Video Streaming Software Market to Cross US$ 5 Bn in 2021
Emergence of innovative Internet technologies, including high-speed broadband and onset of low-latency video streaming services are changing user expectations and paving the way for upcoming technologies. In addition, the advent of cloud-based services is encouraging live video streaming service providers to deliver on-time live streams, and thus provide quality-focused services. This disruption of digital infrastructure will have a measurable impact on the video streaming software market.
As underscored by a new FMI study, worldwide adoption of video streaming software will surpass US$ 5 Bn value in 2021.
Overview of Global Video Streaming Software Market
- The video streaming software market will surpass US$ 5 Bn in 2021.
- Notable rise in video streaming subscriptions and increasing demand for original media content are fueling the growth engine.
- Video-on-Demand (VoD) holds leading revenue share; live video streaming to slide.
- Software solutions would generate revenue twice that of services by 2030.
- Adoption of video streaming software will remain predominant in media and entertainment vertical.
- North America, followed by Europe, would lead the pack in video streaming software market.
KEY FACTORS SHAPING VIDEO STREAMING SOFTWARE MARKET
Impact of COVID-19 Crisis on Video Streaming Software Market
The ongoing COVID-19 pandemic has forced national governments to implement nationwide lockdowns. Citizens have been asked to stay at home until the lockdown orders are lifted by the authorities. During the first quarter of 2020, an accelerated adoption of media and gaming platforms was recorded on a global scale, as the requirement of digital entertainment rises among end users. Video streaming service providers such as Netflix and Amazon are recording an influx of customers, as the number of COVID-19 cases surge and stringent lockdowns are implemented across worst hit nations such as the U.S., Iran, Italy, and Spain. Such lockdowns along with highly populated countries such as India and China are boosting the adoption of video streaming software and services on a global scale.
Increasing Mobile Subscriptions & Network-connected Devices Driving Market
Mobile devices such as smartphones and tablets are increasingly becoming the first go-to devices for communication and content consumption. In addition, with the rapid adoption of 4G services in developing countries, and the emergence of more advanced technologies enabling smartphone users to access the Internet more easily, mobile Internet diffusion is expected to accelerate in the coming years.
Although the prices of 4G smartphones remain moderate with increasing innovation and competition, these prices are expected to continue to fall. Therefore, increase in smartphone penetration is one of the major factors expected to drive the adoption of video content among consumers during forecast period.
Rising Demand for Original Media Content and Live Streaming
At present, the broadcasting industry is experiencing ever-increasing demand for original video content. Major competitors are spending billions on the production of original content to maintain existing audiences, as well as attract new audiences. Hence, several broadcasters are trying to accelerate their video streaming software sales and related services by developing original content to build brand awareness. The availability and quality of premium live content on different devices is still growing, as live video streaming software for Mac, PC, and Linux is still in the nascent stage.
Users who used to watch live events and sports on traditional TV have started to shift to these platforms due to the availability of live video content as per their convenience. Moreover, the number of live sports deals are increasing due to the rising demand for video streaming platforms. Thus, due to rising demand from the audience for original and live streaming content, the growth of the video streaming software market is expected to continue significantly during the forecast period.
North America Dominates Video Streaming Software Market
The video streaming software market in North America, especially the U.S., is dominating the global landscape. Although the growth in the total number of video streaming service-related subscriptions is slowing down in North America, the consumption time or video streaming time per user still keeps on increasing, as the availability and quality of streaming content is constantly improving. The concentration of video streaming hours in North America can be attributed to an increase in the number of traditional PayTV providers operating in the market.
Video Streaming Software Market: Structure Analysis
- Key video streaming software providers operating in the global video streaming software market include Brightcove Inc., Haivision, IBM, Kaltura Inc., Panopto, VUALTO, Ooyala, Inc., (Poly) Plantronics, Inc., Vbrick, Sonic Foundry, Kollective Technology, Inc., Cloudinary, dacast, OBS, and Wowza Media Systems, LLC, among others.
