Key Players
Competitive Landscape
Plant-based fish competition separates whole-cut technology developers from species-focused brands and prepared-format manufacturers serving retail or foodservice accounts. Whole-cut suppliers are competing on flake structure and cooking behavior for center-of-plate fillets. Tuna and shellfish specialists are competing on dependable texture in sushi and prepared-food applications. Buyers are comparing sensory performance with production continuity during expansion from trials to recurring orders. Each format follows a different production and placement route regardless of company scale.
Commercial execution is moving toward distributor-backed retail and restaurant placement as suppliers move beyond controlled product trials. On July 6 2026 Steakholder Foods announced expanded USA distribution through KeHE for a Perfecta range that includes fish patties. Mind Blown Plant Based Seafood Co. partnered with Wintzell's Oyster House in March 2025 to add oysters plus shrimp and crab-cake alternatives to a conventional seafood menu. These routes test production continuity and service consistency as channels move into recurring orders. Buyers are evaluating repeat supply and sensory consistency as purchase volumes expand.
Company developments mapped to drivers, trends and opportunities (2026-2036)
| Development | Driver | Trend | Opportunity |
|---|---|---|---|
| In March 2026, Oshi began its USA retail launch with expanded production capacity and a second white-fish SKU. | Retail entry requires production capacity that can support repeated store orders instead of one-off restaurant pilots. | Whole-cut fish developers are moving from restaurant validation into grocery distribution with multiple seafood SKUs. | Retail rollouts test repeat purchasing. Higher production capacity reduces the risk of stock interruptions during expansion. |
| In March 2026, Schouten Europe confirmed vegan tuna for presentation to private-label buyers at PLMA 2026. | Private-label buyers need seafood alternatives that work in familiar sandwiches and prepared-food applications without new kitchen processes. | Established plant-based manufacturers are presenting fish alternatives inside existing retailer and foodservice product programs. | Private-label development can place tuna alternatives into existing retailer ranges without building a separate consumer brand. |
| In July 2025, Steakholder Foods received a positive international search opinion for patent claims covering its HD144 plant-based fish printer. | Manufacturers evaluating structured fish production need defensible process control before committing equipment and formulation resources. | Alternative-seafood suppliers are protecting texture-production systems as commercialization moves toward repeatable manufacturing. | Licensed printing systems can give food manufacturers a route into structured fish products without developing texture technology internally. |
Revo Foods GmbH and BettaF!sh compete outside the mapped rows in whole-cut fish and seaweed-based tuna formats alongside IBIDEN Bussan Co., Ltd. in shrimp-style applications.
Source: Future Market Insights, Plant-based Fish Market Report, 2026-2036.
Current suppliers cover whole-cut fish and tuna plus chilled prepared formats and shellfish alternatives through retail or foodservice routes in North America, Europe and Japan.
Which companies document current whole-cut plant-based fish commercialization?
Revo Foods GmbH documents whole-cut fish commercialization. Oshi Inc. and New School Foods Inc. also operate current fillet routes through retail or foodservice channels.
Which companies have documented qualification or quality approvals?
Oshi Inc. documented North American Kosher certification for its salmon-inspired fillet through May 2026. Other suppliers require product-level qualification for each destination channel and market.
Which companies provide retail and foodservice plant-based fish products?
Oshi Inc. and Schouten Europe B.V. document current retail or foodservice routes alongside Save Da Sea Foods Inc. and The Plant Based Seafood Co. plus Steakholder Foods Ltd.
Which companies serve North America and Europe?
Revo Foods GmbH and Schouten Europe B.V. document European operations with wider international channels. BettaF!sh links European foodservice relationships with Bayou Best Foods distribution in the United States.
Representative Company Overview
| Company | Positioning | Verified Development |
|---|---|---|
| Revo Foods GmbH | Vienna whole-cut developer supplying mycoprotein fish formats for European and USA channels. | In April 2025, Revo Foods introduced EL BLANCO as a mycoprotein black-cod alternative and placed it with retail partners in Austria and Germany. |
| BettaF!sh (Bayou Best Foods) | Seaweed-based tuna and salmon specialist now operating under USA plant-based seafood owner Bayou Best Foods. | In July 2026, Bayou Best Foods acquired BettaF!sh and announced plans to move its tuna and salmon alternatives into USA distribution. |
| Steakholder Foods Ltd. | Alternative-protein technology supplier with fish premixes and structured seafood printing systems. | In July 2026, Steakholder Foods shipped Perfecta products containing plant-based fish patties into the United States for planned retail distribution. |
| Schouten Europe B.V. | Private-label plant-based specialist with chilled tuna and prepared fish-snack formats. | In March 2025, Schouten Europe launched Sea Bites using its NewTexture technology for plant-based fish-style snack applications. |
| Oshi Inc. | Whole-cut salmon and white-fish supplier commercializing through USA restaurants, direct sales and retail distribution. | In May 2026, Oshi filed an SEC Form C that documented restaurant placements and planned retail expansion for its plant-based fish business. |
| New School Foods Inc. | Canadian whole-cut salmon developer operating a scalable production platform for restaurant and manufacturing channels. | In May 2025, New School Foods secured national Canadian distribution through Gordon Food Service and Bondi Produce for its plant-based salmon. |
| Save Da Sea Foods Inc. | Canadian seafood-alternative producer selling smoked-salmon and tuna-style products through retail and foodservice channels. | In September 2026, Save Da Sea stated through Simon Fraser University that it had launched into foodservice and planned a university menu placement. |
| The Plant Based Seafood Co. | USA prepared-shellfish specialist operating the Mind Blown brand for retail and professional kitchens. | In October 2025, Mind Blown expanded Dusted Scallops into ten-pound foodservice packs on WebstaurantStore for restaurant and institutional buyers. |
| Fysh Foods (City Roots Hospitality) | Plant-based raw-fish brand now integrated into a New York hospitality group and focused on professional kitchens. | In August 2026, City Roots Hospitality acquired Fysh Foods and integrated the raw-fish brand into its New York restaurant group. |
| IBIDEN Bussan Co., Ltd. | Japanese food processor commercializing konjac and pea-based Shrimpea for shrimp-style applications. | In September 2026, IBIDEN Bussan reported a second KIBUN Foods event-menu adoption for Shrimpea following its June commercial menu use. |
Research Methodology
Company selection covers suppliers with verifiable fish or shellfish alternatives sold through retail or foodservice channels. Inclusion requires current evidence for the named seafood offering and its commercial route. Evidence comes from regulatory filings plus dated corporate announcements and recognized commercialization programs. Capabilities are assigned to the named seafood line instead of the wider corporate portfolio. Market-share estimates remain proprietary FMI assessments for the 2026-2036 forecast period.
