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Advances in genomics have been steering the move towards more targeted treatment that could be a better match for individual patients. Since imaging is one of the key diagnostic tools, it is expected to play an increasingly crucial role in helping physicians determine the precise approach for each patient.
Spinal imaging is one such concept that FMI forecasts to leave a considerable effect in the healthcare sector. Exhibiting a tremendous potential of improving various aspects of care continuum in healthcare organizations, the spinal imaging market will have stability in growth between 2022 and 2032.
The advent of AI based imaging equipment will further help personalize imaging procedures and protocols while 3D printing will enable better assessment of treatment. Many of these technologies are still at their nascent stage, despite which Future Market Insights thinks they will advance at a quicker pace than expected.
Technology integration in spinal imaging market differs regionally, so is the attributes of the market. Global spinal imaging market is characterized with low revenue volatility, but is capital intensive thus entry of new market actors are slight difficult. Image below explains other attributes of the spinal imaging market.
FMI’s forecast for impressive growth of the market is underpinned by a number of factors. In addition to aforementioned factors, the rising procedural volume of spinal surgeries is expected to create significant opportunities for the market through the forecast period.
According to the World Health Organization (WHO) nearly 80% of the global population is prone to experiencing back pain in some point of their life or other. This is clearly indicative of the rising population of target audience for the market.
High prevalence of sedentary lifestyle, coupled with growing aging population, has spurred by the incidence of various lifestyle disorders. This often leads to the deterioration of intervertebral discs, making people more vulnerable to spinal disorders.
Conventional imaging modalities come to little help in precise diagnosis of spinal discs due to their complex structures. Lack of visibility may impede timely diagnosis and treatment, which is why the volume of CT and magnetic resonance imaging (MRI) scans conducted around the world has exponentially increased.
Subsequently, the advances such as the innovation of multidetector CT with a higher gantry speed have improved the overall imaging quality. Leading companies have already started to capitalize on some of the opportunities. However, their approach and level of reactiveness vary widely.
For instance, Toshiba has introduced a cutting-edge automatic alignment tool, which it has dubbed as “Easy Tech”. The innovation is in-built with machine learning features to help reduce the time taken for examination.
The rate of innovations is expected to surge in response to the expansion of the healthcare sector. This, coupled with the rising demand from various countries, will drive the spinal imaging market through the course of the forecast period.
The use of artificial intelligence (AI) as an alternative or adjunct to radiologic workflows has shown to facilitate segmentation and detection of images. Meanwhile patients can derive benefits from rapid and automated detection of critical diagnosis with improved image quality.
MRI, which holds dominance with over 40% of the spinal imaging market, is undergoing major transformation, following the advent of AI technologies. GE healthcare say has revealed that the combination of AI and MRI offers nearly 87% specificity and greater than 80% accuracy and sensitivity. Contrary to this, MRI data alone can yield no more 75% specificity, 69& sensitivity, and 72% accuracy.
A multitude of studies have confirmed that using AI can improve the overall quality of MRI images, without excessively increasing the computing time. These images also provide a clearer resolution of a patient’s brain without distorting the structure.
The advent of artificial intelligence based MRI is also expected to accelerate growth rate of the overall spinal imaging market. Healthcare organizations are gradually transitioning from disparate approaches in radiology departments to a more integrated imaging service line (ISL), to offer improved service levels.
Through this, they aim at helping their healthcare partners gain from economies with scale, creating a dynamic ecosystem for improvement in X-ray, MRI, and scanning modalities. This paradigm shift is bound to impact the spinal imaging market as well, enabling it to scale at a higher pace.
Spinal disorders are in the rise. Globally the prevalence of spinal stenosis, herniated discs, radiculopathy, and equine syndrome has surged, spurring demand for spinal imaging. While MRI continues to remain a preferred imaging tool, the demand for improved accuracy will pave the way for cutting-edge 3D imaging technology.
Healthcare institutes are aiming at better assessing a patient’s condition to design targeted approach. This is creating higher demand for 3D surface imaging systems in the spinal imaging market. Advanced analytics and 3D printing when applied to spinal imaging can help clinicians offer more personalized care to patients.
