A newly released Animal Wound Care Market analysis report by Future Market Insights shows that global sales of in 2021 were held at US$ 1 billion. With 8.7%, the projected market growth from 2022 to 2032 is expected to be significantly higher than the historical growth. Surgical Wound Care Products is expected to be the highest revenue-generating grade category, projected to register an opportunity of 10.4% CAGR from 2022 to 2032.
Attributes | Details |
---|---|
Global Animal Wound Care Market Size (2022) | US$ 1.1 billion |
Global Animal Wound Care Market Size (2032) | US$ 2.6 billion |
Global Animal Wound Care Market CAGR (2022 to 2032) | 8.7% |
USA Animal Wound Care Market CAGR (2022 to 2032) | 14.7% |
Key Companies Covered |
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As per the Animal Wound Care Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2017 to 2021, the market value of the market increased at around 7.3% CAGR.
The key factors driving the market of the animal wound care market are increased government and animal welfare association initiatives, as well as enhanced animal adoption and animal healthcare spending. Also, businesses are creating new companion animal products, which are anticipated to boost the market. For example, PetCare created a combo kit offering for pet health in March 2021. For pet health and wellness, this package contains Conditioning Tea Tree Oil Shampoo, Hot Spot Relief cream, and Skin and Coat Health Chews.
The demand for effective and early wound care products is expected to rise during the forecast period due to the high prevalence of diseases that cause wounds in animals. Increasing authorization and product launches of new animal wound care products are expected to be prominent drivers for the animal wound care market. The market is being propelled by the increased adoption of companion animals and rising demand for veterinary surgeries. Furthermore, the rising number of veterinary visits is fuelling market expansion. The market is expanding due to the rising consumption of animal protein and advancements in wound care products.
North America held the largest animal wound care market, accounting for 32% of the global market in 2021. The increased efforts made by key players to promote their product portfolio and ensure standards are anticipated to fuel the regional market for wound care products. Elanco Animal Health will launch a new flea-preventative ointment in June 2020 to expand its product portfolio.
The demand for animal wound care in the Asia Pacific is expected to grow rapidly over the projected timeline. Since most nations rely on agricultural producers and exporters, the availability of domesticated animals is widespread and expected to grow significantly. Furthermore, raising awareness about livestock diseases fuels regional market growth. High disposable income increases the likelihood of growing adoption of domestic pets, which broadens future growth prospects. Furthermore, it is expected that regular updates to healthcare infrastructure will provide the marketplace with potential growth opportunities over the forthcoming years.
The United States is expected to account for the largest market share of US$ 693.7 million by the end of 2032. According to the Animal Cancer Foundation, canine and cat cancer is widespread in the United States, and the number is expected to grow by approximately six million cases annually. The country houses more than 65 million dogs and 35 million cats.
Furthermore, stringent government regulation pertaining to pet well-being is propelling revenue. For example, it is illegal under Canadian law to wilfully overlook, wound, injure, or maim an animal. Laws governing the treatment and care of farm animals are also in place in provinces and territories, which aids growth. European federal legislation has mandated the use of post-operative care in animals.
There were nearly 13 million dogs, 12 million cats, 1.6 million indoor birds, and 1.4 million domestic fowl in the United Kingdom in 2021. Owing to these figures, the market for animal wound care in the country is projected to reach a valuation of US$ 133.5 million by 2032. The market in the country is expected to garner an absolute dollar opportunity of US$ 79.7 million from 2022 to 2032.
Pet fondness in Japan can be estimated from the fact that it is the only country globally where pets outnumber children. According to the Japan Pet Food Association, the country is populated with 17 million children under 16 years of age, whereas it constitutes nearly 20 million cats and dogs. With these statistics, the market for animal wound care in Japan is expected to reach a valuation of US$ 147 million by 2032, growing at a CAGR of 10.9% from 2022 to 2032.
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The Surgical Wound Care Products is expected to account for the highest CAGR of 10.4% by the end of 2032. Sutures, staplers, and tissue adhesives are examples of surgical wound care products. Skin staplers have grown in popularity due to benefits such as ease of use, reduced surgical procedure time, and ease of removal. Depending on the application, absorbable or non-absorbable sutures can be used. Surgeries sutures and suture cassettes are used to provide temporary assistance for wound healing in a variety of veterinary surgeries, including orthopedic, cardiovascular, and neurological procedures.
In 2021, the market through companion animals held the largest market for animal wound care, with a revenue share of more than 64%. The segment captured the lion's share as pet healthcare spending increased, particularly in developed regions. One of the key growth drivers for animal wound care is the growing demand for non-invasive surgeries. Modern surgeries have numerous advantages, such as relatively small surgical wounds and fewer stitches, giving pet parents confidence to choose advanced minimally invasive surgical operations.
To gain a competitive advantage in the animal wound care market, key players are planning to invest in strategies such as growth plans, product launches, mergers, and partnerships. Some of the key players operating in the market include Elanco Animal Health, Medtronic PLC, B. Braun Melsungen AG, Virbac, Jorgen Kruuse A/S, Dechra Pharmaceuticals, Neogen Corporation, Ethicon, Inc., Sonoma Pharmaceuticals Inc., Jazz Medical LLC, and Prima-Vet Inc.
