Brightness Enhancement Films Market

Brightness Enhancement Films Market

The brightness enhancement films market is likely to record a strong CAGR of 7% during the forecast period. The brightness enhancement films market is currently valued at US$ 9.9 Bn in 2022 and is likely to reach US$ 19.47 Bn by 2032.

Sales of brightness enhancement films have risen due to their applications in the manufacturing of flat control displays in smartphones, TVs, laptops, desktop monitors and aerospace & automotive display panels.

Owing to an increased focus towards on-axis viewer over its counterparts such as ultra-thin displays in the market are also projected to contribute to the growth of the brightness enhancement films market share.

The report sheds light on the factors improving the sales of brightness enhancement films, and, in turn, the opportunities for market players. However, the brightness enhancement films market also faces some challenges, which might limit the brightness enhancement films market share from reaching its potential.

Some of the key brightness enhancement films market trends promoting the demand for brightness enhancement films includes the collaborating with the consumer electronics product manufacturers to expand their footprint across the globe.

What are the Key Dynamics to the Brightness Enhancement Films Market Share

With the changing lifestyles and increased use of smartphones, smartphone manufacturers are focusing towards enhanced displays and brighter screens along with longer battery shelf life.

Therefore, with the use of brightness enhancement films manufacturers improve visual quality and reduce power consumption with better shelf life in smartphones.

With the growing applications in LEDs, LCDs, OLEDs, plasma displays are creating the demand for brightness enhancement films in the market.

Moreover, strong demand from flat control display systems such as LCD & LED TVs is penetrating the market, further creating the demand for brightness enhancement films during the forecast period.

Brightness enhancement films manufacturers are moving towards a system that can provide power yield of more than 80% which is provided by dual brightness enhancement films. This finds applications in the systems for modelling LCD screens for smart devices.

Green-energy saving displays & ultra- thin displays are gaining popularity which might hamper the sales of brightness enhancement films during the forecast period.

Although the brightness enhancement films market will continue to generate high revenue in the coming years with increased application in smart devices, however the obstacles in the manufacturing of brightness enhancement films is likely to hamper the market during the forecast period.

Hence, the manufacturers are focusing towards developing prism-based brightness enhancement films in the market.

Ismail Sutaria

Principal Consultant

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Which Region holds the Highest Growth Potential in the Brightness Enhancement Films Market

Geographically brightness enhancement films market can be segmented as North America, Latin America, Europe, South Asia, East Asia, Oceania and Middle East & Africa.

South & East Asia is anticipated to remain a highly lucrative region in the brightness enhancement films market.

This can be attributed to increased population and surge in population of smart devices led to increased demand for brightness enhancement films.

How is the Competitive Landscape in the Brightness Enhancement Films Market

The key players of the brightness enhancement films market are focusing on enhancing and adopting strategies like enhancing the durability, sizes and its use to thrive business. This is driving down the sales of brightness enhancement films.  

Some of the key participating players indulged in the sales of brightness enhancement films are:

• 3M company
• Mitsubhi Rayon Co. Ltd.
• Fusion Optix
• Nitto Denko Corp
• SABIC
• DuPONT

This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

These market players are anticipated to drive the brightness enhancement films market by introducing new products and expanding geographically.

Recent Developments:

• 3M Company introduced dual brightness enhancement films to help optics and display manufacturers to meet the requirements to modify display features in various consumer electronics products.
• DuPONT Electronics & Imaging is expanding by investing US$ 220 million in the production plant in Ohio, U.S. The new production facility will increase company’s production of Pyralux flexible circuit materials and Kapton polyimide film.

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