3D imaging is used also for the diagnosis of spinal cord compression, which constitutes one of the primary application-based segments in spinal imaging market. Most common causes of spinal cord compression include degenerative diseases, neoplasms, and disc herniation. Other conditions leading to spinal cord compression includes hematoma, epidural abscess, and trauma.
FMI observes a higher prevalence of aforementioned conditions which is spurring the incidence of spinal cord compression. Resultantly, the demand for spinal imaging as well as improvements in traditional modalities is rising.
Against this backdrop, FMI forecasts hospitals to continue reigning the market as the leading end user. The segment is also considered to remain dominant through the course of the forecast period. Hospitals not only attract an increasing patient pool but offer a sophisticated infrastructure to support advancements such as AI-based and 3D imaging modalities.
Higher investment in hospitals will, therefore, invariably boost the spinal imaging market. Besides hospitals, the advancements of diagnostic imaging centers hold the key for expansion of the market in the near future.
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The presence of several top companies and sophisticated healthcare infrastructure has cemented North America’s position as the leading market for spinal imaging. The region boasts higher volume of spinal surgeries, backed by the increasing demand from the U.S. wherein spinal disorders are identified as the second most common cause of disability and third most common cause of surgeries.
Patients in this regions exhibits higher demand for advanced diagnosis for better accuracy. Consequently, advent of novel technologies will help North America remain dominant in the global spinal imaging market.
Meanwhile, Europe will remain a highly attractive market for spinal imaging especially since several countries within the region maintain favorable reimbursement policies. Also, steps taken by governments to improve access to modern healthcare will drive growth in the region.
Over the course of the forecast period, Future Market Insights expects Asia Pacific to emerge as a highly lucrative market. The presence of a large patient base and favorable government initiatives encouraging the expansion of the healthcare sector will support growth in the Asia Pacific market.
It is common among companies operating in the market to stress upon technological advancements. The focus on innovations among market players is therefore considerably high. Recently in 2019, Siemens Healthineers has received the U.S. FDA approval for an MRI scanner it dubbed as “MAGNETOM Lumina 3T”.
The product showcases a unique AI-based biomatrix technology that promises to speed up the entire MRI workflow. Companies are also adopting mergers and acquisitions and developing low cost equipment to gain competitive edge in the market.
For instance India-based TATA Foundation has developed a portable and high-tech MRI scanner needs less power but can produce scan three to four times faster than its indigenous counterparts.
In order to closely study various strategies adopted by the leading companies and gauge their impact on the market, FMI profiles some of them in its recent study. Some of the companies profiled in the report are:
Growth witnessed in the spinal imaging market is primarily driven by recent advances in technology such as the advent of artificial intelligence and 3D printing technologies that can be applied to medical images.
These advances are intended to help clinicians use medical imaging to offer more personalized care to patients. Therefore, FMI observes a higher focus on designing cutting-edge imaging equipment that can better adapt changing protocols.
Precise radiomic data sets obtained from clinical contexts will foster deep learning thus facilitating precision medicine through developments in spinal imaging. These developments will make real-time and image-guided interventions possible thus ensuring better accuracy in diagnosis and treatment.
Spurred by recent developments in technology, the medical imaging market will expand at an impressive pace.