Some of the recent developments in the Animal Wound Care Market are:
The active ingredients of the product include an insect growth regulator (IGR), an adulticide, and a synergist that provides protection from infestations, kills louse eggs before hatching, and results in season-long lice control in one application.
Elanco will collaborate with Purdue's life science researchers, who specialize in animal science, systems biology, protein evolution, and engineering, microbiome discovery, and clinical veterinary medicine. As part of the agreement, Elanco and Purdue's Life Sciences would therefore work on a broad array of research projects in Purdue's laboratories.
Similarly, more recent developments related to companies in Animal Wound Care Market services have been tracked by the team at Future Market Insights, which are available in the full report.
The Global Animal Wound Care Market is worth US$ 1.1 billion at present.
The market value is projected to increase at a CAGR of around 8.7% from 2022 to 2032.
The value of the Animal Wound Care Market increased at a CAGR of around 7.3% from 2017 to 2021.
The market in the USA is projected to expand at a CAGR of around 14.7% from 2022 to 2032.
1. Executive Summary | Animal Wound Care Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.6. Investment Feasibility Matrix 3.7. PESTLE and Porter’s Analysis 3.8. Regulatory Landscape 3.8.1. By Key Regions 3.8.2. By Key Countries 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ million) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ million) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ million) Analysis By Product Type, 2017 to 2021 5.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Product Type, 2022 to 2032 5.3.1. Surgical Wound Care Products 5.3.1.1. Sutures and Staplers 5.3.1.2. Tissue Adhesives, Sealants, And Glues 5.3.2. Advanced Wound Care Products 5.3.2.1. Foam Dressings 5.3.2.2. Hydrocolloid Dressings 5.3.2.3. Film Dressings 5.3.2.4. Hydrogel Dressings 5.3.2.5. Absorbents 5.3.2.6. Other Advanced Dressings 5.3.3. Traditional Wound Care Products 5.3.3.1. Tapes 5.3.3.2. Dressings 5.3.3.3. Bandages 5.3.3.4. Absorbents 5.3.3.5. Other Traditional Wound Care Products 5.3.4. Therapy Devices 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021 5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Animal Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ million) Analysis By Animal Type, 2017 to 2021 6.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Animal Type, 2022 to 2032 6.3.1. Companion Animal 6.3.2. Livestock Animal 6.4. Y-o-Y Growth Trend Analysis By Animal Type, 2017 to 2021 6.5. Absolute $ Opportunity Analysis By Animal Type, 2022 to 2032 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End User 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ million) Analysis By End User, 2017 to 2021 7.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By End User, 2022 to 2032 7.3.1. Veterinary hospitals & clinics 7.3.2. Homecare 7.3.3. Research Institutes 7.4. Y-o-Y Growth Trend Analysis By End User, 2017 to 2021 7.5. Absolute $ Opportunity Analysis By End User, 2022 to 2032 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ million) Analysis By Distribution Channel, 2017 to 2021 8.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Distribution Channel, 2022 to 2032 8.3.1. Retail 8.3.2. E-commerce 8.3.3. Veterinary hospitals & clinics 8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017 to 2021 8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022 to 2032 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ million) Analysis By Region, 2017 to 2021 9.3. Current Market Size Value (US$ million) Analysis and Forecast By Region, 2022 to 2032 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. East Asia 9.3.5. South Asia 9.3.6. Oceania 9.3.7. Middle East and Africa (MEA) 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. The USA 10.2.1.2. Canada 10.2.2. By Product Type 10.2.3. By Animal Type 10.2.4. By End User 10.2.5. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Animal Type 10.3.4. By End User 10.3.5. By Distribution Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Argentina 11.2.1.4. Rest of Latin America 11.2.2. By Product Type 11.2.3. By Animal Type 11.2.4. By End User 11.2.5. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Animal Type 11.3.4. By End User 11.3.5. By Distribution Channel 11.4. Key Takeaways 12. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. Italy 12.2.1.3. France 12.2.1.4. The United Kingdom 12.2.1.5. Spain 12.2.1.6. Russia 12.2.1.7. BENELUX 12.2.1.8. Rest of Europe 12.2.2. By Product Type 12.2.3. By Animal Type 12.2.4. By End User 12.2.5. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Animal Type 12.3.4. By End User 12.3.5. By Distribution Channel 12.4. Key Takeaways 13. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021 13.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product Type 13.2.3. By Animal Type 13.2.4. By End User 13.2.5. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Animal Type 13.3.4. By End User 13.3.5. By Distribution Channel 13.4. Key Takeaways 14. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021 14.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Thailand 14.2.1.3. Malaysia 14.2.1.4. Indonesia 14.2.1.5. Rest of South Asia 14.2.2. By Product Type 14.2.3. By Animal Type 14.2.4. By End User 14.2.5. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Animal Type 14.3.4. By End User 14.3.5. By Distribution Channel 14.4. Key Takeaways 15. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 15.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021 15.