Animal Feed Sweetener Market Outlook from 2024 to 2034

The global animal feed sweetener market size is estimated to reach USD 9,732.1 million in 2024 and USD 20,784.6 million by 2034. Global sales of animal feed sweeteners will likely soar at a CAGR of 8.7%, reflecting the potential it has for players.

Demand for animal feed sweeteners has shown a spike over the past few years, due to their crucial role in increasing the palatability of animal feed, particularly for young animals. Increased palatability ensures optimal nutrition, health, and performance in animal production.

Along with the sweeteners, other feed additives contribute to the overall well-being and productivity of animals. Taste sensitivity of animals plays a pivotal role in providing valuable sensory and nutritional information, which is very significant to the survival of animals.

Attributes Description
Estimated Global Size (2024E) USD 9,732.1 million
Projected Global Size (2034F) USD 20,784.6 million
Value-based CAGR (2024 to 2034) 8.7%

A variety of products are used predominantly in early age animal feed because of the young animal’s inclination for a sweet-smelling taste for proper growth throughout life. For example, various studies conducted on early age pigs with a variety of feed flavors and taste profiles in feed have described a preference for sweetener and its taste.

Feed sweeteners allow end users to mask off the bitter taste of unpalatable feed ingredients as well as medications. High usage of feed sweeteners for improving the palatability of animal feeds is expected to boost sales growth.

Surging demand for high-quality animal products and growing humanization trend are key growth factors influencing the animal feed sweetener market. Today, farmers are focusing on providing better quality feed for their animals, and sweeteners play a key role in making feed more palatable and appealing to animals.

Few of the commonly used feed sweeteners in animal feeds include saccharin, molasses, sucralose, and aspartame. Both players and animal farmers are gradually changing their preference towards natural sweeteners. Thus, the sector is expected to witness penetration of natural feed sweeteners in the coming decade.

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Key Industry Highlights

Increasing Popularity of Natural Sweeteners in Animal Feed Sector

Customers are becoming more health conscious for their domesticated and pet animals. They continue to express health-oriented concerns to limit the consumption of feed products that contain artificial ingredients, chemicals, and synthetic additives, paving the way for natural sweeteners segment.

Consumers prefer organic, natural, and clean label feed sweeteners for the products to maintain healthy lifestyles of animals. Because of this, use of natural sweeteners such as stevia and molasses by animal feed manufacturers is increasing.

Booming Animal Feed Industry Boosting Growth of Animal Feed Sweetener Market

The global feed industry is expected to grow at a significant rate. Growing demand for animal protein and growth of the dairy and poultry sectors will increase compound feed consumption volume by several million tonnes in the next five years. This rise in demand for feed products bolsters the demand for feed additives and premixes such as feed sweeteners.

Streamlining of tariff-negotiations and product registration guidelines across most countries will facilitate trade flows across countries. This, in turn, will create lucrative growth opportunities for animal feed sweetener manufacturers.

Strengthened Distribution Channels to Penetrate Potential Regions

Distribution is often a much-underestimated factor in animal feed industry. In order to gain a competitive advantage, manufacturers of animal feed are strengthening their brand portfolio and focusing on expanding distribution networks through both online and offline retail to reach a large customer base.

Strengthening distribution channels also helps companies to make products easily accessible to customers to increase animal feed sweetener sales. Manufacturers are also focusing on least penetrated budding markets such as Africa to extend the consumer base as these are some emerging economies with great potential.

2019 to 2023 Global Animal Feed Sweetener Sales Analysis Compared to Demand Forecast for 2024 to 2034

Global animal feed sweetener sales increased at a CAGR of 6.8% from 2019 to 2023. For the next ten years, projections are that the animal feed sweetener industry will likely rise at 8.7% CAGR.

Increasing demand for feed sweeteners for animals is attributed to several factors. These include rising awareness of health and wellness and growing emphasis of feed manufacturers to increase the palatability of feed materials and facilitate voluntary feed intake in farm animals.

Different types of sweeteners from different origins are available in the industry. End users can choose any specific type, such as liquid and solid form, to ease the manufacturing process along with the product quality, safety, and acceptability by different animal types.

Growing interest in natural feed sweeteners and ongoing product innovation are key animal feed sweetener market trends. Similarly, increasing export of feed flavors and sweeteners will likely benefit the industry.

