The quinoa seed market is estimated to be valued at USD 375.2 million in 2024. In 2023, the market was valued at USD 366.5 million. The market is expected to progress at a CAGR of 2.4% from 2024 to 2034. By 2034, quinoa seed sales are anticipated to reach a valuation of USD 475.6 million.
Attributes | Details |
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Quinoa Seed Market Value for 2024 | USD 375.2 million |
Projected Market Value for 2034 | USD 475.6 million |
Value-based CAGR, 2024 to 2034 | 2.4% |
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The quinoa seed industry was valued at USD 337.3 million in 2019. Over the historical period from 2019 to 2023, the market recorded a sluggish CAGR of 2.1%.
Over the historical period, the popularity of quinoa seeds continued to rise. The pandemic highlighted the need to adopt healthy diets. Thus, there was a widescale adoption of healthy food, with quinoa seed recognized as a suitable ingredient. In 2023, the market size reached USD 366.5 million.
Quinoa Seed Market Valuation (2019) | USD 337.3 million |
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Historical CAGR (2019 to 2023) | 2.1% |
Historical Market Valuation (2023) | USD 366.5 million |
In 2024, the value of the quinoa seed industry is estimated to be USD 375.2 million. From 2024 to 2034, the market is expected to progress at a CAGR of 2.4%.
As vegan and plant-based trends continue to grow, the demand for quinoa seeds is expected to increase. With more people becoming aware of the product's health benefits, there is an increased adoption of quinoa seeds into diets. The rise in the cultivation and production of seeds is also set to fuel the market over the forecast period. Therefore, the pace of the market’s progress is expected to be higher over the forecast period than during the historical period.
However, there are stumbling blocks in the path of the market. There is still a lack of awareness surrounding the benefits of quinoa seeds. The problem is primarily encountered in regions where quinoa seed is not cultivated. By 2034, the market is projected to reach USD 475.6 million.
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Attributes | Details |
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Top Nature | Conventional |
Market Share in 2024 | 86.9% |
Conventional quinoa seeds continue to dominate the market. In 2024, conventional quinoa seeds are expected to account for a share of 86.9% of the market by nature.
Both conventional and organic quinoa seeds are non-GMO products and offer all the health benefits associated with the seeds. While organic food farming is rising, demand for organic quinoa seeds in the market is rising. Conventional methods for seed production still dominate the market by nature. The quinoa seed cultivation and conventionality still rule the quinoa seed industry.
Attributes | Details |
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Top Form | Whole Grain |
Market Share in 2024 | 45.2% |
Quinoa seed is widely consumed in the form of whole grain. In 2024, whole grain is estimated to hold a share of 45.2% of the market by form.
Advertising materials for quinoa often portray quinoa as a whole grain. Many consumers are thus conditioned to think of quinoa as a whole grain, even though seeds have been used to make the product. Thus, the familiarity of whole grain products leads to more production and consumption of quinoa seeds in whole grain.
While the traditional growing region for quinoa seeds is South America, the plantation of these seeds in other regions is becoming common. The production of quinoa seeds is increasing in North America. The popularity of quinoa seed as a cereal is thus growing in the region.
In Europe, quinoa seed plantation is taking place despite the seed being not native to the region. However, Europe mainly relies on quinoa seed imports for consumption.
Countries | CAGR (2024 to 2034) |
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United States | 1.2% |
Canada | 2.4% |
Germany | 2.1% |
France | 1.6% |
Netherlands | 2.1% |
Canada is one of the leading countries in the North America market. Over the forecast period, the CAGR for the market in Canada is anticipated to be 2.4%.
Canadian farmers and industry players focus on locally growing quinoa and quinoa seeds. For example, Canadian brand Quinta Quinoa prides itself on having produced quinoa locally. Thus, Canada offers opportunities for growth in the market.
The United States market is expected to register a sluggish CAGR of 1.2% over the forecast period. However, the country still offers growth prospects for quinoa seeds.
Various studies have been organized around quinoa seeds in the United States, for example, at Washington State University. Market players in the United States are also researching seed cultivation. Thus, the United States is expected to be at the forefront of developments related to quinoa seeds.
France is one of the leading importers of quinoa seeds around the world. It is also noted to be the leading country in Europe for quinoa seed import. Thus, it is demonstrated that there is a significant demand for quinoa seeds in the country. However, the market is expected to record a CAGR of 1.6% over the forecast period in France.
In Germany, many people are turning toward veganism. As such, there is a strong demand for plant-based products, benefitting the market for quinoa seeds. Quinoa seeds are coming out of the shell of being a niche product in the country. Over the forecast period, the CAGR for the market in Germany is anticipated to be 2.1%.
The market is anticipated to register a CAGR of 2.1% over the forecast period in the Netherlands, identical to Germany. Quinoa seed production in the Netherlands has stepped up, with both organic and conventional varieties produced in the country. The weather in the Netherlands is considered to be one of the foremost factors for the growing production of quinoa seeds in the country. Thus, the market is anticipated to show progress in the country.
Market players are concentrating on the healthy aspects of quinoa seeds when it comes to marketing the product. Thus, many marketing campaigns focus on the superfood aspect of quinoa and quinoa seeds.
As key players are looking to increase their foothold in the market, acquisitions and mergers are becoming common strategies. Market players are focusing on combining supply chain capabilities in light of the increased import and export of quinoa seeds with advanced farming technologies. They are also focusing on mergers and acquisitions to increase their profits in the market.
Recent Developments in the Quinoa Seed Market
The size of the quinoa seed market is estimated to be valued at USD 375.2 million in 2024.
Quinoa seeds are commonly consumed as whole grain, accounting for a market share of 45.2% in 2024.
Above Food Inc., Alter Eco, Irupana Andean Organic Food SA, and Andean Naturals are some of the prominent companies in the quinoa seed market.
The quinoa seed market size is predicted to be USD 475.6 million by 2034.
The United States quinoa seed market is predicted to progress at a CAGR of 1.2% from 2024 to 2034.
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