macadamia milk market reached USD 40.3 million in 2023. And that demand for macadamia milk would be USD 43.8 million by 2025. The sales value of the product is anticipated to reach USD 70.5 million by the end of 2035, with a high global sales rate of 5.0% CAGR during the forecast period (2025 to 2035).
The emerging preference for plant-based dairy alternatives is among the major drivers for the macadamia milk market. How Orson Foods Is Transforming Macadamia Milk into the Next Big Thing in Vegan Dairy Alternatives Consumers are steadily moving toward lactose-free and vegan friendly milk substitutes, and macadamia milk is increasingly becoming a serious contender with its rich creamy texture and health benefits.
Loaded with healthy monounsaturated fats and low in carbohydrates, macadamia milk is beloved by health-minded consumers, keto dieters and consumers seeking premium plant-based options. Top brands including Milkadamia, Suncoast Gold and Pacific Foods are riding the wave by introducing extensions to their product ranges and providing organic; unsweetened; and fortified options.
As it stands, the macadamia milk sector offers a diverse range of formulations, with chilled, ambient and barista-style options available to consumers. The growing popularity of macadamia milk in coffee shops and specialty drinks has also driven its demand. Moreover, the growing focus on sustainable and ethical sourcing practices is a key contributor to market expansion, with brands increasingly highlighting regenerative farming and eco-friendly packaging.
Macadamia milk has been climbing in popularity among consumers, particularly because they consider it a premium dairy alternative. Synthetically rich and buttery in taste, the macadamia milk is used extensively in lattes, smoothies, and cooking.
Its acceptance in the market has also been bolstered by the rising popularity of clean-label, minimally processed, and nutrient-dense plant-based products. Innovation in flavor, additional nutrients, and sustainable production will likely drive ongoing growth in the sector.
The table below presents a comparative assessment of the variation in CAGR over six months for the base year (2024) and the current year (2025) for the global macadamia milk industry. This analysis highlights crucial shifts in market performance and revenue trends, giving stakeholders better insight into growth patterns.
| Particular | Value CAGR |
|---|---|
| H1 | 4.7 % (2024 to 2034) |
| H2 | 4.8 % (2024 to 2034) |
| H1 | 4.9 % (2025 to 2035) |
| H2 | 5.0 % (2025 to 2035) |
During the 2025 to 2035 decade, the market is expected to expand at a compound annual growth rate (CAGR) of 4.9% in H1 and 5.0% in H2. The CAGR for the next phase, which encompasses H1 2025 through H2 2035, is expected to exhibit consistent growth. The growth of the market will be driven by increasing consumer preferences for premium plant-based beverages, a spate of innovations in macadamia-based products, and sustainable purchasing behaviors.
Tier 1, Key Players; Major brands, Well-established revenue sources, Wide distribution, High equity brands These companies spend freely on marketing, product development and retail expansion to retain their dominance. Meatadamia is the biggest name in the space, with a full line of macadamia milk offerings ranging from barista mixes to unsweetened versions, and an extensive presence in mainstream grocery stores, cafes and online outlets.
One of its main competitors is Califia Farms, which has added macadamia milk to its plant-based range, mixing it with almonds and oats for added functionality, taste and versatility. These brands also enjoy strong supply chains, consumer trust, and large-scale production, making their products readily available.
Tier 2 is for mid-sized brands that are still strong, but more niche, brands that focus on premium-quality ingredients, sustainability and health-conscious consumers. Elmhurst 1925, for one, has established a reputation for its clean-label, additive-free macadamia milk, produced through a proprietary cold-milling process that preserves nutrients without the inclusion of gums or emulsifiers.
Similarly, there’s Three Trees, a brand known for its organic, small-batch macadamia milk made with simple, whole ingredients and a good-for-you, plant-based alternative. These companies set themselves apart through sustainable sourcing, premium formulations, and transparency in ingredients, and aim at consumers who increasingly favor natural, wholesome products to mass-market alternatives.
Tier 3 comprises up-and-coming and small brands that are surfacing via direct-to-consumer sales, specialty distribution, and standout product offerings. These companies tend to rely on organic certifications, non-GMO labels, and creative packaging to differentiate themselves in a saturated marketplace.
Suncoast Gold is an Australian brand that sells direct macadamia milk from macadamia growers. Others, more niche brands and artisanal producers use e-commerce and social media, as well as farmers’ markets, to establish brand recognition and customer loyalty.
