Animal Feed Sweetener Market

Animal Feed Sweetener Market Size and Share Forecast Outlook From 2024 to 2034

The global animal feed sweetener market size is estimated to reach USD 9,732.1 million in 2024 and USD 20,784.6 million by 2034. Global sales of animal feed sweeteners will likely soar at a CAGR of 8.7%, reflecting the potential it has for players.

Demand for animal feed sweeteners has shown a spike over the past few years, due to their crucial role in increasing the palatability of animal feed, particularly for young animals. Increased palatability ensures optimal nutrition, health, and performance in animal production.

Along with the sweeteners, other feed additives contribute to the overall well-being and productivity of animals. Taste sensitivity of animals plays a pivotal role in providing valuable sensory and nutritional information, which is very significant to the survival of animals.

Attributes	Description
Estimated Global Size (2024E)	USD 9,732.1 million
Projected Global Size (2034F)	USD 20,784.6 million
Value-based CAGR (2024 to 2034)	8.7 %

A variety of products are used predominantly in early age animal feed because of the young animal’s inclination for a sweet-smelling taste for proper growth throughout life. For example, various studies conducted on early age pigs with a variety of feed flavors and taste profiles in feed have described a preference for sweetener and its taste.

Feed sweeteners allow end users to mask off the bitter taste of unpalatable feed ingredients as well as medications. High usage of feed sweeteners for improving the palatability of animal feeds is expected to boost sales growth.

Surging demand for high-quality animal products and growing humanization trend are key growth factors influencing the animal feed sweetener market. Today, farmers are focusing on providing better quality feed for their animals, and sweeteners play a key role in making feed more palatable and appealing to animals.

Few of the commonly used feed sweeteners in animal feeds include saccharin, molasses, sucralose, and aspartame. Both players and animal farmers are gradually changing their preference towards natural sweeteners. Thus, the sector is expected to witness penetration of natural feed sweeteners in the coming decade.

Top Animal Feed Sweetener Market Dynamics and Industry Trends

Increasing Popularity of Natural Sweeteners in Animal Feed Sector

Customers are becoming more health conscious for their domesticated and pet animals. They continue to express health-oriented concerns to limit the consumption of feed products that contain artificial ingredients, chemicals, and synthetic additives, paving the way for natural sweeteners segment.

Consumers prefer organic, natural, and clean label feed sweeteners for the products to maintain healthy lifestyles of animals. Because of this, use of natural sweeteners such as stevia and molasses by animal feed manufacturers is increasing.

Booming Animal Feed Industry Boosting Growth of Animal Feed Sweetener Market

The global feed industry is expected to grow at a significant rate. Growing demand for animal protein and growth of the dairy and poultry sectors will increase compound feed consumption volume by several million tonnes in the next five years. This rise in demand for feed products bolsters the demand for feed additives and premixes such as feed sweeteners.

Streamlining of tariff-negotiations and product registration guidelines across most countries will facilitate trade flows across countries. This, in turn, will create lucrative growth opportunities for animal feed sweetener manufacturers.

Strengthened Distribution Channels to Penetrate Potential Regions

Distribution is often a much-underestimated factor in animal feed industry. In order to gain a competitive advantage, manufacturers of animal feed are strengthening their brand portfolio and focusing on expanding distribution networks through both online and offline retail to reach a large customer base.

Strengthening distribution channels also helps companies to make products easily accessible to customers to increase animal feed sweetener sales. Manufacturers are also focusing on least penetrated budding markets such as Africa to extend the consumer base as these are some emerging economies with great potential.

Comparison of Historical vs Forecast Outlook for Animal Feed Sweetener Sales (2019 to 2023 vs 2024 to 2034)

Global animal feed sweetener sales increased at a CAGR of 6.8% from 2019 to 2023. For the next ten years, projections are that the animal feed sweetener industry will likely rise at 8.7% CAGR.

Increasing demand for feed sweeteners for animals is attributed to several factors. These include rising awareness of health and wellness and growing emphasis of feed manufacturers to increase the palatability of feed materials and facilitate voluntary feed intake in farm animals.

Different types of sweeteners from different origins are available in the industry. End users can choose any specific type, such as liquid and solid form, to ease the manufacturing process along with the product quality, safety, and acceptability by different animal types.

