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Sea Buckthorn Market Outlook for 2024 to 2034

The global sea buckthorn market is estimated to be worth USD 393.1 million in 2024. Displaying a CAGR of 10.1% through 2034, the sea buckthorn market is slated to be worth USD 1,025 million by the end of the forecast period.

With consumers becoming more conscious of their food intake, the popularity of functional foods is soaring. Functional foods are also gaining favor in the public eye due to more adults turning to dieticians and paying minute attention to the diets of children. Sea buckthorns form a part of several functional foods and thus the use of the product is blossoming.

The product takes various forms in functional foods. While the berries are sour, the combination with sweet fruits produces foods that are appealing to consumers, such as juices and jams. Another process through which the berries become more edible is through fermentation. Thus, manufacturers have multiple avenues through which the popularity of the product can be capitalized upon.

The juice of the seaberry is seeing increasing use in cosmetic products. It is renowned for boosting collagen production and thus the product’s application in skincare products is spreading. Various creams, oils, soaps, and more are taking the help of seaberries to provide better quality products to consumers.

Sallowthorns are native to Asia and Europe and thus the two regions are prime consumers of them. Sallowthorn-based fruit juices are especially popular in Europe. A significant number of European gymgoers and fitness enthusiasts complement their physical efforts by consuming these juices. In Asia, traditional uses of the product continue going strong, providing an easy pathway for suppliers to thrive.

The use of sea buckthorns is not limited to the fruits themselves. The eye-popping color of the berries sees them find application in florists and designer shops. Thus, producers have the opportunity to increase revenue through the sale not only of the berries but also the whole plant.

Attributes Details
Established Value for 2024 USD 393.1 million
Projected Value for 2034 USD 1,205 million
Value-based CAGR from 2024 to 2034 10.1%

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Key Industry Highlights

Fitness Trends Encourage Growing Intake of Dietary Supplements

Dietary supplements have become an integral part of a notable number of people’s food intake. The hectic lifestyle of the urban population leaves a lot to be desired in terms of vitamins, proteins, etc. Dietary supplements are being resorted to make up for the lack of nutrition in daily food intake. More than 70% of the United States population is claimed to take the help of dietary supplements. Sandthorns, with their myriad benefits, are used prominently in these supplements. Thus, the growth of the dietary supplement sector benefits the sea buckthorn market.

Traditional Use as a Balm Continues in Asian Countries

Seaberries have been used as a medicine in Asian countries, notably in China. The use of the product for medical purposes also sees sales uptick. However, it should be noted that the product has not been approved as a medicine by any prescribing body. Suppliers of the berry, while highlighting the health benefits of the product, should be wary of making dubious claims about its medicinal nature.

Growth in Production Activities Cultivates Demand

Cultivation activities of the berries are increasing. Sea buckthorn plants provide various benefits like erosion stabilization and soil enrichment, which makes their production beneficial to various farmers. Government encouragement for their growth also helps the industry to prosper.

2019 to 2023 Global Sea Buckthorn Sales Analysis Compared to Demand Forecasts for 2024 to 2034

The sea buckthorn market advanced at a rate of 13.6% for the period between 2019 to 2023. This allowed the value to climb from USD 209 million in 2019 to USD 347.6 million by 2023.

The market advanced at an even higher rate in the historical period than the one predicted for the forecast period. As the pandemic took hold of the world, there was a scurry for nutritional foods. To bolster immune systems, functional foods were concentrated upon. Seaberries were thus one of the products that enjoyed more of the limelight in the pandemic.

As the effects of the pandemic subsided, the product continued to be popular as a nutritional supplement. Even though the growth is supposed to be slower in the forecast period, a plethora of opportunities are still present for investors. The constantly evolving cosmetics industry is progressing with increased consumer demand for organic ingredients. Thus, more soaps, shower gels, and more are being manufactured with the help of the product.

As consumer demand for luxurious and experimental liqueur increases, industry players stand to benefit. Seaberries are being used to give a bitter, citrus feel to liqueurs while their use in cocktails is also increasing sea buckthorn market prospects.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative View of Adjacent Markets

Apart from the sea buckthorn market, an in-depth analysis has been done on two other related markets. The markets by name are the dietary supplement market and the acai berry market.

As consumers become more aware of the need for sufficient nutrition in daily food intake, dietary supplements are being looked upon more favorably. An increase in the number of people undertaking sports is also responsible for the industry’s bright prospects.

Dietary Supplement Industry:

Attributes Dietary Supplement Industry
Value-based CAGR (2024 to 2034) 9.5%
Market Trend Sports supplements developing at rapid pace
Restraint Prevailing preference for natural food among some
Growth Factor Rising popularity of mineral supplements

Acai berries are being used in a variety of comfort foods, such as smoothies and snacks, increasing their popularity among the youth. Acai berry demand is also flourishing due to their use in nutritional supplements.

Acai Berry Industry:

Attributes Acai Berry Industry
Value-based CAGR (2024 to 2034) 8.5%
Market Trend Use of acai berries in cosmetic products such as facewashes and lip balms
Restraint Disruption of the supply chain due to unfavorable climate conditions
Growth Factor Marketing concentrated on the health benefits of acai berry

Category-wise Outlook

Juice is the form taken by sea buckthorns most often in the market. Dietary supplements are the most common application of the berries.

Traditional Use of Sea Buckthorn Juice Facilitates Continued Growth

The juice form of the product is estimated to take up 34% of the market share in 2024.

Juice made from berries has a storied history in various European and Asian countries. This allows the juice form of the product to be the go-to form for industry growth. The wide availability of the juices, helped by online sales, also sees the segment come out on top.

Attributes Details
Top Form Juice
Industry Share (2024) 34%

Widespread Use of Dietary Supplements Makes Them the Top Application

Dietary supplement application of the product is expected to hold 28% of the market share in 2024.

