Textile Transfer Paper Market

2021 Analysis and Review: Textile Transfer Paper Market by Thickness (GSM) – Below 60 GSM, 60 – 90 GSM, and Above 90 GSM for 2021 – 2031

Textile Transfer Paper Market Snapshot

The textile transfer paper market will register highly positive growth through 2021, with the overall valuation estimated to reach US$ 695.2 Mn in 2021. Future Market Insights (FMI) projects textile transfer paper sales to increase at 6.4% CAGR between 2021 and 2031.

Despite stagnant sales amid COVID-19, textile transfer paper demand will surge 2021 onwards, albeit gradually. Global volume is forecast to reach 3,944.7 Mn Square Meters by the end of 2021. The market has been projected to expand at 5.9% CAGR over the forecast period, in terms of volume.

Key Points Covered in Textile Transfer Paper Market Study

  • Market Estimates and Forecast 2013-2031
  • Key Drivers and Restraints Impacting Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Textile Transfer Paper Market and How to Navigate
  • Recommendation on Key Winning Strategies

2015-2020 Textile Transfer Paper Market Outlook Compared to 2021-2031 Forecast

Primarily driven by the expansion of the textile industry across the globe, the textile transfer paper market is anticipated to rise at 6.4% CAGR from 2021 to 2031 in comparison to the 2.6% CAGR registered during 2015 to 2020. 

The textile transfer paper market is broadly classified into two main categories, which are thermal transfer paper and dye sublimation transfer paper. Thermal transfer papers are commonly used and since a long time in the textile printing industry.

However, there are certain limitations and drawbacks of printing with the thermal transfer paper like the prints obtained on textiles are in the form of a layer which tends to fade after several washes, the process is time-consuming and the quality is often not uniform.

With advancements in the technology of digital printing process, the dye sublimation transfer printing was introduced in the market. Dye sublimation transfer printing works on the sublimation principle where the ink from transfer paper is directly converted into a gaseous state rather than liquid on the application of heat.

As a result of this unique and innovative printing method, the ink in the gaseous state completely becomes one with the textile fabric and the end product is far more superior in quality. Limitations of the thermal transfer printing are not a cause of concern in this method as the print is fairly permanent which does not degrade even after multiple washes, the ink drying time is drastically reduced which helps in saving a lot of time.

Dye sublimation transfer papers in the textile transfer paper market are becoming increasingly popular as manufacturers prefer it because the process is less prone to errors which results in lowering the number of damaged products. The process is also comparatively faster in turn increasing the manufacturing efficiency.

Consumers also tend to prefer the product printed with dye sublimation transfer papers as they are superior in quality and are long-lasting. Further, the dye sublimation process offers a large variety of color pallets compared to alternatives making it very popular among consumers.

The market for textile transfer papers is steadily gaining pace across the globe. There is a consistent increase in the number of players in the textile printing industry, switching to the transfer printing process instead of traditional alternatives, which is anticipated to significantly bolster the market growth in the coming years.

How is Textile Industry Expansion Driving the Market for Textile Transfer Paper?

Asian countries like China and India are known for their textile industry in the global market. In the textile industry, the developing economies are generally exporters and the developed ones like Russia and the United States are leading importers of textile.

The abundant availability of raw materials like silk, cotton, jute and wool in these nations is the major reason for the constant growth of the textile industry in these nations. After China and India, South Africa is emerging as one of the major players in the textile market which contributes to around 8% of the country’s GDP.

Dye sublimation transfer printing is gaining popularity among the manufacturers of these economies as it provides a premium quality print with a wide array of color pallets and superior durability compared to thermal transfer printing.

To sustain in the competitive textile industry, an increasing number of manufacturers are switching to dye sublimation transfer printing to enhance their product quality. On the back of the consistently growing textile industry in emerging nations, the demand for dye sublimation textile transfer papers is anticipated to increase rapidly.

What is Fuelling the Demand for Textile Transfer Paper in Sportswear?

Rising emphasis on leading a health-conscious lifestyle among consumers of all ages is proving to be a major trend, positively influencing the global dye sublimation transfer paper market. The millennial population is adopting fitness-centric routines by participating in sports, marathons, yoga classes or a combination of all these activities to reap its several benefits.

Established as well as emerging sportswear brands are switching to dye sublimation transfer printing instead of other alternatives. This is mainly because apparels are subjected to various conditions within a sports industry and the print quality mustn't degrade in a short period.

In the dye sublimation transfer printing method, the print or design becomes one with the fabric and is significantly more durable compared to the other printing solutions. Further, as a result of the pandemic people are more aware of the importance of fitness in developing a strong immunity. All these factors are anticipated to augment the demand for dye.

What Is the Impact of COVID-19 Pandemic on the Global Textile Transfer Paper Market?

The negative repercussions of the COVID-19 pandemic were severe on the textile transfer paper market. The restrictions on logistics and manpower in the manufacturing sector are among key reasons that hampered the supply of the product in the market.

