The saffron beer market is estimated to secure a valuation of US$ 1.2 Billion in 2023 and is estimated to rise to US$ 2.1 Billion by 2033. The market is anticipated to grow at a CAGR of 5.7% during the forecast period. The factors accelerating the demand for saffron beer are as follows-
Increasing demand for flavored beer in the brewery industry
Growing number of health-conscious population
Rising demand for new flavors and new products in the food & beverage industry
The growing consumption of beer worldwide
Increased availability of products through different distribution channels
Increased demand for plant-based products
North America dominates the saffron beer market during the forecast period
The growing popularity of artisanal & craft beers is expected to fuel the growth of the saffron beer market. Additionally, consumers are looking for unique and authentic flavors in a beer, and this trend is expected to continue in the coming years.
The saffron beer market is gaining traction owing to the increased demand for premium alcoholic beverages among consumers. Also, the increased popularity of microbreweries & home brewing is expected to drive the saffron beer market. The growing health consciousness and increasing awareness among the millennials about the benefits of saffron beer fuel the sales of the market.
North America accounts for the highest market share in the saffron beer market & trend is expected to continue into the forecast period owing to the increased demand for new flavors & new product development in craft beers. The USA is the leading saffron beer market in the region with an increased number of independent microbreweries.
Europe emerged as a dominant region in the saffron beer market due to the increased consumption of medicinal saffron beer in the region due to increased awareness regarding its health benefits. Increased consumer spending on beverages & growing number of breweries in the region boost the saffron beer market growth.
Asia pacific saffron beer market is projected to grow in near future owing to the increased demand from countries such as India & China emerged as a lucrative market for saffron beer. Increased spending power of consumers & increased awareness about the potential health benefits of saffron beer are expected to propel the market demand.
Some of the manufacturers operating in the saffron beer market include Fifth Ward Brewing Company, Kati Ptang, New Belgium Brewing, Finnriver, Apologue, New Realm Brewing Company, Mantra, A1A Ale Works, Saffron Brewery, Ellicottville Brewing Co, and Effingut Brewerkz and many others.
Leading players operating in the saffron beer market are focusing on product innovation & strategic investment to improve sales. Also, they are investing in mergers, acquisitions, and collaboration to expand their global footprint.
For instance, In June 2022- New Belgium announces the next phase of its ongoing commitment to uplift & support communities that often left out of the craft beer community with Poured for all Initiative.
The saffron beer market is expected to grow in the coming years. The rapidly growing number of craft breweries & increased co-brewing, taproom, and direct beer delivery is expected to drive market growth during the forecast period.
Also, the wide availability of saffron beers in different distribution channels like supermarkets/hypermarkets, specialty stores, and e-commerce stores and increased demand for calorie-free, low aft beer increases the sales of the market. The start-ups operating in the saffron beer market are coming up with very innovative product launches.
For instance, founded in 2012- Bira 91, is the producer of craft beer and alcoholic drinks with unique and diverse refreshment options. Their drinks include varieties of beer such as low-bitterness wheat beer, high-alcohol wheat beer and handcrafted brews beers among others.
Data Point
Key statistics
Expected Market value in 2023
US$ 1.2 Billion
Projected Market Value in 2033
US$ 2.1 Billion
Growth Rate (2023 to 2033)
CAGR of 5.7%
Saffron beer is gradually gaining popularity among consumers as a premium product in alcoholic beverage section.
Market for the product has boomed exceptionally since last decade as researches on saffron has proved the fact regarding several medicinal properties of saffron which helps aid in anxiety, depression, lowering blood pressure and even in Alzheimer disease. According to research, the market is forecasted to grow with a high CAGR during the period
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Luxurious Lifestyle is Driving Saffron Beer
Known as world’s most expensive spice, saffron is often used for premium products. Brewery industry, gearing up with this trend, is now actively using saffron as an ingredient in beers and making them more luxurious products for consumers.
Companies like New Belgium Brewing is grabbing this opportunity and introducing products like La Folie, ingested with Afghan Saffron to level up sales of saffron beer products.
Saffron Beer Market in USA and Canada
USA market for saffron beer is driven by aroma and taste of the product. Pure saffron, harvested by local farmers, are being used in mass production of the product in the region.
Different companies are coming up with different tasted saffron beer products to thrive in the market. As an example, Fifth Ward Brewing Company has introduced Comb & Crocus, a complimentary product with delicious floral note to consume.
As fragrance and aroma plays a vital role in this region, companies are coming up with exotic combinations of spices and fruits for saffron beer in the USA market. Apologue has introduced a bold and alluring saffron beer with a beautiful aromatic flavor of citrus.
Find your sweet spots for generating winning opportunities in this market.
Europe Saffron Beer Market
When it comes to saffron beer, manufacturing companies in Europe are focusing on mixing and making products with different raw materials to make it more acceptable among consumers.
While different fruit and spiced beer was not much acceptable before in Europe, now that more companies are experimenting well with raw materials, the product is getting popularity over time in the region.
Leyton’s Nirvana Brewery and Hackney’s London Fields Brewery in United Kingdom has launched a new product named Zen and Berries in their portfolio.
This saffron beer is made up with hops, yeast and malt, and finally infused with saffron. The product has been well accepted there in United Kingdom with its light pink color and with a few bits of fruity sediment of blueberries as well.
Asia Pacific Saffron Beer Market
Quality is the main focus of brands operating in Asia Pacific region for saffron beer products. Local brands, like Kati Patang in India, is concentrating on millennial-centric brews, while adding more quality to the product with Himalayan spring water.
Loaded full of natural malts and aromatic fragrance, the company is offering Saffron Lager, a crisp and light-bodied saffron beer with a hint of lemon rind flavor to give an intense quality to the product.
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Key Suppliers/Providers/Manufacturers of Saffron Beer
Some of the key manufacturers in saffron beer market includes
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Key Segments
By Type:
Organic
Conventional
By Flavor:
Unflavored
Flavored
Chocolate
Vanilla
Orange
Cherry
Peach
Berry
Raspberry
Blueberry
Watermelon
Coconut
Citrus
Peanut Butter
Lime
Root Beer
Spicy
Black Cherry
Coffee
Blackberry
By Packaging:
Bottle
Can
Box
By Nutritional Content:
Calorie-Free
Caffeine-Free
Gluten-Free
Low Fat
No Artificial Colors
No Artificial Flavors
Organic
Vegan Sugar-Free
By Industry Application:
Beverage Industry
Brewery industry
Health and Wellness industry
Personal Care Industry
Others
By Region:
North America
USA and Canada
Latin America
Mexico, Brazil, Peru, Chile, Argentina, and others
Western Europe
Germany, United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
Eastern Europe
Poland and Russia
Asia Pacific
China, India, Japan, South Korea, Malaysia, Indonesia, Australia, and New Zealand
