Quillaja Extract Market

Key Questions Answered in Quillaja Extract Market Study

• Market estimates and forecast 2015-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Quillaja Extract Market and How to Navigate
• Recommendation on Key Winning Strategies

2016-2020 Quillaja Extract Market Outlook Compared to 2021-2031 Forecast

According to FMI’s analysis, quillaja extract has grown at 3.3% CAGR between 2016 and 2020. Demand for immunity boosting ingredients in pet food is driving demand. Quillaja extract is used as an odor removal additive and supports immunity enhancement in pet food manufacturing processes.

The Pet Food Manufacturers Association says that more than 54% of pet owners are influenced by natural and organic ingredient claims on pet food offerings. Therefore, clean label and natural ingredient trends elevate the demand for quillaja extract. Prominent players in the industry are involved in merger and acquisition activities. Moreover, these manufacturers are investing in increasing production capacity.

Manufacturers are increasingly focused on the creation of pet food products that are environment friendly. Thus, in recent years, investments into exploring previously unexplored ingredients are gaining from the demand for nutritional and plant-based ingredients thereby propelling growth of quillaja extract market.

Increasing pet owner’s awareness about food safety has been driving the consumption of essential ingredients, which are critical for regulating body metabolism and digestion. With the emergence of the clean label movement, the demand for natural and nutritional food products for pets have soared.

The inclusion of quality, healthy food items for pets across multiple product ranges will prove important in the near future. Extensive scientific research and studies have catapulted the status of quillaja and its derivatives as healthy and natural alternatives to the synthetic products that are available in the market.

As pets are increasingly at risk from high cholesterol levels and hyperlipidemia, the incorporation of quillaja extract in pet foods helps in combating these diseases. FMI expects the global quillaja extract demand assessment to grow at 4.5% CAGR during 2021- 2031.

How will the Clean Label Trend Quillaja Extract in Pet Food?

Increasing preference for transparency has fueled the clean label trend in the food and animal feed industries. The clean label movement's primary goal is to keep customers informed about food and feed products. The demand for clean label products has grown in response to increased concern about pet food and nutrition.

Pet owners are becoming aware of what they purchase for their pets, and potential health risks and details on nutritional profiles among others. Quillaja extract being naturally derived from plants, is free from any additives, preservatives, and artificial colors, thereby making it a clean label product which will gain traction through the assessment period.

As a result of all of these factors, the global demand for clean label pet food ingredients is growing and it is estimated that the quillaja extract market will grow steadily in the years to come.

How are Investments in R&D Driving Developments?

Most companies are pushing for the opening of new R&D facilities, aiming to bring new and innovative products to the market. The surge in demand for new products is encouraging companies to launch pet food with healthy ingredients and supplements.

Manufacturers are investing heavily in research and development activities for the appropriate utilization of ingredients like quillaja extract in pet food to cater to a larger consumer base. With the large number of cat and dog breeds, it is important that the unique formulation of these pet food items meet the breed’s unique health requirements, opening doors for customized offerings.

Country-wise Insights

Why is the U.S. a Dominant Quillaja Extract Market?

The U.S. market for quillaja extract in pet food is anticipated to hold account for over 73% of the sales within the North America market in 2021. Growth in the U.S. will be driven by the presence of key manufacturers in the region.  Another factor supporting growth in the U.S. is the country’s high spending power for quality food ingredients for their pets.

Quillaja extract being a naturally derived ingredient, is expensive, but the trend of pet humanization has made pet owners willing to spend. These manufacturers in the U.S. are investing heavily in new product launches to consolidate market presence in the region with efforts towards international trade. Thus the U.S. quillaja extract market is expected to witness tremendous growth in the forecast period.   

How Large is the Opportunity in Mexico for Quillaja Extract Producers?

Mexico’s quillaja extract market is expected to offer lucrative growth opportunities in the near future. Mexico will account for 20.4% of the Latin America market in 2021 with an expectation for the market to grow with over 4% CAGR in the forecast period.

To provide uninterrupted service to customers manufacturers are expanding their supplier network in Mexico, which is a fairly new market place. Therefore, expanding robust supply chains and strengthening supplier and distributor networks have elevated company revenues while also showing a positive surge in the Latin American quillaja extract market.

What are the Growth Prospects of Quillaja extract Market in India?

India being a developing country has a higher potential of growth due to growing demand from rising population for quality products. Therefore, the availability of pet food in multiple retail formats is drive applications. The India market will account for more than 15% of the Asia Pacific market in 2021.

