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Oral Irrigator Market

Market Insights on Oral Irrigator covering sales outlook, demand forecast & up-to-date key trends

Oral Irrigators Market by Type, Application, Distribution Channel & Region | Forecast to 2022 to 2032

Oral Irrigator Market Outlook (2022 to 2032)

The Oral Irrigators Market is likely to hold the global market at a moderate CAGR of ~4.5% during the forecast period. The global market holds a forecasted revenue of ~US$ 995.1 Million in 2022 and is likely to cross ~US$ 1545.3 Million by the end of 2032.

The Oral Irrigators market is anticipated to show promising growth prospects during the forecast period, expanding the Oral Irrigators market size.



The Oral Irrigators Market Estimated Size (2021)

~US$ 952.3 Million

The Oral Irrigators Market Estimated Size (2022)

~US$ 995.1 Million

The Oral Irrigators Market Projected Size (2032)

~US$ 1545.3 Million

The Oral Irrigators Market CAGR (2022 to 2032)


An oral irrigator, also known as a dental water jet, is a dental care tool used to keep the gums healthy and clean the gaps between teeth. The market demand for oral irrigators is being driven by consumers' growing worries about dental health and the rise in dental implant cases.

It can clear away food particles and plaque, and an oral irrigator is a highly helpful item for persons wearing braces. One of the main drivers of the oral irrigator market is technological advancement. The innovation of products and the introduction of new items, which draw a lot of consumers to these products, dominate the oral irrigator market. manufacturers are also focusing on the introduction of products with more features and cost reduction.

All these factors are helping the oral irrigators market, by impacting consumer preferences and helping to increase the demand for oral irrigators.

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Availability of internet, penetration of online market places all over the world and increasing health awareness are boosting the market

People are becoming more mindful of their own well-being and attentive to their health. They are always looking for fresh things that they may utilize to maintain their health. Online, people are looking for advice from experts and medical professionals. The COVID pandemic is primarily to responsible for this change in consumers' buying behavior.

Again, the rise in dental problems is also aiding the sale of oral irrigators. Oral irrigators are multifunctional and help in the effective cleaning of the mouth, teeth, and gums. They remove plaque and food residues, which are responsible for dental problems. The newer and improved oral irrigators are popular among customers, helping the market growth.

Oral irrigators are reaching people all over the world, due to the use of the internet and online markets. This factor is also majorly influencing the market growth of oral irrigators.

Bulky structure of oral irrigators, their limited use and possible hazards on incorrect use can be possible restraints to the market

Oral irrigators are usually big in size, with a water tank, motor, and handheld water gun, throwing water with high pressure. Due to their bulkiness, they take up too much space. They cannot be stored in compact spaces. Some oral irrigators work on batteries and some work on electricity. This limits their outdoor use. These are commonly used by dentists.

There are portable and compact oral irrigators, but they are very expensive. They also lack multiple functions which are common in their bigger and commercial versions. These oral irrigators have limitations on their oral reach. The bigger machines can cause bleeding and increase sensitivity if the water stream is too powerful. Improper use can also cause injuries. All these factors can be restraints to the oral irrigators market growth.

Sneha Verghese
Sneha Verghese
Principal Consultant
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Regional Insights

Asia Pacific countries are observing an increased demand for oral irrigators in the medical sector.

Due to an increase in sugar-rich diets and poor oral hygiene, the Asian population is experiencing dental issues. Periodontal diseases are a common problem among Asians. Visits to dentists are rising as a result of all these dental issues. Dental clinics commonly use oral irrigators with high-tech features since they are multipurpose. These factors are promoting regional oral irrigator growth. Also, increasing medical tourism in Asian countries is an additional booster for the market.

North America is becoming a big market due to the increasing hygiene and self-care products market.

North America is observing an increase in awareness about personal hygiene and self-care products. North American countries have the habit of using dental floss after brushing. These flosses are string based, and using them can be complicated. Oral irrigators are the best alternative to these string floss. Additionally, advanced and high-tech oral irrigators are gaining popularity in these countries. Availability of the oral irrigators via online stores is helping the market growth in the region.

Competitive Landscape

Some key players in the oral irrigators market are Pro-Floss, Procter & Gamble, PURSONI, Hydro Floss, Aquapick, Colgate-Palmolive, Panasonic Corporation, Matwave, Koninklijke Philips N.V., Candeon, H2Ofloss, Jetpik, Interplak, ToiletTree Products Inc., Water Pik Inc., Shenzhen Risun Technology Co. Ltd, Health and Hygiene Inc., Oratec Corp, Oclean and others.

  • Oclean, a China-based technology company has launched the smallest, most portable, and smart oral irrigator in 2020. This oral irrigator uses water and air streams to clean teeth and gums, and has a gentle cleaning effect, preventing any accidental injuries. The oral irrigator also has multiple modes, helping users to get effective cleaning according to their needs.
  • Colgate-Palmolive has introduced a portable, small-sized, battery-operated oral irrigator. This tiny oral irrigator can hold 140 ml water, giving a minute of the water stream. There are also three different pressure modes. This stream is gentle on gums and teeth but removes plaque effectively. The irrigator comes with a travel pouch, additional nozzles, and USB charging cable.
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Scope of Report



Growth Rate

CAGR of ~4.5% from 2022 to 2032

The base year for estimation


Historical Data Available for

2017 to 2021

Forecast Period

2022 to 2032

Quantitative units

Revenue in USD Million, volume in Units, and CAGR from 2022 to 2032

Report Coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis

Segments Covered

Type, Application, Distribution Channel, Region

Country scope

USA; Canada; Mexico; Germany; UK; France; Italy; Spain; Russia; India; Thailand; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa

Key Companies Profiled

  • Pro-Floss
  • Procter & Gamble
  • Hydro Floss
  • Colgate-Palmolive
  • Aquapick
  • Panasonic Corporation
  • Matwave
  • Koninklijke Philips N.V.
  • Candeon
  • H2Ofloss
  • Jetpik
  • Interplak
  • ToiletTree Products Inc.
  • Water Pik Inc.
  • Shenzhen Risun Technology Co. Ltd
  • Health and Hygiene Inc.
  • Oratec Corp
  • Others

Customization scope

Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the Oral Irrigator Market

By Type:

  • Cordless Oral Irrigator
  • Countertop Oral Irrigator

By Application:

  • Household
  • Commercial
  • Others

By Distribution Channel:

  • Direct Sales
  • Hypermarket/Supermarket
  • Specialty Stores
  • Drug Stores
  • Online Store
  • Official Websites
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

The oral irrigator market is expected to reach a valuation of ~US$ 995.1 Million in 2022.

Increasing dental problems, rise in spending habits on healthcare and hygiene products, and urbanisation leading to marketing and sales methods evolution are the main drivers for the oral irrigators market.

Leading players operating in oral irrigator market are Pro-Floss, Procter & Gamble, PURSONI, Hydro Floss, Aquapick, Panasonic Corporation, Colgate-Palmolive, Matwave, Koninklijke Philips N.V., Candeon, H2Ofloss, Jetpik, Interplak, ToiletTree Products Inc., water pik inc., Shenzhen Risun Technology Co. Ltd, Health and Hygiene Inc., Oratec Corp and among others.

Table of Content

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List of Tables

Sneha Verghese
Principal Consultant
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List of Charts


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