From natural sweeteners to clean label ingredients with proven health benefits, feed additive manufacturers are continuously innovating to meet evolving end user needs and preferences. They are also developing novel delivery formats for maximum absorption.

Increasing spending on animal feeds as well as feed additives is expected to boost industry growth during the forecast period. Similarly, thriving aquaculture and poultry industries and growing popularity of personalized nutrition solutions are expected to uplift animal feed sweetener demand through 2034.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Market Concentration

Tier 1 companies dominate the market with a share of around 55% to 65%. This domination of tier 1 companies is due to their diverse product portfolio comprising different product types and forms.

Tier 1 companies have a strong loyal customer base due to their superior product quality and the vast production facility across the globe. Big players such as ADM Animal Nutrition, Purina, S.A., EnSigns Health Care Pvt Ltd, Norel Animal Nutrition, and Kemin Industries, Inc. are under the tier 1 structure.

Tier 2 comprises companies such as mid-tier manufacturing companies with a significant revenue share which are operating in specific and limited geographic locations. These tier 2 companies hold around 25% to 35 % of the global share.

Tier 2 companies are equipped with processing plants and involved in private labeling with sound knowledge of the target market. These companies formed strategic partnerships with other companies to expand their reach beyond their limit. Companies like Palital Feed Additives B.V., Industrial Technical Pecuaria, Veesure India, etc. come under tier 2 structure.

Tier 3 structure comprises local companies which operate on a small scale and have limited product types and distribution and supply chain networks. They also include start-ups emerging in this sector.

Comparative Market Overview

This section offers a comprehensive evaluation of two interrelated markets. These include animal feed additive and animal feed preservative industries. It dissects the distinctive characteristics of each sector, encompassing their respective CAGRs and sales in 2024 while also researching the key factors that exert influence on their growth trajectories.

Animal Feed Additive Industry Assessment:

The animal feed additive industry is driven by the increasing demand for meat, milk, and egg products and growing world's population. Increasing emphasis on animal health and safety has led to the introduction of various feed ingredients that maintain both health development and general well-being of animals and improve productivity.

Attributes Description
Related Market Animal Feed Additive Market
CAGR (2024 to 2034) 6.9%
Market Value (2024) USD 55,942.2 million
Growth Factor Consumer awareness and the realization that healthier animals are more productive and produce higher-quality final goods are the driving forces behind animal feed additive sales.
Opportunity There has been a continuous shift of end users and feed manufacturers toward natural and organic feed additives.
Key Trends Increasing scientific and technical developments in the creation of more efficient feed additives are gaining traction in the market.

Animal Feed Preservative Industry Assessment:

The animal feed preservative industry is experiencing growth due to increasing domesticated and pet animal population. Similarly, rising awareness among farmers, pet owners, and other stakeholders to feed animals with quality food throughout the years will benefit the industry.

To preserve and increase the shelf life of animal feeds without changing their quality and safety, feed manufacturers use different types of preservatives in the final product. This is expected to boost sales growth through 2034.

Attributes Description
Related Market Animal Feed Preservative Market
CAGR (2024 to 2034) 5.5%
Market Value (2024) USD 298.6 million
Growth Factor Growing attentiveness about animal health among farmers, pet owners, and other participants is dynamically driving demand for animal feed preservatives.
Opportunity Developing innovative feed additives such as preservatives from various natural and organic origins will be a significant investment opportunity for feed producers.
Key Trends Growing popularity and usage of natural animal feed preservatives.

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Country-wise Insights

The following table shows the estimated growth rates of leading nations. India and the United States are set to exhibit CAGRs of 4.8% and 4.9%, respectively, through 2034.

Countries CAGR 2024 to 2034
China 4.2%
Germany 2.7%
India 4.8%
United States 4.9%
Japan 5.3%

United States Remains at the Epicenter of Animal Feed Sweetener Market Growth

Sales of animal feed sweeteners in the United States are projected to record a CAGR of 4.9% during the assessment period. By 2034, revenue in the nation is expected to reach USD 2512.2 million.

The United States has a growing health and wellness culture for the domesticated as well as pet animals. People in the nation have high acceptability for feed materials with good palatability and absorption of nutrition. Hence, the scope of animal feed sweetener market in the nation remains positive.