Rising Demand for Dairy-Free and Plant-Based Alternatives
Shift: The trend toward dairy-free and plant-based milk alternatives has continued to rise as health-conscious consumers look for lactose-free, vegan and allergen-friendly options. A premium alternative to almond, oat and soy milk, macadamia milk is prized for its creamy texture, rich flavor, and healthy monounsaturated fats. Rural areas are also seeing increased interest, particularly in non-GMO, clean-label, and organic macadamia milk in North America, Europe, and Australia, where the plant-based diets continue to expand.
Strategic Response: Following the trend, Milkadamia and Suncoast Gold both expanded their lines to include organic and unsweetened macadamia milk, accounting for a 22% increase in sales among health-conscious consumers.
Elmhurst 1925 and Califia Farms took a stab at an ultra-foamable macadamia milk, aiming it at coffee drinkers who expect a creamy mouthfeel in lattes and cappuccinos but prefer it on plant-based terms. Australian macadamia brands, such as Macamilk, meanwhile, have taken advantage of their local supply chains, advertising traceable, single-origin macadamia milk to premium-conscious consumers.
Branching into RTD and Flavoured Variants
Shift: Consumers are looking for plant-based (PB) RTD macadamia milk-based beverages which allow for convenient, on-the-go options. Flavored macadamia milk with vanilla, chocolate, matcha, and the like is also on the rise, especially among Millennials and Gen Z, who gravitate toward exciting, indulgent alternatives to dairy.
Strategic Response: With this opportunity, Milkadamia launched vanilla and a lightly sweetened version of macadamia milk in RTD cartons leading to a 19% sales increase in convenience stores. Califia Farms introduced macadamia-chocolate and cold brew macadamia lattes, a dabble into coffeehouse-style RTD fashions. Elsewhere, Nutty Bruce (Australia) and Elmhurst 1925 widened their snap-and-go macadamia milk ranges, aiming to hit urban professionals and health-minded shoppers.
Growing Adoption in Coffee and Foodservice Industry
Shift: The specialty coffee and foodservice industry is moving towards macadamia milk as a premium, dairy-free option to oat and almond milk. It also froths well, making macadamia milk a new favorite among baristas and coffee devotees. The need for plant-based milks that work specifically for baristas is especially high in the USA, UK, and Australia, all of which are home to third-wave coffee cultures.
Strategic Response: Califia Farms and Milkadamia teamed up with leading café chains to launch barista-series macadamia milk, driving a 25% growth in demand from coffee shops. By adding macadamia milk to their dairy-free menu options last year, Blue Bottle Coffee and Stumptown Coffee Roasters helped drive a 14% increase in plant-based latte orders. Meanwhile, Australia’s Allpress Espresso and Campos Coffee incorporated macadamia milk from locals, appealing to sustainability-minded coffee drinkers.
The Rise of e-commerce and Subscription-based Sales
Shift: With the growth of online grocery shopping, more consumers buy macadamia milk via e-commerce and direct-to-consumer (DTC) subscription models. Plant milk sales are up over 30% online alone in major markets like the USA, UK and Australia, as it offers convenience and the ability to buy in bulk.
Strategic Response: Seeking to capture this expanding market, Milkadamia and Elmhurst 1925 introduced DTC subscription services that include heavily-discounted bundles of macadamia milk, resulting in a 40% increase in repeat customers. Macadamia milk sales online were up 28% as a result, as Amazon, Instacart and Thrive Market added more options of the buttery beverage. In Australia, Macamilk introduced bulk ordering options not only to cafés but also to home consumers searching for good value, long-lasting plant-based milk solutions.
Commitment to Sustainability and Ethical Sourcing
Shift: Sustainability-minded consumers are scrutinizing which environmentally friendly plant-based milks that they pour into their lattes, more scrutinizing sourcing of ingredients, water usage and carbon footprints. Unlike almond milk, which has a huge water footprint, macadamia milk is a lower water footprint product that also does not need any pesticide sprays, so many see it as a more sustainable option.
Strategic Response: Milkadamia’s new “Regenerative Farming” initiative underscores sustainability and promotes macadamia milk as carbon-neutral, soil-positive and better for the climate; as a result, eco-friendly purchases rose 20%. Australian macadamia growers such as Suncoast Gold have better publicized their sustainable farming practices, which helped boost their market share in premium grocery chains. Meanwhile, Califia Farms and Nutty Bruce moved to 100 percent recyclable packaging, enticing zero-waste consumers and lifting sustainability-led sales by 15 percent.