- Leading video streaming service providers include Netflix, Amazon Prime Video, Hulu Disney Plus, and YouTube TV, among others.
- Netflix Inc. crossed 2 million subscribers in France and Germany soon after its global launch in 2016. However, the company is still facing stiff competition from local pay-tv operators in the region.
Market Value in 2019
US$ 4.5 Bn
Solution, Type, Vertical, and Region
North America, Latin America, Europe, East Asia, Southeast Asia & Pacific, and the Middle East & Africa
Netflix, Amazon Prime Video, Hulu, Disney Plus and YouTube TV, Brightcove Inc., Haivision, IBM, Kaltura Inc., Panopto, VUALTO, Ooyala Inc., (Poly) Plantronics Inc., Vbrick, Sonic Foundry, Kollective Technology Inc., Cloudinary, dacast, OBS, and Wowza Media Systems LLC.
Video-on-Demand (VoD) Services Capture 70% Revenue Share
Video-on-Demand (VoD) offers greater scale of convenience and more opportunities for creativity as compared to live streaming. Akin to conventional methods of developing and distributing content, VoD ensures greater return on investment (ROI). Around 7 out of 10 market players are investing in VoD services. FMI finds that, this trend will follow a positive curve over the decade ahead. Under the category, subscription VoD and transactional VoD continue to remain the center of attraction in the video streaming software market.
Video Streaming Software Market Regional Analysis
North America is characterized by the strong presence of service providers - Microsoft Corporation, Amazon Web Services, Hulu, and Netflix Inc. Industries such as education, media and entertainment, and telecom, in the region, are experiencing staggering growth. Further, investment upheaval in smart classes and increasing preference for easily accessible software services are fueling the video streaming software market in North America. Although the rise in total number of video streaming subscriptions is dropping in North America, online consumption per user continues to outperform. Asia Pacific (APAC) houses the fastest-growing broadband Internet population. Over-the-top (OTT) solutions are transforming the online consumption pattern of viewers in the region. Telecom operators in APAC are expanding monetization opportunities by providing video streaming multichannel services in tandem with fixed-mobile subscriptions.
* This data is only a representation. Actual data may vary and will be available in report.
AI, DL, and ML Technologies - Potential Market Disruptors
Artificial Intelligence (AI), deep learning (DL), and machine learning (ML) are becoming commonplace in real-world industry use cases. Wide-scale market use case of these solutions require extensive testing, as they are critical to digital disruption in several organizations. AI, DL, and ML are executed to develop digital customer relationship management (CRM) agents and chatbots, as well as offer VR-driven shop floor demonstrations.
These technologies are rapidly making forays in the video streaming software market, especially in streaming media content and addressing copyright violation of codes. Market players must utilize these new-age solutions to outline highly effective ways to encode, distribute, and structure data, and thus simplify the digital landscape.
Video-on-Demand (VoD) maintains its prominence
Live video streaming software to lose traction
Software remain highly preferable
Services to see notable decline
Surging adoption in media and entertainment vertical
Adoption in education vertical to drop
How Growth will Unfold
The media and entertainment vertical would be the primary end user of the video streaming software market. Rapid usage of consumer electronics such as mobile phones and tablets, attributable to increasing prevalence of digital mediums, especially social media platforms, for marketing and branding, is influencing market players to invest in this vertical. Further, around half of the overall video streaming software market value would be realized by the media and entertainment industry. Market players are also targeting the education and healthcare verticals for relevant returns.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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A recent market report published by Future Market Insights on the video streaming software market includes global industry analysis of 2015-2019 and opportunity assessment for 2020-2030, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters, growth prospects of this market are obtained with maximum precision.
Video Streaming Software Market Taxonomy
The global video streaming software market is segmented in detail to cover every aspect of the market, and present a complete market intelligence approach to the readers.