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Application
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The spinal imaging market is expected to grow at a 4.8% CAGR from 2022 to 2032
By 2022-end, the spinal imaging market sales are likely to reach US$ 2.2Billion
By 2032-end, spinal imaging market sales are likely to reach US$ 3.5 Billion
Canon Medical Systems Corp., GE Healthcare, FUJIFILM, and Siemens Healthineers are some leading spinal imaging market providers.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 2.3. Inclusion & Exclusion/ Scope of the Report 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Product Innovation / Development Trends 4. Key Success Factors 4.1. Product Adoption / Usage Analysis 4.2. Product USPs / Features 4.3. Regulatory Scenario 4.4. Reimbursement Scenario 4.5. Key Promotional Strategies by the Manufacturers 5. Global Spinal Imaging Market Volume Analysis 2015-2019 and Forecast, 2020-2030 5.1. Historical Market Volume (Units) Analysis, 2015-2019 5.2. Current and Future Market Volume (Units) Projections, 2020-2030 5.3. Y-o-Y Growth Trend Analysis 6. Global Spinal Imaging Market - Pricing Analysis 6.1. Regional Pricing Analysis By Product 6.2. Pricing Break-up 6.2.1. Manufacturer Level Pricing 6.2.2. Distributor Level Pricing 6.3. Global Average Pricing Analysis Benchmark 7. Global Spinal Imaging Market Demand (in Value or Size in US$ Mn) Analysis 2015-2019and Forecast, 2020-2030 7.1. Historical Market Value (US$ Mn) Analysis, 2015-2019 7.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Market Background 8.1. Macro-Economic Factors 8.1.1. Global GDP Growth Outlook 8.1.2. Global Healthcare Outlook 8.1.3. Increase In Spending per Capita Income 8.2. Forecast Factors - Relevance & Impact 8.2.1. Product Availability 8.2.2. Growing Geriatric Population 8.2.3. Change in Lifestyle Pattern 8.2.4. Growing Prevalence of Chronic Diseases 8.3. Value Chain Analysis 8.4. Market Dynamics 8.4.1. Drivers 8.4.2. Restraints 8.4.3. Opportunity Analysis 8.5. COVID19 Crisis Analysis 8.5.1. Current COVID19 Statistics and Probable Future Impact 8.5.2. Current GDP Projection and Probable Impact 8.5.3. Current Economic Projection as compared to 2008 Economic analysis 8.5.4. COVID19 and Impact Analysis 8.5.4.1. Revenue By Product 8.5.4.2. Revenue By Application 8.5.4.3. Revenue By End User 8.5.4.4. Revenue By Country 8.5.5. 2020 Market Scenario 8.5.6. Quarter by Quarter Forecast 8.5.7. Projected recovery Quarter 8.5.8. Recovery Scenario – Short term, Midterm and Long Term Impact 9. Global Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030, By Product 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) & Volume Analysis By Product, 2015 - 2019 9.3. Current and Future Market Size (US$ Mn) Value Analysis and Forecast By Product, 2020 - 2030 9.3.1. X-ray 9.3.2. CT 9.3.3. MRI 9.3.4. Ultrasound 9.4. Market Attractiveness Analysis By Product 10. Global Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030, by Application 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Mn) Analysis By Application , 2015 - 2019 10.3. Current and Future Market Size (US$ Mn) Value Analysis and Forecast By Application , 2020 - 2030 10.3.1. Spinal Infection 10.3.2. Vertebral Fractures 10.3.3. Spinal Cancer 10.3.4. Spinal Cord & Nerve Compressions 10.4. Market Attractiveness Analysis By Application 11. Global Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030, by End User 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Mn) Value Analysis By End User, 2015 - 2019 11.3. Current and Future Market Size (US$ Mn) Value Analysis and Forecast By End User , 2020 - 2030 11.3.1. Hospitals 11.3.2. Diagnostic Imaging Center 11.3.3. Ambulatory Care Center 11.4. Market Attractiveness Analysis By End User 12. Global Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030, by Region 12.1. Introduction 12.2. Historical Market Size (US$ Mn) Analysis By Region, 2015 - 2019 12.