The global Ambient Packaging Market is expected to increase at a growth rate of around 5.5% to 6.5% during the forecast period
Demand in the ambient packaging market grew at a robust rate year over year in 2021. According to FMI, the overall market is expected to gain millions of revenue over the forecasted period due to the rise in demand for sterilized packaging.
Ambient Packaging Market: An Overview
Ambient packaging refers to packaging for food that is sterilized and pasteurized that will increase the shelf life at room temperature. Need for a better packaging solution that helps the food and beverage to remain under certain temperature even without a refrigerator. Numerous techniques of food preservation are designed to ensure the freshness of the foods packed in the retail stores.
Ambient packaging has become a trend in the packaging and the food industry as it is highly preferred by consumers because of the ease and comfort that it offers. Increasing demand for saving empty spaces in refrigerator compartments calls for the adoption of packaging solutions that enables storage of products at room temperature assuring safety, consumer convenience and attractive designs.
There are various packaging types segmented into flexible and rigid packaging; flexible packaging being the most commonly used packaging as it provides comfort ad product safety while transportation.
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What Drives the Growth of the Ambient Packaging Market?
Comparing with the usual packaging solutions, ambient packaging bestows a longer shelf life as it involves the use of barrier sheets in the packaging products such as cups, trays, bottles, bags, pouches and many others. Concerns about food safety, contamination scare, appealing designs of the packaging product and consumer convenience, all lead to the increasing growth of ambient packaging globally.
Manufacturers determine the extrinsic and intrinsic properties that affect the quality and safety of the product that includes the process of sterilization and pasteurization of the product to be stored. The ongoing trend of using sustainable packaging products is fueling the global ambient packaging market as it can be reused for secondary purposes.
Companies such as Del Monte Foods who believe in providing nutritious fruits and vegetables without sacrificing the freshness of the product prefers to use a sterilized packaging solution that prompts the growth of the global ambient packaging.
What Restraints the Growth of the Ambient Packaging Market?
Usage of plastic has been banned in various countries like Kenya, Utopia, France, Austria, Italy and many others have highly affected the usage of ambient packaging as it majorly uses plastic as the material type. Plastic packaging promotes pollutions that do not support environmental concerns.
Manufacturers are striving hard to meet the consumer need and requirements that are environmentally friendly and sustainable so, most key players are investing in R&D to develop an innovative packaging solution that can be reused and recycled properly. However, the high production cost is not favourable to the manufacturers acting as a restraint factor in the growth of the ambient packaging market.
Key players in the Asia Pacific region of the Ambient Packaging Market are:
Tetra Pak
Leepack Industrial Co. Limited
Excelsior Technologies
Signature Pac
Packman Industries
Avonflex Pvt. Ltd.
What are the Key Trends in the Development of Ambient Packaging Market?
Sustainability in ambient packaging is increasingly becoming a key requirement in the market. FFP packaging solutions ltd have developed a recyclable solution; a PE laminate that can be recycled using carrier bags from shopping malls and retail stores which will be supplied in the packaging format as sachets, pouches, pre-made bags or more.
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What are the Factors that Promote North America as the Market Leader in Ambient Packaging Market?
Owing to the increase in consumption of frozen foods such as fruits and vegetables in North America induce the demand for ambient packaging. The lifestyle of the baby boomers and millennial in North America has considerably changes over time due to the hectic schedule which led them to prefer low-cost products and thrive on quality and freshness.
How has Covid-19 Impacted the Growth of the Ambient Packaging Market?
During a time of global pandemic where there is an economic recession in every industry and health uncertainties, safe and secure packaging is essential now more than ever. Due to the health crisis, packaged items such as cereals, meat, dairy products, fruits and vegetables have an increased demand as stockpiling of food items was the recent trend due to the sudden and uncertain lockdown scenario.
The packaging companies see a skyrocketing demand for grocery products as items such as dairy, daily meal items, packaged meat, and confectioneries will get contaminated soon as they have a very less expiry duration which will create financial losses for the retailers. To overcome this situation during the pandemic, packaging manufacturers provide ambient packaging as a solution to extend the shelf life while maintaining the quality of the product.
Key Segments of Ambient Packaging Market Covered in the Report
