Energy drinks are beverages containing stimulant compounds like caffeine, which is often marketed for the provision of mental and physical stimulation. Energy drinks may and may not be carbonated. They contain amino acids, taurine, and sugar, or other taste-enhancing products like sweeteners.
Energy drinks are a subset of a larger group of energy products like bars and gels. They differ from sports drinks, which are often consumed to enhance sports performance. There are several beverages in the global market which contain caffeine, but not all can be considered an energy drink. Energy drinks differ from soft drinks or other caffeine containing products owing to the taste and health benefits provided.
Energy Drinks Market Driven by Change in Consumers’ Lifestyle
The global energy drinks market is projected to witness significant growth over the forecast period due to the change in the consumer’s lifestyle, and the rise in consumer focus on fitness and health. Consumers are conscious of their health so they are often involved in fitness work to enhance their health and strength. Also, there is a growing switch from the consumption of carbonated drinks towards energy drink consumption
In addition to this, the increase in demand for energy boost products is expected to facilitate the rising demand from young adults and adolescents. The millennial are raising the demand for energy drinks globally because of the health benefits attributed to the consumption.
Growing Consumer Demand for Sugar Free Products
The rise in awareness of the adverse effect of consuming too much sugar makes consumers switch to consuming products with little or no sugar. Sugar has been proven to be one of the significant causes of diabetes globally. Soft drinks like Coca Cola are rich in sugar, which harms the health of consumers, especially adults. Consumers are ready to spend on healthy products like an energy drink, which will facilitate the growth of the energy drinks market globally.
Energy Drinks Market Restraints
The global energy drinks market is not without its challenges. The energy drinks market might receive a heavy blow soon due to the enormous competition between energy drinks and other beverages like package juice, malted health drink, and aerated beverages. While energy drinks are in high demand, it’s the high cost that other beverages leverage to take over the market as consumers may consider opportunity over quality.
Also, the rise in awareness regarding the adverse effect of caffeine might foster the decline in the growth of energy drinks over the forecast period. Consumers’ are conscious about the product they consume from the food and beverage industry.
Energy Drinks Market: Region-wise Analysis
North America remains the primary market for energy drinks due to the rise in health concern and awareness. The region will continue to hold dominance in the global market over the forecast period. However, regions like the Asia Pacific and Europe are growing markets owing to the rise in consumer disposable income, an increase in consumer adoption rate, and change in consumer demography. The market in other regions like South America, the Middle East, and Africa is small. However, in the coming years, it will register a tremendous growth since the rise in demand from the regions is increasing drastically.
Energy Drinks Market: Competitive Landscape
The global energy drinks market is saturated and highly competitive such that small companies can’t survive except they merge with major key players in the industry. Major key players in the industry are creating awareness via advertisement and celebrity endorsement. In addition, sport events like olympics, World cup, Euro, and UEFA are sponsored by energy drinks prominent key players. Some major players operating in the industry include:
- Red Bull
- Monster Beverage Corporation
- Rockstar Inc.
- The Coca-Cola Company
- Arizona Beverage Company
- National Beverage Corp.
- Dr. Pepper Snapple Group
- Living Essentials
- Cloud 9.
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Global Energy Drinks Market Segment Analysis
The global energy drinks market can be segmented on the following basis:
By Product Type
By Distribution Channel
- Convenience Stores
- Specialist Stores
By End User
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- Changing market dynamics in the industry
- In-depth market segmentation
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- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
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