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Water Ionizers Market

Market Insights on Water Ionizers covering sales outlook, demand forecast & up-to-date key trends

Water Ionizer Market By Product Type, Number of Plates, Applications, Distribution Channel & Region – Forecast to 2022-2032

Water Ionizer Market Snapshot

The Water Ionizer Market is likely to hold the global market at a moderate CAGR of ~8.7% during the forecast period. The global market holds a forecasted revenue of ~US$ 2.46 Billion in 2022 and is likely to cross ~US$ 5.67 Billion by the end of 2032.

The water ionizer market is anticipated to show promising growth prospects during the forecast period, expanding the global water ionizer market size.



The Water Ionizer Market Estimated Size (2021)

~US$ 2.27 Bn

The Water Ionizer Market Estimated Size (2022)

~US$ 2.46 Bn

The Water Ionizer Market Projected Size (2032)

~US$ 5.67 Bn

The Water Ionizer Market CAGR (2022-2032)


Water ioniser, is an electronic device which raises the pH of ordinary water to an alkaline level. In addition to producing alkaline water suitable for human consumption, water ionisers also produce acidic water as a by-product that can be used as a cleaner and sanitizer.

Because more people are becoming aware of the advantages of drinking alkaline water, there is a rising demand for water ionisers on the market. Re-mineralization is another important aspect driving the demand for water ionisers. There are table top, cabinet, and wall-mounted types of water ionisers available in the market.

The manufacturers are using multiple ionizing plates. This results into low oxidation reduction potential, keeping the microbial growth as low as possible. Additionally, water ionisers offer a broad range of pH scales for water. Some of the major improvements in the water ionisers that are currently on the market include the internal filters, digital interface of the ionizers, and new designs and sensors.

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Said benefits of alkaline water for better health and online market sales helped in boosting the market.

There are multiple scientific claims that alkaline water helps in digestion, proper and effective water absorption, reducing indigestion, which happens due to presence of other enzymes and soothing the acid refluxes. People are using water ionizers so that all these said benefits will keep them healthy. Proper hydration and digestion help in absorption of all the nutrients available in food, keeping immunity strong and ultimately helping in disease prevention. There are no scientific approvals for all these claims, and people blindly believing these facts have helped in marketing of these ionizers.

There are other benefits of the alkalization of water, one of them being removal of carbonate from water. When water is ionized in the ionizer, it separates the dissolved CO2 in water. This CO2 is in form of carbonate with minerals. When carbonate is removed, minerals get in available form in water, improving the water quality for consumption.

Additionally, increase in online sales of these ionizers are helping the market growth. Manufacturers are reaching to customers from all over the world, thanks to improved online market places and distribution chain. The ionizers are getting demand from different sectors like hospitals, commercial shops and outlets as well as for household use. Laboratories are using ionizers to carryout different tests and experiments.

The lack of efficacy on soft water and the few health complications associated with overconsumption of alkaline water are limiting the market.

One restraining factor for the water ionizer is that it cannot ionize soft water. Soft water is demineralised water. Minerals are important as they carry positive and negative charges and carry out ionization process. If filtered water is used for ionization process, it will not do anything to water.

Other restraint to the market is remineralisation of ionized water has to be done. The minerals are reduced in ionized water, and to re-mineralize it, external filters are required. These filters are expensive and are not readily available.

Ionized water used in excess can potentially cause a number of health issues. Since water has a modest alkaline pH, excessive consumption may result in nausea and vomiting. Prolonged consumption may also result in mineral deficiencies and other health issues.

Sneha Verghese
Principal Consultant
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Country Insights

Certifications, Japanese manufacturing, and consumer preferences all contributed to market expansion.

Japan has initiated the trend of using water ionizers. The main reason for increased use of ionizers in the country is consumer preferences for the said benefits from drinking alkaline water. There are number of manufacturers which produce and sale different types of ionizers. Due to initiation of certification and testing of ionizers in the country, the market is also growing.

Health conscious consumers are using water ionizers to gain benefits from alkaline water consumption.

US have high number of consumers for water ionizers. There are multiple manufacturers providing counter top and under counter ionizers. There are also additional attachments for these ionizers like carbon filters and pre-filtration systems, helping in purifying water and ultimately providing clean drinking water. The manufacturers also claim multiple health benefits from drinking alkaline water, attracting health conscious customers.

Competitive Landscape

Some key players in the Water Ionizer market are Impart, VWA, Pure-Pro Water Corporation, Ayana Water, Emco Tech Co. Ltd, Enagic, Chanson Water Co. Ltd., Bawell Health Water LLC, Alkalux, AIR Water LIFE, Tyent USA, Vollara LLC., Life Ionizers, AlkaViva LLC, KYK Co. Ltd., Aqua-Win Water Corporation, Dianapure International Co. Ltd., KENT and others. These brands are anticipated to help in market growth.

  • KENT has launched a Pitcher which converts normal drinking water into alkaline water by increasing its pH up to 8. This Pitcher does not require electricity and is having capacity of 3.5 liters. This product is a simple jar with price of only 2000 INR, breaking expensive machinery stereotype of ionizers.
  • Fujiiryoki, a Japanese company for home appliances has launched ionizer in India, in mid-2021. The ionizer has user friendly interface and gives 11 different options of alkaline water and also has an inbuilt filter too, removing impurities and harmful substances from water.
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Scope of Report



Growth Rate

CAGR of ~8.7% from 2022 to 2032

Base year for estimation


Historical Data Available for


Forecast Period


Quantitative units

Revenue in USD Billion, volume in Units, and CAGR from 2022 to 2032

Report coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis

Segments covered

Product Type, Number of Plates, Applications, Distribution Channel, Region

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; India; Thailand; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa

Key Companies Profiled

  • Impart
  • VWA
  • Pure-Pro Water Corporation
  • Ayana Water
  • Emco Tech Co. Ltd.
  • Enagic
  • KENT
  • Chanson Water Co. Ltd.
  • Bawell Health Water LLC
  • Alkalux
  • AIR Water LIFE
  • TyentUSA
  • Vollara LLC.
  • KENT
  • Life Ionizers
  • AlkaViva LLC
  • KYK Co. Ltd.
  • Aqua-Win Water Corporation
  • Dianapure International Co. Ltd.
  • Others

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the Water Ionizer Market

By Product Type:

  • Countertop
  • Under-counter

By Number of Plates:

  • Less than 5 Plates
  • 6 to 10 plates
  • 10+ Plates

By Application:

  • Residential
  • Commercial
  • Industrial

By Distribution Channel:

  • Hypermarket/Supermarket
  • Wholesalers/Distributors
  • Direct Sales
  • Specialty Stores
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

The Water Ionizer market is expected to reach a valuation of ~US$ 2.46 Bn in 2022.

Different claimed benefits of the alkaline water, increasing spending on health care products from health conscious people and availability of multiple water ionizers on online market are the key trends driving the water Ionizer market.

Leading players operating in water ionizer market are Impart, VWA, Pure-Pro Water Corporation, AYANA WATER, EMCO TECH CO. LTD, Enagic, Chanson Water Co. Ltd., Bawell Health Water LLC, Alkalux, AIR Water LIFE, TyentUSA, Vollara LLC., Life Ionizers, AlkaViva LLC, KYK Co. Ltd., Aqua-Win Water Corporation, Dianapure International Co. Ltd., KENT and among others.

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Sneha Verghese
Principal Consultant
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