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2020 - 2030 12.3.1. North America 12.3.2. Latin America 12.3.3. Europe 12.3.4. East Asia 12.3.5. South Asia 12.3.6. Oceania 12.3.7. Middle East and Africa (MEA) 12.4. Market Attractiveness Analysis By Region 13. North America Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Size (US$ Mn) and Volume (Units) Trend Analysis By Market Taxonomy, 2015 - 2019 13.4. Market Size (US$ Mn) and Volume (Units) Forecast By Market Taxonomy, 2020 - 2030 13.4.1. By Country 13.4.1.1. U.S. 13.4.1.2. Canada 13.4.2. By Product 13.4.3. By Application 13.4.4. By End User 13.5. Market Attractiveness Analysis 13.5.1. By Product 13.5.2. By Application 13.5.3. By End User 13.6. Key Market Participants - Intensity Mapping 13.7. Drivers and Restraints - Impact Analysis 14. Latin America Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Size (US$ Mn) and Volume (Units) Trend Analysis By Market Taxonomy, 2015 - 2019 14.4. Market Size (US$ Mn) and Volume (Units) Forecast By Market Taxonomy, 2020 - 2030 14.4.1. By Country 14.4.1.1. Brazil 14.4.1.2. Mexico 14.4.1.3. Rest of Latin America 14.4.2. By Product 14.4.3. By Application 14.4.4. By End User 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Product 14.5.3. By Application 14.5.4. By End User 14.6. Key Market Participants - Intensity Mapping 14.7. Drivers and Restraints - Impact Analysis 15. Europe Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Size (US$ Mn) and Volume (Units)Trend Analysis By Market Taxonomy, 2015 - 2019 15.4. Market Size (US$ Mn) and Volume (Units)By Market Taxonomy, 2020 - 2030 15.4.1. By Country 15.4.1.1. Germany 15.4.1.2. Italy 15.4.1.3. France 15.4.1.4. U.K. 15.4.1.5. Spain 15.4.1.6. BENELUX 15.4.1.7. Russia 15.4.1.8. Rest of Europe 15.4.2. By Product 15.4.3. By Application 15.4.4. By End User 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Product 15.5.3. By Application 15.5.4. By End User 15.6. Key Market Participants - Intensity Mapping 15.7. Drivers and Restraints - Impact Analysis 16. South Asia Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Size (US$ Mn) and Volume (Units)Trend Analysis By Market Taxonomy, 2015 - 2019 16.4. Market Size (US$ Mn) and Volume (Units) Forecast By Market Taxonomy, 2020 - 2030 16.4.1. By Country 16.4.1.1. India 16.4.1.2. Thailand 16.4.1.3. Indonesia 16.4.1.4. Malaysia 16.4.1.5. Rest of South Asia 16.4.2. By Product 16.4.3. By Application 16.4.4. By End User 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Product 16.5.3. By Application 16.5.4. By End User 16.6. Key Market Participants - Intensity Mapping 16.7. Drivers and Restraints - Impact Analysis 17. East Asia Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2015 - 2019 17.4. Market Size (US$ Mn) and Volume (Units) Forecast By Market Taxonomy, 2020 - 2030 17.4.1. By Country 17.4.1.1. China 17.4.1.2. Japan 17.4.1.3. South Korea 17.4.2. By Product 17.4.3. By Application 17.4.4. By End User 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Product 17.5.3. By Application 17.5.4. By End User 17.6. Key Market Participants - Intensity Mapping 17.7. Drivers and Restraints - Impact Analysis 