American companies are the leaders in delivering effective and scientifically validated sweeteners for animal feeds. The extensive distribution networks for both B2B and retail channels, ensures widespread availability and accessibility of animal feed sweeteners across the country.

Booming Livestock Sector Driving Demand in China

Demand for animal feed sweeteners in China is calculated to rise at a value CAGR of 4.2% during the forecast period. By 2034, China is projected to attain a valuation of USD 2,358.7 million, making it a highly lucrative pocket for companies.

China has the maximum share in the livestock industry, which is continuously growing with the increasing population of cattle, swine, and poultry. As the population is increasing, there is a need for meat and animal products to meet human demand. For this, there is a corresponding increase in the need for quality feed, including feed sweeteners, to increase the feed intake and absorption.

High Acceptance of Natural Sweeteners for Animal Feed in Japan Boosting Sales

Animal feed sweetener consumption in Japan is projected to increase at a value CAGR of 5.3% over the next ten years. By 2034, the industry size in Japan is forecast to reach USD 852.2 million, holding a value share of 30.5% in East Asia.

Japanese customers are health-conscious and are looking for natural and organic substitutes for animal feeds. Natural sweeteners like stevia and molasses extract are gaining popularity due to their natural origin, and low impact on blood sugar levels. This aligns with the wider trend towards healthier and cleaner label products in the food industry.

Nanotechnology and microencapsulation are being developed to improve the stability, functionality, and absorption of natural sweeteners. This is making them more attractive for use in animal feed preparations and manufacturing.

Category-wise Insights

Natural Sweeteners Becoming Hot-selling Products

Segment Natural Sweeteners (Product Type)
Value Share (2024) 45.6%

Sales of natural feed sweeteners are projected to register a CAGR of 6% from 2024 to 2034. This is attributable to growing consumer preference for natural animal feed additives globally.

Sweeteners derived from natural sources like stevia, palm sugars, and molasses are gaining immense popularity. This is because of increasing health consciousness and wellbeing among end users, feed manufacturers, and other stakeholders about their animals.

Consumers prefer animal feeds with natural sweeteners because they give sweetness without the negative health impacts associated with refined sugar or artificial sweeteners. They have been shown to have minimal effects on blood sugar levels and may even provide additional health benefits.

Usage of natural sweeteners in animal feeds gives satisfaction to the user about the quality and safety in terms of any allergy or side effects. These sweeteners enhance end users’ overall satisfaction and trust in the product.

Consumers Prefer Powdered Feed Sweeteners

Segment Powder (Form)
Value Share (2024) 41.2%

End users prefer powdered sweeteners due to their convenience, longer shelf life, and other benefits. As a result, the target segment is projected to account for a value share of 41.2% in 2024.

Most sweeteners are in the powdered form. For formulation and processing of animal feed to final products, feed manufacturers use sweeteners mostly in the powdered form due to its ease in handling and processing.

The powdered form sweetener has less moisture content and its shelf life is more. Also, powder sweeteners are easy to carry and transport which also increases its share across the globe due to widespread availability.

Powdered sweeteners can be precisely weighed and added to the feed in precise amounts, allowing manufacturers to attain the desired sweetener concentration. This level of precision is critical for meeting product specifications and preserving consistent quality.

Direct Sales Category Dominates the Animal Feed Sweetener Market

Segment Direct Sales (B2B) (Sales channel)
Value Share (2024) 62.5%

The direct sales channel, which includes the Business to business (B2B) segment, holds a prominent share in animal feed sweetener sector. By developing direct sales channels, final feed manufacturers can reduce the difficulties associated with mediators, decreasing costs, and optimizing supply chain management. This is particularly important for animal feed sweeteners, where large quantities are often involved in processing due to their functional properties.

Direct sales of sweeteners allow manufacturers to better understand the specific requirements and needs of animal feed manufacturing industry. This also builds the modification and customization of sweetener solutions for the end-use industries as per their requirements.

Competition Outlook

The animal feed sweetener sector encompasses a diverse and dynamic competitive landscape. Leading manufacturing companies are focusing on research and development, sustainable sourcing, and new formulations. They are also emphasizing environment-friendly practices and product certifications to satisfy the increasing demand for natural and sustainable ingredients.

