan's Pride; Swanson Health Products; Bio-Botanica Inc.; Blackmores Limited; NOW Foods; Solgar Inc.; Swisse; GNC; Amway Corp
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Milk Thistle Market Segmentation

By Form:

  • Capsule
  • Powder and Granules
  • Liquid Extract
  • Lubricating
  • Specialty Oils

By Distribution Channel:

  • Pharmacy Stores
  • Hypermarkets/Supermarkets
  • Convenience Store
  • Online

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa (MEA)

Frequently Asked Questions

How Big is the Milk Thistle market?

The market is valued at US$ 97.47 million in 2023.

Who are the key Milk Thistle Players?

Swisse, GNC, Amway Corp are key market players.

What is the growth forecast for Milk Thistle Market?

The market is forecast to register a CAGR of 8.3% through 2033.

What will the market size be in 2033?

The market will reach US$ 316.35 million by 2033.

How is the historical performance of the market?

From 2018 to 2022, the market registered a CAGR of 8%.

What is the Projected Size of the Milk Thistle Market by 2033?

The global market size to reach US$ 316.35 million by 2033.

Which Country Holds High Lucrativeness?

The United Kingdom is projected to emerge with a CAGR of 28% till 2033.

What will be the Growth Potential of the Milk Thistle Market in 2023?

The growth potential of the market is 8.3% through 2033.

Which Form Segment is Highly Preferred in the Market?

Capsule segment is highly preferred in the milk thistle market.

How the Market is Expanding in Asia Pacific?

Asia Pacific is estimated to record a CAGR of 9% through 2033.

Table of Content

1. Executive Summary | Milk Thistle Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2023 to 2033

        5.3.1. Capsule

        5.3.2. Powder & Granule

        5.3.3. Liquid Extract

    5.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033

        6.3.1. Hypermarket/Supermarket

        6.3.2. Convenience Stores

        6.3.3. Pharmacy Stores

        6.3.4. Online Retail

    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Form

        8.2.3. By Distribution Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Form

        8.3.3. By Distribution Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Form

        9.2.3. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Form

        9.3.3. By Distribution Channel

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Form

        10.2.3. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Form

        10.3.3. By Distribution Channel

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Form

        11.2.3. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Form

        11.3.3. By Distribution Channel

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Form

        12.2.3. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Form

        12.3.3. By Distribution Channel

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Form

            13.1.2.2. By Distribution Channel

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Form

            13.2.2.2. By Distribution Channel

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Form

            13.3.2.2. By Distribution Channel

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Form

            13.4.2.2. By Distribution Channel

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Form

            13.5.2.2. By Distribution Channel

    13.6. United Kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Form

            13.6.2.2. By Distribution Channel

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Form

            13.7.2.2. By Distribution Channel

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Form

            13.8.2.2. By Distribution Channel

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Form

            13.9.2.2. By Distribution Channel

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Form

            13.10.2.2. By Distribution Channel

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Form

            13.11.2.2. By Distribution Channel

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Form

            13.12.2.2. By Distribution Channel

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Form

            13.13.2.2. By Distribution Channel

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Form

            13.14.2.2. By Distribution Channel

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Form

            13.15.2.2. By Distribution Channel

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Form

            13.16.2.2. By Distribution Channel

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Form

            13.17.2.2. By Distribution Channel

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Form

            13.18.2.2. By Distribution Channel

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Form

            13.19.2.2. By Distribution Channel

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Form

            13.20.2.2. By Distribution Channel

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Form

        14.3.3. By Distribution Channel

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Blackmores Limited

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Nature’s Bounty Co.

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Jarrow Formula, Inc.

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Bio-Botanica, Inc.

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Puritan’s Pride

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Swanson Health Products

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Sundown Naturals

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. NOW Foods

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Solgar, Inc.

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Swisse

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

        15.1.11. Amway Corp.

            15.1.11.1. Overview

            15.1.11.2. Product Portfolio

            15.1.11.3. Profitability by Market Segments

            15.1.11.4. Sales Footprint

            15.1.11.5. Strategy Overview

                15.1.11.5.1. Marketing Strategy

                15.1.11.5.2. Product Strategy

                15.1.11.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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