18. Oceania Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Market Size (US$ Mn) and Volume (Units) Trend Analysis By Market Taxonomy, 2015 - 2019 18.4. Market Size (US$ Mn) and Volume (Units) Forecast By Market Taxonomy, 2020 - 2030 18.4.1. By Country 18.4.1.1. Australia 18.4.1.2. New Zealand 18.4.2. By Product 18.4.3. By Application 18.4.4. By End User 18.5. Market Attractiveness Analysis 18.5.1. By Country 18.5.2. By Product 18.5.3. By Application 18.5.4. By End User 18.6. Key Market Participants - Intensity Mapping 18.7. Drivers and Restraints - Impact Analysis 19. Middle East and Africa Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Market Size (US$ Mn) and Volume (Units) Trend Analysis By Market Taxonomy, 2015 - 2019 19.4. Market Size (US$ Mn) and Volume (Units) Forecast By Market Taxonomy, 2020 - 2030 19.4.1. By Country 19.4.1.1. GCC Countries 19.4.1.2. Turkey 19.4.1.3. Northern Africa 19.4.1.4. South Africa 19.4.1.5. Rest of Middle East and Africa 19.4.2. By Product 19.4.3. By Application 19.4.4. By End User 19.5. Market Attractiveness Analysis 19.5.1. By Country 19.5.2. By Product 19.5.3. By Application 19.5.4. By End User 19.6. Key Market Participants - Intensity Mapping 19.7. Drivers and Restraints - Impact Analysis 20. Key and Emerging Countries Spinal Imaging Market Analysis 2015-2019 and Forecast 2020-2030 20.1. Introduction 20.1.1. Market Value Proportion Analysis, By Key Countries 20.1.2. Global Vs. Country Growth Comparison 20.2. U.S. Spinal Imaging Market Analysis 20.2.1. By Product 20.2.2. By Application 20.2.3. By End User 20.3. Canada Spinal Imaging Market Analysis 20.3.1. By Product 20.3.2. By Application 20.3.3. By End User 20.4. Mexico Spinal Imaging Market Analysis 20.4.1. By Product 20.4.2. By Application 20.4.3. By End User 20.5. Brazil Spinal Imaging Market Analysis 20.5.1. By Product 20.5.2. By Application 20.5.3. By End User 20.6. U.K. Spinal Imaging Market Analysis 20.6.1. By Product 20.6.2. By Application 20.6.3. By End User 20.7. Germany Spinal Imaging Market Analysis 20.7.1. By Product 20.7.2. By Application 20.7.3. By End User 20.8. France Spinal Imaging Market Analysis 20.8.1. By Product 20.8.2. By Application 20.8.3. By End User 20.9. Italy Spinal Imaging Market Analysis 20.9.1. By Product 20.9.2. By Application 20.9.3. By End User 20.10. Spain Spinal Imaging Market Analysis 20.10.1. By Product 20.10.2. By Application 20.10.3. By End User 20.11. BENELUX Spinal Imaging Market Analysis 20.11.1. By Product 20.11.2. By Application 20.11.3. By End User 20.12. Russia Spinal Imaging Market Analysis 20.12.1. By Product 20.12.2. By Application 20.12.3. By End User 20.13. China Spinal Imaging Market Analysis 20.13.1. By Product 20.13.2. By Application 20.13.3. By End User 20.14. Japan Spinal Imaging Market Analysis 20.14.1. By Product 20.14.2. By Application 20.14.3. By End User 20.15. South Korea Spinal Imaging Market Analysis 20.15.1. By Product 20.15.2. By Application 20.15.3. By End User 20.16. India Spinal Imaging Market Analysis 20.16.1. By Product 20.16.2. By Application 20.16.3. By End User 20.17. ASEAN Spinal Imaging Market Analysis 20.17.1. By Product 20.17.2. By Application 20.17.3. By End User 20.18. Australia Spinal Imaging Market Analysis 20.18.1. By Product 20.18.2. By Application 20.18.3. By End User 20.19. New Zealand Spinal Imaging Market Analysis 20.19.1. By Product 20.19.2. By Application 20.19.3. By End User 20.20. GCC Countries Spinal Imaging Market Analysis 20.20.1. By Product 20.20.2. By Application 20.20.3. By End User 20.21. Turkey Spinal Imaging Market Analysis 20.21.1. By