The demand among leading end users such as fashion, sportswear, home textiles and soft signage also suffered a major blow due to the pandemic. Countrywide lockdowns imposed by many nations resulted in decreasing the demand for non-essential items.

Demand and supply for textile transfer paper were considerably hampered in the year 2020. However, with ongoing ease on restriction and lifting of lockdowns across the globe the first quarter of 2021 showed positive signs of rapid recovery for the target market. The market for textile transfer paper is projected to expand at an even higher growth rate during the forecast period compared to the period before the COVID-19 pandemic.

Country-wise Insights

Why is United States Considered the Most Lucrative Market for Textile Transfer Paper?

North America remains the third largest market for textile transfer papers, and is forecast to hold more than 18% of the market share by the end of 2031. According to the textile transfer paper industry analysis, the United States is projected to account for more than 86% of the total North America market for textile transfer papers in the next ten years.

The U.S. is estimated to remain the most lucrative market for textile transfer paper due to the flourishing fashion apparel market in the country. According to data published by International Trade Administration (ITA), U.S. Department of Commerce, the United States fashion apparel market is projected to reach US$ 400 Bn by the year 2025. As fashion is one of the key end use in the market for textile transfer papers, the target product is anticipated to experience elevated demand from the country.

How will Textile and Clothing Industry in the U.K. Affect Demand of Textile Transfer Paper?

The textile transfer paper market in the U.K. is expected to expand at a CAGR of 6.2% during 2021-2031. The U.K. is estimated to hold a considerable market share in the European market for textile transfer paper which is projected to account for around 12% by the end of 2031. 

The U.K. is one of the key countries in the European region which exports finished textiles and clothing. As per the report published by the European Apparel and Textile Confederation (EURATEX), the exports of textile and clothing from the U.K. in the year 2019 were valued at more than 11.0 Billion EUR. The U.K. is one of the key exporter of finished textile and clothing and is anticipated to drive the market demand for textile transfer papers.

How will the Growing Packaging Sector in Augment the Sales of Textile Transfer Paper in India?

In the South Asia market, India is projected to hold a share of more than 48% by the end of 2031. Consistent efforts of the Indian government for the development of the country’s textile industry by implementing favorable policies for the domestic textile industries development is a major factor positively influencing the target market.

According to India Brand Equity Foundation (IBEF), the increasing penetration of retail organized stores, rising income of the overall population and favorable demographics are key reasons behind generating robust demand for the textile market.

The Indian textile market is projected by IBEF to reach US$ 23.5 Bn by 2027 on the back of several government policies like 100% FDI is allowed in textiles, Production-linked Incentive (PLI) schemes and many others. The sales of textile transfer paper are anticipated to bolster on the back of these factors in the country during the forecast period

Category-wise Insights

Why is the Demand for 60 – 90 GSM Thickness Paper Continuously Rising?

The 60 – 90 GSM thickness segment is estimated to register a CAGR of 5.7% during 2021-2031. By thickness (GSM), 60 – 90 GSM segment is most commonly used in the textile transfer paper market.

GSM of the paper used in the transfer printing is a very important aspect to ensure superior quality and reduce the chances of errors. Several factors like the moisture content, ink type, paper type and product type play an important role in deciding the thickness of the paper.

As the 60 – 90 GSM segment can be used for a wide range of end uses like fashion and home textiles it is projected to covers the majority market share of 45% by the end of 2031. The segment is anticipated to experience elevated demand during the forecast period.

The market share of below 60 GSM thickness papers is projected to drop by 200 basis points during the span of the next 10 years as a result of the difficulty in handling and a high probability of tearing during the application of heat during the bulk transfer printing process. The maximum gain of over 380 basis points in the value share is anticipated to be witnessed in the 60 – 90 GSM thickness segment during the forecast period.

By end use, the increasing popularity of fitness centric lifestyle among the population across the globe is projected to elevate the demand for sportswear end use. The sportswear segment is estimated to grow by a maximum of 190 basis points in the global market for textile transfer papers. The increasing digitalization and advancement in advertising technologies are anticipated to have a negative impact on soft signage end use which might fall by 190 basis points from its current market share of 16.8% in the year 2021 during the span of the next 10 years.

Who is the Dominant End User in Textile Transfer Paper Market?

Fashion is the most lucrative end-use segment in the market for textile transfer paper. The fashion segment followed by the home textiles segment will lead the target market with a market value share of 34.7% and 29.5% respectively in the year 2021.

oth these segments are estimated to cumulatively offer an incremental opportunity of US$ 423.4 Mn during the period 2021 – 2031. The rapid increase in the number of manufacturers adopting the transfer printing method for its several benefits in these end use segments is one of the major reasons for their growth in the market.

Why is Tacky Product Type High in Demand?

