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Anti-Piracy Protection Market Outlook (2023 to 2033)

The global anti-piracy protection market is expected to register a CAGR of 10% from 2023 to 2033, expected to accumulate a value of US$ 190 million by the end of the said forecast period. As of 2023, the market value of US$ 201.97 million is projected to increase by US$ 527 million the end of 2033. Market growth can be attributed to

  • Providing anti-piracy protection helps protect creators, publishers, and distributors from unauthorized distribution of content.
  • Increasing revenue for content creators and distributors can be achieved by reducing piracy.
  • Creators and publishers can enhance their reputations by protecting digital content since it demonstrates their commitment to protecting intellectual property.
  • Pirated content can also spread malware and viruses, which anti-piracy protection can prevent.
  • Maintaining the value of intellectual property can help prevent the loss of exclusive content.
  • Anti-piracy protection allows creators and publishers to control their content and make sure it is used legally.
  • The implementation of anti-piracy measures can deter potential pirates and reduce piracy frequency and scope.
  • Anti-piracy tools can protect legitimate businesses from unfair competition since pirated content is usually sold at a lower price.
  • In addition to protecting consumer interests, it can help prevent the spread of harmful content and reduce the quality of pirated content.
  • An anti-piracy protection program can reduce piracy and encourage the creation of new content, thus benefiting the entire industry.

Software piracy has become easier and more widespread as technology advances. A hardware-based approach to piracy prevention has proven the most effective to date. With the rapid growth of cloud-based services, as well as the rapid digitization across the globe, there has been an explosion of potential demand in the market for anti-piracy protection.

The number of legitimate IPTV services is still greater than the number of pirate IPTV subscription services in the USA. 23 million viewers across 9 million households subscribed to a pirate IPTV service last year, and illegal IPTV services are estimated to costed the Pay-TV industry €3.21 billion by 2021. According to the report, 4.5% of Europeans use illicit IPTV, increasing to 11.8% among 16-24-year-olds.

According to an estimate from 2005, 64% of software was pirated in 97 countries, equating to one dollar that was illegally obtained for each dollar of software purchased. According to estimates, the global market for personal computer software is worth approximately $50 billion. In spite of this, piracy activities are estimated to have caused losses of around $30 billion. In 2005, North America had the lowest rate of piracy at 22%, while Eastern Europe had the highest rate at 69%. A 90% piracy rate was found in countries like Vietnam and Zimbabwe. Globally, software piracy losses have increased over the past decade.

In 2016, India introduced its National Intellectual Property Policy, which contains IPR protection objectives, guidelines for penalties for illegal duplication of films, and guidelines for collaborative efforts between law enforcement, government, and courts. Public education about media content as intellectual property is also recommended, as is a collaboration among law enforcement, the government, and the courts.

A Cell for IPR Promotion and Management (CIPAM) was also established by the IPR policy in order to promote awareness of IPR among both businesses and the public. More than 200,000 students have been educated on IPR by CIPAM's IPR awareness programs. Through its collaboration with law enforcement and communication officials in India, CIPAM has been able to suspend 300 websites that are infringing with over 186 million monthly hits.

For instance, Turkish PayTV broadcaster Digiturk and cybersecurity specialist Irdeto strengthened their partnership. Platform users will be able to protect their premium content with Irdeto's 360 Video Security Services. Through the introduction of Irdeto's 360 Video Security solution, Digiturk is able to secure its TV platform with access to the latest technology from one supplier. By implementing anti-piracy strategies based on intelligence, Irdeto's portfolio enables content owners and operators to protect their content from piracy.

Data Points

Key Statistics

Estimated Base Year Value (2022)

US$ 190 million

Expected Market Value (2023)

US$ 201.97 million

Anticipated Forecast Value (2033)

US$ 527 million

Projected Growth Rate (2023 to 2033)

10% CAGR

Anti-piracy protection monitors, manages and counters Internet piracy. These solutions are deployed by businesses to send out stringent warnings to piracy masterminds and unwanted illegal downloaders. Companies offering anti-piracy solutions and services monitor search engine activities and also conduct manual searches in addition to automated search engine monitoring.

These companies employ trained professionals who seek out and remove illegitimately duplicated or copied copyrighted content.

Anti-piracy protection companies offer a combination of human competency and machine expertise to ensure clean sweeps of pirated material. These companies monitor search engine results to verify legality of content, and ensure that pirated copies are removed by notifying the concerned search engine operators. Once notified, these companies expect immediate removal of illegal search results.

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Anti-piracy Protection: Market Drivers

Earlier, businesses adopted security strategies to secure the integrity of critical data. Due to increasing cyber threats and hacking activities, businesses are now focusing on procuring anti-piracy protection solutions and services to secure content deployed on the web, and to ensure strong data security structure.

Moreover, large-sized businesses are incorporating strategic initiatives aimed at information security for business applications. Such threats and combatant strategies are estimated to boost the adoption of anti-piracy protection solutions and service during the forecast period.

Businesses are progressively adopting cloud-integrated solutions to cut back on long-term IT infrastructure expenditures. These businesses are moving their data to public clouds, and this increases risks of unauthorized illegal access to the migrated data.

While cutting back on IT related costs, these businesses need to ensure anti-piracy protection. Therefore, with businesses migrating their data to cloud, the demand for anti-piracy protection solutions and services is also estimated to increase.

Anti-piracy Protection Market: Competition Landscape

Some of the key players participating in the global anti-piracy protection market are

  • ARRIS
  • Brightcove
  • castLabs
  • ContentArmor
  • EZDRM
  • Friend MTS
  • Irdeto
  • Intertrust
  • NAGRA (Kudelski)
  • PallyCon
  • Sandvine
  • Synamedia (Cisco)
  • Verimatrix
  • Verizon Media
  • Viaccess-Orca.

The global anti-piracy protection market is projected to be a moderately concentrated market. This concentration of the global anti-piracy protection market may be attributed to high presence of solution and service providers in a market landscape where a select few companies hold the monopoly.

Sudip Saha
Sudip Saha

Principal Consultant

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Anti-piracy Protection Market: Regional overview

Among all the regional markets, anti-piracy protection market in North America was the dominant in 2019 in terms of value for anti-piracy protection solutions and services. Over the coming years, the USA is projected to be the most lucrative for revenue generation from anti-piracy protection, owing to continuous upgrades made to enterprise management platforms, globally.

Accelerated adoption of efficient enterprise digital rights management platforms is estimated to enable the European market to record the highest CAGR during the forecast period. The market in Europe is estimated to offer the highest incremental opportunity among all the regional markets, during the forecast period.

The Anti-piracy Protection market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The market report also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on

  • Anti-piracy Protection Market Segments
  • Anti-piracy Protection Market Dynamics
  • Anti-piracy Protection Market Size
  • Supply and Demand
  • Current Trends/Issues/Challenges
  • Competition and Companies Involved in the Market
  • Technology Landscape
  • Value Chain of the Market
  • Market Drivers and Restraints

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Regional analysis includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, Italy, United Kingdom, Spain, France, Nordic countries, BENELUX, Russia, Rest of Europe)
  • East Asia (China, South Korea, Japan)
  • South Asia & Pacific (India, ASEAN, Australia & New Zealand, Rest of South Asia & Pacific)
  • Middle East and Africa (GCC Countries, Turkey, South Africa, Res of MEA)

Anti-piracy Protection Market: Segmentation

The global anti-piracy protection market can been segmented on the basis of type and enterprise size.

Type:

  • Automated Protection
  • Personal Agent Provision

Enterprise Size:

  • Large Enterprises
  • Small- and Medium-sized Enterprises (SMEs)

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