Active, Smart, and Intelligent Packaging Market

Active, Smart, and Intelligent Packaging Market: APEJ in a Close Fight with Western Europe for Second Position in Terms of Market Share by 2027: Global Industry Analysis (2012 - 2016) & Opportunity Assessment (2017 - 2027)

Emerging economies like India and China to power up global active, smart, and intelligent packaging market growth with double-digit CAGRs

The global active, smart, and intelligent packaging market – currently dominated by North America and Western Europe – is anticipated to show promising growth in the emerging countries of the APEJ region such as China and India. Western Europe – currently neck-to-neck with the North America market (both regions individually hold about 1/4th of the global market) – will witness a slight drop in market share by the end of the forecast period in 2027.

The market in APEJ is expected to show a remarkable increase in revenue share – from about 15% by the end of 2017 to almost 21% by the end of 2027, registering an increase of a whopping 550 basis points in value share between these two years. APEJ is estimated to represent an incremental opportunity of US$ 6503.7 Mn and witness an impressive CAGR of 12.6% in terms of value during the forecast period – higher than both North America and Western Europe.

Key developments trending the regional active, smart, and intelligent packaging markets

North America: A spate of mergers and acquisitions are being witnessed in the North America market for active, smart, and intelligent packaging and this has led to a consolidation of the packaging industry across the region.

Asia Pacific Excluding Japan: The APEJ active, smart, and intelligent packaging market has witnessed the advent of special inks that respond to changes in temperature. These inks – called thermo chromic inks – are utilised in intelligent packaging applications and can change from coloured to colourless; from dismal to vivid; and even from one shade to another.

Thermo chromic inks have the capability to change colour over a fixed temperature range. These inks find application in the packaging and labelling of refrigerated items such as beverages. Newer applications include novel packaging effects such as in heat sensitive areas and colour changing ink on ice cream cartons, beer labels, cups and mugs, lottery tickets, and CD/DVD packaging.

Western Europe: Active, smart, and intelligent packaging is used to tackle the issues of counterfeits across the Western Europe region. The Western Europe food packaging industry has been suffering from a large number of counterfeits in the last few years, given the extensive global supply chains and easy accessibility to imaging and manufacturing technology.

Manufacturers of active and intelligent packaging products are replacing existing labels with active and intelligent packaging condition monitoring devices to reduce the increasing cases of counterfeits.

Eastern Europe: A new trend witnessed in the Eastern Europe active, smart, and intelligent packaging market is the use of composite films for packaging. Manufacturers of packaging products are experimenting with materials such as acetylated paper, spice extracts, enzymes, and calcium oxides for different features such as odor removal, scavenging, and temperature control.

Latin America: Intelligent packaging capable of changing its colour when the contents become unfit for consumption is trending the Latin America active, smart, and intelligent packaging market. This technology uses special indicators to check the state of conversion of the product inside the packaging and communicates this to the user by means of an alert.

When the product’s quality is not up to the mark, the package changes colour, thereby alerting the consumer. This technology is largely used in the packaging of perishable products such as food items.

Middle East & Africa: Increasing collaboration among key stakeholders such as farmers and producers, food processors, distributors, retailers, and consumers can be observed across the MEA active, smart, and intelligent packaging market.

Extensive knowledge sharing and collaboration on industry best practices has resulted in higher efficiency across the active, smart, and intelligent packaging value chain. Market participants are investing in intelligent packaging solutions to offer better business value to customers.

Japan: Rapid innovations are becoming characteristic of the Japan active, smart, and intelligent packaging market as a result of rising consumer preferences for innovative packaging solutions that offer better handling convenience and also increased protection of the contents, especially food products.

A commonly deployed active technology in food packaging is the use of antimicrobials in packaging, which prevents harmful bacterial growth by releasing antibacterial chemicals that aid in increasing the shelf life of the food products.

A clear segmentation of the market to compute key metrics for near accurate market estimations

Packaging Type

  • Active Packaging
    • O2 Scavenging Sachets
    • MAP
  • Smart & Intelligent Packaging
    • TTI Labels
    • Freshness Indicators
    • RFID Tags


  • Food & Beverage
    • Meat, Poultry & Seafood
    • Fruits & Vegetables
    • Dairy Products
    • Bakery & Confectionary
    • Processed Food
    • Others
  • Pharmaceuticals
  • Cosmetics
  • Others


  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East and Africa

Need specific information?

In the news

How Businesses Can Utilize Market Research to Create Reactive, Recession-proof Strategies for Survival

by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights

Our Clients

View Our Reports from Packaging

View Reports


Active, Smart, and Intelligent Packaging Market