Growing interest in natural feed sweeteners and ongoing product innovation are key animal feed sweetener market trends. Similarly, increasing export of feed flavors and sweeteners will likely benefit the industry.

From natural sweeteners to clean label ingredients with proven health benefits, feed additive manufacturers are continuously innovating to meet evolving end user needs and preferences. They are also developing novel delivery formats for maximum absorption.

Increasing spending on animal feeds as well as feed additives is expected to boost industry growth during the forecast period. Similarly, thriving aquaculture and poultry industries and growing popularity of personalized nutrition solutions are expected to uplift animal feed sweetener demand through 2034.

Market Concentration in the Animal Feed Sweetener Industry

Tier 1 companies dominate the market with a share of around 55% to 65%. This domination of tier 1 companies is due to their diverse product portfolio comprising different product types and forms.

Tier 1 companies have a strong loyal customer base due to their superior product quality and the vast production facility across the globe. Big players such as ADM Animal Nutrition, Purina, S.A., EnSigns Health Care Pvt Ltd, Norel Animal Nutrition, and Kemin Industries, Inc. are under the tier 1 structure.

Tier 2 comprises companies such as mid-tier manufacturing companies with a significant revenue share which are operating in specific and limited geographic locations. These tier 2 companies hold around 25% to 35 % of the global share.

Tier 2 companies are equipped with processing plants and involved in private labeling with sound knowledge of the target market. These companies formed strategic partnerships with other companies to expand their reach beyond their limit. Companies like Palital Feed Additives B.V., Industrial Technical Pecuaria, Veesure India, etc. come under tier 2 structure.

Tier 3 structure comprises local companies which operate on a small scale and have limited product types and distribution and supply chain networks. They also include start-ups emerging in this sector.

Analysis of Top Countries Manufacturing and Distributing Animal Feed Sweeteners

The following table shows the estimated growth rates of leading nations. India and the United States are set to exhibit CAGRs of 4.8% and 4.9%, respectively, through 2034.

Countries	CAGR 2024 to 2034
China	4.2%
Germany	2.7%
India	4.8%
United States	4.9%
Japan	5.3%

United States Remains at the Epicenter of Animal Feed Sweetener Market Growth

Sales of animal feed sweeteners in the United States are projected to record a CAGR of 4.9% during the assessment period. By 2034, revenue in the nation is expected to reach USD 2512.2 million.

The United States has a growing health and wellness culture for the domesticated as well as pet animals. People in the nation have high acceptability for feed materials with good palatability and absorption of nutrition. Hence, the scope of animal feed sweetener market in the nation remains positive.

American companies are the leaders in delivering effective and scientifically validated sweeteners for animal feeds. The extensive distribution networks for both B2B and retail channels, ensures widespread availability and accessibility of animal feed sweeteners across the country.

Booming Livestock Sector Driving Demand in China

Demand for animal feed sweeteners in China is calculated to rise at a value CAGR of 4.2% during the forecast period. By 2034, the Chinese market is projected to attain a valuation of USD 2,358.7 million, making the country immensely lucrative for stakeholders.

As the population is increasing, there is a need for meat and animal products to meet human demand. For this, there is a corresponding increase in the need for quality feed, including feed sweeteners, to increase the feed intake and absorption.

High Acceptance of Natural Sweeteners for Animal Feed in Japan Boosting Sales

Animal feed sweetener consumption in Japan is projected to increase at a value CAGR of 5.3% over the next ten years. By 2034, the industry size in Japan is forecast to reach USD 852.2 million, holding a value share of 30.5% in East Asia.

In line with ongoing trends, Japanese customers are always very keen on their health and hence they seek natural and organic alternatives to animal feeds. Stevia or molasses extract are increasingly becoming the choice of sweeteners due to their natural origin and minimal impact on blood sugar levels. The food industry is aligning with this broader trend towards healthier, cleaner-label products.

Nanotechnology and microencapsulation have recently been developed to enhance the stability, functionality, and absorption of natural sweeteners. This has made them more desirable in animal feed production processes.

Animal Feed Sweetener Industry Analysis by Top Investment Segments

Natural Sweeteners Becoming Hot-selling Products

Segment	Natural Sweeteners (Product Type)
Value Share (2024)	45.6%

The CAGR for the natural feed sweetener category in the forthcoming decade is predicted to be 6%. This is attributable to growing consumer preference for natural animal feed additives globally.