With more consumers engaging in strenuous physical activities and taking up sports, the adoption of dietary supplements is on the rise. Thus, suppliers are taking the opportunity and riding the wave of nutritional supplement growth.

Attributes Details
Top Application Dietary Supplement
Industry Share (2024) 28%

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Country-Wise Analysis

Asia and Europe are the regions where the plant is native. Thus, the two regions are primed for developing demand for the product. However, other regions are importing the berries in significant quantities. North America has even seen experimentation done with the growing of the plant.

Countries CAGR (2024 to 2034)
Japan 11.8%
China 10.8%
United States 10.3%
South Korea 12.3%
United Kingdom 11.4%

New Farming Practices Compel the United States Sea Buckthorn Market

The industry is penned in to progress at a CAGR of 10.3% in the United States. American farmers and food companies have made attempts to establish seaberry production in the country. However, the bulk of the berries in the United States are imported. The product is enjoying unprecedented popularity in the country, allowing industry players to thrive.

Imports Play a Crucial Role in Industry Development in South Korea

South Korea is set to be a lucrative country when it comes to growth potential in Asia. The industry is predicted to book a CAGR of 12.3% in South Korea. The pathway is clear for players in South Korea, as the country imports large quantities of the product. Domestic production too remains strong.

The use of the products in cosmetics is another reason for the sea buckthorn sea market prospering in South Korea. With the young generations obsessed with K-dramas and K-pop, Korean cosmetic products are enjoying a wave of popularity. Sea buckthorn is just another one of the products that is getting swept along in the wave.

Sea Buckthorn-based Alcoholic Drinks Flourish in the United Kingdom

The United Kingdom is set to see market growth happen at a CAGR of 11.4% over the coming decade.

Alcoholic companies are taking the route of using organic and offbeat ingredients to appeal to consumers in the United Kingdom. Sea buckthorn is one of the items that is being utilized by alcohol producers. For example, the Salcombe Distilling Company teamed up with the Royal National Lifeboat Institution (RNLI) to launch the Four Seas drink. The gin contains sea buckthorn as one of its main ingredients.

Competitive Landscape in the Sea Buckthorn Market

As the crop’s harvesting becomes more common, the competition in the sector is expanding too. Players in the industry collaborate frequently with brands in end-user industries. Thus, players are jumping into collaborations with dietary supplement companies, sports drink brands, and others.

One of the prominent companies in the industry, SeabuckWonders, focuses on its cosmetic know-how to offer diverse products to consumers. Its oils are especially in demand. Wellsash offers the popular Wellsash Sea Buckthorn Juice, while the W.S. Badger Company Inc. offers face cleansing oils as a key product.

Recent Developments in the Sea Buckthorn Market

  • In July 2023, Australia-based Mud Organics made its way into the United States with the launch of its product 30 Day. It is a vegan supplement powder, with sea buckthorn as one of the key ingredients.
  • In November 2023, it was announced that sea buckthorn grown in Ladakh, India would get a special Geographical Indication (GI) tag from the government.
  • A study concluded in 2024 by researchers from Memorial University, Canada, found that the berries have the potential to combat obesity and diabetes.

Key Companies in the Sea Buckthorn Market

Key companies in the industry include SeabuckWonders, Wellsash, W.S. Badger Company Inc., Natures Aid Ltd., Erbology, SIBU, WELEDA, Leh Berry, Natura Health Product, and TEREZIA COMPANY S.R.O.

Key Segments of Sea Buckthorn Market

By Application:

Based on application, the sea buckthorn market can be segmented into the following segments: dietary supplements, pharmaceutical, cosmetics & personal care, food and beverages, and others.

By Form:

Based on the form, the sea buckthorn market can be segmented into the following segments: juice, oil, powder, and others.

By Region:

The sector has been analyzed with the following regions covered: North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.

Frequently Asked Questions

How Big is the Sea Buckthorn Sector?

The size of the sea buckthorn sector is estimated to be USD 393.1 million in 2024.

At What Rate is the Industry Expected to Grow?

The industry is expected to increase at a CAGR of 10.1% over the forecast period.

What is the Scope of Sea Buckthorn in China?

Sales are expected to register a CAGR of 10.8% in China over the period from 2024 to 2034.

What is the Forecast of the Sea Buckthorn Sector?

The sea buckthorn sector is forecasted to reach a size of USD 1,025 million by 2034.

What is the Trend in the Industry?

Consumers continually resorting to dietary supplements and the increasing use of berries in alcoholic drinks are two of the trends in the industry.

Which are the Key Companies in the Industry?

SeabuckWonders, Wellsash, W.S. Badger Company Inc., and Natures Aid Ltd. are some of the prominent companies in the industry.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Form

    6.2. Application

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form

    7.1. Juice

    7.2. Oil

    7.3. Powder

    7.4. Others

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    8.1. Dietary Supplement

    8.2. Pharmaceutical

    8.3. Cosmetics & Personal Care

    8.4. Food and Beverages

    8.5. Others

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    9.1. North America

    9.2. Latin America

    9.3. Western Europe

    9.4. South Asia

    9.5. East Asia

    9.6. Eastern Europe

    9.7. Middle East & Africa

10. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

11. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Sales Forecast 2024 to 2034 by Form and Application for 30 Countries

18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

19. Company Profile

    19.1. SeabuckWonders

    19.2. Wellsash

    19.3. W.S. Badger Company Inc

    19.4. Natures Aid Ltd

    19.5. Erbology

    19.6. Sibu Seaberry

    19.7. Weleda

    19.8. Leh Berry

    19.9. Natura Health Product

    19.10. TEREZIA COMPANY s.r.o


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