Product 20.21.2. By Application 20.21.3. By End User 20.22. South Africa Spinal Imaging Market Analysis 20.22.1. By Product 20.22.2. By Application 20.22.3. By End User 21. Market Structure Analysis 21.1. Market Analysis by Tier of Companies 21.2. Market Concentration 21.3. Market Share Analysis of Top Players 21.4. Market Presence Analysis 21.4.1. By Regional footprint of Players 21.4.2. Product foot print by Players 21.4.3. Channel Foot Print by Players 22. Competition Analysis 22.1. Competition Dashboard 22.2. Pricing Analysis by Competition 22.3. Competition Benchmarking 22.4. Competition Deep Dive 22.4.1. GE Healthcare 22.4.1.1. Overview 22.4.1.2. Product Portfolio 22.4.1.3. Profitability by Market Segments (Product/Channel/Region) 22.4.1.4. Sales Footprint 22.4.1.5. Strategy Overview 22.4.1.5.1. Marketing Strategy 22.4.1.5.2. Product Strategy 22.4.1.5.3. Channel Strategy 22.4.2. Koninklijke Philips N.V. 22.4.2.1. Overview 22.4.2.2. Product Portfolio 22.4.2.3. Profitability by Market Segments (Product/Channel/Region) 22.4.2.4. Sales Footprint 22.4.2.5. Strategy Overview 22.4.2.5.1. Marketing Strategy 22.4.2.5.2. Product Strategy 22.4.2.5.3. Channel Strategy 22.4.3. Siemens Healthineers 22.4.3.1. Overview 22.4.3.2. Product Portfolio 22.4.3.3. Profitability by Market Segments (Product/Channel/Region) 22.4.3.4. Sales Footprint 22.4.3.5. Strategy Overview 22.4.3.5.1. Marketing Strategy 22.4.3.5.2. Product Strategy 22.4.3.5.3. Channel Strategy 22.4.4. Canon Medical Systems Corporation 22.4.4.1. Overview 22.4.4.2. Product Portfolio 22.4.4.3. Profitability by Market Segments (Product/Channel/Region) 22.4.4.4. Sales Footprint 22.4.4.5. Strategy Overview 22.4.4.5.1. Marketing Strategy 22.4.4.5.2. Product Strategy 22.4.4.5.3. Channel Strategy 22.4.5. Bruker 22.4.5.1. Overview 22.4.5.2. Product Portfolio 22.4.5.3. Profitability by Market Segments (Product/Channel/Region) 22.4.5.4. Sales Footprint 22.4.5.5. Strategy Overview 22.4.5.5.1. Marketing Strategy 22.4.5.5.2. Product Strategy 22.4.5.5.3. Channel Strategy 22.4.6. Mediso Ltd 22.4.6.1. Overview 22.4.6.2. Product Portfolio 22.4.6.3. Profitability by Market Segments (Product/Channel/Region) 22.4.6.4. Sales Footprint 22.4.6.5. Strategy Overview 22.4.6.5.1. Marketing Strategy 22.4.6.5.2. Product Strategy 22.4.6.5.3. Channel Strategy 22.4.7. Shimadzu Corporation 22.4.7.1. Overview 22.4.7.2. Product Portfolio 22.4.7.3. Profitability by Market Segments (Product/Channel/Region) 22.4.7.4. Sales Footprint 22.4.7.5. Strategy Overview 22.4.7.5.1. Marketing Strategy 22.4.7.5.2. Product Strategy 22.4.7.5.3. Channel Strategy 22.4.8. FUJIFILM 22.4.8.1. Overview 22.4.8.2. Product Portfolio 22.4.8.3. Profitability by Market Segments (Product/Channel/Region) 22.4.8.4. Sales Footprint 22.4.8.5. Strategy Overview 22.4.8.5.1. Marketing Strategy 22.4.8.5.2. Product Strategy 22.4.8.5.3. Channel Strategy 22.4.9. Hitachi, Ltd. 22.4.9.1. Overview 22.4.9.2. Product Portfolio 22.4.9.3. Profitability by Market Segments (Product/Channel/Region) 22.4.9.4. Sales Footprint 22.4.9.5. Strategy Overview 22.4.9.5.1. Marketing Strategy 22.4.9.5.2. Product Strategy 22.4.9.5.3. Channel Strategy 22.4.10. Toshiba Medical Systems, Inc. 22.4.10.1. Overview 22.4.10.2. Product Portfolio 22.4.10.3. Profitability by Market Segments (Product/Channel/Region) 22.4.10.4. Sales Footprint 22.4.10.5. Strategy Overview 22.4.10.5.1. Marketing Strategy 22.4.10.5.2. Product Strategy 22.4.10.5.3. Channel Strategy 23. Assumptions and Acronyms 24. Research Methodology
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