The tacky segment is estimated to account for nearly 40.0% of the global market by 2026. This segment is expected to be the most remunerative over the forecast period due to rising demand for ghosting free and premium quality printed textiles from consumers across the globe. Ghosting often causes the print quality to severely degrade and the resultant product might go to waste. The tacky textile transfer papers stick to the textile during the heat press process and ensure that the resultant print is of desired quality without ghosting or distortion effects. This is highly desirable to the manufacturers and as a result, the tacky product type is experiencing escalated demand in the market.

Competitive Landscape

Companies operating in the textile transfer paper market are aiming at product launches, expansions and strategic partnerships with other manufacturers. The key players are also focused on expanding their product manufacturing capabilities, product portfolio and global presence.

  • In 2021, Beaver Paper Group installed largest robotic arm in the United States for its manufacturing plant of textile transfer paper.
  • In 2020, Sappi Limited launched new Transjet Tacky Industrial, a coated dye sublimation paper for digital transfer printing, specially developed for high-speed inkjet printing on highly elastic textiles.
  • In 2020, Guyenne Papier S.A.S. started offering DSC Tacky 95g and DSC 47 and 57g in dye sublimation transfer paper segment for textile printing.
  • June 2019, Felix Schoeller Group launched its S-RACE dye sublimation transfer paper portfolio in a completely transformed brand look at ITMA Barcelona.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

US$ Million for Value and Mn Square Meters for Volume

Key Regions Covered

North America, Latin America, Europe,  the Middle East & Africa, East Asia, South Asia, and Oceania

Key Countries Covered

US, Canada, Brazil, Mexico, Germany, Italy,  France, U.K., Spain, Russia, Poland, Turkey, South Africa, GCC, China, Japan, South Korea, India, Australia and New Zealand

Key Segments Covered

Thickness (GSM), Paper Type, Product Type, End Use, and Region

Key Companies Profiled

  • Neenah Coldenhove Holding B.V.
  • Felix Schoeller Group
  • Beaver Paper Group
  • Sappi Limited
  • Guyenne Papier S.A.S.
  • Hansol Paper Co., Ltd.
  • Sihl Inc.
  • Canapa Paper Technologies
  • NanJing Hanrun Paper Industrial Co.,Limited (Hanrun® Paper)
  • Mitsubishi Hi-Tech Paper Europe GmbH
  • Kaspar Papir
  • Guangdong Guanhao High-tech Co., Ltd.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • What is the current valuation of textile transfer paper market?

    The textile transfer paper market is estimated to surpass a valuation of US$ 695.2 Mn by 2021.

  • At what rate did the textile transfer paper market expand in the last 5 years?

    The textile transfer paper market exhibited growth rate of 2.6% in the last five years from 2015 to 2020.

  • What is the demand outlook for textile transfer paper market?

    Textile transfer paper market will register gradual rise in demand after the decreasing sales due to the impact of COVID-19 in 2020. As per FMI, the market will register a CAGR of 5.9% between 2021 and 2031.

  • What are the key trends prevailing in the textile transfer paper market?

    The key players are focusing on manufacturing the textile transfer paper according to the requirement of end-use applications. Organizations adopting custom t-shirts as promotional tools is another key trend positively influencing the target market.

  • What are the key factors driving textile transfer paper sales?

    Growing manufacturers’ preference towards dye sublimation transfer printing over traditional methods. Moreover, significant growth of the textile industry in emerging nations is driving the sales of target market.

  • What is the North America textile transfer paper market outlook?

    North America market is estimated to hold over 20.6% value share in the global textile transfer paper market, in 2021 and the market is projected to maintain a steady growth rate of 5.5% over the span of next 10 years.

  • What is the cumulative share of top five companies in textile transfer paper market?

    The top five companies operating in the textile transfer paper market are Hansol Paper Co., Ltd., Sappi Limited, Guangdong Guanhao High-tech Co., Ltd., Neenah Coldenhove Holding B.V., and Felix Schoeller Group. These players are estimated to hold nearly 35% to 45% share in the global textile transfer paper market.

  • At what rate will textile transfer paper market grow in South Asia?

    FMI has forecast the South Asia textile transfer paper market to exhibit a CAGR of 9.5% between 2021 and 2031.

  • Which are the top 5 countries exhibiting high demand for textile transfer paper?

    The U.S., China, Russia, South Korea and Germany are among leading markets for textile transfer paper market, exhibiting consistently high demand.

  • At what rate will China textile transfer paper market grow?

    As per FMI, the China textile transfer paper market is expected to rise at 6.9% CAGR between 2021 and 2031

Textile Transfer Paper Market by Category

By Thickness (GSM):

  • Below 60 GSM
  • 60 – 90 GSM
  • Above 90 GSM

By Paper Type:

  • Coated
  • Uncoated

By Product Type:

  • Tacky
  • Non-tacky

By End Use:

  • Fashion
  • Sportswear
  • Soft Signage
  • Home Textiles

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa (MEA)
  • East Asia
  • South Asia
  • Oceania

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Textile Transfer Paper Market