Thesports food market was valued at US$ 40.0 billion in 2021, and it is predicted to rise at a CAGR of 8.8%. Maximum performance necessitates proper nutrition and diet. Therefore, a key factor driving the sports food market is athletes' use of sports nutrition supplements due to their benefits.
| Attributes | Details |
| Sports Food Market (CAGR) | 8.8% |
| Sports Food Market (2021) | USD 40.0 billion |
Sports drinks hold the majorsports food market share in thesports food market. The sports food market is expected to witness significant growth in the near future. This is attributed to the increasing availability of these products across the online market, supermarket, and departmental stores.
Sports food consists of an energy bar, protein bar, and nutritional powder. Understanding thedemand for sports food, companies are now coming up with various supplement powders and bars in the sports food market. It is easy to get proper nutrients for the sports persons in a single product due to busy life. Therefore, carbohydrates and protein foods are very popular in the sports food market, witnessing boostedsales of sports food.
Soya and whey is a major provider of protein inthe sports food market. Demand for sports food products has made the sports nutrition market flourish, and it is also expected to have high growth and sales of sports food during the next couple of years.
Consumers were concentrated on purchasing basic products during the COVID-19 pandemic, which caused a drop in sales of sports food.
Furthermore,sales of sports food items and demand for sports food were significantly impacted by the temporary closure of gyms, fitness centers, health clubs, and sports institutes. However, owing to COVID-19, online sales of sports food skyrocketed in 2020 as customers turned to e-commerce to avoid congested areas and ensure hygiene. In the near future, rising awareness of health and a healthy lifestyle is expected to fuel demand for sports food.
Many factors that drivedemand for sports food include rapid urbanisation and health concerns among consumers. In addition, innovative and effective product development makes the sales of sports food more vibrant.
Companies' mass marketing strategies make sports food products easy availability, which helps the manufacturers develop thesports food market across the untapped and targeted sports food market. Other macro-economic factors such as employment, disposable income level, and other social factors are also influencing demand for sports food as well as the sale of sports food indirectly.
Sports food products are not widely available in underdeveloped countries. Moreover, due to the high price of sports food products, thesports food market is only concentrated among high and higher middle income groups. Currently, these factors are restraining the sports food market growth andsales of sports food.
However, being untapped sports food market, emerging countries and other underdeveloped countries are the opportunities for the sports food market players.
The global poverty level has been reducing. It is expected thatthe sports food market will hold a significant share among emerging and underdeveloped countries in the upcoming forecasted years. Owing to increase health awareness among consumers, demand for sports food is gaining popularity among non-sports consumers as well inducingsales of sports food.
North America led thesports food market, accounting for about 45% ofsales of sports food. This is due to increased demand for sports food from the United States.
High supplement usage and improved health and wellness awareness are expected to drivesports food market share expansion. Furthermore, the sports food market share's expansion will be fuelled in the near future by the existence of a large number of companies and the diverse tactics employed by these firms.
During the forecast period, Europe is expected to grow at a CAGR of 7.7%. Sports food market expansion is being fuelled by increased sports engagement and expanding governmental and private sector activities.
Some of the salientsports food market players operating in the sports food market are Nestle SA, Danone S.A, Clif Bar & Company, Alpsnack Inc, The Hain Celestial Group, Inc, Met-Rx Substrate Technology, Inc., MusclePharm, Reckitt Benckiser Group Plc, Glanbia Plc.
Unilever purchased Onnit, a supplement, and sports nutrition business, in April 2021 to extend its health and leisure portfolio.
In May 2020, Uelzena eG will launch nutrineo food health solutions in collaboration with BioHealth International GmbH (BHI) to develop and create sports nutrition supplements and dietary foods.
| Report Attribute | Details |
| Growth rate | CAGR of 8.8% from 2022 to 2032 |
| Base year for estimation | 2021 |
| Historical data | 2015 - 2020 |
| Forecast period | 2022 - 2032 |
| Quantitative units | Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032 |
| Report coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis, |
| Segments covered | Product Type, Ingredient, Gender, User, Distribution Channel, & Region |
| Regional scope | North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand |
| Country scope | U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa |
| Key companies profiled | Nestle SA, Danone S.A, Clif Bar & Company, Alpsnack Inc, The Hain Celestial Group, Inc, Met-Rx Substrate Technology, Inc., MusclePharm, Reckitt Benckiser Group Plc, Glanbia Plc. |
| Customization scope | Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
Based on food product typesports food market is segmented into dietary supplement powder, energy bar, and protein bar. Furthermore, the sports food market is segmented based on ingredients, such as vitamins & minerals, protein, and carbohydrates.
Thesports food market is segmented into bodybuilding users, athletic users, and recreational users.
Sports supplements accounted for the largest sports food market share of over 50.0%, owing to the growing consumption of protein supplements
The post-workout segment held the largest sports food market share of over 35.0%.
The adult segment held the highest sales of sports food for over 65.0% during the forecast period.
The powder segment held the notable demand for sports food for over 40.0% in 2021, owing to the high consumption of protein powders.
The brick and mortar segment dominated the demand for sports food and accounted for the substantial sports food market share of 77.5% in 2020.
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