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Water Ionizer Market Snapshot (2022 to 2032)

The Water Ionizer Market is likely to hold the global market at a moderate CAGR of 8.7% during the forecast period. The global market holds a forecasted revenue of US$ 2.46 Billion in 2022 and is likely to cross US$ 5.67 Billion by the end of 2032.

The water ionizer market is anticipated to show promising growth prospects during the forecast period, expanding the global water ionizer market size.

Attribute Details
The Water Ionizer Market Estimated Size (2021) US$ 2.27 Billion
The Water Ionizer Market Estimated Size (2022) US$ 2.46 Billion
The Water Ionizer Market Projected Size (2032) US$ 5.67 Billion
The Water Ionizer Market CAGR (2022 to 2032) 8.7%

A water ionizer is an electronic device that raises the pH of ordinary water to an alkaline level. In addition to producing alkaline water suitable for human consumption, water ionizers also produce acidic water as a by-product that can be used as a cleaner and sanitizer.

Because more people are becoming aware of the advantages of drinking alkaline water, there is a rising demand for water ionizers on the market. Re-mineralization is another important aspect driving the demand for water ionizers. There are tabletop, cabinet, and wall-mounted types of water ionizers available in the market.

The manufacturers are using multiple ionizing plates. This results in low oxidation-reduction potential, keeping microbial growth as low as possible. Additionally, water ionizers offer a broad range of pH scales for water. Some of the major improvements in the water ionizers that are currently on the market include the internal filters, digital interface of the ionizers, and new designs and sensors.

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Said benefits of alkaline water for better health and online market sales helped in boosting the market.

There are multiple scientific claims that alkaline water helps in digestion, proper and effective water absorption, and reducing indigestion, which happens due to the presence of other enzymes and soothing the acid refluxes. People are using water ionizers so that all these said benefits will keep them healthy. Proper hydration and digestion helps in the absorption of all the nutrients available in food, keeping immunity strong and ultimately helping in disease prevention. There are no scientific approvals for all these claims, and people blindly believe these facts have helped in the marketing of these ionizers.

There are other benefits of the alkalization of water, one of them being the removal of carbonate from water. When water is ionized in the ionizer, it separates the dissolved CO2 in the water. This CO2 is in form of carbonate with minerals. When carbonate is removed, minerals get into available form in water, improving the water quality for consumption.

Additionally, an increase in online sales of these ionizers is helping the market grow. Manufacturers are reaching customers from all over the world, thanks to improved online marketplaces and distribution chains. The ionizers are getting demand from different sectors like hospitals, commercial shops, and outlets as well as for household use. Laboratories are using ionizers to carry out different tests and experiments.

The lack of efficacy on soft water and the few health complications associated with overconsumption of alkaline water are limiting the market.

One restraining factor for the water ionizer is that it cannot ionize soft water. Soft water is demineralized water. Minerals are important as they carry positive and negative charges and carry out the ionization process. If filtered water is used for the ionization process, it will not do anything to the water.

Another restraint to the market is the remineralization of ionized water has to be done. The minerals are reduced in ionized water, and to re-mineralize it, external filters are required. These filters are expensive and are not readily available.

Ionized water used in excess can potentially cause a number of health issues. Since water has a modest alkaline pH, excessive consumption may result in nausea and vomiting. Prolonged consumption may also result in mineral deficiencies and other health issues.

Sudip Saha
Sudip Saha

Principal Consultant

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Country Insights

Certifications, Japanese manufacturing, and consumer preferences all contributed to market expansion.

Japan has initiated the trend of using water ionizers. The main reason for the increased use of ionizers in the country is consumer preferences for the said benefits of drinking alkaline water. There is a number of manufacturers which produce and sell different types of ionizers. Due to the initiation of certification and testing of ionizers in the country, the market is also growing.

Health-conscious consumers are using water ionizers to gain benefits from alkaline water consumption.

The USA has a high number of consumers of water ionizers. There are multiple manufacturers providing countertops and under-counter ionizers. There are also additional attachments for these ionizers like carbon filters and pre-filtration systems, helping in purifying water and ultimately providing clean drinking water. The manufacturers also claim multiple health benefits from drinking alkaline water, attracting health-conscious customers.

Competitive Landscape

Some key players in the Water Ionizer market are Impart, VWA, Pure-Pro Water Corporation, Ayana Water, Emco Tech Co. Ltd, Enagic, Chanson Water Co. Ltd., Bawell Health Water LLC, Alkalux, AIR Water LIFE, Tyent USA, Vollara LLC., Life Ionizers, AlkaViva LLC, KYK Co. Ltd., Aqua-Win Water Corporation, Dianapure International Co. Ltd., KENT and others. These brands are anticipated to help in market growth.

  • KENT has launched a Pitcher which converts normal drinking water into alkaline water by increasing its pH up to 8. This Pitcher does not require electricity and is having capacity of 3.5 liters. This product is a simple jar with a price of only 2000 INR, breaking the expensive machinery stereotype of ionizers.
  • Fujiiryoki, a Japanese company for home appliances launched an ionizer in India, in mid-2021. The ionizer has a user-friendly interface and gives 11 different options for alkaline water and also has an inbuilt filter too, removing impurities and harmful substances from water.

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Scope of Report

Attribute Details
Growth Rate CAGR of 8.7% from 2022 to 2032
The base year for estimation 2021
Historical Data Available for 2017 to 2021
Forecast Period 2022 to 2032
Quantitative units Revenue in USD Billion, volume in Units and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis
Segments Covered Product Type, Number of Plates, Applications, Distribution Channel, Region
Country scope USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, India, Thailand, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates, South Africa
Key Companies Profiled Impart; VWA; Pure-Pro Water Corporation; Ayana Water; Emco Tech Co. Ltd.; Enagic; KENT; Chanson Water Co. Ltd.; Bawell Health Water LLC; Alkalux; AIR Water LIFE; TyentUSA; Vollara LLC.; KENT; Life Ionizers; AlkaViva LLC; KYK Co. Ltd.; Aqua-Win Water Corporation; Dianapure International Co. Ltd.; Others
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the Water Ionizer Market

By Product Type:

  • Countertop
  • Under-counter

By Number of Plates:

  • Less than 5 Plates
  • 6 to 10 plates
  • 10+ Plates

By Application:

  • Residential
  • Commercial
  • Industrial

By Distribution Channel:

  • Hypermarket/Supermarket
  • Wholesalers/Distributors
  • Direct Sales
  • Specialty Stores
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the current water ionizer market value?

The Water Ionizer market is expected to reach a valuation of US$ 2.46 Billion in 2022.

What are the key trends driving the water ionizer market?

Different claimed benefits of alkaline water, increasing spending on health care products from health-conscious people and availability of multiple water ionizers on the online market are the key trends driving the water Ionizer market.

Who are the leading players in the water ionizer market?

Leading players operating in the water ionizer market are Impart, VWA, Pure-Pro Water Corporation, AYANA WATER, EMCO TECH CO. LTD, Enagic, Chanson Water Co. Ltd., Bawell Health Water LLC, Alkalux, AIR Water LIFE, TyentUSA, Vollara LLC., Life Ionizers, AlkaViva LLC, KYK Co. Ltd., Aqua-Win Water Corporation, Dianapure International Co. Ltd., KENT and among others.

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