Quillaja extract is known for odor improvement in pet food. As a result, in India, consumers seek pet food with minimal odor which drives the demand for such ingredients in the Indian market. Cultural barriers associated with various animals can prove to be challenging for adoption prospects.

Is the Quillaja Extract Market Showing a Surge in France?

Nowadays, pet owners in France are becoming more conscious about the health and wellness of animals. The pet parenting trend has changed the overall perception of pet caring. Therefore, people are looking at their pets as a member of their family. France leads the Europe market with a market share of more than 12% in 2021.

For long term growth prospects, sustainability and health factors will prove important to pet owners. French consumers prefer pet food that contain healthy and natural ingredients. Quillaja extracts are obtained from natural sources. Therefore, pet food manufacturers use these ingredients in the end products. France remains among the most prominent European markets for the growth of quillaja extract in pet food application market.

How Large is the Opportunity in Spain for Quillaja Extract Manufacturers?

Pet humanization trends are gradually increasing around the globe. More than 63% of millennial consumers in Spain are interested in pets. Increasing interest in pet parenting has led to higher consumption of pet food in the country.

Spain accounts for more than 9% of the Europe market share with a sluggish rate of growth at 2.3% CAGR. Moreover, pet owners in the country are conscious about animal nutrition. Therefore, the increasing levels of pet food consumption bolsters the need for quillaja extract in pet food formulations. Promotional activities implemented by manufacturers have had a major effect on the consumption.

In the recent past, it has been noted that major producers of pet food and animal feed in the Spanish market have begun to promote products having natural ingredients and while providing information on the relevant health benefits.

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Category Wise Insights

Which Animal Type Drives Demand for Quillaja Extract in Feed Formulations?

In terms of animal type, dogs will hold the dominant market share of 30.7% in the global market in 2021. Dogs are available in a wide range of breeds. Thus, people own dogs as status symbol and companions. Therefore, dogs are most preferred.

This is especially true in case of millennials. The animal feed industry is witnessing drastic growing year over year. Increase in animal husbandry, pet parenting, and pet health care are acting as demand multipliers. The IFIF says global commercial feed manufacturing generates a turnover of over US$ 400 billion.  Horse feed applications are also showing a surge and are expected to display notable growth in the forecast period.

Which Product Type is Gaining Traction?

In 2021, dry food products are expected to account for a share of 35% in the global market. Dry foods can be further classified in to dehydrated, freeze dehydrated and air-dried variants. Dry foods are a mixture of different ingredients and contains up to 11% of water content.

Dry food helps manufacturers with longer shelf life without the need for freezer and cold storage facilities which are required for frozen and wet foods. Wet food can also lead to spillage. Thus, dry food is the most preferred option by pet owners, boosting the scope of use in the quillaja extract market.

Competitive Landscape

To remain in competition and to improve their increase geographical presence some of the leading companies have been focusing on export. This will boosts quillaja extract use in pet food applications.

Besides this, the market players are focusing on choosing the right distribution channel with direct connections to sellers. Some of them are adopting strategies to expand their online presence. Increasing spending on e-commerce have elevated the sales through B2C channels.

Online retailing platforms create key opportunities for pet food manufacturers to reach out to consumers. Consumers are more inclined towards online purchases owing to ease of accessibility, availability of product information a wide range of product options. 

In addition to these, the market players are focusing on a multitude of expansion strategies to gain competitive edge. For instance:

In December 2018, a year after acquisition of Chile Botanics, Naturex who is a prominent player in the quillaja extract market has invested in the expansion of its production facility in Chile in order to keep up with changes in demand.

Ingredion introduced its new natural foaming agent derived from quillaja for applications in cordials, syrups, and non-alcoholic beverages for sales in the European market as an alternative to propylene glycol alginates.

Naturex launched Sapnov, a soothing, 100% water extracted, sulfate-free, natural surfactant agent extracted from quillaja trees in Chile aimed towards applications in the cosmetics and personal care industries.

Some of the leading companies operating in the market are:

• Baja Yucca Company
• Plantae Labs
• Naturex Group
• A & Z Group Co. Ltd,
• Vyomchem Specialities,
• Unicorn Colors,
• Desert King.
• Garuda International Inc.,
• Ingredion Incorporated,
• Shaanxi Pioneer Biotech Co.,Ltd

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report

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Quillaja Extract in Pet Food Application Market by category:

By Animal Type

• Cat
• Dog
• Birds
• Horse
• Rabbits

By Product Type

• Wet Food
• Dry Food
• Treats and Chews
• Frozen

By Region

• North America
• Latin America
• Europe
• Asia Pacific