Brightness Enhancement Films Market Analysis

Brightness enhancements film finds applications in the manufacturing of flat control displays in smartphones, TVs, laptops, desktop monitors and aerospace & automotive display panels.  In manufacturing of LCDs and LEDs on large scale, brightness enhancement films are used. Brightness enhancement films offers concentrated focus towards on-axis viewer that is why it is preferred over its counterparts such as ultra-thin displays in the market. Key manufacturers in the brightness enhancement films market are collaborating with the consumer electronics product manufacturers to expand their footprint across the globe.

Brightness Enhancement Films Market: Dynamics

With the changing lifestyles and increased use of smartphones, smartphone manufacturers are focusing towards enhanced displays and brighter screens along with longer battery shelf life. So manufacturers are using brightness enhancement films in order to improve visual quality and reduced power consumption with better shelf life in smartphones. With the growing applications in LEDs, LCDs, OLEDs, plasma displays are creating the demand for brightness enhancement films in the market. Moreover, strong demand from flat control display systems such as LCD & LED TVs is penetrating the market further creating the demand from brightness enhancement films during the forecast period. Manufacturers in the brightness enhancement films market are moving towards system that can provide power yield of more than 80% which is provided by dual brightness enhancement films. This finds applications in the systems for modelling LCD screens for smart devices.

Green-energy saving displays & ultra- thin displays are gaining popularity which might hamper the brightness enhancement films market during the forecast period. Although the market of brightness enhancement films will continue to generate high revenue in the coming years with increased application in smart devices, however the obstacles in the manufacturing of brightness enhancement films is likely to hamper the market during the forecast period. So the manufacturers are focussing towards developing the prism based brightness enhancement films in the market.