Low Pricing Strategy and Mainstream Market Entry
Shift: Although macadamia milk is marketed as a premium plant-based milk, price-conscious consumers are seeking more affordable dairy-free options. Almond and oat milk leading the price war, macadamia milk brands must change their price strategy to be more affordable.
Strategic Response: Milkadamia lowered its macadamia milk prices by 10 percent, which gave it a 15 percent sales increase with sensitivity to budget shoppers Affordable macadamia milk options provided by private-label supermarket brands like Whole Foods 365 and Aldi bolstered household penetration by 18%. Meanwhile, Califia Farms and Elmhurst 1925 began offering multi-pack discounts, making macadamia milk more affordable for families and daily consumers.”
Strategies for Adaptation by Region
Shift: Macadamia milk is popular with consumers in North America (pun not necessary) and Australia, where the majority of macadamia growers are located, while Europe and Asia are emerging markets where plant-based milk is increasingly adopted.
Strategic Response: To address the regional inclinations:USA & Canada: Califia Farms and Elmhurst 1925 launched barista bar macadamia milk during a coffee culture boom. Australia: Nutty Bruce and Suncoast Gold made a point of sourcing their macadamia milk locally, which has appealed to health-conscious shoppers.
UK & Europe: Milkadamia recently grew its distribution with Tesco, Sainsbury’s, and Waitrose, which are all targeting the organic and vegan/permanent markets. Asia: Macamilk entered the Hong Kong and Singapore markets, positioning macadamia milk as a premium dairy alternative for lactose-intolerant consumers.
The following table shows the estimated growth rates of the top five territories expected to exhibit high consumption of macadamia milk through 2035.
| Country | CAGR, 2025 to 2035 |
|---|---|
| USA | 4.7% |
| Germany | 5.0% |
| China | 5.4% |
| Japan | 4.8% |
| India | 5.2% |
Increasing consumer preference towards premium, plant-based dairy alternatives is working well in favor of the USA macadamia milk market. With the trend of plant-based nutrition emerging as growing consciousness among consumers, macadamia milk is finding acceptance among fitness enthusiasts, individuals with lactose intolerance, and people who prefer a vegan or flexitarian lifestyle. Consumption of unsweetened, organic, and fortified macadamia milk is also driving business, as product users are finding increasingly more items with clean ingredient statements and incorporated functional benefits.
Market expansion is also supported by clean-label trends and innovations in macadamia milk formulations. New macadamia milk varieties are also hitting the market to serve up high-protein, omega-3-rich, and coffee shop capable versions for caffeine drinkers, fitness masters, and general health fans.
The USA foodservice sector is entering the macadamia milk boom in coming years, particularly coffee chains and specialty cafes, as macadamia milk is added as a high-end dairy-free milk alternative. Retailers, natural food stores, and online channels continue to be essential distribution points, with brands emphasizing eco-friendly packaging and organic certifications to appeal to eco-conscious consumers.
EU regulations like organic, non-GMO, and sustainable plant-based products have gradually enabled Germany’s macadamia milk market to grow in a stable state. Macadamia milk is an appealing option with a creamy mouth feel and nutritious profile, and appeals to German consumers seeking high-quality, minimally processed dairy alternatives. Market Growth and Forecasts The growth and demand of the market has been driven by the rising popularity of plant-based diets and the increasing concern over animal welfare and environmental shock.
Macadamia milk fortified with vitamin D, calcium, and omega fatty acids is rapidly gaining traction at health food stores, ecommerce websites, and specialty supermarkets. Functional macadamia milk products (e.g. those with added probiotics for gut health) are increasingly gaining traction with consumers seeking added nutritional value.
In Germany, where clean-label and minimally processed dairy alternatives are paramount, Macadamia manufacturers are investing in fermentation-based macadamia milk products and barista-friendly nut milk formulations. The segment is also growing due to the expansion of private-label macadamia milk brands and collaborations between plant-based dairy producers and retail chains.
China has the fastest growing macadamia milk market in the world due to the plant basis trend for diet, growing middle consumption and functional beverage market. There is also a growing trend of being lactose insensitive in health conscious eating habits along with influence from the western diet. Fortified macadamia milk, macadamia-based creamers, and protein-rich nut milk blends are enjoying high growth rates in urban markets and among young professionals looking for convenient, nutritious beverage solutions.
“China’s rising plant-based movement and supporting government initiatives are fuelling investment in domestic macadamia nut farming and sustainable dairy-free product development. International and domestic brands operating in China look to leverage e-commerce platforms by utilizing digital marketing strategies to help reach Chinese consumers. Limited-edition macadamia milk flavors, collaborations with local influencers and ready-to-drink macadamia-based beverages are growing in popularity.