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032 15.2.1. By Country 15.2.1.1. Australia 15.2.1.2. New Zealand 15.2.2. By Product Type 15.2.3. By Animal Type 15.2.4. By End User 15.2.5. By Distribution Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Animal Type 15.3.4. By End User 15.3.5. By Distribution Channel 15.4. Key Takeaways 16. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 16.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021 16.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032 16.2.1. By Country 16.2.1.1. GCC 16.2.1.2. Rest of MEA 16.2.2. By Product Type 16.2.3. By Animal Type 16.2.4. By End User 16.2.5. By Distribution Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Product Type 16.3.3. By Animal Type 16.3.4. By End User 16.3.5. By Distribution Channel 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. The USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2021 17.1.2.1. By Product Type 17.1.2.2. By Animal Type 17.1.2.3. By End User 17.1.2.4. By Distribution Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2021 17.2.2.1. By Product Type 17.2.2.2. By Animal Type 17.2.2.3. By End User 17.2.2.4. By Distribution Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2021 17.3.2.1. By Product Type 17.3.2.2. By Animal Type 17.3.2.3. By End User 17.3.2.4. By Distribution Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2021 17.4.2.1. By Product Type 17.4.2.2. By Animal Type 17.4.2.3. By End User 17.4.2.4. By Distribution Channel 17.5. Argentina 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2021 17.5.2.1. By Product Type 17.5.2.2. By Animal Type 17.5.2.3. By End User 17.5.2.4. By Distribution Channel 17.6. Germany 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2021 17.6.2.1. By Product Type 17.6.2.2. By Animal Type 17.6.2.3. By End User 17.6.2.4. By Distribution Channel 17.7. Italy 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2021 17.7.2.1. By Product Type 17.7.2.2. By Animal Type 17.7.2.3. By End User 17.7.2.4. By Distribution Channel 17.8. France 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2021 17.8.2.1. By Product Type 17.8.2.2. By Animal Type 17.8.2.3. By End User 17.8.2.4. By Distribution Channel 17.9. The United Kingdom 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2021 17.9.2.1. By Product Type 17.9.2.2. By Animal Type 17.9.2.3. By End User 17.9.2.4. By Distribution Channel 17.10. Spain 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2021 17.10.2.1. By Product Type 17.10.2.2. By Animal Type 17.10.2.3. By End User 17.10.2.4. By Distribution Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2021 17.11.2.1. By Product Type 17.11.2.2. By Animal Type 17.11.2.3. By End User 17.11.2.4. By Distribution Channel 17.12. BENELUX 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2021 17.12.2.1. By Product Type 17.12.2.2. By Animal Type 17.12.2.3. By End User 17.12.2.4. By Distribution Channel 17.13. China 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2021 17.13.2.1. By Product Type 17.13.2.2. By Animal Type 17.13.2.3. By End User 17.13.2.4. By Distribution Channel 17.14. Japan 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2021 17.14.2.1. By Product Type 17.14.2.2. By Animal Type 17.14.2.3. By End User 17.14.2.4. By Distribution Channel 17.15. South Korea 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2021 17.15.2.1. By Product Type 17.15.2.2. By Animal Type 17.15.2.3. By End User 17.15.2.4. By Distribution Channel 17.16. India 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2021 17.16.2.1. By Product Type 17.16.2.2. By Animal Type 17.16.2.3. By End User 17.16.2.4. By Distribution Channel 17.17. Thailand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2021 17.17.2.1. By Product Type 17.17.2.2. By Animal Type 17.17.2.3. By End User 17.17.2.4. By Distribution Channel 17.18. Malaysia 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2021 17.18.2.1. By Product Type 17.18.2.2. By Animal Type 17.18.2.3. By End User 17.18.2.4. By Distribution Channel 17.19. Indonesia 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2021 17.19.2.1. By Product Type 17.19.2.2. By Animal Type 17.19.2.3. By End User 17.19.2.4. By Distribution Channel 17.20. Australia 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2021 17.20.2.1. By Product Type 17.20.2.2. By Animal Type 17.20.2.3. By End User 17.20.2.4. By Distribution Channel 17.21. New Zealand 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2021 17.21.2.1. By Product Type 17.21.2.2. By Animal Type 17.21.2.3. By End User 17.21.2.4. By Distribution Channel 17.22. GCC Countries 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2021 17.22.2.1. By Product Type 17.22.2.2. By Animal Type 17.22.2.3. By End User 17.22.2.4. By Distribution Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Product Type 18.3.3. By Animal Type 18.3.4. By End User 18.3.5. By Distribution Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. B. Braun Melsungen AG 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Medtronic 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. 3M Company 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Johnson & Johnson (Ethicon) 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Virbac 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Advancis Veterinary Ltd 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. Innovacyn, Inc. 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Robinson Healthcare 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. NEOGEN Corporation 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. KeriCure, Inc. 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 19.1.11. Sonoma Pharmaceuticals, Inc. 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.11.5.2. Product Strategy 19.1.11.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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