- Live Video Streaming Software
- Video-on-Demand (VoD)
- (Subscription) SVOD
- (Transactional) TVOD
- (Advertising) AVOD
- Media and Entertainment
- Banking and Financial Solutions
- Travel and Tourism
- North America
- Latin America
- East Asia
- Southeast Asia and Pacific
- Middle East and Africa
The report begins with the executive summary of the video streaming software market, which includes a summary of key findings and statistics of the market. It also includes demand- and supply-side trends pertaining to this market.
Readers can find the definition and a detailed taxonomy of the video streaming software market in this chapter, which will help them understand basic information about the market. Along with this, comprehensive information pertaining to storage area network and its properties are provided in this section. This section also highlights video streaming software market report.
The report provides key market trends that are expected to significantly impact market growth during the forecast period. Detailed industry trends are also provided in this section.
This chapter explains the key macroeconomic factors that are expected to influence growth of the video streaming software market during the forecast period. Along with macroeconomic factors, this section also highlights the value chain, supply chain, forecast factors, and value chain analysis of the video streaming software market. Moreover, in-depth information about market dynamics and their impact analysis on the market have been provided in the successive section.
Based on solution, the video streaming software market is segmented into software and services. In this chapter, readers can find information about developments and key trends in the market.
Based on type, the video streaming software market is segmented into live video streaming software, video-on-demand (VoD). The video-on demand segment is further segregated into (subscription) SVOD, (transactional) TVOD, and (advertising) AVOD, among other types. In this chapter, readers can find information about key trends and developments in the video streaming software market and market attractiveness analysis.
Based on vertical, the video streaming software market is segmented into media and entertainment, education, healthcare, banking and financial solutions, and travel and tourism, among other verticals. In this chapter, readers can find information about developments and key trends in the market.
This chapter explains how the video streaming software market is anticipated to grow across various geographic regions such as North America, Latin America, Europe, South Asia and Pacific, East Asia, and the Middle East and Africa.
This chapter includes a detailed analysis on the growth of the North America video streaming software market, along with a country-wise assessment including the U.S. and Canada. Readers can also find regional trends and market growth based on type, solution, vertical, and countries in North America.
This chapter provides the growth scenario of the video streaming software market in Latin American countries such as Brazil, Mexico, and the Rest of Latin America. Along with this, assessment of the market across target segments has been provided.
Important growth prospects of the video streaming software market in several countries such as Germany, Italy, France, U.K., Spain, Russia, and the Rest of Europe are included in this chapter.
This chapter highlights the growth prospects of the video streaming software market in East Asia by focusing on China, Japan, and South Korea. This section also helps readers understand key factors that are responsible for the growth of the market in East Asia.
This chapter provides the growth scenario of the video streaming software market in South Asia and Pacific countries such as India, ASEAN, Oceania, and the Rest of South Asia and Pacific.
This chapter provides information about how the video streaming software market is anticipated to grow in major countries in the Middle East and Africa region, such as GCC Countries, Israel, Turkey, South Africa, and Rest of Middle East and Africa during the forecast period.
In this chapter, readers can find a comprehensive list of all the prominent stakeholders in the video streaming software market, along with detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent developments. Some of the key software solution providers featured in the report are Brightcove Inc., Haivision, IBM, Kaltura Inc., Panopto, VUALTO, Ooyala, Inc., (Poly) Plantronics, Inc., Vbrick, Sonic Foundry, Kollective Technology, Inc., Cloudinary, dacast, OBS, and Wowza Media Systems, LLC. Leading service providers profiled in the report include Netflix, Amazon Prime Video, Hulu, Disney Plus, and YouTube TV.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the video streaming software market report.
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, about the video streaming software market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Sales Heads
- Sales Executives
- Technical Advisors
- Video Streaming Software manufacturer
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity of Assumptions
- Company White Papers
- Annual Reports and Investor Presentations
- Research Papers
- Company Press Releases
- Government Websites and Publications
Primary Interview Splits