As the functional beverage category continues to expand, macadamia milk is making its way into plant-based protein shakes, meal replacements and specialty tea blends. China is expected to account for a big chunk of those annual volumes as demand for premium and imported plant-based products increases while investments in sustainable agriculture continue.
| Segment | Value Share (2025) |
|---|---|
| Unsweetened Milk (By Product Type) | 55.6% |
Unsweetened macadamia milk is catching on with health-conscious consumers seeking dairy alternatives that are low in sugar. With growing awareness of the health impacts from consuming too much sugar, more consumers are reaching for unsweetened plant-based milk. This category resonates especially well with consumers living ketogenic, low-carb or diabetic-friendly lifestyles, in addition to consumers seeking clean-label options.
In the meantime, unsweetened macadamia milk also serves as a multi-purpose base for smoothies, coffee, and baking requirements, allowing the consumer to control their sweetness consumption. Greater interest in the plant-based movement and increased demand for minimally processed foods have also fueled the growth of this segment.
The small brands are also enriching unsweetened macadamia milk with calcium, vitamin D and B12, nutrients that move the milk closer to mimic dairy. Sustained innovation in packaging and sustainable sourcing shows that the segment will keep growing in the next few years.
| Segment | Value Share (2025) |
|---|---|
| Household/Retail (B2C) (By Sales Channel) | 61.2% |
Household/retail (B2C) is the leading channel for macadamia milk sales; with rising demand from consumers for plant-based dairy substitutes. Supermarkets, hypermarkets, as well as online retail channels are the key distribution modes driving access to a diverse range of macadamia milk brands and flavors for consumers. The sections dedicated to plant-based products at major retail chains have also expanded - which helps boost visibility and availability even more.
The convenience of home delivery and subscription-based models has propelled online sales, enabling consumers to receive their regular supplies of macadamia milk without having a store visit. Digital marketing strategies such as influencer endorsements, social media promotions, are also driving consumer awareness and brand loyalty.
The growing use of macadamia milk in cafes and for ingredient in home-based recipes has cemented its role in household sector. As brands keep launching innovative flavors and organic variants, household/retail segment is projected to experience steady growth in the foreseen years
Significant macadamia milk market players are competitive in obtaining sustainably sourced nuts, processing high-quality nuts, and expanding chickpea applications in specialty coffee, wellness drinks, and functional nutrition. Companies are also investing in new cold-pressed extraction technologies, dairy-free barista solutions and macadamia-based proteins.
The top players in this realm are Milkadamia, Califia Farms, Danone, Suncoast Gold, and Pacific Foods, all of which are well-versed in the use of plant-based milk developments, clean-label manufacturing, and superior macadamia nut dairy replacements. To satisfy growing demand for nut-based milk substitutes, many firms are developing their North American and Asia-Pacific distribution networks.
Major Strategies: Collaborations with plant-based coffee companies, investment in shelf-stable macadamia milk, and expansion of allergen-free dairy substitutes. And, manufactures are focussing on sustainable packaging, regeneratively farmed macadamia and non-GMO sourced ingredients.
For instance
The milk comes in original/unflavored and flavored versions. The flavored category is further divided into vanilla flavor, chocolate flavor, mango flavor, hazelnut flavor, and other flavors.
In terms of product type, the industry is bifurcated into sweetened milk and unsweetened milk.
Based on sales channel, the sector is segmented into household/retail (B2C) and B2B sales. The household/retail (B2C) segment is further categorized into hypermarket/supermarket, convenience stores, departmental stores, mass grocery retailers, and online retailers. the b2b sales segment is also divided into cosmetics and personal care, food and beverage processing industry, and food service industry (HoReCa),
The market is segmented as North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia and Belarus, Balkan & Baltic Countries, Middle East and Africa.
The global macadamia milk industry is projected to reach USD 43.8 billion in 2025.
The market registered a CAGR of 4.3% between 2020 and 2024.
Key players include Milkadamia, Califia Farms, Danone, Suncoast Gold, and Pacific Foods.
North America is expected to dominate due to high demand for plant-based milk alternatives and premium nut-based dairy substitutes.
The industry is forecasted to grow at a CAGR of 5.0% from 2025 to 2035.
Key drivers include rising demand for dairy-free alternatives, increasing plant-based diets, growing functional beverage trends, and advancements in sustainable nut milk processing technologies.
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