Manufacturers are also looking to maintain their position by focusing on product quality, innovation, and matching varied customer preferences as per customization. Feed sweetener manufacturers are working on innovating new ingredients and formulations, which can be used in their products for added benefits in the coming future. They are also using strategies like partnerships and acquisitions to stay ahead.

  • In December 2023, ADM announced the acquisition of PT Trouw Nutrition Indonesia, a prominent provider of functional and nutritional solutions for livestock farming.
  • In April 2024, Nestle Purina and United States-based Cargill partnered on regenerative agriculture adoption with the aim to reduce carbon footprint of Purina’s dry pet food products.

Leading Animal Feed Sweetener Brands

  • ADM Animal Nutrition
  • Palital Feed Additives B.V.
  • Purina
  • EnSigns Health Care Pvt Ltd
  • Norel Animal nutrition
  • Veesure India
  • Kemin Industries, Inc.
  • Henan Znok Livestock Trading Co., Ltd.
  • Indiana Sugars

Key Segments of Market Report

By Product Type:

The animal feed sweetener market segmentation, based on product type, is divided into natural sweeteners and artificial sweeteners. The natural sweeteners segment is further divided into stevia, palm sugar, honey, maple syrup, molasses, and thaumatin. Similarly, artificial sweeteners category is further categorized into aspartame, neotame, saccharin, sucralose, neohesperidin dihydrochalcone (NHDC).

By Form:

Feed sweeteners come in powder, liquid and crystal forms.

By Animal Type:

Based on animal type, the animal feed sweetener market is divided into ruminant, poultry, swine, and pet animals.

By Sale Channel:

Different sales channels include direct sale (B2B sales), indirect sale (B2C sales)- offline retail, and online retail. The indirect sales segment is further segmented into veterinary (pet) stores, hypermarket/supermarket, speciality store, and discount store.

By Region:

Animal feed sweetener market analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

How big is the animal feed sweetener market?

Global revenue is estimated to total USD 9,732.1 million in 2024.

At what rate did the sector grow between 2019 and 2023?

Sales of animal feed sweeteners increased at 6.8% CAGR between 2019 and 2023.

What is the demand outlook for the feed sweetener industry?

Global demand is slated to surge at a CAGR of 8.7% through 2034.

What is the expected value for 2034?

The global industry value is projected to total USD 20,784.6 million by 2034.

Who are the key players in the animal feed sweeteners industry?

ADM Animal Nutrition, Palital Feed Additives B.V., and Purina.

Which region will garner a significant value share by 2024?

East Asia is projected to hold a revenue share of 22.9% over the forecast period.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-Economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Product Type

    6.2. Form

    6.3. Animal type

    6.4. Sales Channel

    6.5. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type

    7.1. Natural Sweeteners

        7.1.1. Stevia

        7.1.2. Palm Sugar

        7.1.3. Honey

        7.1.4. Maple Syrup

        7.1.5. Molasses

        7.1.6. Thaumatin

    7.2. Artificial Sweeteners

        7.2.1. Aspartame

        7.2.2. Neotame

        7.2.3. Saccharin

        7.2.4. Sucralose

        7.2.5. Neohesperidin dihydrochalcone (NHDC)

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form

    8.1. Powder

    8.2. Liquid

    8.3. Crystal

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Animal type

    9.1. Ruminant

    9.2. Poultry

    9.3. Swine

    9.4. Pet Animals

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel

    10.1. Direct Sale (B2B sales)

    10.2. Indirect Sale (B2C sales)- Offline retail

        10.2.1. Veterinary (Pet) stores

        10.2.2. Hypermarket/supermarket

        10.2.3. Speciality store

        10.2.4. Discount store

    10.3. Online retail

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    11.1. North America

    11.2. Latin America

    11.3. Western Europe

    11.4. Eastern Europe

    11.5. East Asia

    11.6. South Asia and Pacific

    11.7. Middle East and Africa

12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries

20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

21. Company Profile

    21.1. ADM Animal Nutrition

    21.2. Palital Feed Additives B.V.

    21.3. Purina


    21.5. EnSigns Health Care Pvt Ltd

    21.6. Norel Animal nutrition

    21.7. Veesure India

    21.8. Kemin Industries, Inc.

    21.9. Henan Znok Livestock Trading Co., Ltd.

    21.10. Indiana Sugars


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