Plant-Based Fish Market

Focus on Fish Welfare

Various international organizations such as  are undertaking initiatives to spread awareness about the benefits of embracing plant-based lifestyle on health, animal society, and overall environment. For instance, an U.K. based organization called Compassion in World Farming, has launched a campaign, which they dubbed as Rethink Fish urging supporters to build pressure on the government to improve conditions for fish.

Such initiatives are intended at educating consumers about animal cruelty and hazards animals bred in unhealthy conditions can pose to human health and environment. Driven by this, the demand for plant-based fish is likely to surge in the coming years.

Rising Cases of Food Sensitivity Bolstering Growth

Consumers in general have become more conscious about their health and wellness. Plant-based fish products being allergen-free, mercury-free, purely vegan & safe, free from side-effects, and with long shelf-lives are widely preferred by an increasing number of consumers around the world.

Plant-based fish products are enjoying the limelight, especially with an increasing number of consumers choosing a healthy lifestyle. With more people focusing on fitness, the demand for different sources of protein has surged, making plant-based protein options highly sought-after among vegan or vegetarian population.

Plant-based fish is considered ideal to fulfil the protein requirement in vegan diets. This also helps consumers to avoid the risk of any side-effects. Plant-based fish products are also suitable for the people looking for lactose-free diet, as it can meet the dietary requirements while being produced from only plant-based ingredients.

Key Challenges

Plant-based fish products require advanced method during the production, packaging and distribution. As these products are meant for longer use, special attention is needed in all stages of manufacturing. The entire process needs the supervision of experts and modern equipment.

Lack of knowledge may come in the way of making it more versatile. Added to this, plant-based fish products are often towards the higher range of cost and hence may not be affordable by all the population having protein requirements.

In 2020 the COVID-19 pandemic has brought the plant-based fish market to a standstill. Restrictions imposed to curb the spread of the virus have resulted in disruption in manufacturing due to lock down, scarcity of raw materials, and decreased manpower. This could hamper the growth of the market to an extent.

Region-Wise Analysis

Europe Plant-Based Fish Market

Europe has emerged as a highly lucrative market for plant based fish. Driven by back to back product launches by start-ups and the presence of several celebrated food chains offering plant based fish products in their menu, the Europe market is expected to showcase impressive growth.

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With consumer interest towards plant-based fish growing, more companies are likely to launch fish alternatives. For instance, a Swedish startup called Hooked has claimed that it is developing the “world’s first” plant-based shredded salmon. The rapidly increasing demand for seafood and fish alternatives in the U.K, Germany, France, Spain, and others, will therefore make Europe an attractive market for plant based fish producers.

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North America Plant-Based Fish Market

North America being the most lucrative plant-based fish market, holds high potential with the penetrating growth of the manufacturing sectors as well as distribution channels.

As more people are being conscious of the environmental crisis, they are opting for vegan food without compromising with the nutritional values. Vegan food is gaining immense popularity in the U.S, Canada, Mexico, among other countries. Steered by changing consumer preferences, behemoths such as Impossible Foods has announced that it is gearing to launch plant-based fish.

Meanwhile, Good Catch has raised a whopping US$ 32 Mn financing in January 2020 for its plant-based seafood and Atlantic Natural Foods has already started offering a fishless tuna alternative, called TUNO, made from yeast, soy, and sunflower extracts in 2018.

Spurred by similar developments, the North America market will remain highly lucrative through the forecast period.

East Asia Plant-Based Fish Market

Region-wise East Asia has emerged as one of the key markets backed by the demand from countries such as China, Japan, North Korea, and others, the demand for plant-based fish products are rising fast.

Advanced manufacturing units, growing environmental concerns, and other factors are driving the East Asia market consistently.

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Category-wise Insights

Burger Patty to Maintain the Lead

Burger patty is generally a round and flattened serving of fish and other veg/non-veg products alternatives. Starting from healthy salad to cheeseburger pasta, burger patty is popular for its diverse range of usage. It is due to its diversity that burger patty has emerged as a key product in the market for plant based fish.