Sweeteners derived from natural sources like stevia, palm sugars, and molasses are gaining immense popularity. This is because of increasing health consciousness and wellbeing among end users, feed manufacturers, and other stakeholders about their animals.

Consumers prefer animal feeds with natural sweeteners because they give sweetness without the negative health impacts associated with refined sugar or artificial sweeteners. They have been shown to have minimal effects on blood sugar levels and may even provide additional health benefits.

Usage of natural sweeteners in animal feeds gives satisfaction to the user about the quality and safety in terms of any allergy or side effects. These sweeteners enhance end users’ overall satisfaction and trust in the product.

Consumers Prefer Powdered Feed Sweeteners

Segment	Powder (Form)
Value Share (2024)	41.2%

End users prefer powdered sweeteners due to their convenience, longer shelf life, and other benefits. As a result, the target segment is projected to account for a value share of 41.2% in 2024.

Most sweeteners are in the powdered form. For formulation and processing of animal feed to final products, feed manufacturers use sweeteners mostly in the powdered form due to its ease in handling and processing.

The powdered form sweetener has less moisture content and its shelf life is more. Also, powder sweeteners are easy to carry and transport which also increases its share across the globe due to widespread availability. Powdered sweeteners can be precisely weighed and added to the feed in precise amounts, allowing manufacturers to attain the desired sweetener concentration.

Direct Sales Category Dominates the Animal Feed Sweetener Market

Segment	Direct Sales (B2B) (Sales channel)
Value Share (2024)	62.5%

The animal feed sweetener sector has a major share of direct sales channel which includes the Business to business (B2B) segment. Final feed producers can overcome mediation problems, reduce costs, and optimize supply chain management by establishing more direct selling channels. This is crucial for animal feed sweeteners, which are often large-scale processed due to their functional properties.

Direct sales of sweeteners enable suppliers to achieve good awareness about expectations and demands from manufacturers of animal feed. Moreover, it fosters product modification and customization by developing sweetener solutions that meet customers’ specific needs for the end-use industries.

Key Animal Feed Sweetener Market Players and Competitive Outlook

The sweetener market for animal feed is varied and dynamic. The leading manufacturing companies are concentrating on research and development, sustainable sourcing as well as new formulations. They are also stressing environment-friendly operations and product certifications to meet the growing consumer preference for natural and sustainable ingredients.

Manufacturers are also focusing on product quality, innovation, and matching different customer tastes through customization so that they can retain their position in this industry. Feed sweetener manufacturers are working on innovating new ingredients and formulations, which can be used in their products for added benefits in the future. They are also using strategies like partnerships and acquisitions to stay ahead.

• In December 2023, ADM announced the acquisition of PT Trouw Nutrition Indonesia, a prominent provider of functional and nutritional solutions for livestock farming.
• In April 2024, Nestle Purina and United States-based Cargill partnered on regenerative agriculture adoption with the aim to reduce carbon footprint of Purina’s dry pet food products.

Leading Animal Feed Sweetener Brands by Market Share

• ADM Animal Nutrition
• Palital Feed Additives B.V.
• Purina
• INDUSTRIAL TECNICA PECUARIA, S.A.
• EnSigns Health Care Pvt Ltd
• Norel Animal nutrition
• Veesure India
• Kemin Industries, Inc.
• Henan Znok Livestock Trading Co., Ltd.
• Indiana Sugars

Top Investment Segments Studied in the Animal Feed Sweetener Market

By Product Type:

The animal feed sweetener market segmentation, based on product type, is divided into natural sweeteners and artificial sweeteners. The natural sweeteners segment is further divided into stevia, palm sugar, honey, maple syrup, molasses, and thaumatin. Similarly, artificial sweeteners category is further categorized into aspartame, neotame, saccharin, sucralose, neohesperidin dihydrochalcone (NHDC).

By Form:

Feed sweeteners come in powder, liquid and crystal forms.

Animal Type:

Based on animal type, the animal feed sweetener market is divided into ruminant, poultry, swine, and pet animals.

By Sale Channel:

Different sales channels include direct sale (B2B sales), indirect sale (B2C sales)- offline retail, and online retail. The indirect sales segment is further segmented into veterinary (pet) stores, hypermarket/supermarket, speciality store, and discount store.

By Region:

Animal feed sweetener market analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.