Due to its cost-effective, and hassle free production and distribution process, burger patty is highly preferred worldwide. As it meets the nutritional requirements while serving the taste buds, burger patties are expected to continue leading the product type-wise category throughout the forecast period.

Soy-Based Protein to Emerge Dominant

Soy-based protein is enriched with plant protein. As plant proteins have significant cardiovascular benefits, starting from lowering blood pressure to strengthening heart, it is highly preferable by the fitness enthusiasts as well as health conscious people.

Soy-based protein being naturally cholesterol-free and low in saturated fat, are highly demanded by the various age-grouped people including the elderly people, and the people with cardiovascular diseases.

According to FMI, soy-based protein will sustain as the dominating segment in the source-wise category.

Hypermarket to Dominate

As a result of changing lifestyle, hypermarket or supermarkets have become mostly used distribution channel highly preferred by the consumers. As the plant-based fish products are distributed and sold widely through hypermarkets across the globe, it is presently dominating all other distribution channels.

As various kind of plant-based fish products such as noodles, fish rolls, breakfast items, and other frozen products are widely sold at the hypermarkets, it is expected to remain in the key position throughout the forecast period.

Competitive Landscape

With competition getting fiercer, companies operating in the plant-based fish market are focusing on product launches to gain competitive strength. For instance, MorningStar Farms has launched their extensive range of plant-based fish products such as burgers, customizable breakfast options, hot dogs, Meal Starters™, Veggitizers™, and others along with their exclusive set of recipes to attract potential customers.

Nestle too has recently launched plant-based tuna fish, which it promises has taste and texture of original. The global food giant’s vegan tuna will initially be launched in Switzerland, and will later be rolled out further.

According to FMI, the global plant-based fish market is expected to experience strong competition during the forecast period.

 Some of the key market players are-

• Gardein by Conagra Brands
• MorningStar Farms
• Archer Daniels Midland Company
• Symrise
• Roquette Frères S.A.
• Kellogg’s
• Tyson Foods, Inc.
• Sotexpro SA
• Crown Soya Protein Group
• Puris Proteins, LLC
• Ingredion GmbH
• Glanbia plc
• Fuji Oil Co., Ltd.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report

Plant-Based Fish Market Report: Scope

Key Questions Answered by the Report

• At what rate will plant-based fish market rise?

  According to Future Market Insights (FMI), the plant based fish market is expected to grow by 28.0% CAGR during the forecast period from year 2020 to 2030.

• Which is the largest market for plant-based fish?

  Europe currently holds dominance in the plant-based fish market

• Which are the top companies in plant-based fish market?

  Some of the top companies in global plant-based fish market are Symrise, Kellogg’s, Tyson Foods, Inc., Puris Proteins, LLC, and others.

• Which is the most lucrative segment among product type in plant-based fish market?

  Currently, burger patty segment is the most lucrative segment by product type of the plant-based fish market and expected to maintain the lead throughout the forecast period.

• Which is the most lucrative segment in terms of distribution channel in plant-based fish market?

  Hypermarket is the most lucrative segment in distribution channel type segments in the global Plant-based fish market.

• Which source type is most dominating in the global plant-based fish market?

  At present, Soy-based protein is the most dominating source in the global Plant-based fish market.

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• Is this research conducted by Future Market Insights?

  Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst

• What research methodology is followed by FMI?

  FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology

• Who are the respondents for primary research?

  FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

• What are the sources of secondary research?

  FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

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Key Segments

Product Type

• Burger Patty
• Fillets
• Crumbles & Grounds
• Chunks & Tips
• Shreds
• Cutlet
• Strips
• Tenders & Fingers
• Meatballs

Source

• Soy-based Protein
• Wheat-based Protein
• Pea-based Protein
• Canola-based Protein
• Fava Bean-based Protein
• Potato-based Protein
• Rice-based Protein
• Lentil-based Protein
• Flax-based Protein
• Chia-based Protein
• Corn-based Protein

Distribution Channel

• Hypermarket/Supermarkets
• Convenience Stores
• Specialty Food Stores
• Online Retail
• HoReCa (Food Service Sector)

Fish Type

• Tuna
• Crab
• Shrimp

Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific Excluding Japan
• Middle East and Africa
• Japan